Recent multisensory posts

BrandingExperientialMarketingMultisensorySmellSoundTasteTrendyVisual
19/06/2019

Blu creates vaping multisensory nirvana experience | Campaign Live

Blu: plans to tap into social moments Vaping brand Blu is touring UK festivals across the UK this summer as it aims to "further normalise vaping at social occasions". "Blutopia"…
HealthMultisensory
19/06/2019

Study: Contact with nature is more than just a complex multisensory experience…it can help improve a person’s health and well-being | Gizmodo

Photo: Getty On Thursday, a new study in Scientific Reports found just two hours a week spent in nature can help improve a person’s health and well-being. The widely-reported findings reinforce what…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
19/06/2019

Bulleit Partners with Leaders in Tech & Sustainability to Open the Newest Multisensory Experience on The Kentucky Bourbon Trail® | Finance.Yahoo

SHELBYVILLE, Ky., June 18, 2019 /PRNewswire/ -- Since its inception in 1987 as one of the highest rye whiskeys on the market, Bulleit has been known as the bourbon that broke the mold.…
ExperientialInterestingMultisensorySmellSoundTouch/Feel/TextureVisual
19/06/2019

Forest bathing: What is it and where to do it in Colorado | The Know

Linda Rickard from San Diego takes part in an exercise connecting with nature during a “forest bathing” excursion on Mt. Sutro in San Francisco Sept. 8, 2017. (Laura A. Oda,…
EmotionsMultisensoryPheromonesSmellVisual
19/06/2019

In relationships, ‘trust your sense of smell, it’s often right’ | SMH.com

How much of a role does smell play in the success, or otherwise, of a relationship? CREDIT:SHUTTERSTOCK Dr Mehmet Mahmut first became fascinated with smell when he was an undergrad…
EntertainmentExperientialMarketingMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
19/06/2019

There’s an interactive multisensory UNKLE album you can walk around in London – and it’s stunning | NME

Credit: Julian Abrams Yeah, you read it right. A walk-in album! We’ve had the album since 1948. We’ve had the visual album since 2013. And now, thanks to creative producer Colin…
EntertainmentMemoryMultisensorySmellSoundVisual
19/06/2019

5 techniques to merge Storytelling and Mindfulness | Thrive Global

Storytelling is a powerful way to connect with other people, look deep inside our soul and heal. It is often used in our classrooms to help students embrace their creativity…
ArtMultisensorySoundTouch/Feel/TextureVisual
18/06/2019

MONA’s new 40-minute multisensory art experience requires you to wear a safety restraint | Timeout

Photograph: Jesse Hunniford/MONA Usually when we tell you to "strap yourselves in" for an artwork, we're speaking metaphorically. Not this time, baby. This weekend Hobart's MONA opened a mysterious new…
BrandingMultisensorySoundTouch/Feel/TextureVisual
18/06/2019

Animation, Sound & Vibration – How Visa is Reinforcing Consumer Trust in a Changing Payments World | Financial Post

Visa’s suite of sensory branding elements arriving at more than one million points of sale CANNES, France & SAN FRANCISCO — Visa (NYSE: V) today announced global adoption of its sensory…
EmotionsMultisensorySmellSoundTechnologyVisual
10/06/2019

A multisensory device to create mood | The Gal Post

Japanese engineers have developed a device that can create a mood. A device similar to a record player, simultaneously displays images, plays music, and exudes aromas of, write “Izvestia”. The…
EntertainmentMultisensorySmellSoundVisual
08/06/2019

A nose for EDM | The Hindu

Tel Aviv-based U-Recken Find an AR Rahman connection and olfactory effects at the inaugural edition of the Electronica Music Festival The début edition of Electronica Music Festival (EMF), which takes…
ArtMultisensoryTouch/Feel/TextureVisual
08/06/2019

Different ways to show paintings, photos to blind people – Tech News | The Star Online

State president for the Texas chapter of the National Federation of the Blind Norma Crosby (left) and Trist touching a bass relief of a photograph of the Vietnam Tet Offensive,…
EntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
07/06/2019

4DX experience involving hydraulically manoeuvred seats, while having air, moisture and scents squirted towards their faces – has not exactly caught on like wildfire | SMH

Despite early enthusiasm for 3D, audiences have become increasingly hard to impress in recent years.CREDIT:MELISSA ADAMS Remember how 3D was going to revolutionise the movie business? Benjamin Zeccola does, even…
FlavourInterestingMultisensoryTasteVisual
07/06/2019

This Hentai Hot Sauce Was Invented as an Aphrodisiac | Esquire

NUTAKU If you've ever found yourself in the classic position where you want to spice up your tacos but also make sure your blood is flowing for a long night…
MultisensoryTasteVisual
07/06/2019

Do we judge chocolate by its wrapper? | EurekAlert! Science News

IMAGE: SIX PACKAGING DESIGNS EVOKED DIFFERENT EMOTIONAL RESPONSES BY PARTICIPANTS, WHICH INFLUENCED THEIR PERCEPTIONS OF THE TASTE OF THE CHOCOLATE. view more  CREDIT: HELIYON London, June 6, 2019 - Packaging is the first…
EntertainmentHealthMultisensorySmellSoundTasteTouch/Feel/TextureVisual
06/06/2019

Sensory journey out of this world | The Great Southern Weekender

MULTI-SENSORY theatre performance Whoosh! is open to the public at the Albany Entertainment Centre next week for one show only after its eight other shows completely sold out to local…
EntertainmentMultisensoryTasteVisual
06/06/2019

A Glowing Dessert Filled Black Cube Is Popping Up In Sydney This Vivid | Hit Network

Vivid kicks off this week in Sydney, and if you're looking for all the best things to check out this year…. def add this one to your list! Darling Square will…
EntertainmentMultisensory
05/06/2019

Vivid Has An Immersive And Multi-Sensory Dining Experience Which You Can’t Stay No To | Hit.com

Vivid is well and truly full of surprises this year and we think this one is one of the best ones yet! This Vivid, 12-Micron in Barangaroo has teamed up with Perrie-Jouët and they…
EntertainmentMultisensorySmellTouch/Feel/Texture
05/06/2019

Official Xbox deodorant features the “fresh scent of pulsing green citrus” | PC Games

E3’s still not kicking off in earnest until this weekend, but Microsoft’s knocking it out of the park with the announcement of a massive Xbox exclusive: a new line of…
MemoryMultisensorySoundVisual
04/06/2019

Brilliant ways to preserve the memory of a loved one | Augusta Free Press

© Photocenter The thought of losing a loved one is one of the scariest thoughts of every individual, especially if one had grown so attached to the deceased. Death is…
ArtEntertainmentMultisensorySoundVisual
03/06/2019

Björk’s latest musical experiment? Architecture as instrument | Curbed

Björk is known for her elaborate performances. For her latest, Cornucopia, she collaborated with the engineering firm Arup on a custom reverberation chamber.  Santiago Felipe. Courtesy of Bjork and Arup. On…
ArtMultisensoryTasteVisual
03/06/2019

The art of dessert: Japanese wagashi master sculpts intricate pieces out of bean paste | CBC News

Wagashi Master Junichi Mitsubori is in Vancouver this week to share the traditional Japanese edible art form. (Maggie MacPherson/CBC) Junichi Mitsubori is a culinary rockstar in Japan, famous for his…
ArtMultisensoryTasteVisual
03/06/2019

How Wine Master Sarah Heller Translates Wine’s Enigmatic Characteristics Through Art | Singapore Tattler

Cirillo Estate 1850Grenache 2010 Raspberry+ tart cherry fruit, etherealherbal lift, leather + deermusk; sheer, graceful +upright Master of Wine and Asia Tatler's Sarah Heller uses the language of art to translate…
ExperientialMultisensoryTasteTrendyVisual
03/06/2019

We sent the world’s foremost fruit expert to inspect L.A.’s new fruit ‘museum’ | La Times

The Wardrobe of Fruits at the World of Fruit pop-up on La Brea Avenue. (David Karp / For the Times) When I saw billboards recently advertising a new World of Fruit,…
BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
03/06/2019

Teabox Debuts At Bangalore Airport; Launches “Multi-Sensory” Experiential Tea Store | Inventiva

The multi-sensory section which allows one to touch, feel, smell, and taste the finest teas is, in every sense, a tea connoisseur’s fantasy. Teabox, premium tea brand, is all set…
ArtMultisensorySmellVisual
30/05/2019

The feeling you get after sex, or at the end of a rave | Dazed Beauty

KATHARINA DUBBICKKATHARINA DUBBICK, COURTESY THE ARTIST “I want to capture the moment of exhaustion after a climax – the sense of space that’s left when feelings settle.” In TIMECAPSULE 7:32am (2019) scent designer…
BrandingMarketingMultisensorySmellSoundTouch/Feel/TextureVisual
29/05/2019

Companies Must See Beyond Merely Visual Marketing Strategies | Equities.com

Image: iStock.com/VTT Studio Jason Polansky, Emerging Marketing Professional David Hagenbuch, Professor of Marketing at Messiah College If this demographic were a city, it would be the second largest in the…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
29/05/2019

Boutique-y to open multisensory Pineapple Museum in London | The Spirit Business

TBGC Spit-Roasted Pineapple Gin is made with fresh pineapples Artist’s impression of TBGC’s Pineapple Gin Parlour & Museum, which will pop up this weekend Marking International Pineapple Day on 1…
BrandingMarketingMultisensorySoundVisual
29/05/2019

Why brands need to be heard as well as seen | MAA

Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that…
MemoryMultisensorySmellSoundTasteVisual
29/05/2019

Jolly senses bring back memories so vivid you can taste them |  | meridianstar.com

Jolly Rancher candy brings back memories. My senses are strongly connected to my memory. Something as small as a single thought can trigger a vivid recollection. But nothing brings back…
BrandingEntertainmentMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendy
28/05/2019

Fine Dining With A Dark Twist At 12-Micron & Perrier-Jouët’s Vivid Experience | Bosshunting

You don't need to say much more than Perrier-Jouët and 12-Micron in the same sentence to get our attention, but wait until we tell you what the duo have running in…
BrandingExperientialMarketingMultisensorySmellTasteTrendyVisual
28/05/2019

altherr/weiss repurposes beehives to create multisensory honey experience in switzerland | Design Boom

altherr/weiss collaborates with beer brewery kornhausbräu from rorschach, switzerland that specializes in brewing honey beer using organic honey. the swiss multidisciplinary studio created an immersive experience, putting emphasis not only on the beer…
Augmented + virtual realityInterestingMultisensory
27/05/2019

ESN study: Do immersive techniques help to capture consumer reality? | YouTube

https://www.youtube.com/watch?v=WCovwA6mYuM ESN study: Do immersive techniques help to capture consumer reality?
EntertainmentMultisensorySoundVisual
26/05/2019

Check out the first pics of the Old Port’s PY1 pyramid show (PHOTOS) | Daily Hive Montreal

py1_experience/Instagram Montreal can soon add a pyramid to its list of incredible venues. The first-of-its-kind pyramid-shaped entertainment venue, PY1, was created by Cirque du Soleil founder Guy Laliberté and developed by…
BrandingExperientialMarketingMultisensory
25/05/2019

Air Canada Rouge Pops Up in Toronto with Multi-Sensory Experience | Newswire

MONTREAL, May 24, 2019 /CNW Telbec/ - Air Canada Rouge will open an immersive and photo-ready pop-up on Friday, May 24 at the Toronto Eaton Centre to showcase its industry leading products through larger-than-life…
EntertainmentExperientialMultisensorySoundVisual
25/05/2019

Karen O and Danger Mouse Release Encounter with Lux Prima Documentary Short

The Lux Prima extravaganza isn’t quite over, folks. Karen O and Danger Mouse have released a short documentary titled An Encounter with Lux Prima that chronicles the development of the immersive, multi-sensory art installation that accompanied…
ArtMultisensorySmellVisual
24/05/2019

Artist brings unique scents to exhibition | Vietnam News

A colourful work by Claire Xuân at the exhibition. — Photo courtesy of L'Espace HÀ NỘI — French visual artist Claire Xuân is giving Hà Nội art lovers a unique exhibition…
HealthMemoryMultisensory
21/05/2019

Dementia and The Importance of The Outdoors | Happiful

Could spending more time outdoors have benefits for those living with Dementia? Spending time outdoors is often the key to living a healthy lifestyle. It provides a necessary dose of…
CommunicationInterestingMultisensoryTechnologyTrendy
21/05/2019

How Multimodal Design Will Impact the Future of Customer Interactions | CMS Wire

 PHOTO: AARON PAUL Think back to the last time you interfaced with technology. How did you do it? Did you answer email on your laptop? Watch a video on your…
ArtMultisensorySoundVisual
21/05/2019

An art show, inspired by everyday sounds | The Hindu

Three of Abhijit Pathak’s frames on display at the show   | Photo Credit: Vangmayi Parakala Abhijit Pathak, an abstract line artist and Rajesh Srivastava, a figurative painter come together…
EntertainmentMultisensorySoundVisual
20/05/2019

Elevating dining experiences through “3D” sound: ISO develops new guidelines for restaurant soundscape assessment

New International Organization for Standardization (ISO) guidelines for defining, measuring and evaluating soundscapes are a big step forward in guiding the creation of soundscape design in restaurants, according to acoustics…
MultisensorySmellSoundTrendyVisual
20/05/2019

A lesson with Chroma Yoga | Dazed Digital

CHROMA YOGA COMBINES COLOUR THERAPY AND SOUND FREQUENCIES TO CREATE AN IMMERSIVE, MULTI-SENSORY YOGA EXPERIENCE Welcome to the Dazed Beauty Digital Spa, a space where you can come to escape the stresses of everyday life.…
InterestingMemoryMultisensorySynaesthesia
19/05/2019

Losing Your Head; When a Sense Smells Like Teen Spirit | The Nanjinger

The five senses – sight, sound, taste, touch and smell were defined by Aristotle over 2000 years ago. But have you ever taken an extra step at the bottom of a flight…
ExperientialMultisensorySmellVisual
17/05/2019

Smell The Poo-Quet! A Garden Has Appeared At Sketch’s Famous Toilets Pods | Londonist

Breathe In The Poo-quet! The toilets at chichi Mayfair hangout Sketch are smelling rosier than usual, thanks to a fragrant display of flowers. As part of Mayfair in Bloom, Sketch has…
EntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
16/05/2019

A multi-sensory feeling of being at the Sri Harimandar Sahib complex | Voice Online

THE unique, experiential exhibit which launched mid-April has already attracted several thousand visitors. The exhibition kicks starts its last four weeks with a special offer on Victoria Day long weekend. For…
ArtEntertainmentMultisensory
16/05/2019

The exhibition creates an immersive, multi-sensory experience that explores the juxtaposition of utopia and dystopia | Hyperallergic

(Image Courtesy of the Halsey Institute of Contemporary Art) The Halsey Institute of Contemporary Art is proud to present a solo exhibition by Jennifer Wen Ma. Cry Joy Park—Gardens of Dark…
MarketingMultisensorySoundTouch/Feel/TextureVisual
15/05/2019

Deafblind UK unveils multisensory mural | AOP

The mural depicts scenes that people who are deafblind have said they miss the most A multi-sensory mural in support of Deafblind UK has been unveiled on Great Eastern Street…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyTrendyVisual
14/05/2019

Olfactory dimension to VR experience – Rahman’s Scent of a Song | The Hindu

A.R. Rahman. Photo: The Hindu The first day of the 60th Cannes Film Festival saw music maestro A.R. Rahman unveiling a prelude to his forthcoming virtual reality (VR) film Le…
BrandingExperientialMarketingMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
14/05/2019

Shiseido unveils interactive multisensory pop-up in collaboration with Shilla at Changi | DFNIOnline

Shiseido Travel Retail, together with The Shilla Duty Free‘s Singapore business and Singapore Changi Airport, today (13 May) unveiled an innovative, multi-sensory pop-up concept for the Japanese beauty giant’s prestige beauty products. Called the…
Artificial IntelligenceAugmented + virtual realityMultisensorySmellTasteTechnologyVisual
14/05/2019

Artificial intelligence robots that can taste, smell & see boost profits in Chinese food factories, paving way for mass use | South China Morning Post

According to some aficionados, each slice of meat in yu xiang rou si must be 10cm long. Photo: Wikipedia Taste-testing robots powered by artificial intelligence are guaranteeing the quality and…
BrandingEntertainmentMarketingMultisensoryTechnologyTrendyVisual
13/05/2019

Lazada O2O: The new online shopping experience | The Manila Times Online

Lazada is bringing fashion to everyday consumers in the Philippines, connecting brands and sellers, e-commerce and entertainment, in its first-ever “see-now-buy-now” fashion show. The May 17 mega-event will kick off…
EmotionsMultisensorySmellTasteTouch/Feel/TextureVisual
13/05/2019

Cooking has become the new rock ‘n’ roll | Live mint

The exclusive meals prepared by Blumenthal in India featured some of the signature dishes from The Fat Duck menu. British chef Heston Blumenthal talks about how memories play a role…
EntertainmentHealthMultisensory
10/05/2019

Multisensory show brings theatre experience to Scots with profound and multiple learning difficulties | Sunday Post

Designed specifically for audiences with profound and multiple learning difficulties (PMLD), Isle of Brimsker is a multi-sensory experience telling the tale of a lighthouse keeper and a runaway. With dates…
HealthInterestingMultisensoryNeuroscienceScientific
10/05/2019

Numbing a body part can boost sensory powers elsewhere – here’s what that tells us about the brain | The Conversation

If one of your hands is anaesthetised, the remaining one will be better at touch perception. AlexMaster/Shuttestock When you wake up in the middle of the night in total darkness,…
EducationMultisensorySoundTasteVisual
09/05/2019

The fusion of artistic media lays the groundwork for multi-sensory experiences of constant boundary-pushing encounters | The Pulse

Reciprocity between wine and music The fusion of artistic media lays the groundwork for multi-sensory experiences of constant boundary-pushing encounters. Art and technology collaborate to blur the lines of tired…
Augmented + virtual realityEntertainmentHapticMultisensoryTouch/Feel/TextureVisual
09/05/2019

The future will be multi-sensory and interactive | HBR

ROB PRIDEAUX/GETTY IMAGES “We compete with (and lose to) Fortnite more than HBO.” This matter-of-fact assessment from Netflix, the world’s biggest streaming company, provoked a stir among media commentators and analysts earlier…
FlavourMultisensory
09/05/2019

Sensorial experiences: Consumers will search more for a sensory experience, a trip, an emotion and a novelty that goes through the taste, the concept and the packaging | Food Ingredient First

Consumers often choose natural and healthy products, which offer an indulgent sensory experience, particularly in beverages. For French flavor group Aromatech, the beverage sector is open to innovation with new,…
EntertainmentMultisensorySoundTechnologyVisual
08/05/2019

The innovative venue, dubbed PY1, will offer a multi-sensory experience, state-of-the-art technology and “a unique playground” for multimedia | Daily Hive Montreal

py1_experience/Instagram Montreal can soon add a pyramid to its list of incredible locations. The first-of-its-kind pyramid-shaped entertainment venue was created by Cirque du Soleil founder Guy Laliberté and developed by his company…
EntertainmentMultisensorySoundVisual
08/05/2019

Offering an immersive, multi-sensory experience with leftfield sounds | Factmag

Photograph by: Carlos Brummelo Tremor festival takes place every year on the Azorean island of São Miguel. Offering an immersive, multi-sensory experience with leftfield sounds and nature as its backdrop,…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyVisual
07/05/2019

The first multisensory VR mask to bring smell, mist, vibrations into the picture! | Yanko Design

I’ll give the guys at Feelreal a pass because the VR market is only growing, so we may have to wait a decent amount of time before multisensory VR headsets…
ArtMultisensorySmellTasteVisual
06/05/2019

A Sensual Dinner for Renoir’s Nudes | The New Yorker

In 1944, the collector Robert Sterling Clark heard that the Art Institute of Chicago was looking to acquire “Seated Bather,” a late nude by Renoir. In a letter, Clark derided…
ArtMultisensoryVisual
06/05/2019

She captivates audiences via a multi-sensory experience of art, music, poetry, and live demonstrations | TAPinto

A new exhibition Bloom Where You are Planted by Linda Ann Howe opened May 5th at the Library of the Chathams and will be on display through May 30th. The show features over 40…
ArtMultisensorySoundVisual
06/05/2019

Multi-art, multi-sensory approach | Broadway World

Embarking on a new collaboration with Bill Henson, one of Australia's most compelling artists, the Art Quartet performs Chiaroscuro - an evocative, dreamlike response to Henson's latest work. The concerts…
EntertainmentMultisensorySmellSound
03/05/2019

Haute to Death will host two-day sonic multi-sensory experience in Detroit | Metro Times

Charity PonterKaylan Waterman, Vespre. Winter’s over, baby. Billed as a two-day soundscape, party providers Haute to Death are hosting a queen-filled experience intended to awaken our spring selves. First, the…
Multisensory
02/05/2019

5 Things to Taste, Smell, Touch, Hear And See, May 3-5 | the Beijinger

Beijing can be an overstimulating place to live, to say the least. Let’s be real: sometimes even our sixth sense (the one that tells you when that stick of chuan'r will make you sick for…
EntertainmentMultisensorySoundTechnologyTouch/Feel/TextureVisual
02/05/2019

Greenpeace returns to Glastonbury 2019 with a multisensory spectacle | TheFestivals

Famous for our innovative, inclusive, and joyful use of space, the Greenpeace field is not just a destination for environmental education, but a top-ten Glastonbury experience and sanctuary that each…
BrandingMarketingMultisensory
02/05/2019

Planners back £150m Johnnie Walker multisensory project at former Princes Street House of Fraser store | Scottish Construction Now

Plans to transform one of Edinburgh’s most important landmark buildings into a global visitor experience for Scotch whisky brand Johnnie Walker have been recommended for approval by planners at the City of Edinburgh…
HealthMultisensory
02/05/2019

Fundacion MAPFRE sponsors Inspire’s multi-sensory rooms for third year running | Newsbook

Inspire’s Multi-Sensory Rooms, a service offered to people with sensory issues, are being sponsored for the 3rd year running by Fundacion MAPFRE, a non-profit institution within the MAPFRE Group.  Fundacion MAPFRE…
EntertainmentMarketingMultisensoryTouch/Feel/TextureVisual
01/05/2019

Experience multiple multisensory orgasms with new NARS pop-up shop in London | Dazed Beauty

ALEX PETERS NARS INVITES YOU TO THE WORLD OF ORGASM There is more than one way to achieve Orgasm. Last month, we reported that NARS was celebrating 20 years of their cult blush…
MultisensoryScientific
30/04/2019

How the brain integrates sensory input | EurekAlert! Science News

Researchers from Bielefeld University, Oxford University (Great Britain), and Aix-Marseille University (France) investigated this phenomenon of flexibility in perception, and have now published a study on their findings that appears…
InterestingMultisensoryScientificSmellTaste
30/04/2019

Why you should always order a bloody Mary when flying at 30,000 feet | 9Travel

Umami is a Japanese term used to describe the rich, savoury flavour of foods like mushrooms, tomato, some cheeses and miso. (iStock) By Bradley Johnston Regardless of how you feel about…
MultisensorySmellTouch/Feel/TextureVisual
30/04/2019

Perfume on EVM? Congress workers spray scent on party button, smell voters’ fingers | News Nation

Representative Image The political battle between the Trinamool Congress and the Bharatiya Janata Party (BJP) in West Bengal has reached a new height of innovation, but in an illegal way.…
ArtEntertainmentMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
27/04/2019

Arrangements of people, things, sound, plant life, furniture, dances, and smells made in collaboration with smell researcher Sissel Tolaas | Cultured Magazine

ISABEL LEWIS'S POOLSIDE PASTORAL AT FAENA ARTS IN BUENOS AIRES. ISABEL LEWIS AT FAENA BUENOS AIRES As part of the inaugural Buenos Aires Art Week earlier this month, Faena Arts presented a series…
BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
27/04/2019

Ads We Like: Liberty Mutual brings new car smell to print ad | The Drum

Liberty Mutual scented ad Many people wait until they’re actually buying a car before they think about getting a car insurance quote, but Liberty Mutual Insurance is getting in people’s…
EntertainmentMultisensory
26/04/2019

WHATEVER IT TAKES: View Marvel Studios’ Superhero Epic AVENGERS: ENDGAME in 4DX Cinemas – An Experience Like No Other! | The Fan Carpet

Go on a spectacular sensory encounter with Marvel Studios’ incredibly anticipated Avengers: Endgame, releasing in 4DX across UK Cineworld cinemas from 25th April, 2019, by Walt Disney Studios UK. Marvel Studios’ Avengers: Infinity War achieved…
EmotionsHealthMultisensorySoundTouch/Feel/TextureVisual
26/04/2019

Snoezelen helps reduce stress and anxiety | Regina Leader-Post

The Snoezelen consists or sensory lighting, music and other tools, all customizable. TARYN BRANDELL For anyone diagnosed with autism, ADHD, anxiety and other mental health issues, the ECHO Society has…
EducationEntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
26/04/2019

BOOM!, Multisensory, interactive show that brings a historic mill to life through “sound, smell, shaking and noise | Pique Newsmagazine 

PHOTO COURTESY OF THE BRTANNIA MINE MUSEUM BOOMTOWN Behind the scenes at BOOM!, an interactive, immersive show shedding light on Britannia mining history that has been 10 years in the making.…
EntertainmentMultisensorySmellTasteTechnologyTrendyVisual
26/04/2019

Whimsy: 5 Things To Know About This Multi-Sensory Fine Dining Experience | Hype

Step right up into a whimsy-cal world of multi-sensory fine dining where diners are taken on a journey that “defies reality”. Organised by TwoSpicy Entertainment (the people behind Dinner In…
Augmented + virtual realityEntertainmentInterestingMultisensorySoundVisual
26/04/2019

Houston Symphony Premiers A New Multi-Sensory Experience | Broadway World

The Houston Symphony opens its Bank of America Summer Sounds Series at Jones Hall with an innovative event offering audiences a new multi-sensory way to experience classical music. Virtual Reality…
ArtMultisensoryNeuroscienceScientificTechnologyVisual
24/04/2019

Google harnesses technology to measure the physical impact of art | Financial Times

‘Essential’ room © Maremosso ‘Essential’ room © Maremosso Share on Twitter (opens new window) Share on Facebook (opens new window) Share on LinkedIn (opens new window) Save Save to myFT…
HealthMemoryMultisensory
24/04/2019

What is the value of the outdoors for someone living with dementia? |Health Europa

Active Minds Nature Delve into the world of neurodegenerative diseases, as Active Minds highlights the importance of valuing the outdoors for those living with dementia. Spending time in the outdoors…
Augmented + virtual realityBrandingMarketingMultisensorySmellTrendyVisual
24/04/2019

Remy Martin, Hennessy and Martell to curate sensory experiences | Campaign Live

Rémy Martin: introducing food pairings Cognac brands Rémy Martin, Hennessy and Martell are offering tastings, virtual-reality experiences and pop-up bars at this year's Cognac Show, presented by The Whisky Exchange.…
ArtEducationMultisensorySmellTouch/Feel/Texture
24/04/2019

Pollution Pods lets you experience the smog of five cities | Quartzy

Marla Aufmuth / TED Breathe in. POLLUTION PODS AN IMMERSIVE ART INSTALLATION LETS YOU SEE, SMELL AND FEEL THE TOXIC FOG OF POLLUTED CITIES By Anne QuitoApril 22, 2019 Burnt rubber…
ArtMultisensorySmellSoundVisual
24/04/2019

Artist reveals love through ceramics, words, colors and smells | Daily Sabah

Ceramic artist Birsen Canbaz sets out from the lines of Shams Tabrizi in her new solo exhibition and reproduces them with her own words and ceramics. Presenting an extraordinary exhibition…
MultisensorySmellTasteTouch/Feel/Texture
24/04/2019

Sense Interaction: Smell Using Your Tongue | IB Times

Eyes might be the window to the soul, but the nose is a window to mood. Photo: Flickr via Creative Commons/pedrosimoes7 Scientists have reported that the odor sensors in the nose…
ArtMultisensoryTasteVisual
22/04/2019

Wine Master Sarah Heller Translates Wine’s Enigmatic Characteristics Through Art | Philippine Tatler

By Sarah HellerApril 22, 2019 In pursuit of translating wine’s enigmatic characteristics into relatable tasting notes, the Master of Wine Sarah Heller has found a new way—through the language of…
MultisensorySmellVisual
22/04/2019

A perfumer and an artist from Switzerland are distilling smells of India into ‘smellscapes’

Maeva Rosset. Driven by their passion for fragrances, Maeva Rosset and Giovanni Sammarco arrived in the North Indian city of Kannauj in February. Also called ittar ki nagari, or city…
ArtEmotionsMultisensorySmellVisual
20/04/2019

Notre Dame, because its smell, unique in the world, is what made it real for me | The Art Newspaper

Although few ever saw the majestic timbers of the roof, their odor was as important as the stained glass and the spire in the aesthetic experience of Notre Dame© Christophe…
ArtMultisensoryTasteTrendyVisual
19/04/2019

Why food should be looked at as art | The Hindu

Luxury dining is not just about experiencing Heston Blumenthal or Andoni Aduriz’s ‘clever’ dishes, but about discovering the chef’s politics and deep thought The big news this week in the…
ArtMultisensorySmellVisual
19/04/2019

Sweet-smelling exhibition from Paris | Shine

Tan Weiyun / SHINE Diptyque has launched its first fragrance exhibition and pop-up boutique in China to celebrate more than 50 years of fragrance creation. The century-old building Cha House…
EmotionsMarketingMultisensorySmellTouch/Feel/TextureVisual
19/04/2019

As a sensory marketing tool, print can trump digital due to its ability to trigger emotions using touch, sight and smell | AM Marketing, Media, Advertising News in MENA

We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple…
HealthMultisensory
18/04/2019

Miami airport opens sensory-friendly room for children with disabilities – Story | FOX 13 Tampa Bay

Traveling can be stressful for anyone, but it can be overwhelming for children with special needs. Miami International Airport announced they are debuting a "multi-sensory room" in honor of Autism Awareness Month.…
ArtHealthMultisensory
18/04/2019

Art therapy helps dementia patients communicate and connect | Video | NJTV News

It looks like an art class with brushes, paints and scissors, but it’s not. It’s an art therapy session. “You don’t have to be an artist. Anybody can do art…
ArtEntertainmentMultisensorySynaesthesia
17/04/2019

The magical way in which art can alter the senses | Performing Artshub

Spectral (Apr 2019) Single Origin – Robin Fox. Photo: Bruno Destobes Described as ‘laser madness,’ Single Origin is the third in a series of works by the audio/visual artist that…
BrandingEntertainmentMarketingMultisensory
17/04/2019

Why it’s time embrace the rise of multisensory experiences| Campaign Live

A colleague’s delayed flight. Tired, toddler twins tending towards tantrums. In the corner, a projection onto the floor of digital fallen autumn leaves reacting to little people’s movements. The toddlers…
BrandingMultisensory
16/04/2019

Making sense (all five of them) of merchandising | NRN

How little details can make or break the customer experience Ron Ruggless | Mar 27, 2019 Sometimes we get so blinded by the minutiae of restaurants — the latest quarter of same-store…
Augmented + virtual realityInterestingMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
11/04/2019

Feelreal multisensory VR mask gets funded within an hour – Peripherals – News – HEXUS.net

If you are of the opinion that a VR experience can only improve by addressing more of your senses, then the Feelreal Multisensory VR Mask might be for you. The Feelreal project…
Augmented + virtual realityEntertainmentHapticMultisensorySmellTouch/Feel/TextureVisual
10/04/2019

Full-body virtual reality lets you hang out with ghosts, feel the Amazon rainforest | ABC News

(MWM Immersive)  Image of Chained, A Victorian Nightmare VR experience Hang out with ghosts, fly around a prehistoric world or travel with an indigenous tribe in the Amazonrainforest. In recent years, an…
BrandingMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
10/04/2019

We Got Invited To The Singleton Sensorium And Here’s Why We Simply Loved It | ScoopWhoop

Source: Food Talk Imagine a pathway that resembles a mystical forest, which walking through, makes you feel like you're in the midst of nature, a symbolic countryside perhaps. The smell…
MemoryMultisensoryScientificSmellVisual
10/04/2019

The brain’s auto-complete function: New insights into associative memory | Science Daily

Participants first saw images of scenes together with one of two objects. Later they only saw the scene images and were asked to remember which object was associated with the…
EntertainmentInterestingMultisensorySoundTouch/Feel/TextureVisual
09/04/2019

Watch: Community at the heart of Henderson Silent Disco Citywalk | OurAuckland

It’s not a sight that you see every day, but a community project has been bringing dancing on the streets of Henderson in recent times, and all without any noise!…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyVisual
09/04/2019

Sniff dragons, zombies, and electricity in VR with this multisensory mask | PC Gamesn

Feelreal is offering gamers a chance to “smell a digital world” with its multisensory VR mask. And yes, it’s April 3, no bamboozle… maybe. I’m not entirely sure. The Brooklyn-based company…
EntertainmentMultisensorySmellSoundVisual
09/04/2019

Zimbabwean soul singer brings together image, sound and scent in a multisensory immersive performance | Rhinegold

Photo credit: Tom Arber Launched in 2017 and supported by the PRS Foundation’s Talent Development Partnership, Resonance offers artists from BAME backgrounds working in any genre of music, who are…
ExperientialMarketingMultisensory
08/04/2019

Everything you need to know about experiential marketing | Real Business

Experiential marketing is one of the most powerful ways to create customer loyalty and advocacy. It can also be one of the most exciting. Concepts and examples of experiential marketing…
Augmented + virtual realityHealthMultisensory
08/04/2019

Virtual reality could be used to treat autism | EurekAlert! Science News

Playing games in virtual reality (VR) could be a key tool in treating people with neurological disorders such as autism, schizophrenia and Parkinson's disease. The technology, according to a recent…
Augmented + virtual realityEntertainmentMultisensorySmellTechnologyTouch/Feel/TextureVisual
05/04/2019

New 5D Porn theater in Amsterdam adds smells, touch to VR porn | NL Times

5D Porn. (Photo: 5D Porn/Facebook ) A novel new attraction will soon be opening in Amsterdam. Multi-sensory adult cinema 5D Porn is opening its doors in the Red Light District. A world first,…
ArtMultisensorySmellSoundVisual
05/04/2019

Experience glassblowing magic through all of the senses | Toledo Blade

An exhibition at the Toledo Museum of Art ignites not just the visual, but all of the senses found in a glassblowing hot shop. Katherine Gray: (Being) in a Hotshop is…
MultisensorySmellSoundTasteTouch/Feel/TextureVisual
05/04/2019

What is the best sense? Scientists are still battling it out | The conversation

Do the eyes have it? Irina Bg/Shutterstock If there is one thing Twitter has taught us, it’s that the world loves a question that sounds stupid, but actually has a profound…
EmotionsMultisensorySoundVisual
05/04/2019

Inside the mesmerising and relaxing world of ASMR | Gulf Today

Isolating sound forces you to pay attention to that sound, to what you associate with that sound and to the effect it has on your body. TNS Mary McNamara I…
ArtEducationMultisensorySmellTouch/Feel/Texture
04/04/2019

Visually-impaired artists hone their skills at MoCD workshop | Khaleej Times

Participants learn to improve their visual senses during the event at Zaabeel Park. - Photo by Mohammad Mustafa Khan A student who attended Baqaeen's workshop for the first time was…
BrandingMarketingMultisensory
04/04/2019

How Brands Like Shisheido Create Immersive Airport Retail Experiences | PSFK

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more “Airports are furthest along in innovative thinking. They realize they have to play nice…
Multisensory
04/04/2019

Multi-sensory tourism venture makes attractions available for the vision impaired | Australasian Leisure Management

Cocky Guides, a new multi-sensory tourism venture offers eight tactile and sensory tours from Sydney, allowing vision impaired travelers unique experiences and access to some of Sydney and NSW most…
ArtMultisensory
03/04/2019

Multisensory Natura Obscura exhibit to stay open through summer |The Denver Channel

ENGLEWOOD, Colo. — The Natura Obscura exhibit in Englewood will stay open five extra months due to popular demand. The Museum of Outdoor Arts describes its Natura Obscura exhibit on its website as an…
MultisensorySmellVisual
03/04/2019

This “Visual Perfume” Infuses Body Art with Fine Fragrance | Vogue

"If our fragrance is our signature, why can't it be seen?" was the question Shoval Shavit Shapiro, founder and creator of new beauty brand Amkiri, asked herself as she dreamt…
EmotionsMultisensorySound
03/04/2019

The Lowdown: music and food pairing | Big Hospitality

A dinner last week hosted by Beats By Dre and overseen by Tom Sellers looked at how pairing music with a menu could be the future of multi-sensory dining. Source:…
ArtMultisensory
03/04/2019

MeshMinds 2.0: Shining an Eerie Spotlight on Environmental and Inclusivity Issues Through the Lens of Technology & Art | Danamic.org

Held from 7 to 17 March 2019, MeshMinds 2.0: ArtxTechforGood featured an exciting line-up of more than 20 multi-sensory art experiences, which tackled global sustainability challenges outlined by the United Nations Sustainable Development Goals,…
FlavourMultisensorySmellTasteVisual
25/03/2019

The Legendary Study That Embarrassed Wine Experts Across the Globe | RealClearScience

A LITTLE OVER a dozen years ago, "la merde... hit le ventilateur" in the world of wine. Nobody remembers the 2001 winner of Amorim Academy's annual competition to crown the greatest contribution to the science…
ArtEntertainmentMultisensorySmellSoundVisual
20/03/2019

‘Looks, Sounds, Smells Like the Universe’ at Real Tinsel Gallery | Shepherd Express

The “Universe” has landed at Real Tinsel Gallery. And it’s brought along a galaxy of “looks, sounds, smells” in the form of the earthbound Tivey Trio: Hap and his sons,…
MultisensorySmellVisual
20/03/2019

Sniff Test: Are Designers Neglecting Smell? | Fortune

Sissel Tolaas, researcher and artist for the SMELL Re_searchLab in Berlin, speaking at the 2019 Fortune Brainstorm Design conference in Singapore. Stefen Chow for Fortune By TIMOTHY MCDONALD March 19, 2019…
ArtExperientialMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
19/03/2019

Sakura shine at beautiful art installation at Tokyo Sky Tree’s Solamachi complex | SoraNews24

Sakura and jellyfish: an unusual, but beautiful, combination. We’re still a few days away from the blossoming of the sakura in Tokyo, but there’s already a place in the city where you can see beautiful…
ArtEntertainmentMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
15/03/2019

An Art Cafe Where You Can Eat the Artwork is Headed for London | The Resident

An ‘art cafe’ where you can eat the artwork will launch in south east London this spring in a bid to draw attention to sustainable food practices Lead image: Jello by…
Augmented + virtual realityBrandingExperientialMarketingMultisensory
15/03/2019

How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences | PSFK

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective Leading brands are creating multi-layered sensory experiences that…
ArtEntertainmentExperientialMultisensory
15/03/2019

As Museums Fall in Love With ‘Experiences,’ Their Core Missions Face Redefinition | artnet News

Olafur Eliasson, Din blinde passager (Your blind passenger) (2010). Installation view at ARKEN Museum of Modern Art, Copenhagen, 2010. Photo by Thilo Frank / Studio Olafur Eliasson. Remember around 10 years…
ArtEntertainmentMultisensorySmellVisual
14/03/2019

An Exhibition in London Wants You to Smell Other Worlds | Time

James Riley—The Scent of Other Worlds By Joseph Hincks March 7, 2019 How do other planets smell? Like a refrigerator at 3AM? Like the box new sneakers come in? Or…
BrandingExperientialMarketingMultisensory
14/03/2019

How retailers can create multi-sensory experiences | campaignlive.co.uk

Consumer expectations of the physical experience of shopping have led to a rise in sensory spaces to create memorable moments. Retailers must explore the sensorial aspects of the customer experience…
EntertainmentMultisensorySoundTouch/Feel/TextureVisual
14/03/2019

SVS: Subwoofers Are for More than Movies and Music | Sound & Vision

Subwoofers add body, depth, and excitement to movies and music but they have other uses, too.SVS has shared its expertise in low-frequency reproduction to help bring to life a unique…
EntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
14/03/2019

Pet Sematary’ in 4DX Theaters: Motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibrations, and scents | Bloody Disgusting

CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, and Paramount Pictures announced this week the release of Pet Sematary in the immersive, multi-sensory 4DX format. The announcement further extends the commitment between…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
14/03/2019

How This Seattle Building Is Using Sensory Marketing To Attract Luxury Buyers Amid Sales Slowdown | Forbes

The eight-foot replica of the building inside the sales galleryTHE EMERALD We’ve already seen ultra-high end condos being marketed with tours that start with meditation sessions, giveaways for tickets to outer space and the use…
ArtEntertainmentMultisensorySoundVisual
14/03/2019

Harrison First teams up with painter Anni Tuikka for a multi-sensory release of debut EP ‘WILMA’ | EARMILK

New York-based producer Harrison First has taken a bold step on his newest creation. In the aim of bridging the gap between music and art, the producer teamed up with painter Anni Tuikka for…
ArtEntertainmentMultisensorySoundVisual
14/03/2019

Art and sound combine in unusual event | NZ Herald

Brass Whanganui is creating a sound canvas. PICTURE / PAUL BROOKS There's a sensory sensation coming to the Royal Whanganui Opera House with music from Brass Whanganui and visual art…
BrandingMarketingMultisensorySmellTasteTrendyVisual
12/03/2019

Diageo Sends Consumers To Scotland Through In-Store Sensory Experience | B&T

Shoppers at Dan Murphy’s will be treated to a discovery journey through the Scottish whisky regions as part of the March Into Malts campaign. Diageo Australia partnered with Reed Pacific…
EmotionsMemoryMultisensorySmellTasteVisual
12/03/2019

How Your Kitchen Décor Influences the Taste of Your Meals | The Good Men Project

Photo credit: Rawpixel on iStock.com Ever wish you could improve the taste of your meals without having to learn to be a gourmet chef? Science says you can. The taste of…
ArtInterestingMultisensorySoundTouch/Feel/TextureVisual
12/03/2019

VIPS of Indiana Helping people ‘see’ art in a different way with the ReVision Art Gallery | WishTV

INDIANAPOLIS (WISH) - Visually Impaired Preschool Services, also known as VIPS, is once again making sure everyone can experience an art gallery with the ReVision Art Exhibition. This annual event…
EntertainmentExperientialMultisensory
11/03/2019

Interactive Scary Movie Art Installation Coming to Los Angeles | Media Play News

Interactive Scary Movie Art Installation Coming to Los Angeles Some of Warner Bros. and New Line Cinema’s most iconic scary movies will serve as the inspiration for a new multi-sensory…
ArtMultisensorySmellVisual
11/03/2019

Homesick artist fills artworks with scents from Syria | Euro News

Finding a place for home in her exhibitions, an artist incorporates the scent of Syria in her artwork which is currently on show in Dubai. Sara Naim heavily relies on…
ArtMultisensorySynaesthesia
11/03/2019

5 Synesthesia Artists Who Paint Their Multi-Sensory Experiences | The Modern Met

Photo: Harry Quan. Via Unsplash Have you ever wondered what the color red sounds like? While most of us experience color visually, around 4% of the world’s population are able to experience hues…
MarketingMultisensory
11/03/2019

“Sampling remains one of the smartest ways of building awareness” | British Baker

Liz Richardson, managing partner, of communications agency HeyHuman on the benefits of a multi-sensory approach to product trials Greggs recen... Source: “Sampling remains one of the smartest ways of building…
BrandingMarketingMultisensorySoundTaste
09/03/2019

Lay’s Reveals Three New Limited Edition Flavors Inspired by Music | The Daily Meal

Lay’s is rolling out three new potato chip flavors as part of their ‘Turn Up the Flavor’ program. There are some pretty wild potato chip flavors out there, and Lay’s newest flavors…
MultisensorySmellTouch/Feel/TextureVisual
08/03/2019

Brame Middle art teacher helps blind student bring his visions to life | KALB

Brame Middle School art teacher helps a student overcome obstacles he has had all his life. | Photo Credit: Allison Bazzle / KALB Gatson is a sixth-grade student at Brame…
InterestingMultisensorySound
06/03/2019

How your language reflects the senses you use | BBC

Which do you find easier to describe: the colour of grass, or its smell? The answer may depend on where you are from – and, more specifically, which language you…
ArtMultisensory
05/03/2019

From Seed to Scents, Scenes from Marije Vogelzang’s Multisensory Seed Installation | MOLD

Food designer Marije Vogelzang’s recent Seeds exhibition at the Toronto Interior Design Show takes participants on the symbolic journey of a seed growing, prompting them to reflect on the simple acts of living.…
BrandingEntertainmentMarketingMultisensorySmellSoundTasteTechnologyTouch/Feel/TextureTrendyVisual
25/02/2019

Hennessy Collaborates with Sir Ridley Scott to Offer a Multisensory & Visually Stunning Journey Through the “7 Worlds” of Hennessy X.O | Food & Beverage Magazine

Hennessy debuts Ridley Scott directed short film taking viewers on a sensorial odyssey * The “7 Worlds” campaign is a visual metaphor for the layered taste experience of Hennessy X.O…
EducationHealthMultisensory
25/02/2019

7 ways teachers and parents can motivate kids on the autism spectrum | Autism Support Network

Kids on the autism spectrum often have a limited number of interests and can lack the ability to respond to social feedback, which is essential for learning. This can make…
HealthMemoryMultisensorySmellSoundTasteTouch/Feel/TextureVisual
25/02/2019

Want to boost your memory? Simply start cooking | TheHealthSite.com

Cooking helps to activate your brain regions associated with a sense of smell, touch, sight and taste. @shutterstock Do you often find it difficult to remember where you kept your car…
EmotionsExperientialMultisensorySmellSoundTrendyVisual
22/02/2019

A New Multisensory Meditation Studio Just Opened Up In Ottawa And It Looks So Relaxing | Narcity

It is essential to dedicate time for self-care where you focus on your wellbeing. One fantastic way to help you calm your mind, and deal with feelings of anxiety, depression, or…
BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
22/02/2019

Getting emotional with print | IT-Online

As a sensory marketing tool, print can trump digital too, thanks to its ability to trigger emotions using touch, sight and smell, overlaid with individualised messages and delivered when consumers…
InterestingMultisensoryTasteVisual
22/02/2019

How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water | NPR

Focusing less on the meat-free or health aspects of plant-based dishes, like this jackfruit burger — and more on their flavor, mouthfeel and provenance — could go a long way…
Augmented + virtual realityEntertainmentMultisensorySmellTechnologyVisual
20/02/2019

Online Dating in 2030: Technology + Multisensory | isStories

Have you ever dived into that imaginative soul of yours wondering how dating will be like in the years to come? I bet you did. The way people meet, converse…
BrandingMarketingMultisensory
20/02/2019

How multisensory experiences can influence shoppers’ perception of food | The Grocer

Brands are realising the potential of sensory activities to increase a person’s enjoyment and motivation to purchase Experimental chef Heston Blumenthal famously served up his seafood dish ‘Sound of the Sea’ complete…
EducationMultisensorySoundVisual
19/02/2019

Our Language Affects What We See | Scientific American

Credit: Getty Images Does the language you speak influence how you think? This is the question behind the famous linguistic relativity hypothesis, that the grammar or vocabulary of a language imposes on its…
Artificial IntelligenceMultisensorySmellTechnologyVisual
19/02/2019

Machine sensing, smell to improve the self-driving experience | The Robot Report

Oliver Mitchell discusses machine sensing at the RobotLab forum on cybersecurity and machines. Abruptly, I entered the cab escaping the arctic weather to confront something worse than freezing rain –…
BrandingExperientialMarketingMultisensory
19/02/2019

Experiential & multisensory marketing: a niche advertising agency that approaches the market in an innovative, unique and avant-garde manner | Business Review

Is a niche advertising agency that approaches the market in an innovative, unique and avant-garde manner, Motion Vision Communication covers Romania at a national level offering services of unconventional and…
MultisensoryTechnologyTouch/Feel/TextureVisual
18/02/2019

Go virtual for relaxation | Benoni City Times

Virtual reality feels like you are really there. Spas and salons work hard to refine the lights, sounds, smells, and overall feeling of a customer’s visit. A virtual reality spa…
BrandingExperientialMarketingMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
16/02/2019

Top ecommerce tips: Why personalisation is the sixth sense | Netimperative – latest digital marketing news

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why…
EntertainmentMultisensorySmellSoundTrendyVisual
16/02/2019

WB/New Line’s Horror Properties Getting Interactive Multisensory Art Installation in Los Angeles | Bloody Disgusting

This Spring, a one-of-a-kind experience will creep into the city of Los Angeles for a limited engagement. Beginning on April 4th, the multi-sensory installation inspired by some of Warner Bros.…
ExperientialInterestingMultisensoryTechnologyVisual
15/02/2019

Interior design of the future will seem like magic | The Conversation

Bokeh Art Photo/Shutterstock.com Imagine a house where the walls change colour depending on your mood, or your tablecloth changes shape when you’re having a dinner party. A house where every…
EducationMultisensorySoundTouch/Feel/TextureVisual
14/02/2019

WeDraw: A new multi-sensory teaching method for math and geometry by using dance and music

IMAGE: 'ROBOTANGLE' IS A WEDRAW LEARNING ACTIVITY WHICH CONCERNS THE CONCEPT OF ANGLES AND THEIR OPERATIONS ASSOCIATED WITH SOUNDS AND BODY MOVEMENTS. IT WILL BE INCLUDED IN A APP FREELY AVAILABLE... view more …
BrandingMarketingMultisensory
14/02/2019

Sensory branding: Marketers, find your voice! | Campaign Live

Check out the Mastercard CMO's advice for the industry. When marketers make every dimension of their brand work for consumers, they can forge stronger more meaningful connections that last. With…
EntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
13/02/2019

Connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen | PRNewswire

Audiences will cheer for the Marvel Cinematic Universe's new leading heroine when the film opens worldwide in immersive ScreenX LOS ANGELES, Feb. 12, 2019 /PRNewswire/ -- CJ 4DPLEX (www.cj4dx.com), the world's leading…
EntertainmentMultisensorySoundVisual
06/02/2019

Prof studies how to listen to the movies | JHNewsandguide

Dr. Siu-Lan Tan will talk at Teton County Library about the music of films. KEITH MUMMA / COURTESY PHOTO It is widely understood that movies are to be watched, but…
MultisensorySoundVisual
01/02/2019

A “multisensory techno triptych” inspired by the classic existentialist novel The Stranger | Fact Mag

Photograph by: Nico Stinghe Stroboscopic Artefacts boss Lucy, AKA Luca Mortellaro, will return to his own imprint with Dyscamupia, an EP inspired by French philosopher Albert Camus. Responding to the pivotal moment of Camus’…
MultisensorySmellTasteVisual
25/01/2019

Colors and flavors bring food to life | Natural Product Insider

In this new norm of clean label, it’s no surprise that consumer avoidance of artificial ingredients is helping drive growth in natural colors and flavors. Colors and flavors each play…
EntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
24/01/2019

Shaking Chairs, Water Sprays And Snow Effects – Brace Yourself For GSC’s 4DX Theatres | Says.com

Image via Sony Pictures Entertainment / Youtube It's always exciting to catch the latest blockbusters on the big screen Watching your favourite actors in HD, hearing the amazing surround sound, and…
EntertainmentMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
22/01/2019

‘Secret’ immersive dinners to feature at Fringe | The West 

There's something for everyone this year with 700 acts over 130 venues across the city. After several years of staging sellout events in hush-hush locations — including an orchard and…
MultisensoryScientificSoundTouch/Feel/Texture
22/01/2019

Sound influences the way mice and rats sense touch | UPI

Sounds influence the perception of touch among rodents. Photo by Anna Tyurina/Shutterstock New research suggests the brain's main sensory centers -- the visual cortex, auditory cortex and somatosensory cortex --…
BrandingEntertainmentExperientialMarketingMultisensory
18/01/2019

Why consumers are demanding more experiential marketing activations | Just Drinks

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping…
HealthMultisensorySmellSoundTasteTouch/Feel/TextureVisual
17/01/2019

Doctors use multisensory therapy to bring 65-year-old back from coma | Times of India

Doctors at SSKM Hospital applied an intense multi-sensory stimulation therapy to wake up a 64-year old Agartala resident from coma. This therapy was used to stimulate his five sensory organs.…
BrandingExperientialMarketingMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
17/01/2019

Study: Aussie Shoppers Will Choose Bricks & Mortar With In-Store Marketing Over Online |  B&T

Consumer experience agency Mood Media has found that shoppers want an experience and will choose bricks-and-mortar over online if they get it. While many believe that shoppers are overwhelmingly moving…
BrandingMarketingMultisensoryTechnology
17/01/2019

Using digital tech to create multi-sensory consumer experiences to strengthen brand | Indiaretailing.com

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as…
BrandingEmotionsMarketingMultisensorySmellSoundVisual
16/01/2019

Study: Music, visuals and scent critical to in-store experience | Chain Store Age

When it comes to choosing in-store shopping over online, a store’s atmosphere is key. Seventy-eight percent of shoppers globally said an enjoyable in-store atmosphere is a key factor in their…
EducationHealthMultisensory
15/01/2019

Does your child have dyslexia? Help him read faster and better | TheHealthSite.com

Dyslexia can be cured, if treated properly. ©Shutterstock Dyslexia, a learning disorder which mostly goes undiagnosed in kids, can be traced back to the years, when they hadn’t even started going…
Augmented + virtual realityEntertainmentHapticInterestingMultisensorySmellSoundTechnologyVisual
15/01/2019

FeelReal Sensory Mask Brings Smell-O-Vision to Virtual Reality

I don’t think even Ready Player One had the foresight to include smell-o-vision in its vision of the future, but now Ubisoft’s April Fool’s prank has become reality. FeelReal Inc has announced…
MarketingMultisensorySmellSound
15/01/2019

Retail tricks making us to buy more: aroma and sound | Youth Reporter

First of all, the things I will talk about in this article relate to Marketing. Marketing is the business process of creating relationships with and satisfying customers. With its focus…
Augmented + virtual realityEntertainmentHapticMultisensorySmellSoundTechnologyTrendyVisual
13/01/2019

The Void’s extra-sensory VR does what home experiences can’t | Engadget.com

The Void & ILMxLAB I walked through The Void's virtual reality center in the Las Vegas Venetian twice. The first time, armed with headset and wireless backpack, I was shuttled…
MarketingMultisensory
13/01/2019

Marketing: How to Exhibit Successfully in 2019 – Multisensory stimulation | INSCMagazine

For many companies, especially those in the B2B segment, exhibits are the perfect place to strengthen relationships with suppliers, meet new customers and, why not, have a glimpse into the…
HealthMultisensorySmellVisual
12/01/2019

Soothing Colours And Right Scent Can Aid Sound Sleep: Here’s How | Doctor.ndtv

Blue colour in the room may help you have better sleep HIGHLIGHTS You should chose a relaxing theme for your bedroom Some scents can help relieve stress to promote better…
Augmented + virtual realityEducationEntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
11/01/2019

Denver Museum of Outdoor Arts’ Natura Obscura is part art exhibit, part virtual-reality experience | Gazette

The Museum of Outdoor Arts has been creating immersive art experiences for more than 35 years in its sculpture gardens and indoor galleries. Its new Natura Obscura exhibit takes the…
EducationEntertainmentInterestingMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
10/01/2019

Audiences will soon be able to see, smell, hear and touch robots and dinosaurs | Natural History Museum

An immersive experience will bring dinosaurs to life using the latest mixed-reality technology. A partnership between seven organisations is hoping to create groundbreaking interactive exhibitions at the Natural History Museum…
EducationInterestingMultisensory
10/01/2019

The multisensory learning revolution transforming education | Virgin

Image from gettyimages Education is holistic. The brain processes information in a myriad of ways, and as individuals we unconsciously favour styles of learning that stimulate certain senses more heavily…
InterestingMultisensorySmellTechnologyVisual
10/01/2019

Airia is a smart fragrance diffuser with ink-jet printer technology | CNET

Angela Lang/CNET Procter & Gamble's Life Lab booth at CES 2019 was full of future-focused tech including the Airia, the company's app and voice controllable fragrance dispenser. The Airia is about as…
EntertainmentInterestingMultisensorySmellSoundTouch/Feel/Texture
10/01/2019

Blind bride gifted multi-sensory album so she can feel her wedding pics | Metro News

Stephanie Agnew, 32, has cone-rod dystrophy, meaning she can only see some light and dark shapes. On her wedding day in Queensland, Australia, all the guests and her husband-to-be wore…
ArtMultisensorySmellVisual
08/01/2019

What does labor smell like? – Buffalo Rising

“What does labor smell like?” Now, that’s a question that you probably never thought you would be asked, let alone attempt to figure out. Well, if the thought of coming…
HealthMultisensorySmellSound
07/01/2019

Citrus aftershave, old-fashioned tools: Barber brings men with dementia back in time | DailyRecord

Tunes from The Great American Songbook, the scent of citrus aftershave and old-fashioned tools of the trade transformed an assisted-living beauty parlor for women into an old-fashioned barbershop to trigger…
EntertainmentMultisensorySound
20/12/2018

The world’s first multisensory podcast | Irish Times

Positioning itself as “the world’s first multi-sensory podcast”, Heston Blumenthal’s new Pod & Chips is an aural delight for foodies. Famous for his experimental gastronomic style, Blumenthal is also keen to push…
Augmented + virtual realityEntertainmentHapticMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
20/12/2018

FEELREAL™ Announces Pre-Release of Next Generation Multi-Sensory Mask For VR Headsets – Creates New Paradigm in VR Experiences | Digital Journal

FEELREAL VR Mask is the world’s first Multi-Sensory VR mask that incorporates Olfactory Technology along with the ability to simulate tactile sensations to create a one-of-a-kind Virtual Reality experience. Brooklyn,…
ArtMultisensoryScientificSmellSoundTechnologyTouch/Feel/TextureVisual
20/12/2018

Science and multisensory art have a heady tryst at MSU’s Broad Museum | Lansing City Pulse

A haunting collection of smells, a real ant colony that moonlights as a DJ, an edible blob, a car that emits feathers and many other provocative wonders are packed into…
Artificial IntelligenceAugmented + virtual realityBrandingExperientialMarketingMultisensorySmellVisual
19/12/2018

Coty Inc. launches VR experience for its perfume portfolio | Glossy

Coty Inc., the licensing partner of fragrances by Tiffany & Co. and Calvin Klein, introduced in early December a new fragrance-focused multi-sensorial virtual reality experience with retail partner Julieraque. It’s one of…
BrandingExperientialFlavourMarketingMultisensorySmellTasteTrendyVisual
19/12/2018

How Brands Like Dove Are Creating Immersive Flavor Experiences | PSFK

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations The way to consumers’ hearts just might be through…
ArtMultisensorySoundTouch/Feel/TextureVisual
19/12/2018

Retextured Festival: Organisers behind new architecture-centric music event discuss techno, London and the beauty of concrete | The Independent

The newly renovated Silver Building in the Docklands will host a number of events during the festival( The Silver Building ) Brutalism is having somewhat of a renaissance in the art…
Artificial IntelligenceEntertainmentMultisensorySoundTechnologyVisual
17/12/2018

The Huawei Mate 20 Pro’s custom-made AI was able to identify sounds from the Northern Lights | TechNave

About two weeks ago, Huawei finally finished a new project they collaborated with Kjetil Skogli, Mark Sayfritz and James Shearman. Promptly called as the Sound of Light symphony, the orchestra piece was made…
EntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
17/12/2018

4DX cinemas feature advanced motion seats, fog, water spray, wind-fans, strobes, scents and other environmental effects | IOL

Spider-Man: Into the Spider-Verse'. Picture: Supplied IOL Entertainment is giving double tickets to watch 'Spider-Man: Into the Spider-Verse'  at Nu Metro 4DX cinema across the county. Swing into new universes…
EntertainmentExperientialInterestingMultisensorySoundTouch/Feel/TextureTrendyVisual
17/12/2018

Childish Gambino invites festival-goers to switch off at immersive “wellness” installation | Dezeen

American rapper Childish Gambino has built a multi-sensory "wellness centre" that encourages festival-goers to relax and reconnect with one another. On show at Childish Gambino's very own Pharos music festival in Auckland, New Zealand,…
ArtInterestingMultisensorySmell
17/12/2018

Feature: Palestinian woman artist uses fruit, spices to color paintings – Xinhua | English.news.cn

Palestinian artist Walaa Abu al-Eish uses cooking spices to create an alternative painting in the southern Gaza Strip city of Rafah, on Dec. 9, 2018. A Palestinian woman from the…
Augmented + virtual realityEmotionsEntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
14/12/2018

360-degree virtual world filled with real-time sensations, including touch, smells and breezes as well as rumbling vibrations | DailyNews

A pod takes Earthlings through “Alien Zoo” for encounters with endangered species from other worlds. (Courtesy of Dreamscape Immersive) Dreamscape Immersive, the location-based virtual reality studio behind last year’s “Alien…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
14/12/2018

Heaven Hill To Spend $65 Million In Large Scale Multisensory Whiskey Showcase | The Whiskey Wash

A rooftop bar is part of the planned expansion of the Heaven Hill visitor’s center (image via Heaven Hill) As the plans are currently spelled out, an investment of $17.5…
BrandingInterestingMarketingMultisensorySmellTouch/Feel/TextureVisual
14/12/2018

KFC is making firelogs that smell like fried chicken | AOL Lifestyle

Photo: KFC Different scents can help you change the vibe or aura of your home — fresh linen might make it smell clean, lavender more calming, vanilla more cozy. Now, fried chicken…
ArtMultisensoryTechnologyTouch/Feel/TextureVisual
13/12/2018

Art and Technology – From Data Visualisation to Multi-Sensory Experiences | WTVOX

Art and Technology – From Data Visualisation to Multi-Sensory Experiences. The tools available these days to artists influence not only how they work but also what their art stands for.…
InterestingMultisensorySmellTouch/Feel/TextureVisual
13/12/2018

Scent added to Greenland Christmas stamps | linns.com

Christmas cookies in different shapes, including a map of Greenland, are pictured on this Christmas stamp issued Oct. 22 by Greenland Post. The stamp smells like cinnamon. Some postal administrations…
BrandingMarketingMultisensorySoundTasteTouch/Feel/TextureTrendyVisual
10/12/2018

Begin your multi-sensory voyage with The Singleton of Glen Ord | Lifestyleasia

Borne of the Black Isle, since 1838 Following an exciting debut earlier this year, Scottish whisky maker The Singleton of Glen Ord are bringing their innovative Sensorium workshop back to Lee…
HealthMultisensorySoundTechnologyTouch/Feel/TextureVisual
10/12/2018

DEPRESSION TREATMENT 2019: WHERE IS IT HEADED? | Komorebipost.com

When depression doesn’t disappear after the typical treatment, people go to great measures trying to find solutions. They will inflict damage on themselves. They will try many different combinations of…