Recent multisensory posts


Begin your multi-sensory voyage with The Singleton of Glen Ord | Lifestyleasia

Borne of the Black Isle, since 1838 Following an exciting debut earlier this year, Scottish whisky maker The Singleton of Glen Ord are bringing their innovative Sensorium workshop back to Lee…


When depression doesn’t disappear after the typical treatment, people go to great measures trying to find solutions. They will inflict damage on themselves. They will try many different combinations of…

Not so subliminal: Pillsbury cinnamon roll smells to be pumped into movie theaters |

The smell of freshly-baked cinnamon rolls, which makes mouths water and wallets open, may soon waft through a movie theater near you. Video (00:15) : This is the commercial…

How sensory design is creating healthier homes | Business of home

Ketra lighting can mimic natural daylightCourtesy of Ketra Looking at a photograph of a beautiful room is a visual experience. But entering into the physical space can inspire all of…
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Your guide to multi-sensory virtual reality | Cyprus Mail

Thought virtual reality alone was mind-blowing? That’s nothing compared to multi-sensory virtual reality! Designed to stimulate numerous senses, you don’t just see a totally different world, but you can smell…

Christmas whiff: A custom ‘Nutcracker’ scent will infuse the Academy of Music lobby

HEATHER KHALIFA / STAFF PHOTOGRAPHER Christmas prep underway Wednesday at the Academy of Music, where a custom "Nutcracker" scent will greet patrons of the Pennsylvania Ballet's holiday classic, opening Friday.…

Studio Swine’s multi-sensory (including smell) installation takes viewers back to primordial Earth | It’s Nice That

Studio Swine: ∞ Blue (Infinity Blue) Studio Swine has built a reputation for its interdisciplinary practice that combines sculpture, cinema, poetry and research into an immersive experience for its viewers. Internationally…

Immersive Digital Art Exhibition: Expect The Unexpected Opening Soon In Shenzhen | Digital Journal

As the first sensory digital art exhibition created by GeeksArt, ten digital artworks will be initially shown on this exhibition including: Door of perception, Less ego is more, Wavelet kinetic,…

Marcel Katz’s Wildly Experimental Multisensory Art Platform Will Heighten the Senses | Miami Newtimes

Miami-based art curator (and character) Marcel Katz believes the conventional setting for fine art — the gallery — is going the way of white pages and walkie-talkies. Given the way…
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How This Asian-American Chef Uses Food and VR to Tell Her Immigrant Story | Food & Wine

Liz Clayman Returning to New York City this December, Jenny Dorsey’s “Asian in America” is a multi-sensory, six-course journey taking diners through the trials and triumphs of Asian-American identity. “Just…

Rio Ferdinand’s extraordinary night at Guinness multisensory flavour rooms | Metro –

Rio Ferdinand enjoys an extraordinary night at Guinness flavour rooms (Guinness) As part of his visit to Nigeria with Guinness, Rio Ferdinand attended a session at the Guinness Flavour Rooms which…

The Most Wonderful Smelling Time of the Year | NY Times

Nolan Pelletier Walking in New York this season, I stumble into a time warp. The smell of fir from sidewalk Christmas tree vendors plunges me into memories: sparkling red and…

Scientist-turned-sculptor transforms quotidian objects into multisensory art

COURTESY OF BROWN UNIVERSITY Rina Banerjee originally received a degree in polymer engineering from Case Western Reserve University before turning her knowledge of base materials into art. She received her…

One can smell Michelle McCutcheon’s art exhibit yards before entering | The Lincoln County News

“Bear Ascending,” made from longleaf pine needles, a black bear skull, corn husks, and Amazon parrot feathers, is one of the many pieces in Michelle McCutcheon’s “Remember, Reconnect, Restore” exhibit…
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New War of the Worlds Multisensory Immersive Experience |

Londoners, strap yourselves in; the team behind Somnai, one of 2018’s most raved-about immersive experiences, is back with a new gig – Jeff Wayne’s Musical Version of The War of the…

Multisensory environments explained | CTV News

A sample of Multi Sensory Environments is seen lit with regular light and blacklighting. Users of the room, who are cognitively impaired or suffer other challenges can control various sensory…

4DX ‘Fantastic Beasts: The Crimes of Grindelwald’ | IOL

'Fantastic Beasts: The Crimes of Grindelwald'. Picture: Warner Bros. IOL Entertainment is giving away 6 double tickets to "Fantastic Beasts: The Crimes of Grindelwald" at Nu Metro 4DX cinemas across…

A multisensory experience this year, with all five senses coming into play as you flit from one experiential playground to another | Todayonline

It seems like January’s shaping up to be a busy month for Instagram addicts. Adding more sparkle to our sunny shores is the third edition of the Light to Night Festival,…

Get ready for 3 extraordinary multisensory nights at Guinness Flavour Rooms |

The Guinness Flavour Rooms are a multi-sensory area, where you can explore the many dimensions of flavours in Guinness and understand why it is different from the rest. Get ready…

We invite you to interact with and absorb everything you see, hear, taste, touch, and smell” | Miami’s Community News

Miami-based Curator Converts Historic Police Impound into an Interactive Modern Art Gallery, during Miami Art Basel 2018 Miami-based curator and art world personality, Marcel Katz has announced his new conceptual platform, The Art Plug Power…

The Johnnie Walker multisensory experience | Scotch Whisky

New life?: The empty House of Fraser on Princes Street could become the Johnnie Walker Experience A former department store in central Edinburgh has been confirmed as a possible location…

Enjoy the scents of the season | Jamestown Sun

Fresh greens in a wreath can add great aromas into a room without taking up too much space. John Zvirovski / The Sun The Thanksgiving holiday has now passed and…

Interactive & multisensory installations | Marketing Interactive

PMQ will launch the 10th edition of creative festival – deTour 2018, from 30 November to 9 December. The festival, themed “Trial and Error”, will feature a wide spectrum of…

A sight and sound collaboration that makes scents | Perthnow

Picture: Herald Sun, Nora Traco Wendt. SCENT artist Erin Adams is bringing a different dimension to Melbourne Music Week. Adams will unleash a menu of scents at the MMW event, A…

Boutique-y launches scent-inspired gin range | The spirits business 

That Boutique-y Gin Company’s new range of scent-inspired gins will be available exclusively from Harvey Nichols Created in collaboration with sensory specialist Lizzie Ostrom of Odette Toilette, the Olfactor-y Gin…
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Smell the Immersion With the VAQSO VR Scent Device | VRfocus

As virtual reality (VR) companies strive for greater immersion within experiences how would you imagine they could achieve that? Better visuals, improved spatial audio, the ability to feel and touch…

These scratch and sniff photos honour the beloved food memories of Alzheimer’s patients | CBC Arts

"Scratch & Sniff Menu" on display at the Craig Gallery in Dartmouth NS. (Emily Lawrence) Just hearing a description of Halifax-based artist Emily Lawrence's series "Scratch & Sniff Menu" is enough to…

Seeing is hearing – what are synaesthesia and chromesthesia? |

Seeing is hearing - what is synaesthesia and chromesthesia? © Getty  /  Tara Moore November 21, 2018 Imagine seeing colours when you hear music! Vincent Van Gogh, Franz Liszt, and Duke Ellington are but…

First-of-its-kind Sensory Box launched | BQLive

Michelle Harris and Anthony Wilson (The Base Community Hub) with Alan Stanley of UKSE. A newly opened day centre in Rotherham has become the flagship location for a state-of-the-art Sensory…

Carousell partners Visa for sensory branding tech | Marketing Interactive

19/11/2018 Mon 17:56 in Singapore by Rezwana Manjur Carousell,a web-based classified marketplaces in Asia Pacific, has become the first merchant partner to incorporate Visa’s Sensory Branding technology on its payment platform. A research…

Rabbids Team Battle is a 4D ride from Triotech and Ubisoft |

Visitors of the International Association of Amusement Parks & Attractions annual trade show in Orlando have had the opportunity to try a demo of Rabbids Team Battle, an interactive 4D ride…

Jimmy Dean offering sausage-scented holiday wrapping paper | WWAY TV

Jimmy Dean giving away sausage-scented wrapping paper for the holidays. (Photo: Jimmy Dean) (WTVD) — There’s nothing like waking up to the scent of sausage under your tree on Christmas…

What ‘Sexual Healing’ Smells Like | The Daily Beast

Photo Illustration by Elizabeth Brockway/The Daily Beast The perfume sits rather un-subtly on my nightstand. In thick black capital letters, its label reads, “Sexual Healing.” Nearly everyone who sees the…

Bacardi and Eraman unveil new Dewar’s Multisensory Vapour Bar in KLIA2 | Travel Retail Business

Vapour Machines transform Dewar’s premium blends and single malts into liquid vapour. Bacardi Global Travel Retail (BGTR) in partnership with Malaysia Airports Berhad retail subsidiary Eraman, has introduced Bar Metropole, a…

‘Legally Blonde’ Writer Co-Creates Holiday Pop-Up Museum | Hollywood Reporter

Writer Amanda Brown and TV journalist-turned mompreneur Chloe Sommer have created a multisensory experience, with a mistletoe kissing booth and Santa selfie station. The holiday spirit is coming to Instagrammable…

New multi-sensory meeting room that includes scent & light effects | Conference News

Hilton London Bankside has partnered with Bombas & Parr to create a unique multi-sensory meeting room inside its hotel, under the name The Agora. From flooding the room with scented air…

The Funny Psychology Of Why We Love The Taste Of Coffee | Forbes

GETTY If you’re a coffee lover, you know that drinking coffee is a complex and nuanced experience—there’s the rich aroma, the comforting warmth, and the loveliness of the ritual of…
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VR transports users to an alternate simulated environment created to stimulate a user’s sight, smell, touch, hearing and vision | HiTechChronicle

But really, What is VR? “Presence,” as defined by the website VR Focus, “is the magic of virtual reality, the feeling that you’re actually in the virtual world.” Presence, then, includes the…

Chase Distillery embarks on ‘British Field to Bottle’ multisensory campaign at Birmingham Airport | The Moodie Davitt Report

Chase Distillery is partnering with Dufry in a promotion at Birmingham Airport that highlights the UK brand’s farm-turned-distillery approach to craft spirits. The ‘British Field to Bottle’ campaign celebrates Dufry’s launch…

Helping A Child With Sensory Processing Disorder (SPD) Through Eating Issues: The Gag Desensitization Method |

Eating is a multi-sensory experience. What food looks like, how it smells, the sounds heard while they are cooking and wonderful textures all combine to create a positive relationship with…

Study sheds new light on how we use our senses to interpret value and risk | MDlinx

Both sight and hearing are involved in determining the risk and value of something, according to researchers at Tel Aviv University, Israel. The common currency network of the brain is…

Cheesy music: Swiss experiment with sound to make cheese tastier |

Swiss cheesemaker Beat Wampfler lets the music play in his experiment for a tastier Emmental, one of the most famous cheeses in Switzerland When searching a fromagerie for the perfect…
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What do the arts smell like? Burlington company Alice & the Magician adds scents to events | Burlington Free Press

The founders of the Burlington flavor-and-fragrance company Alice & the Magician faced a creative quandary: They needed to make a car smell like a teenager’s car. For art. To many,…

Blue 449 Brings The Scent Of Summer To Australia For The Launch Of Beefeater Pink | B&T

Beefeater Gin together with Blue 449 has taken the scent of summer into Bondi Junction station and Adshels in Melbourne to promote the launch Beefeater Pink offers a bold, new strawberry…

Blizzard released an entire album of Lúcio’s music, called “Synaesthesia Auditiva” | Dot Esports

Screengrab via Blizzard Entertainment Blizzard Entertainment seems to be going all-in on Lúcio, Overwatch’s Brazilian DJ. After just revealing his own brand of cereal at BlizzCon last week called Lúcio-Oh’s, the company just published…

This Is How It Feels To Have Synaesthesia | HuffPost UK

VIALETA NOVIK VIA GETTY IMAGES “What letter has your favourite colour?” Upon asking what appeared a fairly nondescript question, my friend responded with a set of bewildered eyes. “Come on,…
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Cirque du Soleil founder to open pyramid theatre in Montreal | blooloop

In June 2019, Cirque du Soleil founder Guy Laliberté will open a new entertainment venue shaped as a pyramid in Montreal – called PY1. Lune Rouge Entertainment, founded by Guy…

A multisensory electronic music experience  |

Four distinct stages, seven themed rooms, over 11 hours of music, 20+ DJs, hidden spaces, all indoors. In short, The Cityfox Halloween Festival was an electronic music extravaganza. The Cityfox Experience team is…
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Disney and Universal put a spin on reality with latest patents including “Multisensory Augmented Reality” | Theme Park Insider

Universal has filed five ride-related patent applications that have been published within the past week or so: Passenger Restraint With Integrated Lighting Dome Theater Ride System And Method Motion Simulation…

Motion sensors detect movements that are transformed into sounds and music to help reduce stress and anxiety | YorkMix

York charity Accessible Arts & Media are using creative technology to help people improve their mental wellbeing. Their iMUSE (Interactive Multi-Sensory Environment) programme uses interactive technology to help people relax…

Multisensory experiential, immersive & interactive experience including art installation, exclusive merchandise & Rapper Nas | Marketing Daily

Cadillac used the ComplexCon music and streetwear festival in Long Beach this past weekend to show off its XT4 crossover and connect with a young and hip audience. General Motors’…

Silent Disco Parties Aren’t Just For Fun, They Can Also Help Those With Social Anxiety | Refinery29

When T.J.* put on a pair of headphones at his very first silent dance party in New York City this summer, he wasn’t entirely sure what to expect. “I never saw myself…

Five Reasons Why The Department Store Model Is Far From Dead | Forbes

The UK's only free wooden skate bowl at Selfridges Oxford Street, London IMAGE: ANDREW BUSBY "The report of my death was an exaggeration" that oft-misquoted line from Mark Twain when on a…

The artist using synaesthesia to interpret this season’s scents on canvas | Dazed Beauty


Synaesthesia: The condition which means you can ‘taste’ sounds and ‘hear’ colours | The Independent

Ever wondered what Wednesday looks like? How it tastes? Which colour it is? If the answer to any of these questions is yes, you might be one of the few…

Overwatch’s Lucio Gets His Own Cereal And A Full, Free Music Album | GameSpot

A lot of announcements have come out of Blizzcon 2018 so far, but the funnest and most bizarre might be the announcement of a cereal based on a joke from Overwatch. Lucio, the…
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China’s Tech Firms to Soon Blur Bounds of ‘Reality’ Using AR | That’s Shanghai

This feature is our October 2018 cover story for That's Beijing and That's PRD. Check out the full issues online here.  Imagine the Optimists’ Future Technology progresses by leaps and bounds, radically changing everything.…
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Demand for ‘Sensory Journalism’ on the Rise | ODWYERP

Millennials and Gen Z consumers want to watch news more than they want to read it, and also have distinct preferences as to how that news should be presented, according…

Sanctuary for the Senses | HourDetroit

By day, the basement-level space that makes up Sfumato’s charming storefront in Midtown is a treasure trove of fragrances. The wood shelving that lines the concrete walls holds the brand’s…

Virtual Dementia Tour puts students in the shoes of those with dementia | UIndy 360

You never truly know the plight of another person until you are walking in their shoes. The University of Indianapolis Center for Aging & Community gave students the opportunity to do just…

New multi-sensory festival, Re-Textured, to celebrate experimental music and architecture | DJMag

Various Brutalist buildings across London will play host to a new electronic festival in March next year. Focusing on ambient, drone, techno and leftfield electronics, the Krankbrother-hosted Re-Textured will take place in…

Can You Feel What I’m Saying? Using haptic sense to interact with technology | ECNMag

Imagine the panic. Fire alarms blare. Smoke fills the room, and you’re left only with the sense of touch, feeling desperately along walls as you try to find the doorway.…
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Environment In Which You Eat Can Modify Taste Says Research | HungryForever Food Blog

There’s a reason why restaurants and diners ensure a comfortable ambience for you to relax and enjoy your food. While this may just be a theory a few weeks ago,…

Lunchmeat 2018: Prague’s ambitious A/V festival proves visuals can matter | Factmag

Photography by: Jakub Červenka Prague’s Lunchmeat Festival is turning into one of Europe’s most exciting festivals. FACT’s Henry Bruce-Jones travelled to the Czech capital to check out three days of…

Visitors get to step into history in a multisensory way by seeing, hearing, touching, and even smelling the past | Triblive

Joe Napsha | Tribune-review Mike Kijowski of Carnegie relishes the opportunity to educate people in the 21st century about the gunsmithing techniques used to make the muskets fired during the…

Sissel Tolaas goes nose-on with the whole world | Engadget

1. The sniff shot When you are a world-renowned pioneer in smells, it's somewhat inevitable you will end up sticking your face into peculiar places: the burned rubber tire of…
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Why Millennials Need VR – It has a much higher sensory impact than traditional marketing channels | Forbes

Millennials are twice as likely to buy a VR headset than their generational peers.REWIND Born after the 1980s, Millennials (or Generation Y, as some would say) are highly educated, socially…
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Does virtual reality need a dash of magic? | Financial Times

Otherworldly fantasies are not hard to find in California, where Elon Musk’s SpaceX rockets trail across the sky and Amazon’s Jeff Bezos plots a life on Mars. Conjuring ideas that…

Wine’s origin might affect acceptable price more than taste study shows | Eureka Alert

IMAGE: THIS IS A BLIND WINE TASTING. view more  CREDIT: WSU TRI-CITIES Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues…

A multisensory Van Gogh experience at new Brussels exhibition | Lonely Planet

Van Gogh – The Immersive Experience gets underway in Brussels. Image courtesy of MB Presents Ever wanted to jump right into a painting? You now can in Brussels, Belgium as the…

The race to integrate tech into retail experiences | Gulf News

Retailing has undergone a transformation with the balance of power shifting from brands to retailers, and eventually to consumers. In this new age, the “connected consumer” can become a shopper…

Mars sets up multisensory hotel | Campaign Live

Shanghai event for Dove chocolate brand encourages visitors to find their 'pleasure profile'. Mars has created a multisensory hotel experience in Shanghai that encourages visitors to find their "pleasure profile".…

Scientists Are Developing ‘Electric Gum’ That Never Runs Out of Flavor | Digital Trends

Science Photo Library / Alamy Stock Photo A device which zaps your tongue with electricity sounds more like some cruel and unusual torture method than it does something folks might…

Visual fragrance is a thing, and this company just won a major award for it | From The Grapevine

Amkiri has developed a patented visual fragrance product that allows the user to apply scented body art. (Photo: Amkiri) by Jaime Bender  |  Monday, October 22, 2018 When you spritz perfume on…
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What Does the Future of VR Look Like?…Incorporating Other Senses |

Looking to get your first VR headset on Black Friday and wondering where the industry is going? The future looks bright. Virtual reality has recently started to make a name…

Scented Sight: A special set of paints for visually impaired artists | DNA India

Suresh Nair (Left) Abstract artworks painted by visually impaired students under the tutelage of (right) artist Suresh Nair Some find the smell of freshly painted walls intolerable. Even acrylic and oil…

Beautiful multisensorial experiences with wine scents | Record Online

Daniel Axelrod/Times Herald-record Kelly Jones thought she had everything she wanted till she saw that cherry blossom fluttering outside the Tokyo board room at Toyota’s headquarters. An unabashed gearhead, the…

The scent of a season: Explaining the aromas of fall | The Washington Post

Autumn foliage fills the trees of Prospect Park in Brooklyn on Oct. 30, 2015. (Spencer Platt/Getty Images) By Matthew Cappucci October 19 With autumnlike weather becoming entrenched over the Lower 48,…

New digital art exhibition questions how all things connect and interact using fans and motion sensors to keep the artwork ever-changing using fans and motion sensors to keep the artwork ever-changing | The Mail

Internationally-recognised French arts collective, Lab212's new immersive exhibition, Nebula, runs at Barrow's Signal Film and Media until November 3 AS PART of its Platform digital arts programme, Signal Film welcomes…
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Virtual reality can boost empathy | Space Daily

Virtual reality could be used to boost empathy, new research suggests. The tool could be used to encourage tolerance and acceptance of marginalized groups. Empathy is the ability to understand…

Taste What You See on the Screen (Podcast) | Bloomberg

Seth Unger, Executive Producer of The Food Film Festival, discussing The Food Film Festival with George Motz Owner of Motz Burger. The Food Film Festival is a four-day multisensory event…

MFA student exhibition merges STEM, art to explore consciousness through senses | Daily Bruin

MFA student Samuel Congdon is one of the artists participating in Thursday's "Convolution" exhibition. The preview show aims to explore consciousness through senses like slight, smell and sound, integrating technology…

Scent-Based Water SZENT Launches Online |

What does this water smell like? That’s not exactly the question most consumers hope to ask upon opening a bottle of water, but in the case of new beverage startup…

State-of-the-art smell and stress sensors were all the rage at Tokyo Tech fair | Technology News, Firstpost

Sensors were all the rage at this year's high-tech fair. AFP State-of-the-art sensors that can measure stress levels, mood, posture, performance and even smell took centre stage at Asia's top…

Gorgeously colorful art using cake, icing & sprinkles | Orlando Weekly

Photo by Heather Allison Love Ever walk into a gallery and smell cake? UCF's Visual Arts Building has the usual art-building aroma about it, but the sugary tendrils of a…
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Do your surroundings affect your taste? Virtual reality answers | Medical News Today

What we taste is intertwined not just with what we smell, but also with other sensory inputs. What we can see, in particular, may alter how we perceive the flavor…

People with a good sense of smell are better at navigation | DailyMail

A group of 57 volunteers participated in an experiment which assessed the proficiency of their nose as well as their sense of direction. They were tasked with identifying different odours…
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How virtual reality technology affects your food consumption | Sci Tech Europa

A new research paper published in the Journal of Food Science, has shown how virtual reality technology affects a user’s experience of food consumption. Using the example of sensory environments manipulated by virtual reality technology,…

An Immersive, Multi-Sensory Installation, in a “Mysterious” Site, Is Coming to Sydney | Broadsheet

Coutesy Caldera The Eveleigh Locomotive Workshops will be transformed into a nocturnal world of performance, music and burlesque over four nights in late November and early December. Caldera is a night…

Medicine and music| Hippocratic Post

Although every healthy human brain is able to perceive music, musician’s brains are more finely attuned to these tasks. Earlier this month, artist and academic, Dr Pauline Amos performed live,…

Architecture You Can Smell? A Brief History of Multisensory Design | Metropolis Mag

Diller Scofidio + Renfro’s 2010 How Wine Became Modern exhibition at the San Francisco Museum of Modern Art is one of a series of museum shows the architects have developed over the…

Chipotle now has a calorie-free item: Scratch-and-sniff stickers | WKCY

Chipotle unveils limited edition scratch-and-sniff stickers. Chipotle Mexican Grill There’s a new way to get a whiff of Chipotle without the calories or heading to the fast-casual chain. For $3,…

The Swedish designer creating edible robots that add multisensory elements to the eating experience | Wired

DJAMILA GROSSMAN FOOD DOESN’T ALWAYS pair so well with tech. The former is comforting and cultural, the latter cold and commercial. Lab-grown meat, transgenic crops, desserts extruded from the nozzles of 3-D printers: not…

How Denver Haunted Houses Use Smells to Spook Visitors | 5280

Photo courtesy of the City of the Dead Haunted House Smell is no small part of the Swansea haunt’s spookiness. When you approach the shaky elevator that delivers you to…

What does the Black Country smell like?  | Express & Star

What makes you think of the Black Country? Chimney smoke, balti pies or the canals   From groaty pudding to a pint of Banks’s Best Bitter, the favourite smells of…

Nursing students get real-world training through experiential simulation | Georgia Southern University

Students in the pre-licensure Bachelor of Nursing program on Georgia Southern University’s Statesboro Campus had the opportunity to gain real-world experience to care for dementia patients by participating in an…

Interactive Multisensory London Art Installation Designed to Make You Cry (with menthol) | Mental Floss

TATE PHOTOGRAPHY, ANDREW DUNKLEY Some art is so powerful that it can move you to tears. A new installation at London’s Tate Modern is virtually guaranteed to do so, regardless of…

Imagine a room where… | Daily Herlad

A client explores the NWSRA Snoezelen Sensory room.Karyn Emeralda As the diagnoses of autism, individuals with multiple disabilities and an ever-aging population continues to rise, the need for sensory integration…

Bars and restaurants are too damn loud. Can SoundPrint cut through the noise? | Fast Company

Like many New York City singles, Gregory Scott was working way too hard to hear his dates. The city’s abnormally loud bars and restaurants make connecting with a stranger all…

Ambient Scenting and Sound in Growing Demand in Coworking Spaces | AllWork.Space

Modern, innovative coworking spaces are cropping up across the country, as everyone from freelancers to top execs are saying goodbye to the traditional office design of the past. Creative, comfortable,…
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The Many Ways VR is Changing How We Eat | The Spoon

It would be easy to dismiss virtual reality (VR) as something that won’t impact what and how we eat, especially since, you know, virtual eating won’t fill a physical stomach.…
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Study: Virtual reality provides immersive environment for food testing | Food Navigator USA

Food sensory judgements – taste, texture, and aroma perception – can be influenced by the surrounding environment, and virtual reality (VR) technology can be an effective and affordable way of…

Ariana Grande Takes Fans Inside Spotify’s ‘Sweetener The Experience’ Pop-Up | Just Jared

Ariana Grande is showing fans around her and Spotify’s “Sweetener The Experience” pop-up! The 25-year-old “God Is A Woman” crooner kicked off the gorgeous experience on Friday (September 28) in New York City.…

Multisensory and experiential events for Manchester Food and Drink Festival | Saddleworth Independent

A SERIES of exciting sensory and experiential events are being hosted at The Loft as part of the Manchester Food and Drink Festival. The Loft, Pernod Ricard UK’s multipurpose events…

B.Traits curates new ‘multi-sensory’ and meditative experience, Paciphonic | Resident Advisor

The Canadian producer is bringing her new concept to the recently renovated Hackney venue EartH in November. B.Traits has curated a new show and experience that examines ambient music, sound activations…

Beer and Banking? Explore This Unique Brewpub Branch Experience | The Financial Brand

A financial institution in Washington state has created an unusual multi-sensory branch that blends banking with beer — from taps in the "teller bar" to the smell of hops infused through…

Harry Parr on Designing MultiSensory Experiences and Starting a Business You’re Truly Passionate About | Core77

This interview is part of a series featuring the presenters participating in this year's Core77 Conference, "Now What? Launching & Growing Your Creative Business" , a one-day event aimed to equip attendees…

What’s sex like when you can feel colours and taste sounds? For people with synaesthesia, the world can appear very different | South China Morning Post

If romantic films are to be believed, kissing someone special can leave you seeing fireworks. For 38-year-old Sariah of California, it’s closer to seeing the Northern Lights. What she experiences…

London Design Biennale offers sensory world exploration | THE DAILY STAR

Filled with sounds, smells and interactive installations, the second London Design Biennale offers visitors a sensory exploration of the world, and an antidote to the “island mentality” of Brexit. “We…
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Eating with your eyes: Virtual reality can alter taste | Cornell Chronicle

Humans not only relish the sweet, savory and saltiness of foods, but they are influenced by the environment in which they eat. Cornell food scientists used virtual reality to show…

Fall Arts: Emily Lawrence, Scratch & Sniff Menu at The Craig Gallery | The Coast

Emily Lawrence is at work mapping the familiar footpath between our olfactory glands and our memory vaults. She perches on one of several petite stools inside The Craig Gallery, surrounded…
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The Oddly Satisfying Spa Uses VR and ASMR to Relax Guests | VR Fitness Insider

No cell phones. Those 3 simple words can throw some of us into a tailspin of “digital anxiety”, or a term Tyler Pridgen, the spa’s Co-creator, used in a video…

Humans have more than 5 senses | World Economic Forum

Image: REUTERS/Steve Nesius Equilibrioception ... a sense of balance is just one of the many ways we experience the world around us Human Enhancement When we think of human senses…

Best Practices in the Auto Industry: Appeal to All Your Customer’s Senses…even Smell & Taste! | CBT Automotive Network

The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising allows customers to see and experience the vehicle…

A multisensory gastronomic theatre experience that is ‘bold and satisfying’ | The stage

The unpleasant feeling of chewing while wearing headphones does little to detract from the immersive, experiential quality of genre-blurring multimedia piece Gastronomic. Instead, it lends an appropriate sensation of eating…
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Cosmic Sleep takes visitors on a multisensory trip following the path of the extraterrestrial rocks zipping through the solar system | Quartz

Courtesy of IFF “Cosmic Sleep”Most of us don’t spend a lot of time appreciating our sense of smell. One 2011 global survey suggests that 53% of millennials would rather lose their ability…
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How virtual reality is being used for science as well as gaming | 9Pickle

(Fox) When most of us think of virtual reality, we think of sweet video games. But those chunky headsets and all-encapsulating graphics can do more than just give players a…
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Fully immersive hyper augmented augmented experience including temperature changes, wind, mist, and smells | Fastcompany

The Void, an entertainment company that uses a mix of virtual reality, augmented reality, and sensory elements like wind and temperature to create interactive experiences, has partnered with ILMxLAB, Lucasfilm’s immersive…

Multisensory activity may lead to faster recovery from brain damage, stroke | UPI

Activity, rather than prolonged rest, may lead to quicker recovery from brain damage, including from a stroke, according to a study with mice. Columbia University researchers believe that activity-centered treatment…

Desperados submerges party in world’s deepest pool for multi-sensory stunt | The Drum

Desperados has taken the party underwater in a new experiential effort for the ‘Release Your Inner Tequila’ campaign. The Heineken-owned brand rented out the world’s deepest pool and hosted a ‘Deep…

Multifaceted festival that combines art, sound, technology and taste into a surreal sensory journey | Markets Insider

OPUS Merriweather®, the bold, multifaceted festival that combines art, sound, technology and taste into a surreal sensory journey , will return on Saturday, October 13, from 5:00PM to 11:00PM. Attracting more than…

The Holi-Brolly umbrella gives off a glow and scent | Lonely Planet

This umbrella gives off a glow and scent to make you feel like you’re still on holiday. Image: TUI/SWNS If coming home to grey skies gives you the blues, a…
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The fourth industrial revolution – virtual & augmented reality | Cape Times

Students will have the opportunity to immerse themselves in the world of virtual and augmented reality with the aim of creating a more interactive learning environment at university. UWC is…

It’s a sensory area that helps to decrease behavior and anxiety | Triblive

The median age in Westmoreland County is 46, and more than 19,500 county residents are enrolled in Medicare. More than 34,000 — just under 10 percent — are 75 or…

A sensory look at the fussy eater |

Children who experience their sensory world differently are at increased risk of eating in a restricted way. Due to the fact that eating is so very important for survival, these…

Now Meat-Lovers Can Scrub Up With Vegan Bacon-Scented Soap | Livekindly

Vegan bacon-scented soap is a thing thanks to cruelty-free cosmetic company Outlaw Soaps. The California-based brand, which also makes lotions, colognes, and lip balms, has created a coconut oil-based soap which…
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Augmented Reality vs. Virtual Reality | Chronicle week

If Augmented Reality and Virtual Reality are in the same virtual family, then they must be distant relatives. Sure, VR gets a lot of attention and is sort of a…

A central hub to relay sensory information to the brain | Science Trends

The thalamus functions as an anatomical region of the brain, located in the center of the brain, between the cerebral cortex and the midbrain. The thalamus is involved in several cognitive functions, such…

Interactive exhibition “synescape: please touch” | News VietNamNet

One of the objects on display at the exhibition, which will activate sound and video upon touching, presented in a white box The exhibition named ‘synescape: please touch’, revolves around…

Multisensory experience created to help adults suffering from neurodegenerative diseases to relax and connect with their caregiver | USC News

Gabriela Gomes created an immersive experience to help adults suffering from neurodegenerative diseases. (Photo/Courtesy of Gabriela Gomes) Walking around at the Electronic Entertainment Expo — commonly known as E3 —…

Fake Google Pizzeria Ads Learn About Its Users – Users favor “multisensory experiences” | TechCrunch

Google’s  Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and…

Busy Bees nurseries re-brands and gains a signature scent | Nursery World

The largest nursery group in the UK has undergone an image overhaul including a new logo, typeface, colour scheme, mascots and even a signature scent. As part of a 12-month…

SONOS visualizes sounds through graphical rays, with banbanbanban & superNature | Designboom

the collaborative installation of SONOS, banbanbanban, and superNature creates a visual motion projection in the space, which allows the flow of new experiences and the existence of sound. the sound ‘rays’ its graphical…

Ambiance Marketing: A multi-sensory approach to attracting and retaining clientele | JDRAZURE

by James D. Roumeliotis The dictionary conveys to us that “ambiance” is “the character and feeling of a place.“ A place which wants to attract the most discerning souls, should be…

See, Feel, Taste: The Influence of Receptacle Colour and Weight on the Evaluation of Flavoured Carbonated Beverages | MDPI

A study was designed to assess whether the individual and combined effects of product-intrinsic and product-extrinsic factors influence the perception of, and liking for, carbonated beverages. Four hundred and one…
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Multisensory Augmented Virtual Reality Becomes New Mall Reality | Twin Cities Business

Are virtual reality attractions the new shoe stores for shopping malls? It’s beginning to look that way at Mall of America, which just signed its third immersive entertainment experience called…

A sensory exhibition | Times of Malta

More than 30 members of the Malta Society of Arts (MSA), under the guidance of curator Roderick Camilleri, are participating in the official members’ exhibition entitled Perception. The show is…
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Walmart VR shopping – VR headsets and sensory gloves would have the sensation of walking through product aisles and picking out items for home delivery

Walmart applied for two patents that show how the chain plans to create a "virtual retail showroom" and fulfillment system that would let customers shop in a computer-generated version of…
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‘Weird Al’ Yankovic goes VR in new multisensory comedy short that includes haptics & smells |

'Weird Al' Yankovic is making hisvirtual reality(VR) debut in a new comedic short film called "Shady Friend" that is being produced exclusively for the Positron Voyager VR motion chair and that sounds…

Illusion & magic: Misperception of sensory experiences | The Island

By Dr Upul Wijayawardhana Magicians never fail to astonish us, unless they are very bad at their trade. Their ‘tricks’ often defy scientific explanation; may be because magic is more…

Eau de car showroom is becoming the way to sniff out a better relationship with customers | Go Auto News Premium 

FRAGRANT showrooms are luring customers and subtly changing their mood in a bid by dealerships and car-makers to create an inviting experience for buyers. Using fragrances in businesses is not…

Does my sweaty T-shirt turn you on? At a pheromone party, singles try to match using only their noses | Chicago Tribune

As I walked into a party on a recent Thursday night, I was self-conscious in a way I'd never been before: What if no one likes the way I smell?…
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Virtual reality multisensory neuroprosthetic approach may be able to reduce the illusions of phantom limb distortion | European scientist

One of the major challenges with artificial limbs is the lack of something called embodiment ― the idea that prosthetics actually feel like a real limb ― mainly because bionic…

KFC launches chicken scented surf wax | Daily Examiner

KFC is about the launch the most Australian merchandise collection ever … and it's for a good cause too. Following years of KFC producing a variety of goodies for countries…

Multisensory Ikea pop-up experience with sounds and scents & rooms inspired by the brand’s 2019 catalog | Block Club Chicago

The Swedish furniture and home behemoth Ikea plans to open an interactive pop-up in Bucktown in celebration of its 75th anniversary and latest catalog. Dubbed the “Ikea Inspiration Experience,” the free…
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Virtual reality involving multisensory sensory inputs for reducing pain | Brain Blogger

Falling Through the Cracks in Pain Management Pain and Opioids Chronic pain is debilitating, and it can cause patients to “fall through the cracks”. Health care institutions struggle to find…

Battling anti-Semitism with multisensory Holocaust survivor stories | J-Wire

The rising tide of anti-Semitism around the world, including New Zealand, means that the re-telling and preservation of Holocaust survivors’ stories matters more and more…writes Miriam Bell. That’s why the…
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Virtual Reality May Effectively Reduce Sensory, Affective, and Cognitive Pain During Labor | Clinical Pain Advisor

Virtual reality (VR) may effectively alleviate pain and anxiety for unmedicated women experiencing contractions during the first stage of labor, according to a study published in Anesthesia & Analgesia. The investigators used…

The Glenlivet Code Is Putting Whisky Connoisseurs To The Test | Prestige Online

Imagine a whisky being released with little to no information. That’s what happened when The Glenlivet Malaysia presented a mysterious Single Malt Scotch known as The Glenlivet Code. What we…

Exclusive luxury dining experience where an intense array of scents, textures, aromas, Malaysian culinary flavours & accentuated imaginative landscape of images, sounds and interactivity. |

A first in Malaysia, the House of Hennessy has undertaken a unique endeavour, a special collaboration with Tapestry Malaysia and Chef James Won of Enfin by James Won. This comes…

The art of scent: Chandler Burr on the most unheralded of artistic mediums | The Globe & Mail

JAMIE BENNETT Chandler Burr is a journalist, author, and curator. He is the New York Times’s former perfume critic, author of the books The Emperor of Scent and The Perfect…

Extracting audio from visual information | MIT News

Researchers at MIT, Microsoft, and Adobe have developed an algorithm that can reconstruct an audio signal by analyzing minute vibrations of objects depicted in video. In one set of experiments,…

Olfactory receptors ‘do more than smell’ | Medical News Today

Scientists in Germany suggest that a better understanding of the many roles of olfactory receptors in the body could lead to new avenues of medical research and treatment. Olfactory receptors…

Brands leverage scratch-and-sniff marketing to delight consumers | CASSANDRA

A focus on scent, apparent in a global rise in scented art exhibits, is resonating strongly with young consumers amidst the onslaught of digital advertising they receive on a daily basis.…

Teaching a bunch of visually impaired kids to paint by recognising each colour by its unique smell |

What would it be like if you had to paint on a canvas with your eyes blindfolded? The task would not only be difficult but extremely challenging as well. But,…

CLOSE isn’t just easy on the ears, it’s an immersive, multi-sensory spectacle |

WATCH RICHIE HAWTIN EXPLAIN THE SECRET BEHIND HIS IMMERSIVE LIVE TECHNO SPECTACLE Go under the hood with Richie Hawtin and learn what makes his CLOSE performances click. You may remember…
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Cineplex virtual-reality experience combines virtual reality technology and sensory effects, like touch and smell  | CTV news

Cineplex says it's adding at least five more immersive, virtual-reality experience centres in Canada over the next several years. The Void Experience Centres combine virtual reality technology and sensory effects,…
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The VOID will bring immersive VR – through sight, sound, touch, smell and motion | Troymedia

Cineplex is teaming up with The VOID, to launch new VOID Experience Centers in communities across Canada. One of the first will be in the West Edmonton Mall. The companies said in a…
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New virtual reality game that includes smell & touch | Edmonton Journal

A new virtual reality gaming experience is expected to open in West Edmonton Mall later this summer. THE VOID at The Rec Room will be the second Canadian location after…
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Virtual reality games to help patients’ rehabilitation in UAE

A therapist will always be present to monitor these sessions of patients. Games developed specially for rehabilitation in physiotherapy for patients of stroke, cerebral palsy and similar conditions, will be…

Sensory Starvation: Making Outer Space Smell Like Fresh Cut Grass | The Crux

Nina Lanza expected Antarctica to be cold. After all, she and her seven fellow meteorite hunters weren’t allowed to board their transport in New Zealand until they’d proved they’d packed…

New tool uses audio, visual stimuli to help detect cognitive decline | Healio

Responses to audio and video stimuli were effective as a cognitive impairment screening tool, according to findings recently published in Scientific Reports. “Age-related changes characteristically have a negative impact on sensory,…
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Immersive Marketing Technology Is Already a Thing. The Trick Is How You Deliver the Experience | Skyword

It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Statista notes that an…

LMN Architects reveals design for Octave 9, an experimental music experience space for the Seattle Symphony | Global News Wire

LMN Architects is pleased to reveal its design for Octave 9—a new type of venue for music education and performance that expands possibilities for how we relate to music and…

10 Sound Artists to Look Out For | Adorama

The term sound art is a slippery one, constantly morphing and leaking into formats as diverse as experimental music, film, gallery art, museum installations, spoken word, video games, interactive technologies,…

Hotel du Vin puts focus on tipple trend to create ‘multi sensory’ gin suites – Boutique Hotelier

Boutique hotel group Hotel du Vin has partnered up with a Harrogate-based gin supplier to create a handful of suites inspired by the popular tipple. Hotel du Vin Wimbledon, Brighton,…

Fireworks are a multisensory experience with sounds and colors and a thunderous finale people can feel in their chests – Drones can’t replace this…yet

Two Intel drone technicians troubleshoot a choreographed drone display ahead of a 4th of July showing celebrating the holiday June 28 at Travis Air Force Base, Calif. This year's July…

Move over, hygge: It’s time to sniff and doze in a Snoezelen room | CBC News

In the Snoezelen room, users can control sound, visual and physical settings with the touch of a button. (CBC) The L'Arche community in Halifax has opened one of the first Snoezelen rooms…
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Spectrum Presents Pianist Jenny Q Chai In Sonorous Brushes, A Multi-Sensory Concert Using A.I. | Broadway world

On Saturday, July 28, 2018 at 8:00pm, Spectrum presents contemporary Chinese-American pianist Jenny Q Chai in Sonorous Brushes, a new multi-sensory program employing Chai's unique form of synesthesia. The program explores repertoire that…

You Can Add A Soundtrack To Your Instagram Story | Refinery29

Instagram has always been a platform for discovery, from launching new food trends to fashion brands, but music has been a more difficult area for the app from a discovery…
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Sensory room spurs six-year-old to sing | ODT

To some, Sara Cohen School's new state-of-the-art sensory room may look like a miniature disco hall - without the loud music. But for special needs pupils like Ethan Crosbie, the…

Hip hop paves the way forward | The conversation

Canada’s cultural institutions need hip hop communities now more than ever. I say this after working as a guest curator at one of Canada’s most significant art galleries — the…

Art for the nose: Scent compositions at the museum | DW

While many artworks have been created for the eyes and the ears, the sense of smell has always been neglected in the arts. Scent composers Christophe Laudamiel and Wolfgang Georgsdorf…
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How VR is Helping Children With Autism Navigate the World Around Them

Both kids and adults use smartphones, computers, smart watches, TV’s, and gaming technology on a daily basis and think nothing of it except that it’s a good time, however, some…

Will Hint’s New Scented Sunscreens Spell the End for Skin Cancer? – Adding flavour to your success

No lol, but they open up a world of possibilities for other products that should be superfluously scented. ou may know the brand Hint for their pricey flavored water, but get ready…

Sega scent experience while gaming | comicbook

It’s not enough that you want to make your gaming room (or “man cave,” if that’s what you prefer) to look great. You want it to smell great too, right?…

Interview: How Scent Is Set To Revolutionize The Customer Experience | PSFK

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences…

Boris Brejcha @ Art of Minimal Techno Tripping – The Mad Doctor by RTTWLR

Music from Boris Brejcha combined with visuals from old Disney cartoons.
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Immersive exhibitions are everywhere, but do they really benefit the local arts scene? – San Diego CityBeat

"I keep seeing the word ‘immersive’ everywhere,” says Carmela Prudencio, co-founder of local arts activism group SDIY Coalition. This keyword has been overwhelmingly present in art show descriptions and museum…

Belaya Trost Experiential Advert By Possible: Braille Art | Ads of the World™

Description We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells…

Replacing the hyper-sensory experience the drugs once gave him (through travel, food and drink) | Forbes

Anthony Bourdain’s death on June 8 shocked the entire food world. Bourdain, known as an irrepressible writer, traveler and bon vivant, blended honesty, openness, wit and intellect into entertainment that felt viscerally…

My sister and chocolate: a treasured memory

Yesterday I placed a piece of dark chocolate in my mouth, and its smooth sweetness transported me, in memory, to a secret middle-of-the-night adventure. I am back in my parents’…

Using Neuroscience To Transform Retail | Forbes

What can neuroscience teach us about fashion retail? That’s what a new, London-based research consultancy company, Arigami, is aiming to find out. Founded by Ari Peralta, a former media research professional…
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Pimax 8K headset will use Vaqso VR to emulate smells

Virtual reality devices have succeeded in replicating sights, sounds, and occasionally even the sense of touch — next on the list is the sense of smell. Chinese VR headset developer…
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Marketing wine with augmented reality | Bizwomen

Wine aficionados can find great wines easily in their local grocery store or party shop. There are so many brands — and so many varieties — that's it's sometimes hard…
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VR device with scent simulation

Smell coming to Pimax VR headset as output. VR headset maker Pimax Technology and VAQSO partner to create VR device with scent simulation. VAQSO, a startup with Japanese roots, has…

Can gardening help protect you from Alzheimer’s? It increases strength and dexterity and it is multi-sensory | magicvalley

Last week Twin Falls Mayor Shawn Barigar declared June as Alzheimer’s and Brain Awareness Month. He has urged residents to “increase their awareness of Alzheimer’s disease, its effect on the…

Martell Hosts A Multisensory Feast To Feed The Palate |

It was an intimate affair for 10. When we walked through the door to where dinner would be served, it felt as if we had just crossed over to Narnia!…

Mirror-touch synaesthesia: People who experience the physical sensations of others | Business Insider

People who experience the physical sensations of others have "mirror-touch synesthesia." It means they can feel a sensation on the same part of the body where they see someone else…

Music and technology fuse in new show at museum

Former Dunedin songwriter and performer Anthonie Tonnon says his planned live shows at the Otago Museum planetarium will help him to compete successfully against ''the golden age of television''. Tonnon…

Multi-sensory collaboration by artists | Punchline

Multi-sensory collaboration by artists By David Wood Where: Chapel Arts, Cheltenham When: Until June 30 An innovative new exhibition, Mining Perceptions, has opened at Chapel Arts in Cheltenham. The exhibition is a…

Simple Yet Beautiful Geometric Soaps Inspired by Urban Fragments of Seoul – Core77

Urban Soap is a series of delightful multi-sensory soaps inspired by the urban fragments of Seoul. The soaps are multi-sensory objects with the intention to deliver urban fragments through sensibilities…

‘Call Me by Your Name’ Soundtrack Set for Peach-Colored (And Scented!) Vinyl Release

If you still can't get that peach scene from Call Me By Your Name out of your head, now you have the perfect soundtrack for your thoughts: the limited "peach season" vinyl…

Perfumery & Co Launches the Art of Scent Exhibition

Perfumery & Co. at The Dubai Mall has launched the Art of Scent Exhibition that will take visitors on an exquisite aromatic journey where the works of art are perfumes.…
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A James Bond multisensory museum is opening at the top of an Austrian mountain | Lonelyplanet

The name’s Bond. James Bond. And he’s about to have a dynamic new museum dedicated to him at the top of the Gaislachkogl Mountain in Sölden, Austria. Set to open…

Soak Your Senses bath experience at the Sheraton Grand Hotel & Spa in Edinburgh

The Sheraton Grand Hotel & Spa has begun its multi-sensory bath experience, offering you a moment or two to relax even if you are a busy business traveller. While the…

Islamophobia in a direct and sensory fashion | The Star

Kaashif Ghanie has never wanted to be an activist, yet he creates art that is inherently political, using ceramics to create a sensory experience. “They create that sort of sensation,”…

Merging yoga, sound and art in New Westminster

Yoga meets art in a new monthly event at Centennial Lodge. Praxis is a free event that invites artists to practise their figure drawing of the (consenting) participants in a…

Rebranding… the multisensory way

“Britain’s ‘doomed’ high street to see 100,000 shops close by 2022 unless action taken now” read one national media headline recently. Another article reported that the number of store openings…

Scent Club: The Berlin Art Collective Obsessed with Smells

Imagine checking out an art exhibit — do you smell anything? If you're touring works with Scent Club Berlin, you most certainly will. This collective of smell enthusiasts regularly curates…