Recent multisensory posts

ArtMultisensorySoundVisual
23/01/2020

New interactive sound installation opening at the Kelowna Art Gallery this weekend | Kelowna Now

Photo credit: Kelowna Art Gallery A new immersive multimedia sound installation at the Kelowna Art Gallery is set to open this weekend. Experiment in F# Minor, by artists Janet Cardiff…
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InterestingMultisensorySmellTouch/Feel/TextureVisual
23/01/2020

Perfume Bottle Designers Reveal What Goes Into Their Creations | Allure

Allure/Bella Geraci Imagine being asked to capture a landscape with so much color, texture, and detail that the picture springs to life on canvas, transporting even the most casual observer…
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InterestingMarketingMultisensory
22/01/2020

Gin bouquets make for an ideal Valentine’s gift | Prima

EDINBURGH GIN Receiving a bouquet on valentine’s Day is… fine. But the concept of a gin bouquet certainly has our attention – and our hearts! Following the success of last…
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EntertainmentMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
22/01/2020

4DX High-Tech Cinemas Break Box Office Records in 2019 | Variety

CREDIT: COURTESY OF DISNEY CJ 4DPLEX, the company behind multi-sensory 4DX cinema technology, has announced that it had a record-breaking 2019, grossing more than £246 million ($320 million) for 4DX worldwide. It was the…
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HealthMultisensorySoundTouch/Feel/TextureVisual
22/01/2020

Silent Orchestra: The Multi-Sensory Instruments for Dementia Patients | Leftlion

photo: Samuel Kirby “When you’re born, the first thing you do is make music… Lalalalala!” laughs Jenny, one of the masterminds behind the Silent Orchestra. We’re sitting in a Hackspace…
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MarketingMultisensorySmellSoundVisual
22/01/2020

Marriott marketing campaign uses scent triggers to drive bookings | Mobile Marketing Magazine

Marriott International has launched a campaign using scented out of home (OOH) day part and weather triggers, to tap into moments when people are looking for escape from daily life. The…
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BrandingMarketingMultisensoryTasteVisual
21/01/2020

Multisensory magnum launch of new Ruby flavour of ice cream | Mirror Online

A multi-sensory glowing ruby room has appeared in London in a bid to lift Brits’ moods during the dark, cold month of January. Situated in the heart of the capital…
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MultisensorySmellSound
21/01/2020

Jai Paul’s ‘Jasmine’ is being released on jasmine-scented vinyl | Dazed

Jai PaulPhotography Tim Saccenti Jai Paul’s ‘Jasmine’ is being released on jasmine-scented vinyl The musician also confirmed that the 2012 single is receiving a new mix for a long-delayed special edition…
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EntertainmentMultisensory
17/01/2020

A Beautiful New Multisensory Production Is Connecting Theatre With The Deaf Community | smooth

“Including all members of the community… is only a positive thing.” ‘She Conjured The Clouds’ is a performance that’s special for a number of reasons. Not only is it partially edible,…
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Augmented + virtual realityEducationHealthMultisensorySmellVisual
16/01/2020

OVR Technology Is Creating Olfactory Virtual Reality for Health Care, Education and Training | Seven Days – Vermont’s Independent Voice

LUKE EASTMAN My first experience with olfactory virtual reality was truly trippy. Wearing a VR headset and holding a controller in each hand, I stood in a 3D room at OVR…
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HealthMultisensory
16/01/2020

The Push to Separate Sensory Processing Disorder from Autism | Fatherly

Richard A. Chance for Fatherly Every kid has their little quirks. They cut the tags out of their shirts, loathe the texture of bananas, or avoid fluorescent lights. But for some…
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ArtMultisensorySmellSoundVisual
16/01/2020

View announces upcoming exibits | Rome Daily Sentinel

Bird’s Nest — Piece by Susan Behrens. “Textures and Layers: A Walk in the Woods.” This national juried show will be shown from Feb. 1 to March 28. OLD FORGE…
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ArtMultisensorySoundSynaesthesiaVisual
15/01/2020

‘When I listen to music, I want to paint those sounds’: what it’s like to live with synaesthesia | inews

Billie Eilish is one of the four per cent of the population to have synaesthesia (Photo: Invision) One of Jack Coulter’s earliest memories is of sitting in his living room…
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MultisensorySmellVisual
13/01/2020

Israeli start-up pioneers world’s first visual perfume | The Jerusalem Post

rainbow smoke swirl (photo credit: CREATIVE COMMONS) Another world first from the start-up nation: Israel is home to a pioneering visual fragrance which is making waves globally. "If our fragrance…
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BrandingMultisensorySoundTasteVisual
13/01/2020

Pantone wants you to see, taste and hear Classic Blue | Pittsburgh Post-Gazette

Pantone  The Pantone Color Institute doesn’t just want you to see Classic Blue in 2020. It also wants you to taste, touch and hear it. For the first time, Pantone…
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HealthMultisensoryTouch/Feel/TextureVisual
10/01/2020

Mind Your Own Biscuits: Study Finds How We Judge The Texture Of Our Food | Mind Body Green

Our senses have always affected the way we perceive what we're putting in our mouths. In fact, 80% of the flavors we derive from food come from smell alone. Texture also plays…
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ArtMultisensorySmellSoundVisual
10/01/2020

Perfume that smells of death features in new Leicester art installation | Leicestershire Live

A perfume that evokes the scent of a decomposing body found in woodland is the subject of an unusual art installation premiering in Leicester this week. The free, multi-sensory exhibition…
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BrandingHapticMultisensorySmellSoundVisual
09/01/2020

Raw: Rethinking the ad model at CES Tech West | Mediapost

As a recovering media agency person, I'm always on the lookout for opportunities for brands to make obvious and easy connections through new technology. This year, on the floor of…
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BrandingMultisensorySoundTouch/Feel/Texture
09/01/2020

Mastercard Is Serious About This ‘Sonic Branding’ Thing | Promo Marketing Magazine

Mastercard is still unveiling a multi-sensory branding campaign. In September it released a "brand flavor" in the form of promotional macarons, and this week at the CES show in Vegas it unveiled…
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Augmented + virtual realityEntertainmentInterestingMultisensory
07/01/2020

Future travel: No luggage, no pilots and no queues | The New Daily

Is she really on holiday? In 20 years' time, we'll be able to 'visit' international destinations through virtual reality technology. Photo: Getty Luggage-free travel, boarding queues and self-flying planes will be…
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EntertainmentMultisensorySmellTasteVisual
07/01/2020

See, smell and taste a variety of chocolates on the new four-hour Vegas Chocolate Tour, while exploring five iconic Las Vegas venues | Las Vegas, NV Patch

5 Stops on the Vegas Chocolate Tour (Jill Weinlein) When the double doors open at M&M World each morning at 9 a.m., the enthusiastic M&M staff warmly welcomes guests. This one-of-a-kind chocolate…
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EmotionsInterestingMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
07/01/2020

Sensory experiences travellers associate with cities from bread in Paris to a pub fire in London | Daily Mail Online

The neon lights on Nanjing Road in Shanghai, pictured, have been picked out as a top sight The smell of bread in Paris, the warmth of a pub fire in…
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Augmented + virtual realityMultisensoryTechnologyTrendy
07/01/2020

Ericsson ConsumerLab: Ten Hot Consumer Trends 2030 | CXO Today

Early technology adopter consumers expect an Internet of Senses by 2030, enabling a new service economy based on digital sensory experiences With the human brain as the user interface, consumers…
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ArtMultisensoryTouch/Feel/TextureVisual
07/01/2020

Interactive Installations Prod Visitors Out of Their Comfort Zones | Hyperallergic

Installation view of speechless: different by design at the Dallas Museum of Art; Steven and William Ladd, Scroll Space (2019) (photo by John Smith) DALLAS — Most art exhibitions follow a fairly…
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EntertainmentMultisensorySoundTasteTrendyVisual
07/01/2020

Terra Mundo: a world first in exciting, multi-sensory dining | Mag Viral News

ENJOY THREE COURSES INSPIRED BY THREE CLEARLY TERRESTRIAL ENVIRONMENTS The concept behind Terra Mundo examines frequencies and how the frequencies of what you see, taste, hear and feel can be…
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ArtEntertainmentMultisensorySmellSoundVisual
07/01/2020

SFER IK Launches SCENO: A carefully curated multisensorial inspirational journey | Broadway World

Having established itself as the premier destination for art in the Yucatan Peninsula with holistically inspired, ecologically conscious, and alchemically transformative exhibitions featuring artists such as Cecilia Bengolea, Ernesto Neto…
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MultisensorySmellSound
07/01/2020

Maison Berger Paris’ alarm clock will put you to sleep and wake you with fragrances | Venturebeat

Sensorwake night and day diffuser. Image Credit: Sensorwake/Maison Berger Paris Maison Berger Paris, the owner of olfactory startup Bescent, is launching a multisensory sleep companion — a new version of its scent-based…
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BrandingMarketingMultisensorySoundTouch/Feel/TextureVisual
06/01/2020

Canada Goose Unveils the Sights of Nature, Sounds of the Arctic and Touch of Real Snow with New Concept Store | PR Newswire

The Elements Room: 60-foot wide curved displays project bespoke seasonal landscape content. (CNW Group/Canada Goose) Canada Goose (NYSE: GOOS, TSX: GOOS) today announced The Journey, an innovative new retail concept located in…
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ExperientialMultisensorySoundTrendyVisual
20/12/2019

Terra Mundo: A world first in immersive, multi-sensory dining | The List

The concept behind Terra Mundo explores frequencies and how the frequencies of what you see, taste, hear and sense can be interpreted and used in synergy to enhance and heighten your dining…
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HealthMultisensorySmellVisual
20/12/2019

Someone You Should Know: For people with dementia, art & essential oils combine for therapy | KX NEWS

If you’ve ever watched Bob Ross or painted along with his old PBS show, you know how relaxing it can be to create art. It can even be therapeutic. An…
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Augmented + virtual realityExperientialHealthMultisensoryTrendy
20/12/2019

Worlds First Multisensory Virtual Reality Wellness Experiences | Ko Olina

Source: press.fourseasons.com Four Seasons Resort Oahu at Ko Olina and Sensync, the immersive wellness company founded by Dr. Adam Gazzaley and Dr. Alex Theory, have partnered to introduce The Vessel -…
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EntertainmentMultisensory
20/12/2019

XXXTentacion’s multi-sensory museum opens in Wynwood | Miami Herald

XXXTentacion's multi-sensory museum opened today in Wynwood. The museum includes some of the slain rapper's memorabilia, artwork, and rare photos. Source: XXXTentacion's multi-sensory museum opens in Wynwood | Miami Herald
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EducationInterestingMultisensory
19/12/2019

4 Ways to Help Your Sensory-Sensitive Child Explore Food | Yahoo.com

Unhappy girl eating spinach and broccoli at the table. All parents know the battles that often ensue over eating vegetables and other foods with young children. After all, we want…
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BrandingMarketingMultisensory
19/12/2019

Multisensory selling: How retailers entice you to spend your hard-earned money | Moneyweb

Image: Shutterstock With the growth in online retail, physical retailers are searching for more effective tools to increase consumer traffic and boost sales. While most retailers tend to focus on…
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BrandingExperientialMarketingMultisensory
19/12/2019

Liz Richardson: experiential activations in the festive season – three tips for avoiding the naughty step | MAA

It’s the most wonderful time of the year for seasonal experiential activity. Boots is launching its themed Christmas ‘bootiques’, KFC and Deliveroo are pairing up to give out festive burgers…
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InterestingMultisensorySmellVisual
17/12/2019

What makes a great Christmas tree? Survey finds scent of tree the biggest factor for consumers | NZ Herald

Caleb (10) and Megan Purcell (7) decorate their live tree for Christmas. Photo / Dean Purcell. Santa Claus is doing his final checks of the naughty or nice list because…
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BrandingMarketingMultisensory
17/12/2019

How Restaurants Can Improve In-Store Experience | QSR magazine

ISTOCK Sponsored by Mood Media.  It’s no secret that diners are increasingly finding ways to order food without ever entering a storefront. A mistake for restauranteurs would be to assume that…
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EntertainmentMultisensorySoundVisual
17/12/2019

Elrow’art To Bring World Of Wonders To New York, Says Headliner Paco Osuna | iHeartRadio

Nightlife culture is changing by the minute and elrow'art is the latest innovator shaking up the way that we experience music and dance. Come Saturday (December 14), Brooklyn's Avant Gardner will…
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EntertainmentMultisensory
16/12/2019

Cineplex Introduces New Multi-Sensory Theatre Rooms To Select Cities In Canada | 604Now

Cineplex just opened its immersive, multi-sensory theatre, so you can feel like you’re inside the movie. The 4DX and ScreenX experiences recently opened in a handful of theatres across Canada. Cineplex is…
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HealthMemoryMultisensoryNeuroscience
16/12/2019

Memories might be disconnected – and it might assist these with PTSD | Wellston Journal

People with often get that can be triggered by an innocuous smell or sound. Now a study that linked unrelated memories and separated them again, suggests that one day we…
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Augmented + virtual realityEntertainmentInterestingMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
13/12/2019

This virtual reality dining experience is trippy — and might be the future of restaurants | The Washington Post

A screenshot from the Aerobanquets RMX VR experience. (Mattia Casalegno/James Beard Foundation) The James Beard House is a circa-1844 townhouse in the West Village, its creaky floors filled with oil…
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Augmented + virtual realityMultisensoryTechnology
13/12/2019

Welcome to 2030: Are you ready for the internet of the senses? | ZDNet

We're closing out a decade soon, which means thoughts are bound to drift to what the next ten years will have in store. What technologies await in the year 2030?…
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MultisensorySmellTouch/Feel/TextureVisual
13/12/2019

There’s a T-Shirt That Smells Like Bacon & You Can Buy It Right Now | Redtri

What’s better than the smell of bacon as it sizzles in a pan? Now you can carry that scent around with you all day long thanks to Candy Couture California. The…
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BrandingMarketingMultisensory
13/12/2019

From KFC-scented firelogs to Taco Bell wrapping paper, why are this year’s food-related holiday promotions so bonkers? | National Post

Red Lobster’s Cheddar Bay Biscuit “Ugly” Holiday Sweater features an insulated biscuit pocket.Red Lobster As if embroiled in a collective fever dream punctuated by fitful images of swirling spandex Cheetos…
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ArtMultisensoryTouch/Feel/TextureVisual
11/12/2019

Museums making artworks touchable | ArtsHub Australia

Museums are looking to be more inclusive by making more of their works tactile and explorable through touch. Image Shutterstock. A shift is taking place in museums and the way…
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BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
09/12/2019

KFC selling fried chicken fire logs this holiday season | 1010 WINS

Kentucky Fried Chicken/Enviro-Log If you can’t trim your Christmas tree without the scent of the colonel’s 11 herbs and spices, but you don’t want to run out for some fried…
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ArtHealthMultisensorySoundTouch/Feel/TextureVisual
04/12/2019

Out of sight – exhibition that explains cancer to blind and visually impaired | Mirage News

Monash University A unique program designed to make science accessible to the half a million Australians who are blind or have low vision will open to the public this Friday…
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Augmented + virtual realityHealthMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
02/12/2019

Four Seasons Resort Oahu At Ko Olina And Sensync Partner To Introduce The World’s First Multi-Sensory Virtual Reality Wellness Experience | Hospitality.net

Four Seasons Hotels and Resorts Four Seasons Resort Oahu at Ko Olina and Sensync, the immersive wellness company founded by Dr. Adam Gazzaley and Dr. Alex Theory, have partnered to introduce The Vessel -…
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HealthMultisensory
28/11/2019

Resident homes embrace multi-sensory spaces to help people with dementia | Yahoo

Guided by her therapist, Orange Valley Balestier Care Centre dementia resident Chua Mui Noi, 69, identifies the colours on fibre optic strands in a multi-sensory room. (PHOTO: Yahoo News Singapore)…
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HealthMultisensory
26/11/2019

Sensory troubles may yield key clues to autism’s origins | Spectrum | Autism Research News

ILLUSTRATION BY CHRISSY CURTIN BY SUSANNE SCHMID  /  26 NOVEMBER 2019 Disruptions in sensory processing are a core trait of autism, according to the criteria outlined in the Diagnostic and Statistical Manual of…
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ArtInterestingMultisensoryTasteVisual
21/11/2019

Beyond sight, colour can be felt, smelled and tasted, say experts who use art to explain the language of hues to the visually challenged | The New Indian Express

By Naaz Ghani Express News Service CHENNAI: Acres of light green tea plantations, a field of bright red tulips or your mother’s sari, colours make the world beautiful. While many play…
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ArtMultisensorySmellSound
21/11/2019

‘Making Scents of Outer Space’ & ‘Birding the DoSeum’ | The DoSeum | Art | San Antonio Current

When: Mondays-Fridays, 10 a.m.-5 p.m., Saturdays, 9 a.m.-5 p.m. and Sundays, 12-5 p.m. Continues through Jan. 12, 2020 Price: $14 www.thedoseum.org/artist-in-residence Inaugurated in 2017 with Richard Armendariz’s tent-like, wildlife-filled multimedia installation “The…
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InterestingMultisensorySoundVisual
20/11/2019

Dogs Like Motion That Matches Sound | Scientific American

Credit: Getty Images Pet dogs appeared more interested in videos of a bouncing ball when the motion of the ball matched a rising and falling tone. Christopher Intagliata reports. Source:…
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MultisensorySoundTechnologyVisual
19/11/2019

Hearing Is Seeing: Sound Waves Create a 3-D Display | Scientific American

Acoustic system displays an abstract floating butterfly. Credit: Eimontas Jankauskis University of Sussex To move visual technology into the future, sometimes it helps to make a little noise. Researchers have…
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InterestingMultisensoryNeuroscienceSoundVisual
19/11/2019

Just thinking about bright objects changes the size of your pupils | New Scientist

What are you thinking? Mauro Matacchione/Getty Images The eyes could be the windows to the mind, if not the soul. It turns out that simply thinking about a bright light…
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InterestingMarketingMultisensory
19/11/2019

Magic, Nature, Tech, Discovery: Singapore’s New Jewel, Considered World’s Best Airport Mall | Forbes

MICHELLE GREENWALD To say that Jewel, Singapore’s new airport shopping mall, officially inaugurated on October 18 of this year, is the best airport shopping mall in the world, is an understatement. No…
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BrandingExperientialMarketingMultisensorySoundTasteTouch/Feel/TextureTrendyVisual
18/11/2019

Ferrero hosts multisensory sweet party for Kinder Bueno, its newest US launch (slideshow) | NJBIZ

Ferrero celebrates the launch of Kinder Bueno in the U.S. at the "Sweeteasy" pop-up event in New York City, Nov. 7, 2019. PHOTOS: STUART RAMSON/AP IMAGES FOR KINDER BUENO Ferrero’s…
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HapticMultisensorySoundTouch/Feel/TextureVisual
18/11/2019

Experience music through your shows | Forbes

DropLabs EP 01 PHOTO COURTESY OF SONIA RICKETT For the first time ever, there’s a pair of shoes on the market that can actually help you experience sound throughout the…
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ArtMultisensory
18/11/2019

Tom Dixon Brings TOUCHYSMELLYFEELYNOISYTASTY to NYC | HYPEBEAST

TOM DIXON Tom Dixon’s multi-sensory TOUCHYSMELLYFEELYNOISYTASTY activation was a must-see at the London Design Festival this September, transforming the interior designer’s entire Coal Office complex into an installation filled with “the flavors, the…
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BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
18/11/2019

Taco Bell Canada’s CrunchWrapping Paper Is Back, and This Time It’s Scented | Newsrire

Taco Bell Canada Scented CrunchWrapping Paper (CNW Group/Taco Bell Canada) Taco Bell Canada's CrunchWrapping Paper is back for the 2019 holiday season by popular demand, but with a twist. 'Tis…
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HealthMultisensorySoundVisual
15/11/2019

Mass … the sensory-friendly way | Catholic Register

Debbie Frey’s son Dallas uses headphones to help deal with his sensory processing disorder.Photo courtesy Debbie Frey It was when she and her husband were leaving a movie theatre that…
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EntertainmentHapticMultisensoryTouch/Feel/TextureVisual
15/11/2019

These New Vibrating Sneakers Give Gamers a Multi-Sensory Experience | Sourcing Journal

CREDIT: DropLabs Gamers now have a new reason to wear shoes indoors. A new footwear solution allows them to “feel” the sounds of their favorite video games through the soles of their…
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EntertainmentMultisensorySmellVisual
15/11/2019

Take a Deep Breath: Disney Patents Smell-o-Vision | Amusement Park Warehouse

By: Genie Davis The scent of change is in the air. Disney has patented a system that delivers an immersive scent in theme parks. The innovative product produces multiple scent…
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ArtHealthInterestingMultisensorySmellVisual
15/11/2019

Black-Mould Brie, Anyone? An Art Project Comes to the City | Dublin Inquirer

Avril Corroon. Photo by Aura McMenamin. Breaking open a styrofoam box, artist Avril Corroon throws her head back as a strong, feet-like smell wafts up from inside.Corroon is kneeling on…
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BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
15/11/2019

Wake up and smell the Nutella at this one-of-a-kind hotel in Napa | GMA

Nutella If you dream about Nutella, now's your chance to do it in a hotel blanketed in the creamy cocoa-hazelnut spread. Hotella Nutella, a soon-to-be bed and breakfast destination inspired by…
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ArtMultisensorySoundVisual
14/11/2019

The Art of Noise, unique pieces that express the student’s colour experiences through their favorite songs | Goderich Signal Star

Bert Church High School art students present The Art of Noise exhibit in APL's Makerspace. Photo courtesy of Airdrie Public Library JPG, AI SHAREADJUSTCOMMENTPRINT Patrons of Airdrie Public Library (APL) will…
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MarketingMultisensorySmellTouch/Feel/TextureVisual
14/11/2019

Marketing Daily: Smell, Touch Boost In-Store Sales By 10% | MediaPost

Turns out that to sell sneakers, there’s nothing quite like the schnozz-tickling smell of freshly mown grass. In an experiment conducted by Walnut Unlimited and Mood Media for a global…
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EntertainmentMultisensorySmellSound
14/11/2019

This Tresor-Scented Perfume Will Make You Smell Like A Dark And Industrial Berlin Techno Dungeon | Telekom Electronic Beats

The fragrance was made to accompany the Russian edition of Berlin techno history book 'Der Klang Der Familie'. There are a lot of pleasant scents in the world, and, for…
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BrandingMarketingMultisensorySmellSoundTouch/Feel/TextureVisual
14/11/2019

Study: Shoppers Spend 4% More When Sensorial Marketing Is In Place | B&T

Mood Media has released a new behavioural marketing study, ‘Quantifying the Impact of Sensory Marketing’, proving that sensory marketing has positive emotional, cognitive and behavioural impacts on shoppers in-store. Applying…
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ArtAugmented + virtual realityMultisensorySoundTechnologyTouch/Feel/TextureVisual
11/11/2019

[INTERVIEW] Extended Reality (XR) exhibit merges fine arts, technology | Korea Times

Choreographers and dancers Park Jina, left, and Heo Ji-eun perform at a set located in Microsoft's Mixed Reality Capture Studios in San Francisco in July 2018. / Courtesy of Production…
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ArtMultisensorySmellVisual
11/11/2019

Scents and the city | Asian Age

An amalgamation of art and anthropology, the exhibition challenges people’s way of thinking about the kind of work that can be put in a museum.  In order to capture the…
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ArtMultisensorySoundTasteTouch/Feel/Texture
10/11/2019

Dallas Museum of Art’s Newest Exhibition Makes No Sense Out of the Senses

Scrolling along: the Ladd brothers and their scroll-filled room. Exploredinary EVA RAGGIO | NOVEMBER 8, 2019 | 4:00AM The Dallas Museum of Art’s newest exhibition is an interactive experience meant to trip us up…
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ArtBrandingEntertainmentMarketingMultisensorySmellTouch/Feel/TextureVisual
09/11/2019

Cartier Has Created A Perfumed Cloud At Louvre Abu Dhabi | Harper’s BAZAAR Arabia

Courtesy of Cartier 06November2019SARA ALHUMIRI This has to be the best-smelling art installation ever... Cartier's latest art installation has just landed in the UAE. The luxury brand is currently participating in a…
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EmotionsMultisensoryPheromonesSmellSoundTouch/Feel/TextureVisual
07/11/2019

How To Get A Guy To Like You & Make Him Want You By Building An Emotional Connection | Esther Bilbao | YourTango

PHOTO: CHERMITI MOHAMED VIA UNSPLASH Esther Bilbao Build a deeper intimacy with your partner. If you want to know how to get a guy to like you, there is one…
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EntertainmentMultisensorySmellVisual
06/11/2019

Disneyland adds new scents to “it’s a small world” for holidays | Inside The Magic

Credit: Disney It truly is the most magical time of the year, with hot chocolate, holiday cookies, gingerbread houses, and of course, all the wonderful aromas that come with it.…
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InterestingMultisensorySmellVisual
04/11/2019

Smells of the city: Scents, stench and stink | The New Indian Express

Mohammad Sayeed and Ishita Dey introducing the exhibition to the visitors at KNMA, Saket. By Bhumika Popli Express News Service There are various ways to discover one’s own neighbourhood. While some…
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ArtBrandingMarketingMultisensoryTasteTouch/Feel/TextureVisual
01/11/2019

Dumpling & Associates Pop-Up Art Experience DTLA | HYPEBAE

ZIZM IMMERSE YOURSELF IN LOS ANGELES' UPCOMING DUMPLING-INSPIRED ART EXPERIENCE Featuring 14 uniquely themed rooms spanning over 5,500 square feet. This holiday season, a brand new pop-up food and art experience is…
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ArtMultisensorySmellSoundTasteTouch/Feel/TextureVisual
30/10/2019

Collaborative multi-sensory installation “EVOKE” opens Nov. 8 at Pink Dog Gallery | Mountain Xpress

Photo courtesy of Pink Dog Creative Press release from Pink Dog Creative: Please join us for EVOKE- to Hear, to See, to Feel, to Smell & to Taste, a collaborative multi-sensory installation created by Christie Calaycay and Holly…
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ArtMultisensorySmellVisual
29/10/2019

Artistic scents: Perfumers take notes from the gallery | Financial Times

Illustrations of the Venus de Milo and Ingres’ ‘The Valpinçon Bather’ from the Buly x The Louvre collection A visitor’s first encounter at Antony Gormley’s monumental Royal Academy exhibition is…
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BrandingEmotionsMarketingMultisensory
29/10/2019

3 Ways To Cut Through The Noise And Engage Customers In A Distracted World | CEOWORLD magazine

We endure an assault of distractions every day. We’ve grown used to it, so it may not always feel like an offensive onslaught. In some cases, we may even dismiss…
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MultisensorySynaesthesia
28/10/2019

A synaesthetic approach to office design | Workplace Insight

Image by Alexandr Ivanov  Synaesthesia is a condition in which one type of sensory stimulus triggers an involuntary stimulus of another sense. Being able to hear colour or taste numbers might…
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BrandingMarketingMultisensory
28/10/2019

Providing a multi-sensory experience for your multichannel consumer | Retail Voice | Retail Week

John Federman, chief executive of SaaS platform JRNI, explains how retailers can use events and appointments to optimise the in-store experience and attract the multichannel consumer. Today’s retail consumers are…
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28/10/2019

War: Hrithik Roshan & Tiger Shroff-starrer on 4DX- a unique experience | Republic World

War, starring Hrithik Roshan and Tiger Shroff released in theatres on October 2, 2019. It received rave reviews from both critics and audiences alike. The movie created a havoc at the box…
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Augmented + virtual realityMultisensorySoundTouch/Feel/TextureVisual
28/10/2019

Esqapes puts you in a VR experience while in a massage chair | Venture Beat

Above: Here’s a picture of the environment I saw in Esqapes. Image Credit: Esqapes Virtual reality entrepreneurs have tried a lot of things — from games to training applications —…
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MemoryMultisensory
28/10/2019

Gary Brown: Autumn memories are a feast for the senses | The Repository – Canton, OH

Remembering the sound of leaves rustling, the smell of them burning, and the taste of the cider that followed. “Anyone who thinks fallen leaves are dead has never watched them…
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EntertainmentMultisensoryTasteVisual
23/10/2019

Inside China’s glowing neon restaurants | The Spaces

Photography: Zhang Jing Neon lighting design might have fallen out of fashion in the West in recent years, but over in China, they’re embracing glowing, futuristic lights in their restaurant interiors. Local studios…
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Augmented + virtual realityEntertainmentMultisensoryTechnology
23/10/2019

NUS team creates ‘The Lost Foxfire’ – an interactive, multisensory VR game that achieves remarkable realism | Newswise

Credit: National University of Singapore National University of Singapore NUS researchers have developed a novel bodysuit and mixed virtual reality game that simultaneously engages a player's senses of sight, hearing,…
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EmotionsExperientialMultisensory
23/10/2019

How to include sensory elements in your home design | The Washington Post

Bringing in flowers from your garden is a good way to add scent to your home. (iStock) By Stephanie Brick  Some of us wake up at the break of dawn’s early…
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EducationInterestingMultisensorySmellVisual
23/10/2019

Experience the smell of mummies at Ann Arbor District Library | Click on Detroit

Credit: Pixabay ANN ARBOR - Before you say "gross" -- it's not what you think. Did you know that many of today's luxury perfumes contain several aromatics used in ancient Egypt…
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MarketingMultisensoryTouch/Feel/TextureVisual
23/10/2019

Ep270: Rice Krispies Treats Makes On-Pack Love Notes More Inclusive With Sensory Stickers | Engage for Good

Today Joe and Megan chat with Kris Bahner, Senior Vice President of Global Corporate Affairs with Kellogg about their new Rice Krispies Treats Sensory Love Notes campaign in partnership with nonprofit Autism…
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FlavourMultisensoryTasteTouch/Feel/TextureVisual
22/10/2019

Ben & Jerry’s Goes After Donald Trump With Its Latest Ice Cream

Ben & Jerry’s is launching a new flavor of ice cream with a sprinkling of activism in response to some of President Trump’s policies and pronouncements. Pecan Resist is a new limited-edition flavor…
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MultisensoryMultisensory Services
21/10/2019

Fun Factory Sensory Gym Installs Custom Sensory Gyms And Play Structures | Street Insider

Fun Factory Sensory Gym (FFSG), a manufacturer of custom sensory gyms based out of Bear Creek, Wisconsin, is pleased to announce that they are designing and installing custom sensory gyms…
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MarketingMultisensorySynaesthesia
21/10/2019

How synesthetic marketing can boost brands | WARC

Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a “synesthetic” approach that causes multiple senses to interact, according to an article published in the…
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Multisensory
21/10/2019

The sensuous art of eating and drinking | Times of India

Food is the most irresistible activity because it is needed for our survival. Imagine for a moment, if science finds new pills that will satisfy our hunger. 90% of the…
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MarketingMultisensorySmellTouch/Feel/Texture
21/10/2019

KFC’s chicken-scented ‘seasoned tickets’ sold out on StubHub in 2 hours | Marketing Dive

Credit: KFC Dive Brief: On Oct. 17, KFC offered fried chicken-scented "seasoned tickets" for $75 on ticket marketplace StubHub, according to a press release. A total of 500 tickets entitling holders…
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ArtMultisensoryTouch/Feel/TextureVisual
21/10/2019

Art installations created by scientists and engineers to go on display

Beyond Sight Within Grasp, a sensory piece designed with touch as the primary mode of appreciation. Picture: UCL Artemis of the Lea, designed to act as watering cans and portable…
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Augmented + virtual realityMultisensoryTasteTechnologyVisual
17/10/2019

Next-level eating, powered by virtual reality goggles

A 'Journal of Food Science' study in 2018 found that VR environments affect taste(Shutterstock) The concept of sensory experiences has been around for a while, such as eating a meal…
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ArtMultisensoryTouch/Feel/TextureVisual
17/10/2019

Museums present visual art as beautiful things you can touch | Art Critique

Museums are starting to present visual art in multisensory ways that audiences can touch and feel. Richard Harlow of Blind Eye Works. LEADING LIGHTS  -   Experts By Art Critique Published on 16 October…
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09/10/2019

Grieving Memories | Cure Today

Andrea Remke lives in Northern Kentucky. She has a degree in communications and journalism from Saint Mary's College, South Bend, Ind. Her husband died in 2017 after a battle with…
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ArtMultisensorySoundTasteVisual
09/10/2019

Pictures at an Exhibition—a Multi-Sensory Performance That’s More Than the Sum of Its Parts | Third Coast Review

Photo by Marc Perlish. Jeff Yang’s passion project In The Realm of Senses presented Pictures at An Exhibition: Ukraine this past Friday evening at the Ukrainian Institute of Modern Art in Ukrainian Village. The unique…
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EntertainmentMultisensorySmellSoundTechnologyVisual
03/10/2019

Dimension reveals new multisensory 3D printed controller for sound, smell & visuals | DJMag.com

DECLAN MCGLYNN 2,000+ interviews have made for some very encouraging findings... Dimension has revealed details of a new live setup and show, featuring a custom-built controller with 3D printed components,…
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EmotionsMultisensoryTasteVisual
03/10/2019

Flavor pairing for multi-sensory products with ‘an emotional design’ | Food navigator

We know what emotions feel like – but what do they taste like? Consumers associate specific feelings with certain flavors, which can help manufacturers make multi-sensory products with 'an emotional…
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Augmented + virtual realityBrandingMarketingMultisensory
02/10/2019

VR/AR/gamification – Placing your customer inside your brand story with experiential marketing

Image credit: Lucrezia Carnelos on Unsplash. Experiential marketing connects with customers to create an exciting "first" experience that invites and encourages them to participate in the growth of a brand…
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EducationInterestingMultisensorySmellTouch/Feel/TextureVisual
02/10/2019

Get A Whiff Of SUE The T. Rex’s Breath & touch her skin too | WBBM-AM

© Field Museum, photo by Martin Baumgaertner CHICAGO (WBBM NEWSRADIO) -- The Field Museum is welcoming guests to experience SUE the T. rex like never before! The Field Museum announced Tuesday new multi-sensory additions to…
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InterestingMultisensory
01/10/2019

Expoforum develops a sixth sense for business | Exhibition World

St Petersburg’s Expoforum has announced details of new infrastructure and facilities that allow the venue to impact all five senses – sight, smell, touch, sound and taste. The result, management…
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ArtEntertainmentMultisensorySoundVisual
01/10/2019

‘Experience things in a different way’: Sensory art exhibit in Fargo to include unconventional flute recital | INFORUM

With a doctorate in flute, Tiana Grisé’s passion for has led her into roles with the Fargo Moorhead Area Youth Symphonies and as a professor at Minnesota State University Moorhead.…
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HealthMultisensory
30/09/2019

Better understanding sensory perception could help people with autism and dyslexia | Horizon Magazine Blog

by Jules Montague Deciphering how the brain processes sight and hearing could have implications for how we understand and treat conditions such as dyslexia, autism and schizophrenia. During her postdoctoral…
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ExperientialMarketingMultisensory
26/09/2019

How To Advertise In The Digital Age? Follow The 4 E’s | Forbes

In the digital era, the science and art of advertising is going through a fundamental transformation. According to eMarketer, in 2019 US digital ad spending will surpass traditional ad spend for…
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Augmented + virtual realityMultisensoryTasteVisual
26/09/2019

New Restaurant Mixes Virtual Reality, Escape Room and Food — At The Mall | BocaNewsNow.com

Rex Baron is opening at Boca Raton’s Town Center Mall BOCA RATON, FL (BocaNewsNow.com) (Source: Rex Baron Restaurant) —ED NOTE: We don’t normally run restaurant press releases verbatim, but this…
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InterestingMultisensorySmellVisual
26/09/2019

Whisky Glass Design Brand Norlan Launches Scotland-Inspired Room Sprays + Diffuser | COOL HUNTING

Images courtesy of Norlan Anyone who has visited Scotland’s Highlands, the Isle of Skye, or Islay, understands the importance of olfactive memories. Each stunning landscape or stiff, salty breeze receives…
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FlavourMultisensoryScientificSmellTasteVisual
25/09/2019

What We Talk About When We Talk About Flavor : MOLD :: Designing the Future of Food

All artwork by Alexis Jamet for MOLD Magazine. This story is part of MOLD Magazine: Issue 04, Designing for the Senses. Order your copy of the full issue here. Designing food…
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ArtMultisensorySmellVisual
25/09/2019

Elsewhere’s new immersive art show will be focused on smells of Bushwick | Timeout New York

Photograph: Time Out New York/ Ali Garber Ever wondered what Bushwick would smell like if it was perfume?A new exhibition launching on October 22nd at the music venue Elsewhere will feature the work of Marissa…
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HealthMultisensory
24/09/2019

Radisson Blu Sligo Opens Sensory Bedroom | FFT.ie

ByMark Murphy The four star Radisson Blu Hotel & Spa, Sligo, has introduced a new state of the art sensory bedroom, designed for families with children with additional needs in…
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BrandingMarketingMultisensoryTasteTouch/Feel/TextureVisual
24/09/2019

Mastercard adds taste to brand’s positioning with custom macarons | Marketing Dive

Credit: Mastercard Barry Levine Dive Brief: Mastercard has introduced two custom macaron flavors to its brand, according to a press release. The Passion and Optimism macarons, a French meringue-based confection, are part of the marketer's…
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23/09/2019

The Pumpkin Spice Phone | Philly Mag

 Love pumpkin spice lattes? How about a pumpkin spice phone? Photograph by bhofack2/Getty Images Our birthday happens to cozy right up to Halloween, and as a child, we preferred pumpkin pie…
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ArtMultisensorySmellVisual
23/09/2019

Creating art with common scents, Arts News & Top Stories | The Straits Times

At the Episteme installation, visitors will catch a whiff of calming scent before entering the gallery.PHOTO: AESOP Amanda Chai A new installation in the heart of town is providing scented…
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EntertainmentExperientialMultisensoryTasteTouch/Feel/TextureTrendyVisual
20/09/2019

The Bubble Tea Factory is a multi-sensory exhibition focused on instagrammable bubble tea fixtures | Buro 24/7 Singapore

The Bubble Tea Factory is a multi-sensory exhibition filled with Instagrammable boba-inspired installations Sugar and everything nice Text: Evan Mua Everybody loves bubble tea — or rather the new buzzword —…
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ArtMemoryMultisensorySmellSoundTouch/Feel/TextureVisual
20/09/2019

Art Hounds: Art that activates ‘the other four’ senses | MPR News

David Andree’s piece “Land Harp (Hay Creek)” uses transponders that audience members place on their skulls in order to “hear” a piece of music. It’s part of “The Other Four,”…
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ArtMultisensorySmellVisual
20/09/2019

Sniff out good design and skincare at new installation at Ion Art Gallery, Arts News & Top Stories | The Straits Times

Put up by Australian luxury skincare brand Aesop, the experience called Episteme is part art-show, part olfactory playground.PHOTO: COURTESY OF AESOP Amanda Chai SINGAPORE -A new installation in the heart…
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BrandingExperientialMarketingMultisensoryTasteTouch/Feel/TextureVisual
19/09/2019

Crunch. Slurp. Houston is one of three cities to land breakfast-cereal pop-up Cinnaverse Experience | Houston Chronicle

Photo: Contributed/Ketchum Cinnamon Toast Crunch is hosting "The Cinnaverse Experience" popup at Baybrook Mall in Friendswood Aug. 8-11, 2019 Cereal — not just for bowls anymore. General Mills is getting…
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EducationMultisensory
19/09/2019

5 Powerful Ways to Train Your Brain for Any Exam! | AglaSem News

There are no shortcuts to success. But you can always accelerate the process! Same applies to cracking exams; be it class 10 and 12 boards exams or national levels entrance…
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ArtMultisensoryTouch/Feel/TextureVisual
19/09/2019

Please touch the fine art: Multisensory exhibits on the rise | CSMonitor.com

Hannah Harn/ The Christian Science Monitor Ever wanted to wrap yourself in a soft sculpture or run your hands across a canvas? From scratch-n-sniff paintings to 3D pictures paired with…
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EntertainmentMultisensorySmellVisual
18/09/2019

Isabelle Adjani Goes Method With Fragrance in Cyril Teste’s “Opening Night” | Vogue

Cyril Teste and Isabelle Adjani Photo: Courtesy of Simon Gosselin French playwright and director Cyril Teste is known for a pioneering production concept he calls “filmic performance.” The idea, honed…
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FlavourMultisensory
18/09/2019

Influencing Flavors | Flavor & The Menu

By Maeve Webster Ten or more years ago, influencing consumer preferences was relatively easy for both manufacturers and operators. Television, films and print could sway consumer likes and demands. Other…
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MultisensoryTasteVisual
18/09/2019

Multi-sensory indulgence through fusion flavours | Food Navigator

Getty Images/karandaev Sales of ‘fusion beverages’ are forecast a ‘manifold’ increase thanks to consumer appetite for ‘artful combinations’ of taste and wholesomeness. Source: Multi-sensory indulgence through fusion flavours
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18/09/2019

Mind your senses, mold your personality | BusinessWorld

By Raju Mandhyan PEOPLE TALK about changing character traits by changing habits. Habits change by changing daily behavior. How does behavior change? Yes, of course changes by choice and repeated…
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BrandingExperientialMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
16/09/2019

Rémy Cointreau reveals Louis XIII cognac pop-up at Changi Airport | DFNI Online 

Rémy Cointreau Global Travel Retail has partnered with DFS Group and Changi Airport Group to unveil a “new generation” Louis XIII pop-up boutique, at the airport’s Terminal 3 Departure Hall. Inspired by the Louis XIII boutiques in…
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16/09/2019

Hendrick’s Gin and Space launch final ‘Portal to the Peculiar’ | Prolificlondon

Hendrick’s Gin and creative agency, Space, have launched the third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s…
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ExperientialMarketingMultisensory
12/09/2019

Experiential Marketing Trends To Look For In 2020 | CEOWORLD magazine

Millennials live in a mobile-first world where pictures can be retouched in seconds and reshared on multiple social media platforms. Video advertisements are being shortened to keep customers engaged and typical…
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MultisensoryTasteVisual
11/09/2019

Why everyone is drinking pink | Inapub News 

Aldi is preparing to sell an impressive 13 million bottles of rosé wine this year - enough to fill four Olympic swimming pools. The move follows a record year for…
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EntertainmentFlavourMultisensoryTasteVisual
10/09/2019

Eating Glow-In-The-Dark Ramen Is The Most LA Way To Change Your Aura | LAist

A neon sign at the Nakamura.ke Mobile Kitchen pop-up at Yamashiro. (Elina Shatkin/LAist) "Did it taste good?" "Is it poisonous?" "Did it turn your pee neon?" Those are the top…
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ArtArtificial IntelligenceMultisensorySoundTechnologyVisual
10/09/2019

SynVAE AI translates visual artwork into melodies | Venturebeat

KYLE WIGGERS@KYLE_L_WIGGERS SEPTEMBER 9, 2019 2:05 AM https://www.youtube.com/watch?v=owGRJktHmDk Synesthesia, which an estimated 1% to 25% of the world’s population experience, is a phenomenon in which stimulation of one sensory pathway…
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BrandingExperientialMarketingMultisensorySoundTasteTrendyVisual
09/09/2019

HeyHuman’s Liz Richardson picks her (multi-sensory) Desert Island Ads | More About Advertising

Liz Richardson is managing partner at behavioural communications agency HeyHuman. Desert Island Ads Like any true experiential marketer, I want my desert island to be teeming with interesting brand activations. I’m…
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HealthMultisensorySynaesthesia
09/09/2019

‘My orgasms are blue!’: the condition which makes you see colours | Irish Times

Synaesthesia is a harmless neurological condition which affects between one and 4 per cent of the population. The most common form is where letters, numbers, weeks and months appear as…
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ArtMultisensorySoundSynaesthesiaTaste
09/09/2019

Taste Test: PortraitXO Refines Sonic Flavors with Sonarworks’ Reference 4 | Twice

Cutting-edge sonic artist/composer gives listeners a taste of synesthesia HUMMINGBIRD MEDIA, INC. Berlin, Germany, September 6, 2019 – LA-Born, Berlin-based artist PortraitXO is always in the process of finding new…
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BrandingMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
06/09/2019

How to Elevate Your Brand with a Multi-Sensory Packaging Experience | Packaging Strategies

The Decemberists Submitted by JohnsByrne The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company…
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BrandingMarketingMultisensoryTasteVisual
06/09/2019

Cadbury launches four-in-one chocolate bar to promote diversity in India | Yahoo

Cadbury created a four-in-one chocolate bar to "unite" India In a bid to promote diversity in India on Independence Day (August 15), Cadbury created a four-in-one chocolate ‘Unity’ bar. The limited edition treat is…
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ArtMultisensorySmellSoundTouch/Feel/Texture
05/09/2019

Multisensory Tours at the San Antonio Museum of Art Invite People With Visual Impairments to Touch, Smell, Hear Art | ArtSlut

Courtesy San Antonio Museum of Art Visitors with visual impairments explore the museum with their guide dogs. Visitors to the San Antonio Museum of Art can appreciate ancient pottery, modern…
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HealthInterestingMultisensoryNeuroscienceSmellVisual
05/09/2019

As light as a lemon: How the right smell can help with a negative body image | Medical Express

Researchers at the University of Sussex exploring how different scents impact on body image perception. Credit: University of Sussex The scent of a lemon could help people feel better about…
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InterestingMarketingMultisensoryNeuroscience
05/09/2019

Here s A Pro Tip To Marketers Be Sens e ible-Nitisha Tomar, Akshaya Vijayalakshmi | BW Businessworld

05September, 2019 by Nitisha Tomar , Akshaya Vijayalakshmi Advertisers are always finding novel ways to help businesses and consumers engage efficiently so that the brand stands out in the clutter of promotions around…
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EntertainmentMultisensorySoundVisual
04/09/2019

Sonos’ Synesthetic Exhibition Renders Musical Experience In Brilliant Light | PSFK

Yael Malka 07/30/19 Written By: Rylee Johnston The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it…
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04/09/2019

Pete Alonso and Jeff McNeil ate a painting at one of the world’s most experimental restaurants | MLB

Sure, being on the road for half the year is a bummer for a ballplayer. They have to sleep in a strange bed, away from their family and friends and…
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MultisensorySoundVisual
04/09/2019

When creating a comfortable space, sounds are as important as decor | Little Village

Jordan Sellergren/Little Village What does your place sound like? We spend enormous chunks of our lives in our homes and workplaces. More and more, we’re coming to understand the effect…
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MultisensoryNeuroscience
04/09/2019

Behavioural neuroscientists say full English breakfasts delights all senses | The London Economic

Brits’ ultimate ‘feel good food’ is a full English breakfast on a Sunday morning – because it ticks all our sensory boxes, it has emerged. Researchers who carried out a…
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BrandingMarketingMultisensorySoundTasteTrendyVisual
03/09/2019

Żubrówka takes customers on a multi-sensory experience with ‘Immersive Bar’ | Beverage Daily

Żubrówka has created a multi-sensory 'Immersive Bar' partnering with British confectionery ‘Willy Wonker’ innovators Smith & Sinclair to offer edible Apple Spritz and Citrus Zest cocktails.... Source: Żubrówka takes customers…
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BrandingExperientialMarketingMultisensory
03/09/2019

Retailers Need To Engage Shoppers’ Five Senses To Save Physical Retail | Forbes

“I have racked my brain to think of a retailer that has managed to orchestrate all of the senses. Not one retail brand has cracked it,” says Darren Coleman, Wavelength…
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EducationMultisensorySoundTouch/Feel/Texture
03/09/2019

LEGO creates audio and braille instructions for blind children | Design Boom

LEGO has announced that it is launching braille and audio instructions to cater for children who are blind or visually impaired. the project is the result of a partnership with the austrian…
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ArtMultisensorySoundVisual
03/09/2019

Showcasing multi-sensory environments and sound installations | HYPEBEAST

Alexandra Fanning The first-ever Korean Media Art Festival has landed in New York City’s SoHo district. Curated by Sylvia Wald and Po Kim Gallery, the fledgling platform aims to showcase…
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BrandingExperientialMultisensorySoundTouch/Feel/TextureTrendyVisual
03/09/2019

‘Sporting idol experience’ unveiled inside Puma NYC flagship | Inside Retail Asia

A “unique and immersive” retail experience awaits visitors to the new Puma NYC flagship store unveiled on Fifth Avenue. The athletic footwear and apparel brand has opened a two-story store…
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MarketingMultisensorySmellTouch/Feel/TextureVisual
03/09/2019

Aldi are selling a JAFFA CAKE scented candles | Goodtoknow

Credit: Getty Images Scented candles are a staple in any home, and now Aldi are selling four new ones that smell like different types of cake. Perfect for any Great…
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BrandingMarketingMultisensorySmellTasteVisual
03/09/2019

M&M’s hails tasting and scent marketing ‘boldest’ digital media campaign at Schiphol | DFNI Online

The iconic Red and Yellow M&M’s characters came to life for international travellers at Amsterdam Schiphol Airport during July, as part of the M&M’s Full Throttle campaign from Mars Wrigley International…
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EntertainmentMultisensory
03/09/2019

Another trend is to provide a multi-sensory dining experience | Hospitality Net

Depositphotos Food Telling The first of these trends is food telling, or food with a message. It's all about providing the consumer with attractive, accessible and transparent information on what…
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Multisensory
02/09/2019

Sensory art helps deafblind clients get the feel in Barrie park | Simcoe.com

Peter, an Innisfil client of DeafBlind Ontario Services, gets some help from special intervenor Sarah Grimbly during a hands-on art experience at Tyndale Park in Barrie Aug. 29. - Rick…
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InterestingMultisensorySoundTaste
02/09/2019

Eat to the Beat: How Music Impacts What You Order | Psychology Today

Source: Image by design571 from Pixabay We joke that our eyes are bigger than our stomachs. Apparently, so are our ears. Research suggests that we might order more unhealthy food than we…
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InterestingMarketingMultisensorySmellVisual
02/09/2019

These bizarre smells cause people to spend more in supermarkets

Melbourne researchers found that scents like melon encourage shoppers to spend more (stock image) A Melbourne research case has revealed the strange smells prompting spending The scent of melon was…
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EducationEntertainmentMultisensorySmellSoundTasteTouch/Feel/TextureVisual
30/08/2019

“The Other Four,” pushes the visitor past their visual limits and immediately engages the senses of touch, taste, sound and hearing | HPR1

The High Plains Reader spoke to Plains Art Museum Executive Director Andy Maus about “Symphony of the Cosmos,” the upcoming improvisational, live performance with artists Aida Shahghasemi and Nima Hafezieh. Andy discussed…
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ArtMemoryMultisensorySmellTasteTouch/Feel/TextureVisual
30/08/2019

Art Museum show engages the senses to explore memory | UQ News – The University of Queensland, Australia

Artist Elizabeth Willing with some of the wallpapers in the exhibition A new University of Queensland Art Museumexhibition will explore how visual design, touch, taste and smell can shape our most…
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BrandingMarketingMultisensory
30/08/2019

Why brands that have sense(s) will have the strongest identities | The Drum

Making sense(s) of brand ownership With linear TV audiences declining and the news that ITV and Channel 4 are pushing for longer ad breaks, advertisers should remind themselves of the truth that video…
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BrandingMarketingMultisensorySmellVisual
28/08/2019

Dairy Queen giving away blizzard scented candles | Top Stories | wandtv.com

Dairy Queen You read that right. The ice cream giant is debuting a fall blizzard candle collection, and giving away candles for free while supplies last. The scents include: Pumpkin…
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ArtMultisensorySynaesthesia
28/08/2019

Sensational: The Power of Synesthesia | Cherwell

Can we understand the experience of synesthetes through art? By Alex Beukers A moment I found memorable in Disney’s Ratatouille is a universally popular one. Remy the rat is trying different…
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HealthMultisensoryTechnology
23/08/2019

Autism: A sensory solution | Irish Times

David McIntyre, developer of the Cubbie. Two major events prompted Mayo entrepreneur David McIntyre to develop the Cubbie booth which offers a sensory solution for people with autism, ADHD and…
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BrandingEmotionsMarketingMemoryMultisensorySmellVisual
22/08/2019

How Scenting Impacts a Hotel’s Business | Hotel Business

BY CORRIS LITTLE ON AUGUST 21, 2019OPERATIONS READING, PA—Powerful to the senses, the right scent can capture a hotel’s locale or spark a pleasant memory during the stay. It can also impact a…
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HealthMultisensorySoundTouch/Feel/Texture
20/08/2019

The Physics and Biophysics of Sound “Healing” | Fair Observer

A Tibetan singing bowl in sound therapy. © Microgen The fashionable intelligence at The New York Times has declared sound baths are everywhere, and it’s true. Well-educated people like myself now…
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MultisensorySoundTrendyVisual
20/08/2019

Sound Immersed Yoga | Broadsheet

Photography: Courtesy of Sound Immersed Yoga Sound Immersed Yoga ACTIVE Wed 11th September, 2019 – Wed 13th November, 2019 Sydney Park Pavilion Euston Road, Alexandria Price: $40 Buy Tickets Immerse yourself…
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EducationMultisensorySmellSoundTouch/Feel/TextureVisual
20/08/2019

Why E-Textbooks Haven’t Taken Over Schools | The Tech Edvocate

Spread the love E-textbooks have not replaced paper books at schools. There are many reasons why e-textbooks are not taking off. Let’s look at a few of them. Paper allows for more…
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EmotionsMemoryMultisensorySmellSound
20/08/2019

How specific sounds or fragrances trigger memories & emotions, some good, some not so good | Manning Live

Have you ever wondered how specific sounds or fragrances trigger memories, some good, some not so good? They can affect our moods for minutes and sometimes days. The sound of…
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20/08/2019

Interactive environments that act the way a traditional movie would, while also giving them control to journey within it through their senses as they see, hear, smell, feel & touch | Daily Observer

Liana Jo puts on her hand trackers just before entering the fabled Snake Temple in The Curse of the Lost Pearl, one of three virtual movies at Dreamscape in NorthPark…
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20/08/2019

Make history come alive | Daily Pioneer

Museums are all set to embark upon a journey to make your visits more sensory and experiential, says Chahak Mittal Do not touch,” “Stay away from the exhibit,” — these…
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19/08/2019

Your Favorite Candle Company Is Launching Scented Tattoos & Jewelry | Bustle

Courtesy of Diptyque Face it: You love smelling things. Whether it’s makeup or skin care, many beauty fans have the impulse to take a whiff of whatever it is they’re…
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16/08/2019

Why everyone should grow herbs for flavour and scent – all year round | The Telegraph

Herb border planted with thyme, chives, sage and mint, among others CREDIT: GAPPHOTOS.COM Garden or no garden, I encourage everyone to grow more herbs for ornamental value, nutrition and cooking. Many…
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16/08/2019

The wellness movement has infiltrated car design | Quartz

FORD Windows to nature. Picture an early-morning soiree with fruit parfaits, boxed water, and a meditation class as the languorous boat traffic on Manhattan’s East River glides by. If you…
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16/08/2019

Eat and drink during performances… “this activates taste, touch and smell as well as sight and sound, making the theatre multi-sensory, multimodal, and embodied | Deccan Chronicle

 A scene from Cafe Play For Erin B. Mee, a renowned theatre person from the United States, Kerala is a second home. Her first visit to the state was in…
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16/08/2019

The Swaying Power Of Scented Spaces Isn’t Always Right Under Our Nose | NPR

At One World Trade Center in 2017, visitors watch a movie at the New York City building's observatory. Now there's a new feature: A scent meant to complement the multimedia…
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16/08/2019

12 Best (and Worst!) Smells To INSTANTLY Transport You to Iconic Theme Park Rides | Theme Park Tourist

Image: keut kate, Flickr How can you visit a Disney or Universal park without a ticket? It's not as impossible as you think. Last month, we took an emotional trip down…
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ArtAugmented + virtual realityEntertainmentMultisensorySoundVisual
15/08/2019

A Virtual Reality Meal Is a Powerful Comment on Being Asian in America | Hyperallergic 

(photo courtesy Studio ATAO) PASADENA, Calif. — I’m standing in a black void and hear a woman speak to me in a mix of frustration and pride. “The star of…
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14/08/2019

Hendrick’s Gin creates launderette activation | Campaign Live

Hendricks Gin: launderette experience will last 45 minutes Hendrick’s Gin will be transporting people to its gin world through a portal in a launderette. The four-day "Portals to the peculiar"…
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ArtMultisensoryVisual
09/08/2019

Multi-sensory kinetic installation work ‘Finale: Bouquet’ arrives at Te Papa Toi Art gallery | Stuff.co.nz

TE PAPA Leo Wright-Duncan, 4, and Isaac Wright-Duncan, 6, are visiting from Melbourne and took the opportunity to soak in Finale: Bouquet at Te Papa's Toi Art gallery. A new…
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09/08/2019

How Being Able To See Music Can Help You Become A Better Listener | Telekom Electronic Beats

How do you experience music when you listen to it? Is it a purely sonic phenomenon? Or do you imagine the notes as they’re interpreted through your ears? For a…
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08/08/2019

San Antonio Artists Mark Menjivar and Amada Miller Will Bring Birdsong and the Smells of Space to the DoSeum This Fall | ArtSlut

The DoSeum / Instagram The DoSeum has announced that San Antonio-based artists Amada Miller and Mark Menjivar will serve as the museum's 2019 Artists in Residence. Now in its third year,…
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08/08/2019

Guest blog: What’s the real secret brands can learn from Secret Cinema’s success? | Event Industry News

Secret Cinema’s consumer appeal is undeniable – its recent Blade Runner experience earned more than $6m and succeeded in putting a 20-year-old film back into the top 10 of the…
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08/08/2019

FILA “Explore” Multisensory Pop-Up in New York | HYPEBAE

FILA On July 25, FILA took fashion influencers and enthusiasts on an exploratory tour for the brand’s “Explore” pop-up in New York City. Taking place in SoHo, the event viscerally interpreted…
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08/08/2019

Doors: a multi-sensory drum performance | British Journal of Photography

© Yusuke Yamatani Yusuke Yamatani’s touring exhibition involves strobe lighting, camera sensors and the instant mass-production of images Yusuke Yamatani’s drum performance begins with a crescendo of cymbals. It is…
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08/08/2019

How augmented reality can help early learners | Parenting News, The Indian Express

Augmented reality is a multi-sensory interactive experience of the real-world environment. By Beas Dev Ralhan Effective early learning is one of the ways to ensure the proper developmental progress of…
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08/08/2019

Janelle Monae Marries Art, Food, and Tech to Imagine ‘A Beautiful Future’ | Black Enterprise

(Image courtesy of Belvedere) True to her calling card as one chosen to liberate the oppressed, singer/actor/activist Janelle Monae is back at it again (as if she ever stopped). Her…
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HealthMultisensory
08/08/2019

Eagles build sensory room for fans with autism and sensory challenges | NBC Sports Philadelphia

Philadelphia Eagles In an ongoing effort to help those affected by autism, the Eagles this season have created a sensory room at Lincoln Financial Field. The 500-square-foot room at the…
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08/08/2019

The Perfume Entrepreneur Mining Musical Subcultures | The New York Times

Tomi Ahmed, a co-founder of the fragrance brand Iiuvo, in his home studio in Hoxton, London. At left is a canvas by the artist Stefan Brüggemann, one of the brand’s…
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08/08/2019

Scents and Sensitivity: Aromas That Enhance Your Luxury Home | Haute Residence

It’s scientifically proven that smell enhances all the other senses and makes living more titillating. Aromatic and alluring scents enhance your home surroundings, and easily help you to create the…
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08/08/2019

DoSeum’s Latest Artists-in-Residence To Create Interactive Displays Aimed at the Senses | The Rivard Report

COURTESY / JOSH HUSKIN AND AMADA MILLER (From left) Mark Menjivar and Amada Miller are the DoSeum's 2019 artists-in-residence. A space smell-scape and a sights-and-sounds birding path will be on…
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08/08/2019

Leading perfumers create fragrances inspired by the Louvre’s great works of art | Wallpaper

From left, Conversation in the Park scented candle, The Valpinçon Bather perfume, and scented postcard Last year 10.2 million visitors crossed the threshold of the Louvre. It’s the largest, most…
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19/07/2019

Robot Performance and Augmented Reality? Gray Area Fest Explores Art’s New Frontiers | The Do List | KQED Arts

Robot Performance and Augmented Reality? Gray Area Fest Explores Art's New Frontiers DESCRIPTION As digital artist Tarik Barri astutely observes on his website, when we look at a bird we don't think…
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19/07/2019

Each room is the artist’s interpretation of musicians and their songs, intended to ignite all five senses with art elements for sight, sound, smell, taste and touch | Vents Magazine

Mondo Forma, Universal Music Canada and CFC Media Lab Team Up For The Funhouse RJ Frometa Step into a 1920s-inspired interdimensional maze fusing art, music and interactive technology at The…
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17/07/2019

Cinnaverse Experience: Designed to bring the best parts of Cinnamon Toast Crunch – taste, sight, smell and feel | Yahoo Finance

Cinnamon Toast Crunch reveals exciting new look hitting shelves this fall. (Photo: General Mills) Multi-sensory events in major markets and digitally will deliver irresistible experiences that are eye-opening and taste-bud…
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16/07/2019

Flavor in Your Ear: Learnings from the World of Food ASMR | MOLD :: Designing the Future of Food

All photography by Caroline Tompkins for MOLD Magazine. This story is part of MOLD Magazine: Issue 04, Designing for the Senses. Pre-Order your limited edition issue here. If you’ve spent any…
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15/07/2019

Find out how to transform your living room into a space for wellbeing | The Telegraph

Sanctuary: transform your living room into an escape from the world and everything that’s going on Feel busy and overburdened by life? You’re not alone: living in a digital world…
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Multisensory
15/07/2019

The Best Plane Snack Is a Mandarin Orange – A real multisensory experience | Lifehacker

Photo: Elijah O’Donnell (Unsplash) Flying is a dreary affair that is completely devoid of glamour. The seats are bad. The air is bad. The food is bad. Distracting oneself from…
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15/07/2019

Live virtual reality concert event is an avant-garde sensory experience | Broadway World

Today, REZZ shares "Kiss Of Death," the searing third single from her 'Beyond The Senses' EP, out 24th July. Featuring frequent collaborator Deathpact, the song's syncopated melodies, thumping drum pads…
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15/07/2019

Meyer Sound provides total immersion for Karen O and Danger Mouse art installation | Audio Media International

For four days in late April, more than 3,500 visitors experienced a 35-minute multisensory art installation called “An Encounter with Lux Prima.” Conceived by Karen O and Danger Mouse as…
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15/07/2019

Impaired senses may increase risk for dementia, Alzheimer’s disease | Healio

Patients who had a fusion of difficulties seeing, hearing and smelling were at increased risk for Alzheimer’s disease or dementia, according to study findings presented at the Alzheimer’s Association International Conference. A…
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12/07/2019

The benefits of taking notes by hand in a digital world | 702.co.za

There's a debate raging over whether note-taking at for instance high school or university is more effective in old-fashioned longhand writing, or typing on a device like a laptop. Creative…
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11/07/2019

Student-Entrepreneur Breezes Into the VR Space With An Airy New Sensory Dimension | Hypepotamus

To develop one extrasensory element, Ramsey has founded startup V Air to produce a device that adds an air component to a virtual reality experience. He calls it, “the surround sound of…
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