Recent multisensory posts


Boris Brejcha @ Art of Minimal Techno Tripping – The Mad Doctor by RTTWLR

Music from Boris Brejcha combined with visuals from old Disney cartoons.
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Immersive exhibitions are everywhere, but do they really benefit the local arts scene? – San Diego CityBeat

"I keep seeing the word ‘immersive’ everywhere,” says Carmela Prudencio, co-founder of local arts activism group SDIY Coalition. This keyword has been overwhelmingly present in art show descriptions and museum…

Belaya Trost Experiential Advert By Possible: Braille Art | Ads of the World™

Description We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells…

Replacing the hyper-sensory experience the drugs once gave him (through travel, food and drink) | Forbes

Anthony Bourdain’s death on June 8 shocked the entire food world. Bourdain, known as an irrepressible writer, traveler and bon vivant, blended honesty, openness, wit and intellect into entertainment that felt viscerally…

My sister and chocolate: a treasured memory

Yesterday I placed a piece of dark chocolate in my mouth, and its smooth sweetness transported me, in memory, to a secret middle-of-the-night adventure. I am back in my parents’…

Using Neuroscience To Transform Retail | Forbes

What can neuroscience teach us about fashion retail? That’s what a new, London-based research consultancy company, Arigami, is aiming to find out. Founded by Ari Peralta, a former media research professional…
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Pimax 8K headset will use Vaqso VR to emulate smells

Virtual reality devices have succeeded in replicating sights, sounds, and occasionally even the sense of touch — next on the list is the sense of smell. Chinese VR headset developer…
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Marketing wine with augmented reality | Bizwomen

Wine aficionados can find great wines easily in their local grocery store or party shop. There are so many brands — and so many varieties — that's it's sometimes hard…
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VR device with scent simulation

Smell coming to Pimax VR headset as output. VR headset maker Pimax Technology and VAQSO partner to create VR device with scent simulation. VAQSO, a startup with Japanese roots, has…

Can gardening help protect you from Alzheimer’s? It increases strength and dexterity and it is multi-sensory | magicvalley

Last week Twin Falls Mayor Shawn Barigar declared June as Alzheimer’s and Brain Awareness Month. He has urged residents to “increase their awareness of Alzheimer’s disease, its effect on the…

Martell Hosts A Multisensory Feast To Feed The Palate |

It was an intimate affair for 10. When we walked through the door to where dinner would be served, it felt as if we had just crossed over to Narnia!…

Mirror-touch synaesthesia: People who experience the physical sensations of others | Business Insider

People who experience the physical sensations of others have "mirror-touch synesthesia." It means they can feel a sensation on the same part of the body where they see someone else…

Music and technology fuse in new show at museum

Former Dunedin songwriter and performer Anthonie Tonnon says his planned live shows at the Otago Museum planetarium will help him to compete successfully against ''the golden age of television''. Tonnon…

Multi-sensory collaboration by artists | Punchline

Multi-sensory collaboration by artists By David Wood Where: Chapel Arts, Cheltenham When: Until June 30 An innovative new exhibition, Mining Perceptions, has opened at Chapel Arts in Cheltenham. The exhibition is a…

Simple Yet Beautiful Geometric Soaps Inspired by Urban Fragments of Seoul – Core77

Urban Soap is a series of delightful multi-sensory soaps inspired by the urban fragments of Seoul. The soaps are multi-sensory objects with the intention to deliver urban fragments through sensibilities…

‘Call Me by Your Name’ Soundtrack Set for Peach-Colored (And Scented!) Vinyl Release

If you still can't get that peach scene from Call Me By Your Name out of your head, now you have the perfect soundtrack for your thoughts: the limited "peach season" vinyl…

Perfumery & Co Launches the Art of Scent Exhibition

Perfumery & Co. at The Dubai Mall has launched the Art of Scent Exhibition that will take visitors on an exquisite aromatic journey where the works of art are perfumes.…
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A James Bond multisensory museum is opening at the top of an Austrian mountain | Lonelyplanet

The name’s Bond. James Bond. And he’s about to have a dynamic new museum dedicated to him at the top of the Gaislachkogl Mountain in Sölden, Austria. Set to open…

Soak Your Senses bath experience at the Sheraton Grand Hotel & Spa in Edinburgh

The Sheraton Grand Hotel & Spa has begun its multi-sensory bath experience, offering you a moment or two to relax even if you are a busy business traveller. While the…

Islamophobia in a direct and sensory fashion | The Star

Kaashif Ghanie has never wanted to be an activist, yet he creates art that is inherently political, using ceramics to create a sensory experience. “They create that sort of sensation,”…

Merging yoga, sound and art in New Westminster

Yoga meets art in a new monthly event at Centennial Lodge. Praxis is a free event that invites artists to practise their figure drawing of the (consenting) participants in a…

Rebranding… the multisensory way

“Britain’s ‘doomed’ high street to see 100,000 shops close by 2022 unless action taken now” read one national media headline recently. Another article reported that the number of store openings…

Scent Club: The Berlin Art Collective Obsessed with Smells

Imagine checking out an art exhibit — do you smell anything? If you're touring works with Scent Club Berlin, you most certainly will. This collective of smell enthusiasts regularly curates…

Connecting Sound and Texture, Chewing Jockey Heightens the Pleasure of Multisensory Dining | MOLD

Chewing Jockey research project at Keio University, conducted by Naoya Koizumi, Hidekazu Tanaka, Yuji Uema, and Masahiko Inami, seeks to enhance and alter your eating experience by changing the way…

Discover new scents with Ghawali’s Ramadan advent calendar

Discover new scents with Ghawali's Ramadan advent calendar Ghawali, the oriental fragrance house known for creating noble scents, has launched its Ramadan advent calendar of scents and surprises to delight…

Deprivation of light, sound, gravity — the Internet, society, your pants — makes for a rejuvenating experience. |

When you float naked in the wet dark for the first time (and I speak from experience), you don’t know what to do with yourself. In the alien environment of…

Seaside or pine forest? This alarm clock wakes you to the scent of your choice

Like a lot of people, we’re usually woken up in the morning by the insistent beeping of our smartphone alarm. That is a method that is certainly effective at rousing…
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Augmented multisensory dining: What it is like to dine at ‘world’s most expensive restaurant’ | The West Australian

There are barbecues, buffets, cheap eats and fine dining - and then there is this. Billed as the most expensive restaurant in the world, Sublimotion promises an experience unlike anything…

Roots inviting consumers to engage with the brand through installations fostering sight, sound, touch and feel that promote the origins and heritage of Roots | Retail dive

Roots on June 15 is opening new doors on Boston's Newbury Street and plans two more stores in the area, at The Natick Mall June 28 and Market Street Lynnfield…
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Full-Body VR Experience ‘The Void’ includes physical stages, and multi-sensory effects (including touch and smell)

“The Void,” a full-body virtual reality experience, is expanding to nine new locations after a successful round of Series A funding late last year, it announced Wednesday. The new locations…

Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’ | Jing Daily

When it comes to pitching luxury goods to consumers, it looks like brands need to be trying an ‘experiential’ approach with Chinese buyers. That’s just one of the conclusions of…

The failed quest to bring “Smell-O-Vision” to the internet | The Hustle

In November of 2001, the smell of success began to fade for Joel Bellenson. His invention, the iSmell, promised to bring scent to the internet. He’d developed cutting-edge sensory technology,…

Magnum Ice Cream multisensory pop-up is back with bejeweled bars, ‘caviar’ and an ‘aroma bar’ | am New York

What do rose petals taste like when you combine them with chocolate? Does "dark chocolate crispy caviar" bear any relation to sturgeon eggs? What is an "aroma bar" and what…

A Multi-Sensory Sound Art Festival Aims to Expand the Ear

An ear-oriented multi-sensory event, SoundPedro will be presenting artists whose work addresses sound and aural perception in combination with other senses. Located a mere 25 miles due south of the…

Could ’visual fragrance’ be the next big perfume trend? Premium Beauty News

The art of perfumery is intensively seeking for new ways to appeal to consumers. Could a perfume that also doubled up as body art be part of the solution? Israel’s…

What Sensors Are in a Smartphone?

Smartphone sensors locate your phone in time and space. Working together, several sensors can paint a fairly complete picture of your daily activity, with implications for your privacy. Source: What…

A gym for women who hate gyms: A multi-sensory space with smells, textures and visuals

Susan Dyson, founder of Hiitgirl, has revealed plans to develop the brand and expand its presence beyond the single studio site in London's Highgate. Hiitgirl – which, according to Dyson,…
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Perspective | On my transitioning teenager: How do you record a scent?

What I worry about the most is knowing that once we start, the way she smells will change. Every time I drop her off at school, I bury my face…

Multisensory Whisky Shrine composed of 952 whiskey bottles to taste | Fortune

Macallan unveiled its new £140 million ($186.8 million) distillery this week, a space-age structure located on the brand’s Easter Elchies estate in Scotland, the site where its whisky has been…

This is the yoga class people who hate yoga will love

So you can list the multiple benefits of yoga and meditation but just can’t do bring yourself to actually do it? We’ve found the answer for you: immersive yoga. It’s…

Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell – Integrating the Packaging and Product Experience in Food and Beverages – 1

Abstract The visual aspects of packaging design (think here of color and form, or image mold) are critical to the success or failure of many of the products on the…

Here’s How Your Child’s Memory Of Events Is Impacted By Photos

Think of your earliest memory. What can you remember? Is it the smell of your grandfather's Sunday gravy? Maybe you can recall the feel of your mom's nightgown as you…

Why Are So Many Lingerie Brands Launching Fragrances Right Now?

In the fashion and industries, we hear a lot about the "natural progression" of things. For instance, the natural progression of the world's obsession with Kylie Jenner's lips was her…

Sense your scents, and create some art | KVAL

The University of Oregon celebrated "Family Day" on Saturday, with a twist on art. The event, designed for children, focused on making art with all of your five senses. Organizers…

Multisensory 360-degree celestial experience

Otago Museum’s Perpetual Guardian Planetarium will become the synthesized universe of musician Anthonie Tonnon during the 2018 New Zealand International Science Festival. Tonnon, who grew up in Dunedin, will present…

Smelling Your Way to Work | New York Times

Good morning on this (finally) clear Monday. It’s on lovely days like this that we take more time than usual to stop and smell the roses. Or the bus fumes.…

USPS releases first-ever scratch and sniff stamp

The U.S. Postal Service's first-ever scratch-and-sniff stamps will bring the sweet smell of summer to people's mailboxes. The Forever Frozen Treats stamps will feature bright and colorful illustrations of icy…

The smell and taste of things remain poised a long time, like souls, ready to remind us

“When from the distant past nothing remains, after the things are destroyed and scattered, still, alone, more fragile, yet more vital, more persistent, more faithful, the smell and taste of…

Multisensory appeal: Designing memorable products & experiences | Yanko Design

“What we experience, and what we remember about what we’ve experienced are two totally different things. Most product design efforts are directed only towards the former.” – Jeremy Finch Designer…

Synaesthesia, Art and Nostalgic Music – KCW Today

Aprogramme combining music inspired by nostalgia, with a synaesthesiac artist simultaneously transcribing the emotion of the music into a visual art form, was performed at the Cadogan Hall last month.…

Inside the Invisible but Influential World of Scent Branding

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or…

London’s Fashionable Berkeley Hotel Debuts Chic New Pavilion Suites

Last winter, The Berkeley transformed cocktail hour into a multisensory experience with the Out of the Blue private bar. You can reserve the space for up to four people, who…

Could Smell Be The Key To Unlocking Memories For People With Dementia? « CBS New York

Could smell be the key to unlocking memories for people with dementia? That’s exactly what the Hebrew Home in the Bronx has found. CBS2’s Dr. Max Gomez explored how aromas…

mori building and teamlab to launch mori building digital art museum in tokyo this summer

this summer, teamlab is opening a full-scale digital art museum at the mori building in tokyo. the immersive museum features multiple 3-dimensional spaces set across an overwhelming scale of 10,000…

Churchill’s Confectionery debuts musical biscuit tin to commemorate Royal Wedding

Churchill’s Confectionery has partnered with Electropac, electronic packaging to debut a musical biscuit tin to commemorate the Royal Wedding of Prince Harry and Meghan Markle on Saturday (May 19). “With…

A new way to revolutionize sensory engagement with food | MOLD

Modern cuisine places a strong emphasis on senses beyond just taste; well-designed tableware and aesthetic lighting aren’t just nice, but rather crucial, to the contemporary dining experience. Instead of exclusively…

Oxford Circus tube station smells like strawberries

The London tube network is unparalleled in its efficiency, but between the lights, noise, smell and general grime, it’s not the nicest place to spend your commute. But Oxford Circus,…

Scents and Sips at Sfumato and Castalia – Story | WJBK

By day, Sfumato, a new fragrance store based in Detroit's Midtown, features fragrances that are natural, unisex and made locally in small batches. By night, it transforms into an 18-seat craft cocktail…

Meet the people who can see sounds and touch smells | Metro News

We all experience the world in different ways. Where we’re born, when we’re born, the choices we make, the people we interact with – all can have a profound impact…

Sensory branding in India targets the five senses

Old-style trademarks are slowly giving way to a non-traditional targeting of the senses in India The concepts of branding have seen a colossal shift in recent times. Companies no longer…

The taste of cutlery: how the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it | Flavour | Full Text

Abstract Background Recent evidence has shown that changing the plateware can affect the perceived taste and flavour of food, but very little is known about visual and proprioceptive influences of…

A brief history of immersion, centuries before VR

Immersive experiences are fashionable at the moment, as virtual reality finally emerges into the mainstream with headsets now commercially available. But immersion is a technique much older than technology. It…

This Candle Subscription Startup Sends You Cool Candles in Scents You’ll Actually Like | Architectural Digest

If your love for candles—and finding cool, up-and-coming candle brands—knows no bounds, you're going to want to know about a little startup called Scent. The thinking goes that you, a…

Wine Tasting Engages Your Brain More Than Any Other Behavior

Any good wine snob knows that, despite the term’s intended negative connotation, the label should really be worn like a badge of honor. Sure, some beer lovers or, even worse,…

Where art meets fine dining – The Hindu

How does a meal surrounded by art sound? That’s what four artists and a Chennai-based chef have in store The human story — dreams, surroundings, tastes — is on focus…

Why the smells and tastes of certain foods can bring the past back to life

And for you, the sensory trigger could be hot buttered toast, tuck shop fish-and-chips or your nonna's spaghetti and meatballs. These are all examples of food nostalgia – the powerful…

The F&B trend that’s here to stay: what you need to know about ‘experiential dining’

Whether dining in a pop-up restaurant or getting a true slice of local cuisine, the rise of the ‘experiential diner’ has created ripples in the food and beverage sector. Consumers…

The olfactory artist is weaponising jewellery with malodorous smells

Can you weaponise a ring? This is what I’m wondering as I stand in the showroom of German jeweller Georg Hornemann, peering at (n)visible, a platinum ring held aloft on…
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Converging art with science and technology to create art

Ani Liu has used emerging technologies to create human-scented perfumes, eyesight-swapping goggles, and microbe-covered casts of her body. Imagine bottling the scent of someone you love, eternalizing them forever, allowing…

Glenfiddich Aroma Lab unveiled at Harrods | Scotch Whisky

The Glenfiddich Aroma Lab, which is a permanent addition to the store’s Fine Wines and Spirits Rooms, uses six different aromas developed specially for Glenfiddich to pinpoint a shopper’s ‘ideal…

How Multi-Sensory Experiences Enhance The Drinking Game

From VR goggles to gummy bear edibles, wine and spirits brands are creating entire immersive experiences around their alcohol products to fight declining consumption According to research, alcohol consumption in the…

London Gets World’s First 3D Sensory Arts & Events Space

Imagine an auditorium sound system where a room full of 250 people can enjoy an up-close and personal sound experience with the crystalline clarity of the world’s best recording studios.…

Dinner Series Inspired by Wu-Tang Clan Songs

Twenty-five years later, Wu-Tang culture is ubiquitous—doesn’t everyone know the chorus to “C.R.E.A.M.”? Even if you don’t, the new tribute pop-up dinner Enter the 36 Courses: A Wu-Tang Culinary Journey…
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A sensory experience aimed to “capture the wine brand’s unique philosophy and winemaking practice”

New Zealand winery Stoneleigh has launched an experiential campaign for its Stoneleigh Wild Valley range featuring an art film inspired by the wine. The campaign, which was created by Digitas,…

How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience. Perhaps it’s…

Most common memory triggers are songs, the smell of a roast dinner and baking aromas

If you pine for the simple days of your childhood, you're not alone Nostalgia is a powerful thing. Our childhood home might have been tastelessly furnished, draughty, or fusty. It…

Ikea Created the ‘Sleepiest Print Ad Ever,’ Complete With Scented Ink and White Noise – Adweek

Ikea promises you a good night’s sleep, but short of buying a bed from the global furnishings retailer, how can you enjoy the benefits? Memac Ogilvy Dubai came up with…

The rise of multisensory experiences in the telling of marketing stories

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company. Companies are…

Rich multisensory memories that will last – Put your smartphone away

IT can be very tempting to stay tethered to our smartphones when travelling and to photograph every single interesting thing we see. However, new research has shown we could be…

Why it is tough to digitally transmit scents

March was a riot of scents in our backyard. The citrus trees were in full bloom and the jasmine buds were opening up. I saw bees after a long time,…

Using sensory branding will create more meaningful experiences for customers | The Drum

It’s easy to simplify our perceived experience with a brand, reducing it down to its mere visual appeal; but there’s more going on with successful brands than visuals alone. Research…

This Scented Bus Stop Ad Teases A Vegan Cookbook

Joining the trend around experiential marketing, HarperCollins is advertising Bosh!'s new cookbook by presenting people with a multi-sensory bus-stop experience Advertising has long focused on the visual and audio elements…

Katy Perry Is Releasing Fruit-Scented Jelly Sandals and They’re Already Selling Out

So many of our favorite ‘90s style essentials are back in a big way, because what’s old is somehow new again. From Clueless-inspired style to small sunglasses reminiscent of The…

How the Fragrance Experts at 12.29 Are Influencing Luxury Consumers – Robb Report

“Disruption” has become the rallying cry du jour for every business from gyms to jewelers trying to stand out in this ever-saturated world of splashy slogans and Instagram insanity. But…

Volvo’s New Back Seat Is an Ultra-Luxurious Wonderland of Sight, Sound and Scent

Volvo knows that if it wants to challenge incumbent luxury car titans like the Mercedes-Maybach S600 and BMW 7-Series, it is going to have to provide next-level cushiness in the…


Cooper Hewitt, Smithsonian Design Museum will present “The Senses: Design Beyond Vision” exhibition, on view April 13 through Oct. 28, which examines how multisensory design amplifies everyone’s ability to receive…

At This Museum Show, You’re Encouraged to Follow Your Nose

Small and round, Cyrano looks like a portable speaker. But instead of musical playlists, it emits odors in timed combinations — “medleys,” to borrow company-speak — with titles like “Surfside”…

Music to your taste buds | CMO Strategy – Ad Age

Charles Alexander frequently dines at Etch restaurant in Nashville. And while he's in the music industry, that's not why he wore headphones there for dinner one night. Alexander was one…

The way you see colour depends on what language you speak

The human eye can physically perceive millions of colours. But we don’t all recognise these colours in the same way. Some people can’t see differences in colours – so called colour blindness–…

The scent of spaces | Inquirer Business

Don’t you just love it when you enter a pleasant-smelling room? The aroma of fresh-baked cookies, sweet smell of flowers, the scent of newly-washed clothes—all these make us feel right…

Multisensory virtual cocktail device that mimics tastes, flavours & colour

Students have invented a device that allows users to digitally alter the way a drink tastes. 'Vocktail' digitally overlays taste, smell and colour, allowing users to change their cocktail from…

Scentstories: The Forgotten History of Febreze’s Scented CD

Close your eyes. Now imagine you’re exploring your favorite hike. Maybe it’s off the coast of Kauai or in the Pacific Northwest. You’re following a winding creek, and you can…

Evoking Martin Luther King Jr’s final moments through sound, scent and ritual elements

“One of my indelible early childhood memories is looking out of the window of my parents’ home in Bed-Stuy, Brooklyn at fire—buildings burning—a couple of blocks away. I later found…

Stadium Scents Take Fans Out to the Ballgame

Rochelle Youner, who lives at the Hebrew Home at Riverdale, a nursing home in the Bronx, walked up to a kiosk in a common area of the home’s first floor…

Fashion and Food – same same but different | CapeTown ETC

In a world of Instagram food brags, hashtag sandwiches and pink drinks it’s easy to think of food fashions as being a contemporary phenomenon. But just like fashion, techniques float…

Heard of immersive theatre? Now, smell and hear it in Mumbai

You had musicalised theatre and interactive plays and now, there's another trend to add to that list. In 'Darkroom 2.0', theatre-goers are in for a thrilling ride as sounds and…

Rediscovering the world through your nose

If you’ve ever felt miserable in a stinky cab or been seduced by the aroma of freshly-baked cookies, you know how odors, musks, and scents can color our impression of…

Amkiri To Launch First-Ever ‘Visual Fragrance’ – Beauty Packaging

Amkiri will soon launch the world's first-ever 'visual fragrance,' the company says. Amkiri trademarked the term 'visual fragrance -- and its upcoming product line is a mash-up of makeup, a…

New Multisensory Sphere’ venue in London – NME

The Madison Square Garden Company have revealed details about their first venue outside of the United States. The group looks after iconic Madison Square Garden, which hosted the Grammy Awards…

How Does Sound Affect Food? Sound Designer Sara Lenzi Clues Us In

Sound plays a big part in our lives, and it appears it’s responsible for the way food taste too. Who knew? Well, musician and sound designer Sara Lenzi has the…