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Recent multisensory posts

FlavourMultisensorySmell
29/09/2022

Hefty announces pumpkin spice-scented garbage bags

Cinnamon Pumpkin Spice Ultra Strong™ Trash Bags. (Reynolds Consumer Products) Hefty wants to make sure that not only are your lattes pumpkin spiced but your garbage is as well. That’s right,…
ArtMultisensory
29/09/2022

Sensoria: The Art and Science of Our Senses | Excalibur

Courtesy of York University Sept. 26th – Oct. 14th, Sensorium: Centre for Digital Arts and Technology at York University is teaming up with LAZNIA Centre for Contemporary Art in Gdansk,…
BrandingMarketingMultisensorySoundVisual
27/09/2022

Cadbury now has a sonic logo – and it’s kinda perfect | Creative Bloq

(Image credit: Cadbury) Why rely on visual marketing when you could play with sound as well? That's the feeling behind the new sonic logo composed for Cadbury by a prominent…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
27/09/2022

Meet the woman shaping post-pandemic cybersex | BusinessWorld Online

THE FOUNDER of Raspberry Dream Labs, Angelina Aleksandrovich, poses for a photograph with a VR headset she gives volunteers for her cybersex experience using XR, a combination of virtual and…
EducationMultisensory
26/09/2022

Innovation And Technology: The Province Will Have A Sensory Museum | World nation News

In its last session, the House of Representatives approved the creation of a space within the Knowledge Park where visitors can have a significant sensory experience through the implementation of…
HealthMultisensory
26/09/2022

Seahawks unveil ‘sensory’ room at Lumen Field for fans overwhelmed by crowd noise | My Northwest

The Seahawks have introduced an updated 'sensory' room for those overwhelmed by crowd noise at Lumen Field. (Courtesy of the Seattle Seahawks) Every NFL team knows that Seahawks games are…
EntertainmentMultisensoryNeuroscience
22/09/2022

David Byrne’s Mind-Bending, Multi-Sensory Theater of the Mind Is Open in Denver | Westword

David Byrne's Theater of the Mind will finally open Wednesday, August 31. Denver Center for the Performing Arts What is reality? Can you really trust what you see, hear, taste, touch, feel? These…
ArtMultisensorySmell
22/09/2022

How Do You Smell? | Smithsonian Magazine

A sculpture by artist Arlene Love and a tray of bottled scents in Joel Mainland’s office at the Monell Chemical Senses Center in Philadelphia. Caroline Tompkins By Abigail Tucker Photographs by Caroline…
HealthMultisensory
21/09/2022

Etihad Stadium sensory suite receives Puma makeover | Mancity

Fans in the stands for City’s home fixtures against Crystal Palace and Nottingham Forrest might have noticed something different at the Etihad Stadium this season. That is because the Club’s…
EntertainmentMultisensorySoundTasteVisual
21/09/2022

An Ultra-Nostalgic Cocktail Experience Is Coming To London | Secret London

Look, we don’t want to sound like our parents, but today’s music really is just samples of iconic tunes from the past few decades at the moment, isn’t it? If…
ExperientialInterestingMarketingMultisensory
21/09/2022

Scoot Has A New Pokémon-Themed Plane With Pikachu’s Face All Over | The Smart Local

Image credit: Scoot What child of the ’90s doesn’t know Pikachu and gang? You probably woke up early on Saturday mornings to catch Ash, Brock, and Misty disrupting Team Rocket’s…
ExperientialMarketingMultisensory
21/09/2022

Fun and effective – say hello to experiential marketing | iTMunch

Have you ever taken a car for a test drive? Why do you think automotive companies allow you to take the car for a spin? The answer is experience. Similarly,…
BrandingMarketingMultisensorySmellTaste
20/09/2022

Magnolia Bakery x TULA collab on new banana pudding-inspired skincare | Guilty Eats

A ton of food brands have been getting into the merchandise game, but while most have done makeup, apparel, or even scented candles, the famous Magnolia Bakery is going a different route.…
EntertainmentMultisensorySmellTasteTrendyVisual
20/09/2022

Regent Hotels & Resorts debuts Regent Taste Studio – a multisensory dining experience blending culinary talent with artists across creative disciplines | IHGPLC

Regent Taste Studio - Global Pop-Up Launch in Singapore The global brand premiere of Regent Taste Studio was staged in Singapore, featuring Regent Phu Quoc chefs in collaboration with world-renowned visual artist…
HealthMultisensory
20/09/2022

Autism and Sensory Needs | Psychology Today

Atypical sensory processing is associated with behavioral, emotional, and learning challenges. Supporting autistic children's sensory needs improves their well-being and learning outcomes. Best practice recommendations for coping with atypical sensory…
ArtInterestingMultisensorySmellSoundTouch/Feel/TextureVisual
20/09/2022

Creating multi-sensory experiences for disabled audiences at the Van Abbemuseum | Museum Next

A blind visitor touches artwork at The Blind Spot exhibition at Centraal Museum, Utrecht Museums are places of constant inspiration. They can be a riot for all senses and an…
FlavourInterestingMultisensorySmellTasteTouch/Feel/TextureVisual
19/09/2022

Mind trickery is on the menu at Death & Co.’s new pop-up cocktail tasting in Denver | Denver Post

The Neuro Bar Lab experience at Death & Co. cocktail bar aims to explore cognitive concepts like bias and reward response using liquor as the medium. For this deconstructed martini,…
EntertainmentMultisensorySmellTasteVisual
19/09/2022

Cocktail Fans Are Divided On This Unique Perfume Paring Experience | Tasting Table

Maria Tebriaeva/Shutterstock Enticing all of our five senses during a meal truly displays culinary creativity and skill. While the obvious focus may be on measuring how well a meal tastes,…
ArtMultisensorySmellVisual
16/09/2022

Exploring the depth of smell through art | Penn Today

Sissel Tolaas, right, organizes her new exhibit at the Institute of Contemporary Art. Pictured is a shelf that contains vials of liquid that contain the smell of money. With “RE_______,”…
Augmented + virtual realityMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
16/09/2022

Multi-sensory XR experience ‘Symbiosis’ debuts at Portland Art Museum and combines VR, haptics, robotic suits, olfactory aromas, and more | Auganix

Symbiosis features individualized haptic suits and soft robotics that are unique for each different perspective within the experience. September 15, 2022 – PAM CUT // Center for an Untold Tomorrow, the Portland…
Artificial IntelligenceMultisensoryScientificSmellVisual
14/09/2022

Google AI Introduces a Machine Learning-Generated Sensory Map Called ‘Principal Odor Map’ (POM) That Enables the Prediction of Odors from Unseen Molecules | MarkTechPost

Molecules disperse into the air, travel to our nostrils, and bind to receptors in our noses to create odors. There are potentially billions of chemicals that can create a smell,…
Multisensory
13/09/2022

Astronaut Says He Had Religious Experience During Spacewalk | Futurism

Image by NASA It's easy to imagine a spacewalk being trippy or even jaw-droppingly frightening, but for one American astronaut it was nothing short of religious. In an interview with Kingsport,…
Augmented + virtual realityEntertainmentMultisensorySmellSoundVisual
12/09/2022

Smelling strawberries, smoke and space in virtual reality | ASU News

​Virtual reality, or VR, has been a topic that has fascinated the public for years. Movies like “Ready Player One” show the varied possibilities of this technology. Now, Arizona State…
Multisensory
09/09/2022

What Is Sensory Urbanism? | ArchDaily

Photo by Jeremy Bezanger, via Unsplash Sensory urbanism is a form of investigation of how non-visual information defines a city's character and affects its livability. Using methods that range from…
HealthMultisensory
07/09/2022

How Autistic People Experience Sensory Processing Issues | Psychology Today

Research shows that autistic people often experience physical discomfort and anxiety as a result of sensory processing issues. The intensity of sensory issues can be hard for people with autism…
Multisensory
07/09/2022

Tantra – Experience Ecstasy – Explore The Sensory Awakening Ritual | Recently Heard

What makes Tantra unique from most spiritual practices is that Tantra embraces the senses as a path to the Divine. It sees the body as a temple for Consciousness to…
MultisensorySmellSound
06/09/2022

The link between taste and auditory senses | Otago Daily Times Online News

  Wine writer, researcher and sound artist Dr Jo Burzynska has designed a multi-sensory wine experience that challenges how people think about wine, she tells Rebecca Fox.When Dr Jo Burzynska realised…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
06/09/2022

DQ Gives Fall Décor a Cozy-Cool Makeover to Celebrate New Fall Blizzard Treat Menu | Business Wire

This fall, the season’s coolest décor is coming home. In anticipation of the new Fall Blizzard® Treat Menu, American Dairy Queen Corporation (ADQ) is debuting a festive throw pillow collection, designed…
EmotionsMultisensorySmellVisual
24/08/2022

How Different Smells Can Influence The Visual Perception Of Emotions? | PV Post

One of the latest kinds of achievements has been brought forward by a Ph.D. candidate at the University of psychology in Brazil that smell plays a vital role in influencing…
EducationMultisensorySmellVisual
22/08/2022

New scented pencils could put students in the mood to learn | cbs8.com

'Essential Pencils' include scents of lavender, cinnamon, grapefruit, bergamot, peppermint, and jasmine. For children across America, a new school year may be the right time to try out a new…
Augmented + virtual realityInterestingMultisensorySoundTouch/Feel/TextureTrendyVisual
22/08/2022

A-books over e-books? Augmented reality could soon bring printed books back to life | Al Arabiya English

Augmented reality books (a-book) developed by the University of Surrey. (Credit: University of Surrey) Augmented reality could play a major role in initiating the comeback of printed books, according to…
BrandingMultisensorySmellTasteVisual
22/08/2022

Have You Tried Coke Dreamworld Yet? Here’s What It Tastes Like | CNET

New Coke Dreamworld hits shelves on Aug. 15. Coca-Cola While dreams may be the last thing on your mind when it comes to enjoying a refreshing soda, Coca-Cola has created…
EmotionsMultisensorySmellVisual
22/08/2022

The surprising reason supermarkets sell flowers | CNN

A view of a bodega selling colorful flowers in New York City. All stores have marketing tactics to get you in the door — stylish mannequins, elaborate display windows, posters…
BrandingMultisensorySmellVisual
22/08/2022

Why some stores like Abercrombie and Victoria’s Secret have distinct smells | CNN

Have you ever stepped into an Abercrombie, Victoria's Secret, Vitamin Shoppe or another store and wondered: "What's that smell?" Scent is a subtle, often underrated, component of companies' attempts to entice…
HealthMultisensoryVisual
18/08/2022

Autonomous Sensory Meridian Response (ASMR): Science & History | Healthline

If you’ve browsed YouTube or Instagram in the last several years, you’ve probably run into a multitude of videos labeled “ASMR.” What does this mean exactly? Whether it’s whispering, tapping,…
MultisensorySmellVisual
17/08/2022

Scientists understand mysterious mechanism by which nematodes can smell | News 9 Live

Head of a nematode, with a particular type of odorant receptor expressed by the olfactory neuron highlighted in green. (Image credit: Daniel Merritt) For 30 years, scientists were baffled by…
ExperientialMarketingMultisensory
17/08/2022

5 brands harnessing sensory marketing with in-person experiential | CMO Australia

As consumers and the market continues its quest to recover from the pandemic and return to in-person engagement, brands are lining up to build their own immersive live experiences and…
EducationMultisensorySmellVisual
15/08/2022

Sensory Maps: What the Sense of Smell Can Reveal about Urban Environments | ArchDaily

Besiktas Fish Market Refurbishment by GAD Architecture. Image © Alp Eren Every city is a complex environment, bringing together people, cultures, architecture, commerce, and even nature. While experiencing a city,…
BrandingFlavourInterestingMultisensoryTasteVisual
15/08/2022

French’s Is Releasing a Mustard Donut for National Mustard Day | Thrillist

Courtesy of French's Mustard French's Mustard is obsessed with making other food and drinks taste just like French's Mustard. There was a controversial ice cream flavor back in 2019, and a beer flavored…
EmotionsMemoryMultisensory
12/08/2022

What is “emotional memory” (and how do you know you have it?) | Eminetra Canada

Photo: Ursula Ferrara (shutter stock). A panic attacks Typical trauma reaction occur in response to Certain triggers, e.g. people or things It was present in a traumatic moment.However, sometimes there…
Augmented + virtual realityMultisensorySmellSoundVisual
12/08/2022

VR Still Stinks Because It Doesn’t Smell | WIRED

PHOTO-ILLUSTRATION: JACQUI VANLIEW; GETTY IMAGES Scent is the realest sense. For virtual reality to feel truly immersive, it needs to start stinking it up. VR STILL STINKS, and its stench has…
ArtMultisensorySoundVisual
12/08/2022

New interactive SCAC exhibit to explore color through art and sound | Shelby County Reporter

Shelby County Arts Council’s Color + Sound art exhibit based on two-time Grammy winning artist Dave Crenshaw’s album of the same name will open on Thursday, July 28. (Contributed) COLUMBIANA –…
ArtAugmented + virtual realityEducationMultisensorySmellSoundVisual
12/08/2022

Smell your way back in time with a multi-sensory augmented reality journey at the Mary Rose Museum | The News

I HEAD up to the first floor of the Mary Rose Museum and am greeted by an animated reincarnation of Hatch, the only dog on board the Mary Rose, who…
BrandingMarketingMultisensorySmellSoundTasteVisual
12/08/2022

RÉMY MARTIN TEAMS UP WITH GRAMMY AWARD-WINNING MUSICAL ARTIST USHER AND A.I. TECHNOLOGY TO REVEAL THE INVISIBLE, THE TASTE OF 1738 ACCORD ROYAL PRESENTED IN A RARE LIMITED-EDITION AND COUPLED WITH IMMERSIVE EXPERIENCE | Yahoo

Usher x Rémy Martin 1738: A Taste of PassionRémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the "Usher x Rémy Martin 1738:…
ExperientialMultisensoryMultisensory Services
11/08/2022

Creating Digital Anticipation for Spa Services | Hospitality.net

Spa and wellness services place a particular focus on being present and in the moment. Thus, a hotel's spa and wellness experience typically begins as soon as guests walk through…
BrandingMultisensoryTasteVisual
10/08/2022

Brands offer free food to those who get their logos tattooed. These people actually did it | Today

Tattoos people have gotten for free food: a Duke's Mayonnaise jar, a Farmer Boys pickup truck and a Casa Sanchez logo.Kustom Hustle Tattoo / Jim Ceja / Max Weber Tattoos…
MultisensorySmellVisual
18/07/2022

Study finds new links between dogs’ smell and vision | Cornell Chronicle

Credit:Michael Carroll/CVM Cornell researchers have provided the first documentation that dogs’ sense of smell is integrated with their vision and other unique parts of the brain. Cornell researchers have provided…
HealthMultisensorySoundVisual
18/07/2022

In older adults, vision and hearing loss significantly raises risk of dementia | Health Hearing 

Among other changes that arrive with age, you can expect your hearing and vision to change. Age-related hearing loss, for instance, affects around 50 percent of people over age 75. Illnesses that…
EntertainmentMultisensorySoundVisual
15/07/2022

Creative nexus of sensory perception: Craig Swan presents ‘Visaural’ show at Resonator | News | normantranscript.com

Craig Swan posing in one of his two Norman art studios. He curated multimedia exhibition “Visaural” that opens in Resonator Institute Doug Hill / For The Transcript Creative ferment often…
Augmented + virtual realityInterestingMultisensorySmellSoundVisual
15/07/2022

The Mary Rose Museum reveals AR experience with sight, sound, and smells | Museums + Heritage Advisor

In what one of its creators calls a ‘world first’, the multi-sensory augmented reality experience has been developed to work both in and outside of the museum. The Mary Rose…
ArtMultisensorySmellVisual
15/07/2022

Olfactory Ecologies and Contemporary Art | Santa Barbara Museum of Art

Beatrice Glow, Aromérica Parfumeur (detail), 2016, Installation at Sala de Arte del Museo Nacional de Bellas Artes de Chile en Mall Plaza Vespucio. Hsuan L. Hsu, Ph.D. Professor of English, University…
EntertainmentMultisensorySmellSoundTouch/Feel/Texture
30/06/2022

Def Leppard Double Down on Glam With New Line of Beauty Products + Scented Candles | Loudwire

Anna Webber, Getty Images / rockandrollbeauty.com Def Leppard are putting the glam back in glam metal. Just about a month after the release of their latest studio album Diamond Star Halos, the rockers…
ArtMultisensorySmellSoundTasteVisual
29/06/2022

Expect art, food and illusion at this immersive new Dubai dining experience | Whats On

Show-stopping visuals tell the story of artistic greats at Seven Paintings… Are you a fan of unique dining concepts like Le Petit Chef and Sublimotion? There’s a new interactive dining experience to check…
Multisensory
28/06/2022

Bompas & Parr bring sensory sculpture to Bunjil Place | Watoday

Bompas & Parr’s ‘edible fog’ created for Casey Cornucopia. CREDIT:THE EMPIRE COLLECTIVE There’s often a moment in a Zoom where you just have to ask about that thing in the background. With Rob…
ArtMultisensorySound
27/06/2022

Music to see, touch and smell News | Indo New York

Zappa said that writing about music is like dancing about architecture, and maybe he was right. But what is clear is that music is not only heard, it can also…
EntertainmentFlavourMultisensorySoundTasteTrendy
27/06/2022

Let’s Kick It! Vanilla Ice Teams Up With Joyburst to Release a New Flavor | US Magazine

 Ryan Emberley/Getty Images for Joyburst Stop, collaborate and listen! Brad Woodgate, CEO and founder of No Sugar Company, and ’90s music icon Vanilla Ice are bringing you the best drink — and…
ArtInterestingMultisensoryTasteVisual
27/06/2022

Museum Challenges Visitors to Turn Favorite Artworks Into Cakes | My Modern Met

Two years ago, at the start of the global pandemic, people found creative ways to stay indoors. During this time, museums across the world had to close their doors to…
MultisensorySmellTaste
25/06/2022

Peroni’s New Perfume Collab Is Inspired By These Beer Cocktails | Tasting Table

Monica Schipper/Getty Images When you think of perfume scents, ones that are floral and sweet are probably the first that come to mind. Food and spice scented fragrances infused with…
ArtMultisensorySmellTasteVisual
22/06/2022

Smoke & Mirrors unveils new art-inspired cocktails | The Spirits Business

Singapore-based rooftop bar Smoke & Mirrors has released the second instalment of its signature cocktail menu: The Real Art of Drinking Volume II. Smoke & Mirrors is located on top…
Multisensory
21/06/2022

Humans have 5 senses, but there’s ‘An Immense World’ of experiences for animals | NPR

Ayesha Rascoe speaks with journalist Ed Yong about his new book, "An Immense World." Yong looks at how animals use their senses to perceive the world in a radically different…
EntertainmentMultisensory
17/06/2022

Camille: The Story, an interactive, multi-sensory experience at the Segal  | thesuburban.com

There will be 24 performances of Camille: The Story at the Segal Centre and only six audience members per show.Photo: David Wong What happens when a partially sighted or blind…
MultisensorySmellVisual
17/06/2022

Why sounds and smells are as vital to cities as the sights | Technology Review

AMRITA MARINO When David Howes thinks of his home city of Montreal, he thinks of the harmonious tones of carillon bells and the smell of bagels being cooked over wood…
MultisensoryScientific
16/06/2022

Sensory Urbanism: Researchers make the case for fighting ‘visual bias in urban planning’ | News | Archinect

Previously reported on Archinect: Experimental architecture history exhibits spaces with smell The work of Concordia University Centre for Sensory Studies director David Howes and other researchers working in the growing field of sensory…
MultisensoryNeuroscience
16/06/2022

The Brain Has a ‘Low-Power Mode’ That Blunts Our Senses | Quanta Magazine

When food has been in short supply for a long time and body weight falls below a critical threshold, the brain reduces its energy consumption by changing how it processes…
MultisensorySmellVisual
09/06/2022

Living la dolce Velveeta: New nail polish leaves your fingers smelling like melted cheese | USA Today

Velveeta has teamed up with Nails Inc. to produce cheese-scented nail polish. The collection includes a two-pack of red and yellow nail polish ($15) – so you can make it look like…
InterestingMultisensoryTasteTouch/Feel/TextureVisual
07/06/2022

You Wear What You Eat: China Can’t Get Enough of Food Collabs | Jing Daily

Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Photo: Zegl x HeyTea…
MultisensorySmellTouch/Feel/TextureVisual
06/06/2022

Upscale Home Fragrances Are Getting More Creative | InStyle

CREDIT: GETTY IMAGES Before essential oil diffusers, we had candles. Before then, we had reed diffusers and incense, not to mention our favorite bouquets. The act of making our homes…
Multisensory
01/06/2022

The sight, sound and smell of the Troubles: a sensory way of remembering the conflict | The Irish Times

Historian Roisín Higgins on her project: “By starting with the senses, what I am salvaging are the pieces that make us human”. I speak to Kieran online, long distance. He…
MultisensorySynaesthesia
25/05/2022

Constanze Bachmann’s groundbreaking UAL project redefines what fashion means | Creative Boom

Constanze Bachmann at LCFMA22 Catwalk Show. Photography by Ana Blumenkron, Styling Collaboration If you want to know the future of the creative industries, the universities are an excellent place to…
BrandingMarketingMultisensory
24/05/2022

Grey Goose Essences launches at Heathrow with multi-sensorial omnichannel activation | The Moodie Davitt Report

Catching the eye: The bright colours of the pop-up store in Heathrow T5 drew passengers to the botanical-themed activation UK. Bacardi Global Travel Retail (GTR) has launched Grey Goose Essences, a…
EducationMultisensory
24/05/2022

Improving learning through physical action and sensory perception | The Campus

Drawing on movement and sensory perception as part of learning can enhance outcomes, research shows. Sheila L. Macrine and Jennifer M. B. Fugate explain how to put this into practice…
BrandingMemoryMultisensorySmellTasteVisual
24/05/2022

The Scotch Malt Whisky Society Create Literal Memory Boxes | The Luxury Editor

The Scotch Malt Whisky Society (SMWS) has created memory boxes as part of their Flavour Hunters festival celebrating whisky month in May. Partnering with professional psychologist Dr Ansgar Endress, Scottish…
Multisensory
20/05/2022

Delight Your Senses of Sight, Smell, and Touch With Multisensory Home Decor | Popsugar

Delight Your Senses of Sight, Smell, and Touch With Multisensory Home Decor Home decor is almost always dictated by your sense of sight. You want your space to look good…
Augmented + virtual realityMultisensorySmell
19/05/2022

Inside the smell-o-verse: Meet the companies trying to bring scent to the metaverse | Fast Company

Inside San Francisco’s Museum of Craft and Design, a long hallway painted eggshell blue is lined with the most extraordinary devices. A glass globe that uses trained bees to detect…
Multisensory
18/05/2022

‘Private label is on the war path, so everything matters’: Double down on sensory appeal to reward consumers, brands told | Food Navigator

Getty: wondervisuals Multi-sensorial food and beverage experiences can attract mainstream appeal despite the backdrop of the cost of living crisis, according to MMR Research. Source: 'Private label is on the…
MultisensorySmellVisual
18/05/2022

Magnum ice cream and Nails.INC teamed up to launch ‘chocolate-scented’ nail polish — and the colors are also really pretty | Yahoo

Credit: Magnum ice cream x Nails.INC Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase…
Augmented + virtual realityMultisensoryScientificVisual
17/05/2022

Touch To Hear? Sound To See? This Israeli Lab Is Reprogramming The Senses | No Camels

Shira Shvadron, an interdisciplinary designer n the special acoustic room at the Baruch Ivcher Institute For Brain, Cognition, & Technology. Photo by Tomer Applebaum I’m sitting in a spacious room…
EducationMultisensorySmellVisual
17/05/2022

A whiff, sound and taste of Christchurch: New exhibition uses senses to reimagine the city | Stuff.co.nz

SUPPLIED Eau Tautahi is an art perfume created by Jo Burzynska. It will be released as part of her new multisensory opening at Christchurch’s Arts Centre on Tuesday. Surveying her…
Augmented + virtual realityMultisensoryTouch/Feel/Texture
16/05/2022

AiRres mask enhances VR experience by utilizing breathing resistance | Design Boom

video still by MultiMediaTechnology AiRres Mask is a head-mounted device that controls the user’s breathing ability in order to bring the virtual experience a step closer to reality. Depending on the environmental…
Multisensory
16/05/2022

UC research institute hosts first annual festival of sensing | UC.edu

The University of Cincinnati's Institute for Research in Sensing hosts its first annual Expo & Festival of Sensing this month to convene an interdisciplinary conference exploring the topic of sensing…
Augmented + virtual realityBrandingMultisensorySmellSoundTasteTechnologyVisual
12/05/2022

Council Post: Are Multisensory Experiences The Next Frontier Of Building Brands In The Metaverse? | Forbes

GETTY We’ve all heard the phrase “perception is reality.” Each of us as consumers perceives our world differently. The individual reality we each see is just that—individual—and it changes from…
MultisensorySmellTasteVisual
09/05/2022

The Benefits of Wine Include Activating Multiple Brain Regions | Now

When wine connoisseurs discuss the complex flavors of a particular wine, they are sharing a multisensory experience that involves more brain regions than almost any other human activity. Whether you…
EntertainmentMultisensorySmellVisual
06/05/2022

Irish Spring Built a ‘Nice-Smelling’ Shower for Stinky Gamers | Muse by Clio

Sometimes, hardcore gamers get funky. And you KNOW what we're talking about ... B.O.! They play for hours on end, days sometimes, barely stirring from their chairs, sweating like maniacs,…
MemoryMultisensoryTasteVisual
06/05/2022

The Scotch Malt Whisky Society announces limited-edition memory box collaborations | Drinks International 

The Scotch Malt Whisky Society has partnered with memory psychologist Dr Ansgar Endress, chef Bruce Clyne-Watson, and, rollercoaster designer Brendan Walker, to launch a series of festival bottlings paired with…
ExperientialMultisensorySoundVisual
04/05/2022

How Acoustic Solutions Can Enhance In-Person Shopping Experiences | Retail TouchPoints

It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will…
FlavourMultisensory
04/05/2022

Flavor trends: Fusion snacks tipped for multisensory eating experiences | Food Ingredients First

Bold, multidimensional snack flavors and formats are exciting consumers’ senses in the post-pandemic paradigm. This is especially evidenced by the rising popularity of fusion flavors and region-specific cuisine palates, as…
HealthMultisensory
04/05/2022

Multi-Sensory Approach Benefits Communication With Those Living With Dementia | UKNow

Photo credit: Toa55; iStock/Getty Images Plus. The University of Kentucky Public Relations and Strategic Communications Office provides a weekly health column available for use and reprint by news media. This week's…
Augmented + virtual realityMultisensoryTouch/Feel/TextureVisual
02/05/2022

New Metaverse technology allows you to kiss and feel | WIONews

Bad behaviour in the metaverse can be more severe than today’s online harassment and bullying. That’s because virtual reality plunges people into an all-encompassing digital environment where unwanted touches in…
Augmented + virtual realityMultisensorySmellSoundVisual
02/05/2022

You’ll soon be able to SMELL in the metaverse – including virtual FARTS | The Sun

People able to smell virtual objectsCredit: OVR Technology A METAVERSE without smells would be like living in black and white - and even the bad ones like body odour and…
Augmented + virtual realityBrandingMarketingMultisensory
28/04/2022

Grey Goose launches new flavours with AR experience | Grocery Gazette 

Vodka company Grey Goose has unveiled three new flavours under its new Grey Goose Essences portfolio with an Augmented Reality (AR) installation at Heathrow Airport’s Duty Free. Grey Goose has partnered with creative…
ArtMultisensoryScientificVisual
26/04/2022

STEAM Exhibit Features Inspiring Collaboration Between Art and Science | SBU News

From left to right: Professor Nobuho Nagasawa, electrical engineering major Liugia Than ’22 and Assistant Professor Ete Chan at the “STEM + Art + STEAM” exhibition at the Melville Library.…
MultisensorySmellSoundTaste
26/04/2022

Perfect Pairings: New Course Explores the Link Between Wine and Music | University of Nevada, Las Vegas

(UNLV Photo Services) Apparently, the philosopher and poet Ralph Waldo Emerson was onto something when he wrote, “Music and Wine are one.” The Aesthetics of Music and Wine, a course…
ArtMultisensory
24/04/2022

Art in Space: four-day event in Dubai to provide a uniquely synesthetic experience | Arabian Business

Art in Space provides the opportunity to artists to develop and extend their art through multi-sensorial experiences in their gallery in Dubai. Leveraging a unique technology, Lorenzo Rosettani, CEO, Art…
Augmented + virtual realityMarketingMultisensoryTechnologyVisual
24/04/2022

A beginner’s guide to chicken marketing in the metaverse | WATTPoultry

Wendy's released the Wendyverse earlier this year, giving consumers another way to interact and connect with the foodservice brand (The Wendy's Company) Virtual reality is another way to connect and…
MemoryMultisensoryNeuroscience
24/04/2022

The stuff of thought is the stuff of experience | Eureka Alert

A new study by researchers at the Medical College of Wisconsin (MCW) untangles the mystery of how we know what we know, uncovering that conceptual knowledge is tied to perceptual…
MarketingMultisensory
24/04/2022

Mastercard Emphasizes Sensory Marketing At The Arnold Palmer Invitational | Forbes

The Leaderboard at the Arnold Palmer Invitational MASTERCARD/JOHN GILLOOLY Great golf courses often smell as good as they look. Breathing in your surroundings while walking a beautiful track, players may…
HealthMultisensorySmellTouch/Feel/Texture
24/04/2022

Study finds gene that allows to feel touch plays role in sense of smell | ThePrint

Texas , March 5 (ANI): Researchers from SMU (Southern Methodist University) have determined that a gene linked to feeling touch may moonlight as an olfactory gene. The conclusion was drawn…
ArtMultisensory
24/04/2022

Artist paints dog poop Putin portrait to raise money for Ukraine… | NY Post

A UK artist is raising money for victims of the Ukraine war by selling a portrait of Putin comprised of dog poop.Dominic Murphy He turned s – – t into…
HealthMultisensoryNeuroscienceSound
24/04/2022

How Sensory Therapies May Help Ease Anxiety | Health Line

Researchers say listening to music or auditory beat stimulation can help ease anxious feelings for some people. Ivan Gener/Stocksy United Ivan Gener/Stocksy United Two new studies are highlighting the potential…
FlavourMultisensorySmellSoundTasteVisual
23/04/2022

Measuring the sensory product experience | New Food Magazine

When considering the testing processes in food production, most minds will gravitate to laboratory analysis. Here, we find out about another important test – sensory experience and fulfilment – and how…
Augmented + virtual realityMultisensorySmellTechnologyVisual
21/04/2022

Want to smell in virtual reality? A Burlington-based startup has the technology | Vermont Public Radio

Mikaela Lefrak/VPR OVR Technology co-founder Aaron Wisniewski shows how his company's technology allows users to smell in virtual reality. The virtual reality market is expanding rapidly. Put on a VR…
FlavourMultisensoryTasteTouch/Feel/Texture
19/04/2022

Researchers in Japan develop electric chopsticks to enhance salty taste in foods | CNN Style

Credit: ISSEI KATO/REUTERS Japanese researchers have developed computerized chopsticks that enhance salty tastes, potentially helping those who need to reduce sodium in their diets. Co-developed by Meiji University professor Homei…
BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
14/04/2022

Dunkin’ and e.l.f. collab to make a donut-scented makeup line | Deseret

The e.l.f. x Dunkin’ makeup collection is shown, including coffee-inspired textures, glazed-up formulas and ultra-pigmented shades. Business Wire “Wake up and makeup” is the newest collaboration from Dunkin’ and e.l.f. Cosmetics. The makeup…
MarketingMultisensorySmell
14/04/2022

Kraft’s Philadelphia Cream Cheese tests aroma marketing with cheesecake | Crain’s Chicago Business

Philadelphia Cream Cheese Kraft Heinz’s Philadelphia Cream Cheese brand is seeing whether a scent-diffusing merchandiser passes the smell test. Select Jewel-Osco and Acme grocery stores in Chicago and New Jersey…
MultisensorySmellSoundVisual
13/04/2022

The sights, sounds and smells that help us feel close to Jesus | America Magazine

(Photo from iStock) A Reflection for Monday of Holy Week Mary took a liter of costly perfumed oil made from genuine aromatic nard and anointed the feet of Jesus and dried…
MultisensorySoundTechnologyTouch/Feel/Texture
12/04/2022

Researchers have developed a unique technology that uses the sense of touch to help understand speech and sound | Eureka Alert

Herzliya, Israel- Researchers from the Baruch Ivcher Institute for Brain, Cognition and Technology at Reichman University’s Baruch Ivcher School of Psychology have developed a special technology that helps people understand…
Artificial IntelligenceMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
12/04/2022

Robots Developing the Unique Sixth Sense, Thanks to Advanced Research | Analytics Insight

Due to continuous advancement in AI technology and research robots are now getting the unique sixth sense What is sixth sense technology? Some experts believe that humans are born with…
ArtMultisensoryVisual
12/04/2022

Take a yoga class among soaring works of art | Boston.com

Melissa Faulkner of Down Under Yoga teaches a class within the Immersive Frida exhibit. Jack Young Add a new dimension to your yoga practice by immersing yourself into the art.…
ArtMultisensorySmell
12/04/2022

Prado Museum Recreates Scents of Jan Brueghel Painting | ARTnews.com

The Sense of Smell by 'The Sense of Smell,' by Jan Brueghel the Elder and Paul Peter Rubens.COURTESY PRADO MUSEUM Flowers and trees bloom in Jan Brueghel the Elder’s sumptuous garden,…
ArtMultisensorySmell
12/04/2022

Works of art brought to life with scent technology | WNYT.com

AP Fragrance fills the air in the Museo Nacional del Prado in Madrid. Ten scents waft through this exhibition via four diffusers connected to monitors. This Olfactory exhibition called 'The…
EntertainmentMultisensorySmellSoundVisual
12/04/2022

Yang takes music on a different path | Evanston RoundTable

Jeff Yang, who owns the music store Chicago Strings in downtown Evanston, is also a violinist with the Chicago Philharmonic and other ensembles. He also organizes concerts with his nonprofit…
FlavourInterestingMultisensory
07/04/2022

Coca-Cola launches new pixel flavour, first in Fortnite and then in real life | Trusted Reviews

Coca-Cola is about to launch an all-new flavour named Byte, and it will first be available in virtual form on the popular game Fortnite before its real-world release. Each one…
EntertainmentMultisensorySmellSoundVisual
21/12/2021

Quebec show for audiences living with vision impairment offers immersive experience | Yahoo

When multidisciplinary artist Audrey-Anne Bouchard started to develop her latest show "Camille," she wanted the fusion of dance and theatre to be accessible to all — even those who can't…
CommunicationMultisensorySmellTechnologyVisual
17/12/2021

Amazon’s dystopian surveillance cameras can identify you by skin and scent | Dazed

via Twitter @rogerhyttinen Jeff Bezos’ Ring doorbell company registered 17 new patents to use biometric technology to identify and report ‘suspicious’ people – here’s what we know so far At this…
InterestingMultisensorySoundTaste
10/12/2021

Metallica-inspired whiskey – Each barrel has listened to a specific playlist curated by band members | Vancouver Is Awesome

Metallica/Danny Clinch Each barrel has listened to a specific playlist curated by Metallica band members. What do this whiskey and 40-year-old metalheads have in common? They’ve both been pummelled by…
EntertainmentFlavourMarketingMultisensoryTaste
08/12/2021

Watch John Oliver’s hilarious, nostalgic take on snack and beverage branded video games | Adage

Credit: Last Week Tonight The ‘Last Week Tonight’ host dredges up games from Cheetos, 7-Up, Pepsi and even Chex Though HBO’s “Last Week Tonight With John Oliver” is on hiatus…
ArtMultisensorySmellVisual
28/11/2021

Fake Food Is Trendy Again | The New York Times

A still life with a marble banana, a marble cherry and a marble hazelnut sold by John Derian; a pear and a lemon candle from Cereria Introna sold by East…
HealthMultisensory
15/11/2021

Brain’s sensory switchboard has complex connections to autism | Autism Research News

ILLUSTRATION BY JAMES LAMBERT Since sensory differences became part of the diagnostic criteria for autism in 2013, an increasing number of autism researchers have been drawn to the thalamus, the…
InterestingMultisensorySoundTaste
14/11/2021

8 Tim Hortons celebrity Timbit collaborations we want to see | Dished

justinbeiber and avrillavigne/Instagram The ultimate Canadian mash-up between Tim Hortons and Justin Beiber is bringing us new flavours and a new way to love Tims. Starting on November 29, fans…
InterestingMultisensorySoundTaste
13/11/2021

Brewery allows you to buy beer by making animal noises | Daily Star

If paying for beer gets your goat - you can get a can via an animal noise (Image: Brixton Brewery) Brixton Brewery has teamed up with Vauxhall City Farm in…
HealthMultisensoryScientific
02/11/2021

FDA-approved drug encourages sensory neurons to regrow after injury | News-Medical.net

A spinal cord injury damages the lines of communication between the body and brain, impeding the signals that drive movement and sensation. Injured motor and sensory neurons in the central…
BrandingMarketingMultisensory
02/11/2021

So What Happened at the First-Ever Sensory Auction?! | Uptown Magazine

Danny Weiss / Courtesy of Bombay Sapphire So What Happened at the First-Ever Sensory On October 19th, Bombay Sapphire took a giant leap to upend the art world by hosting the first-ever Sensory…
HealthMultisensory
02/11/2021

Designing for autism: ‘Quiet’ Woodbury building helps to calm heightened senses | Twin Cities

The exterior of the Fraser Clinic in Woodbury was built to eliminate distracting design elements that could trigger responses in autistic children. (Courtesy of Philip Prowse Photography) Steve Orfield thinks…
ArtBrandingExperientialMarketingMultisensorySoundVisual
01/11/2021

Cartier Is Bringing an Immersive Art Experience to the U.S. — Here’s Where to See It | Yahoo

Interior of Multi-sensory art installation in New England This Fall — presented by cartier Luc Boegly/Courtesy of Fondation Cartier pour l’art contemporain Cartier Is Bringing an Immersive Art Experience to…
Augmented + virtual realityMultisensoryTechnology
01/11/2021

Why Facebook changed its name to Meta | Quartz

Mark Zuckerberg announcing Facebook's metaverse ambitions Facebook CEO Mark Zuckerberg announced on Thurs. (Oct. 28) that Facebook is changing its name. What was formerly known as Facebook Inc., the parent…
BrandingMarketingMultisensoryTasteVisual
01/11/2021

G Fuel Releases New Sonic Party Punch Flavor For 30th Anniversary | Bleeding Cool

Credit: G Fuel G Fuel and SEGA have partnered up again as the company has released the new Sonic Party Punch flavor this week. As part of the game's 30th Anniversary,…
BrandingExperientialMultisensory
28/10/2021

Are store associates the key to bridging retail’s physical/digital divide? | RetailWire

I recently had the opportunity to discuss what it takes to deliver superior omnichannel experiences for consumers in the current retailing environment with Rowan Luckie, global digital director, Molton Brown, and Katie…
EntertainmentMultisensory
26/10/2021

Elevate your PC gaming setup with a multisensory approach | Warwick Beacon

(BPT) - When it comes to serious gaming, immersion is the goal. You want to achieve a multi-sensory experience that pulls you into a game. Today's modern consoles are a…
Multisensory
26/10/2021

World’s Most Expensive Sneakers Will Order Your Pizza | Warwick Beacon

(NewsUSA) - March Madness returns this year, after a pandemic-imposed hiatus in 2020. As a result, basketball fans, sneaker fans, pizza fans, and anyone else might be feeling a little extra…
BrandingMultisensory
25/10/2021

Branding Your Home Through the 5 Senses | RISMedia

Creating a signature brand for your home goes beyond your design and decorating style. It’s the mood that emanates from your home from the minute your guests walk in. If…
FlavourMultisensorySoundTaste
25/10/2021

How do sounds impact taste? Find out with Black Bottle’s ‘sonic seasoning’ playlist | Food & Drink

Tasting whisky has been given a scientific edge with the release of a new 'sonic seasoning' playlist. Black Bottle Whisky is taking the term ‘tasting with your eyes’ to a…
ArtBrandingInterestingMarketingMultisensoryTasteVisual
20/10/2021

BOMBAY SAPPHIRE® and Artist Dan Lam Host the First-Ever Sensory Auction | Yahoo

Courtesy of Bombay Sapphire Gin Bombay Sapphire held the first art auction where collectors bid on an original piece by renowned sculpture artist Dan Lam with their senses instead of…
FlavourMultisensory
20/10/2021

The five senses and our palate | pantagraph.com

The dietary guidelines represent the most current science-based advice on what and how to eat and drink for our best health. Terrence Antonio James, Chicago Tribune Normally when we eat,…
EmotionsEntertainmentMemoryMultisensorySmellTasteTouch/Feel/TextureVisual
19/10/2021

Making memories with guests’ taste buds | Blooloop

Food and drink at theme parks is no longer an afterthought, with unique new experiences bringing visitors back for more When I was younger, I remember hearing other people reminisce about their visits to theme…
MultisensorySmellSoundTasteTechnologyTouch/Feel/Texture
19/10/2021

Taste, smell, hearing … INTERNET OF THINGS takes on all these senses | The Times Hub

Increasing the sensory capacities of IoT sensors allows manufacturers to face the crisis by optimizing their processes. Who said that a sensor IoT made no sense? Some devices fully rely…
EmotionsMultisensorySound
18/10/2021

Anne-Laure Pingreoun: The power of emotive sound

When it comes to pushing the boundaries of experiences, AV technologies can offer a new way to tap into the human senses. Reece Webb speaks with design curator and strategic…
Augmented + virtual realityMultisensoryTechnology
15/10/2021

Augmented reality gives us super human abilities and a sixth sense | Ericsson

What transforms a human into a superhero? Heightened capabilities of vision, hearing and touch, combined with instant transportation to the right place at the right time. In many ways, this…
ArtAugmented + virtual realityMultisensorySmellVisual
12/10/2021

Q+A: The Sights and Smells of Creative Arts Therapies in Virtual Reality | Drexel News Blog

3-D art created by a study participant. Image credit: Arun Ramakrishnan In early 2019, Drexel University’s College of Nursing and Health Professions and Johns Hopkins University’s International Arts + Mind Lab (IAM Lab) formed a collaboration to…
EducationMultisensory
12/10/2021

Rockets rock reading with all five senses | The Citizen

The Rockets know how to rock reading with all five senses. A focus on building systematic phonics skills, such as spelling rules and advanced letter sound relationships, in creative and…
Multisensory
12/10/2021

What food will look like in 300 years | Khaleej Times

The Epochal Banquet brings a curated menu of world-firsts and a futuristic dining experience at Expo 2020 Dubai, all set to transport you to the year 2320 The terms ‘future’…
EntertainmentMultisensorySoundTasteTouch/Feel/TextureTrendyVisual
12/10/2021

Mandarin Oriental Jumeirah brings famous Ibiza’s Sublimotion to Dubai | Hotel News ME

Sublimotion opened to instant renown in Ibiza in 2014 and has been at the top of the world’s culinary rankings ever since. The experience is the brainchild of Paco Roncero,…
MultisensorySmellSound
08/10/2021

Jónsi Talks Hitting the ‘Nose’ and ‘Notes’ of His New Musical Fragrance Collaboration | Rolling Stone

66 North The new perfume will be accompanied by an original musical composition written by the singer, which seeks to capture ‘the great Icelandic outdoors’ Products featured are independently selected…
ExperientialMultisensory
05/10/2021

Shopping for Weed is Now a Multi-Sensory Experience | Green Entrepeneur

Shopping for Weed is Now a Multi-Sensory Experience "Immersion retailing" is getting customers off of their couches and back into stores. By Julie Aitcheson October 5, 2021 This story originally appeared on Green…
MultisensoryScientificTouch/Feel/Texture
05/10/2021

Medicine Nobel goes to scientists who discovered biology of senses | Nature

Ardem Patapoutian (L) and David Julius (R), recipients of the 2021 medicine Nobel prize. Credit: Scripps Research/Noah Berger David Julius and Ardem Patapoutian share the award for identifying receptors that…
HealthInterestingMultisensory
04/10/2021

How Much Can Food Help People Heal From Trauma? | The Swaddle

Image Credit: Alamy French gastronome Jean Anthelme Brillat-Savarin wrote some two centuries ago: “Tell me what you eat, and I’ll tell you who you are.” What story would the white flatbread bolani, or the…
ArtMultisensory
03/10/2021

Mixing up our senses | Vernon Morning Star

Arora Richards, 4, experiments with her own art piece during the annual Art Walk at the Lake Country Community Complex. (Black Press file) Life & Faith columnist explores art and…
FlavourMultisensoryTasteVisual
03/10/2021

Truly Is Opening A Hard Seltzer Taproom Where You Can Try Exclusive New Flavors | Elite Daily

BY DAFFANY CHAN, OCT. 3, 2021 It's basically a beer hall, except with hard seltzer. Hard seltzer has been all the rage over the past few years, and now, you…
ArtMultisensorySoundVisual
02/10/2021

What’s King Kong got to do with Beethoven’s Ninth Symphony? | SMH

Symphony in White No 3, painted by James Whistler (1834-1903)CREDIT:GETTY There’s only one way to begin a piece on paintings inspired by music – with a famous line by the…
MultisensorySoundTechnologyVisual
01/10/2021

BT Is Turning His 14th Studio Album “Metaversal” Into an NFT Treasure Hunt | EDM.com

Listening to BT's upcoming 14th album comes with some pretty high financial incentives. Rare, one-of-a-kind NFTs await BT's most eagle-eyed fans as the electronic music legend readies the release of Metaversal, a multi-sensory, blockchain-based…
BrandingMarketingMultisensory
01/10/2021

If your distinctive brand assets are exclusively visual it’s time to come to your (other) senses | Marketing Week

Visual cues are all very well but don’t forget the other four senses when developing brand codes as they can be just as powerful – if not more so –…
Augmented + virtual realityEntertainmentMultisensorySmellTouch/Feel/TextureVisual
30/09/2021

New 4D virtual reality experience in Digbeth to ‘dazzle guests’ with ‘incredible’ scent technology | Birmingham Live

In a Box bosses have promised a 4D experience 'like no other' (Image: In a Box) A new 4D virtual experience in Birmingham promises to dazzle guests with its innovative scent…
Augmented + virtual realityCommunicationMultisensory
28/09/2021

Metaverse: The real world amplified by computer-generated perceptual information, across multiple sensory modalities | The Indian Wire

In July this year, in an earnings call, Mark Zuckerberg used the word- Metaverse 20 times. He wants to shift the gear of the company from a social media platform…
EntertainmentMultisensory
28/09/2021

Ramz set to deliver live music multi-sensory experience | Voice Online

PLATINUM SELLING London based artist Ramz will be performing an intimate, multi-sensory (audio, visual, smell, taste & feel), night of live music with performances of previously released hits as well…
CommunicationMultisensory
27/09/2021

Use All Five Senses on Zoom | Radio & Television Business Report

Video communication engages two senses of our five: sight and sound.  But how can we stimulate the other three with the existing digital technology?  Longtime public relations pro and “Zoom…
InterestingMultisensory
27/09/2021

Parents SHOULD let kids play with their food, experts reveal | The Sun

Experts have revealed how you should let your kids play with their food IT can be frustrating for some parents when kids play with their food and make a mess.…
ArtMultisensorySmellSoundTouch/Feel/TextureVisual
27/09/2021

Van Abbemuseum launches the Netherlands’ first, fully multi-sensory exhibition | MuseumNext

The Van Abbemuseum in Eindhoven has opened a comprehensive new fully multi-sensory exhibition featuring 120 artworks spanning all five floors of the museum. Delinking and Relinking invites visitors to experience art…
BrandingInterestingMarketingMultisensorySmellTouch/Feel/TextureVisual
24/09/2021

Oreo & Havaianas Drop Chocolate-Scented Flip-Flops | High Snobiety

Fashion-food crossovers aren't exactly new (see: Vetements' vegan burger and Telfar's White Castle collab) but Oreo x Havaianas is unlike anything we've seen before. The cookie purveyor and footwear giant have joined forces on chocolate-scented flip-flops.…
ExperientialMarketingMultisensory
16/09/2021

The science behind the experience | The Drum

Safety is a primary concern for many customers / Obi Onyeador; Unsplash With the Covid-19 pandemic, the entire world has collectively experienced a traumatic event, which has forced us to…
BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
09/09/2021

First look: Diageo opens incredible Johnnie Walker Experience in Edinburgh | Daily Record

Guests will be able to explore hundreds of flavours (Image: Diageo) Scotland's newest whisky attraction, the Johnnie Walker Princes Street Experience, has opened in the heart of Edinburgh. The eagerly awaited eight-floor visitor experience, which…
ArtInterestingMultisensorySmellTouch/Feel/TextureVisual
08/09/2021

This artist is mapping Bengaluru though its unique aromas | Hindustan Times

Indu Antony began work on Bengaluru Smellscapes in February. Eventually, her project will be represented as a book with a foldout map and perfume pads, so you can take a…
ArtEntertainmentMultisensorySmellSound
08/09/2021

Musician creates unique concert experiences that involve sight and smell | Evanston RoundTable

Yang, left, and Matt Agnew, play a concert at the Stan Mansion. (Photo by Gay Riseborough) A new not-for-profit is setting out to engage all five senses with its symbiosis…
Augmented + virtual realityMultisensorySmellSoundTechnologyVisual
31/08/2021

Ketamine One, OVR Technology Partner to Provide Scent-Enabled Virtual Reality for Patients | Hit Consultant

What You Should Know: – Ketamine One is now collaborating with OVR Technology to provide a first-of-its-kind VR scent experience as part of its patient treatment programs to provide its INHALE Wellness Platform over…
ArtInterestingMultisensoryTasteTouch/Feel/TextureVisual
25/08/2021

POPOPOPOPOP delivers soda with a sensory experience | The Gateway

Supplied: Mitchell Art Gallery, MacEwan University This soda is a sensory experience made in collaboration with sixth grade students and local artists. POPOPOPOPOP, a soda based on sound, is making…
InterestingMultisensorySmellTouch/Feel/TextureVisual
25/08/2021

Construction company in Poland creates flower-scented asphalt | NY Post

A construction site near a newly-opened portion of a ring road is seen in Warsaw city September 20, 2013. Reuters/Kacper Pempel Polish construction firm Budimex and refiner Lotos have created…
ArtMultisensorySoundTouch/Feel/TextureVisual
23/08/2021

Van Abbemuseum Introduces ‘Tactile Drawings’ and ‘Scent Interpretations’ | Ocula

Van Abbemuseum. Photo: Boudewijn Bollmann. The additions are aimed at those with visual and auditory impairments, and anyone else interested in experiencing art differently. Multi-sensory tools such as braille, soundscapes,…
MultisensorySoundTechnologyVisual
23/08/2021

Experiential audio technology redefines how people engage with sound & enhances immersion to new heights | My Tech Decisions

Growing up hard-of-hearing, Ethan Castro, co-founder of EDGE Sound Research, focused his doctoral degree research on recreating audio leveraging tactile dimensions. This ultimately led to the invention of ResonX, an experiential…
MultisensoryTaste
18/08/2021

Mariah Carey Just Launched Her Own Irish Cream Brand, ‘Black Irish’ | Food and Wine

CREDIT: COURTESY OF BLACK IRISH Celebrity-owned spirits brands have been all the rage recently — and for the celebrities, why shouldn't they be? In 2018, George Clooney was named Forbes' highest-paid actor not due…
ArtInterestingMultisensorySmellSoundTouch/Feel/Texture
17/08/2021

Dutch museum fills ‘Blind Spot’ with exhibit for visually impaired | Channel News Asia

A visually impaired visitor, Farid el Manssouri, touches during the exhibition "The Blind Spot" by artist Jasper Udink ten Cate and experience designer Jeroen Prins, aimed for blind and visually…
MarketingMultisensory
16/08/2021

Ben & Jerry’s creates limited-edition game for ice cream fans – here’s how to get one | Surrey Live

The limited edition game is great fun for ice cream fans The Twisted Merry Dough Round was dreamed up to celebrate Ben & Jerry’s new Cookie Dough Twists Iconic ice…
EntertainmentInterestingMultisensorySmellSoundTasteTrendyVisual
12/08/2021

Epson projection enhances 11-course tasting menu | AV Interactive

Six Epson laser projectors fixed with a UST ‘periscope’ lens, are providing a 360° experience designed by Sysco Productions at a new DC-Comics themed restaurant and bar venue in London.…
EntertainmentInterestingMultisensory
12/08/2021

The Future of Food: Epochal Banquet brings a feast of aerogels and edible luminescence to world-first dining experience at Expo 2020 | ZAWYA MENA Edition

Unique Future of Food dining concept will lead guests on multi-sensory journey Experience to include glow-in-the-dark creations and flavour-changing desserts Jeddah: – A pioneering culinary experience inspired by space, microbiology,…
HealthMultisensoryScientific
12/08/2021

Study shows differences in rapidly processing sensory feedback among people with autism spectrum disorder | Science Daily

In an effort to better characterize -- and quantify -- sensorimotor abilities and their impact on the development of people with ASD, scientists have published research that compared the fine…
InterestingMultisensorySmellSound
11/08/2021

You can now buy a record store scented candle | DJ Mag

It smells like “pressed vinyl and warm woods, accented by notes of sweet blossoms, hints of amber, and soft fruit” A candle apparently scented to resemble a record store is…
MarketingMultisensorySmell
11/08/2021

IKEA offers scented candles that smell like their famous meatballs to its loyal customers | Republic World

Credit: UNSPLASH Ikea, famous for the Swedish meatballs served at its stores' cafeterias, will now offer scented candles that smell like them to its loyal customers. The Swedish company, IKEA,…
Artificial IntelligenceMultisensoryTechnology
11/08/2021

How Computers With Humanlike Senses Will Change Our Lives | WSJ

ILLUSTRATION: KEVIN HAND/THE WALL STREET JOURNAL With help from artificial intelligence and special sensors, next-generation robots will be able to perform tasks ranging from understanding speech in a noisy environment…
CommunicationInterestingMultisensoryPheromonesSmell
10/08/2021

Your dog has a rich interior life it’s not telling you about | Salon.com

Gossiping Malamutes (Getty Images) From conveying personal data via scents to using body language to "speak," dogs are secretly great communicators Dogs and humans have co-evolved to the point that…
EducationHealthMultisensory
23/07/2021

Mobile multi-sensory room could be a first of its kind, says North Vancouver non-profit | North Shore News

With the flick of switch, what looks like an ordinary room on four wheels has turned into an extraordinary oasis for those who need it.In an effort to stimulate the…
MarketingMultisensory
23/07/2021

How Digital Sensory Marketing Is Key To Appealing To Today’s Consumer | Deccan Herald

The pandemic has left everyone emotionally, physically and financially shattered. The decisions taken are now more precocious. The consumers are simply tired of the business advertisement running up and down…
Augmented + virtual realityHealthMultisensoryTouch/Feel/TextureVisual
21/07/2021

UChicago Researchers Re-Create Sense of Touch and Motor Control in Paralyzed Patient | Newswise

John Dickow/UChicago Medicine Research subject Scott Imbrie practices using the neuroprosthetic device in a virtual reality environment On October 27, 2020, surgeons and researchers at the University of Chicago Medicine…
ArtMultisensorySmellVisual
15/07/2021

Construction scaffolding reimagined as fantastical lemon grove in Midtown Manhattan | Livebl

Photo: @citrovianyc/Facebook A construction site springing up in your neighborhood is not always a welcome sight. Beyond the noise and traffic congestion, scaffolding often makes for cramped sidewalks and an unsightly…
BrandingMarketingMultisensoryTasteTouch/Feel/TextureVisual
14/07/2021

Iconic Iced Tea brand selling limited edition bikes for 99¢ to Canadians | NEWS 1130

Three limited edition bikes are inspired by three flavours of AriZona Hard. (Courtesy AriZona Hard) -One nostalgic iced tea brand is kicking summer into gear, by unveiling a collection of…
BrandingFlavourMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
14/07/2021

Vizzy Hard Seltzer is releasing a limited-edition line of seltzer-scented swimwear | JS Online

Molson Coors' Vizzy Hard Seltzer is releasing a limited-edition line of one-piece swimming suits and swim trunks that "smells like its seltzer flavors," according to a news release. Vizzy’s Seltzer Szn Swimwear will…
Augmented + virtual realityMultisensory
12/07/2021

How Virtual Reality Could Change the Way We Date | Psychology Today Canada

Recent advances in virtual reality could transform the online dating landscape. Virtual reality dating has the potential to eliminate some of the problems with online dating. There are advantages of…
ArtMultisensorySmellSound
09/07/2021

Incense with its own soundtrack offers new way to relax | Wallpaper

This new incense collection called Co sees Japan’s oldest supplier paired with experimental musicians for an innovative take on the Koh-do tradition of ‘listening to incense’ Experimental music and fragrance traditions combine…
BrandingMarketingMultisensoryTasteVisual
06/07/2021

Forget cameras – Nikon has just launched a new range of candy!

(Image credit: Nikon) Nikon has released new chocolate, blueberry, chili, matcha, and brown sugar-flavored confectionary in Japan New cameras are all well and good, but Nikon has bucked the trend…
Multisensory
05/07/2021

McDonald’s Peter Alexander collaboration: New range features PJ pants, shorts and sweaters | 7NEWS

McDonald’s has teamed up with leading sleepwear brand Peter Alexander to launch an exclusive range of limited-edition pyjamas, shorts and sweaters. The new collection features iconic characters Ronald McDonald, Grimace, Birdie…
HealthMultisensory
29/06/2021

Need a relaxing escape? Sensory gardens could be a therapeutic option | 

Sensory gardens are creating opportunities for relaxation and mindfulness, some experts say. Occupational Therapy experts at Chatham University in Pittsburgh say summer is an opportune time to create stress-reducing sensory…
ArtMultisensorySmellVisual
18/06/2021

Can Smell Be an Artistic Medium? A Perfume Expert Teamed Up With Joana Vasconcelos and Other Artists to Make ‘Olfactory Sculptures’ | Artnet

Joana Vasconcelos. Photo: Kyla Rosselli. We have art for the eyes and music for the ears, but what about about creative stimuli for our sense of smell? A new show…
MultisensorySmell
17/06/2021

The next frontier for design is right under our nose – put a smell on it | Core77

The composer Hans Zimmer scored the Pirates of the Caribbean series, The Dark Knight Trilogy, Interstellar, Blade Runner 2049 and many more blockbusters. Recently he has composed the sound of…
EntertainmentExperientialMultisensory
16/06/2021

Multisensory spaceship-like dining pods | Manchester Evening News

Lazerian's new pop-up (Image: Gu Photography (@guphoto.co.uk)) You can pick a coloured - and scented - pod and have drinks and cake served to you Several futuristic, spaceship-like dining pods…
CommunicationMultisensorySmellSoundVisual
16/06/2021

Speed dating study investigates the importance of sight, sound, and scent on partner choice | Psypost

Recently published research examined the role of different sensory modalities — seeing, hearing, and smelling — in choosing a romantic partner. The findings, which appear in the journal Evolution and…
ArtMultisensoryNeuroscience
16/06/2021

Why our “wandering brains” are wired to love art and nature | Salon.com

Fractals of Romanesco broccoli and fern leaves (Photo illustration by Salon/Getty Images) Have you ever looked at the side of a cliff and seen a face in the rock, like…
ArtArtificial IntelligenceEntertainmentMultisensorySoundVisual
15/06/2021

AI-Powered “Passion Flower” DJ Art Car | EDM.com 

Passion Flower uses AiMi's cutting edge AI-powered technology to tailor the perfect visual and audio experience for its audience. After first debuting at Burning Man 2019, the technologically advanced, AI-powered vehicle known…
EntertainmentMultisensorySoundVisual
14/06/2021

Kapow! Zap! Splat!: How comic books make sound on the page to create a cross-sensory experience for readers | Firstpost

Kaboom! and splosh! on every page. Unsplash/Miika Laaksonen, CC BY Victor Araneda Jure, Monash University Typically, comics are considered a silent medium. But while they don’t come with an aural soundtrack,…
MultisensoryTouch/Feel/Texture
10/06/2021

Touchy feely: Ingredients to add hands-on appeal | Cosmetics Business

With hugging and physical contact back on the agenda, we look at some of the ingredients to help skin care makers channel the power of touch For the past 18…
InterestingMarketingMultisensoryTechnology
10/06/2021

Human senses: the next battlefield for online retailers | Livemint

Istock It’s hard to find things that won’t sell online," Amazon’s founder Jeff Bezos once said. As the internet shrinks the world, it has expanded the size of markets. Covid…
Augmented + virtual realityMultisensorySmellSoundVisual
08/06/2021

VR Aromatherapy Might be Coming to a Headset Near You | Freethink

VR smell can be used to improve immersion—and possibly even mental health. Share VR Aromatherapy Might be Coming to a Headset Near You on Facebook Share VR Aromatherapy Might be…
ArtInterestingMultisensorySmellVisual
07/06/2021

The smell of art | Apollo Magazine

Ellen Terry (‘Choosing’) (detail; 1864), George Frederic Watts. National Portrait Gallery, London This article was published in the May 2021 issue of Apollo. Preview and subscribe here. At first glance Jacob van…
ArtMultisensorySmellVisual
04/06/2021

Want to Smell Like Van Gogh’s Sunflowers? The Van Gogh Museum Is Working With a Fragrance Brand to Produce Custom Perfumes | Artnet

Vincent van Gogh, Still Life: Vase with Fifteen Sunflowers (1889). Courtesy of the Van Vogh Museum. Want to Smell Like Van Gogh’s Sunflowers? The Van Gogh Museum Is Teaming Up With…
HealthMultisensory
03/06/2021

Understanding Overstimulation in Autism | Autism Parenting Magazine

Most parents have witnessed a tantrum or two. A meltdown, or an autistic brain trying to control sensory overload with a challenged filtering system, cannot be equated to a tantrum.…