Recent multisensory posts

MultisensorySmellTasteVisual
16/08/2019

Why everyone should grow herbs for flavour and scent – all year round | The Telegraph

Herb border planted with thyme, chives, sage and mint, among others CREDIT: GAPPHOTOS.COM Garden or no garden, I encourage everyone to grow more herbs for ornamental value, nutrition and cooking. Many…
BrandingExperientialHealthMultisensorySmellSoundTechnologyTrendyVisual
16/08/2019

The wellness movement has infiltrated car design | Quartz

FORD Windows to nature. Picture an early-morning soiree with fruit parfaits, boxed water, and a meditation class as the languorous boat traffic on Manhattan’s East River glides by. If you…
EntertainmentMultisensorySoundTasteVisual
16/08/2019

Eat and drink during performances… “this activates taste, touch and smell as well as sight and sound, making the theatre multi-sensory, multimodal, and embodied | Deccan Chronicle

 A scene from Cafe Play For Erin B. Mee, a renowned theatre person from the United States, Kerala is a second home. Her first visit to the state was in…
EmotionsEntertainmentMultisensorySmellSoundVisual
16/08/2019

The Swaying Power Of Scented Spaces Isn’t Always Right Under Our Nose | NPR

At One World Trade Center in 2017, visitors watch a movie at the New York City building's observatory. Now there's a new feature: A scent meant to complement the multimedia…
EmotionsEntertainmentMemoryMultisensorySmellVisual
16/08/2019

12 Best (and Worst!) Smells To INSTANTLY Transport You to Iconic Theme Park Rides | Theme Park Tourist

Image: keut kate, Flickr How can you visit a Disney or Universal park without a ticket? It's not as impossible as you think. Last month, we took an emotional trip down…
ArtAugmented + virtual realityEntertainmentMultisensorySoundVisual
15/08/2019

A Virtual Reality Meal Is a Powerful Comment on Being Asian in America | Hyperallergic 

(photo courtesy Studio ATAO) PASADENA, Calif. — I’m standing in a black void and hear a woman speak to me in a mix of frustration and pride. “The star of…
BrandingInterestingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
14/08/2019

Hendrick’s Gin creates launderette activation | Campaign Live

Hendricks Gin: launderette experience will last 45 minutes Hendrick’s Gin will be transporting people to its gin world through a portal in a launderette. The four-day "Portals to the peculiar"…
ArtMultisensoryVisual
09/08/2019

Multi-sensory kinetic installation work ‘Finale: Bouquet’ arrives at Te Papa Toi Art gallery | Stuff.co.nz

TE PAPA Leo Wright-Duncan, 4, and Isaac Wright-Duncan, 6, are visiting from Melbourne and took the opportunity to soak in Finale: Bouquet at Te Papa's Toi Art gallery. A new…
EntertainmentMultisensorySoundVisual
09/08/2019

How Being Able To See Music Can Help You Become A Better Listener | Telekom Electronic Beats

How do you experience music when you listen to it? Is it a purely sonic phenomenon? Or do you imagine the notes as they’re interpreted through your ears? For a…
ArtMultisensorySmellSoundVisual
08/08/2019

San Antonio Artists Mark Menjivar and Amada Miller Will Bring Birdsong and the Smells of Space to the DoSeum This Fall | ArtSlut

The DoSeum / Instagram The DoSeum has announced that San Antonio-based artists Amada Miller and Mark Menjivar will serve as the museum's 2019 Artists in Residence. Now in its third year,…
BrandingEntertainmentExperientialMarketingMultisensory
08/08/2019

Guest blog: What’s the real secret brands can learn from Secret Cinema’s success? | Event Industry News

Secret Cinema’s consumer appeal is undeniable – its recent Blade Runner experience earned more than $6m and succeeded in putting a 20-year-old film back into the top 10 of the…
BrandingMarketingMultisensorySmellSoundTasteTrendyVisual
08/08/2019

FILA “Explore” Multisensory Pop-Up in New York | HYPEBAE

FILA On July 25, FILA took fashion influencers and enthusiasts on an exploratory tour for the brand’s “Explore” pop-up in New York City. Taking place in SoHo, the event viscerally interpreted…
EntertainmentMultisensorySoundTrendyVisual
08/08/2019

Doors: a multi-sensory drum performance | British Journal of Photography

© Yusuke Yamatani Yusuke Yamatani’s touring exhibition involves strobe lighting, camera sensors and the instant mass-production of images Yusuke Yamatani’s drum performance begins with a crescendo of cymbals. It is…
Augmented + virtual realityEducationMultisensorySoundVisual
08/08/2019

How augmented reality can help early learners | Parenting News, The Indian Express

Augmented reality is a multi-sensory interactive experience of the real-world environment. By Beas Dev Ralhan Effective early learning is one of the ways to ensure the proper developmental progress of…
ArtBrandingEntertainmentMarketingMultisensorySoundTasteTechnologyTrendyVisual
08/08/2019

Janelle Monae Marries Art, Food, and Tech to Imagine ‘A Beautiful Future’ | Black Enterprise

(Image courtesy of Belvedere) True to her calling card as one chosen to liberate the oppressed, singer/actor/activist Janelle Monae is back at it again (as if she ever stopped). Her…
HealthMultisensory
08/08/2019

Eagles build sensory room for fans with autism and sensory challenges | NBC Sports Philadelphia

Philadelphia Eagles In an ongoing effort to help those affected by autism, the Eagles this season have created a sensory room at Lincoln Financial Field. The 500-square-foot room at the…
EntertainmentMultisensorySmellSound
08/08/2019

The Perfume Entrepreneur Mining Musical Subcultures | The New York Times

Tomi Ahmed, a co-founder of the fragrance brand Iiuvo, in his home studio in Hoxton, London. At left is a canvas by the artist Stefan Brüggemann, one of the brand’s…
EmotionsMemoryMultisensorySmell
08/08/2019

Scents and Sensitivity: Aromas That Enhance Your Luxury Home | Haute Residence

It’s scientifically proven that smell enhances all the other senses and makes living more titillating. Aromatic and alluring scents enhance your home surroundings, and easily help you to create the…
ArtMultisensorySmellSoundVisual
08/08/2019

DoSeum’s Latest Artists-in-Residence To Create Interactive Displays Aimed at the Senses | The Rivard Report

COURTESY / JOSH HUSKIN AND AMADA MILLER (From left) Mark Menjivar and Amada Miller are the DoSeum's 2019 artists-in-residence. A space smell-scape and a sights-and-sounds birding path will be on…
ArtMultisensorySmell
08/08/2019

Leading perfumers create fragrances inspired by the Louvre’s great works of art | Wallpaper

From left, Conversation in the Park scented candle, The Valpinçon Bather perfume, and scented postcard Last year 10.2 million visitors crossed the threshold of the Louvre. It’s the largest, most…
Augmented + virtual realityEntertainmentExperientialMultisensorySoundTechnologyTouch/Feel/TextureVisual
19/07/2019

Robot Performance and Augmented Reality? Gray Area Fest Explores Art’s New Frontiers | The Do List | KQED Arts

Robot Performance and Augmented Reality? Gray Area Fest Explores Art's New Frontiers DESCRIPTION As digital artist Tarik Barri astutely observes on his website, when we look at a bird we don't think…
EntertainmentMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
19/07/2019

Each room is the artist’s interpretation of musicians and their songs, intended to ignite all five senses with art elements for sight, sound, smell, taste and touch | Vents Magazine

Mondo Forma, Universal Music Canada and CFC Media Lab Team Up For The Funhouse RJ Frometa Step into a 1920s-inspired interdimensional maze fusing art, music and interactive technology at The…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
17/07/2019

Cinnaverse Experience: Designed to bring the best parts of Cinnamon Toast Crunch – taste, sight, smell and feel | Yahoo Finance

Cinnamon Toast Crunch reveals exciting new look hitting shelves this fall. (Photo: General Mills) Multi-sensory events in major markets and digitally will deliver irresistible experiences that are eye-opening and taste-bud…
FlavourInterestingMultisensorySoundTasteVisual
16/07/2019

Flavor in Your Ear: Learnings from the World of Food ASMR | MOLD :: Designing the Future of Food

All photography by Caroline Tompkins for MOLD Magazine. This story is part of MOLD Magazine: Issue 04, Designing for the Senses. Pre-Order your limited edition issue here. If you’ve spent any…
HealthMultisensory
15/07/2019

Find out how to transform your living room into a space for wellbeing | The Telegraph

Sanctuary: transform your living room into an escape from the world and everything that’s going on Feel busy and overburdened by life? You’re not alone: living in a digital world…
Multisensory
15/07/2019

The Best Plane Snack Is a Mandarin Orange – A real multisensory experience | Lifehacker

Photo: Elijah O’Donnell (Unsplash) Flying is a dreary affair that is completely devoid of glamour. The seats are bad. The air is bad. The food is bad. Distracting oneself from…
Augmented + virtual realityInterestingMultisensorySoundTechnologyVisual
15/07/2019

Live virtual reality concert event is an avant-garde sensory experience | Broadway World

Today, REZZ shares "Kiss Of Death," the searing third single from her 'Beyond The Senses' EP, out 24th July. Featuring frequent collaborator Deathpact, the song's syncopated melodies, thumping drum pads…
EntertainmentMultisensorySoundTouch/Feel/TextureVisual
15/07/2019

Meyer Sound provides total immersion for Karen O and Danger Mouse art installation | Audio Media International

For four days in late April, more than 3,500 visitors experienced a 35-minute multisensory art installation called “An Encounter with Lux Prima.” Conceived by Karen O and Danger Mouse as…
HealthMultisensorySoundVisual
15/07/2019

Impaired senses may increase risk for dementia, Alzheimer’s disease | Healio

Patients who had a fusion of difficulties seeing, hearing and smelling were at increased risk for Alzheimer’s disease or dementia, according to study findings presented at the Alzheimer’s Association International Conference. A…
EducationMultisensoryTouch/Feel/TextureVisual
12/07/2019

The benefits of taking notes by hand in a digital world | 702.co.za

There's a debate raging over whether note-taking at for instance high school or university is more effective in old-fashioned longhand writing, or typing on a device like a laptop. Creative…
Augmented + virtual realityEntertainmentMultisensoryTouch/Feel/TextureTrendy
11/07/2019

Student-Entrepreneur Breezes Into the VR Space With An Airy New Sensory Dimension | Hypepotamus

To develop one extrasensory element, Ramsey has founded startup V Air to produce a device that adds an air component to a virtual reality experience. He calls it, “the surround sound of…
EmotionsInterestingMultisensoryVisual
11/07/2019

How sounds, shapes, speech and body movements convey emotion through one shared property | ScienceDaily

Death metal band logos often have a spiky look while romance novel titles often have a swirly script. The jaggedness or curviness of a font can be used to express…
ArtEntertainmentMultisensorySmellTouch/Feel/TextureTrendyVisual
11/07/2019

Watch: Olafur Eliasson sensory art exhibition engages viewers with nature in exciting new ways | Euronews

Copyright AP Artist Olafur Eliasson's "In Real Life" exhibition offers viewers a chance to look at art and nature in an entirely new way. The Danish-Icelandic artist invokes different senses…
BrandingInterestingMarketingMultisensorySmellVisual
11/07/2019

Harvey Nichols Brings In Vapor Machines, Scented Smoke Rings | WWD

Harvey Nichols 'Something In The Air' Fragrance Installation James Parker Photography LONDON — For the summer months, Harvey Nichols is inviting customers to experience fragrance in a 360-degree immersive environment, with an exhibition called “Something…
BrandingEntertainmentMarketingMultisensorySmellSoundVisual
11/07/2019

AXE Sprays Its Creative Scent On MARVEL for ‘Fresh’ New Superheroes | Newsarama

Credit: Axe/Marvel Marvel Comics and hygiene product company Axe have teamed up for a new team of promotional superheroes called the Fresh-Men . Here's a trailer explaining the story behind…
EntertainmentMultisensorySmellSoundVisual
11/07/2019

Scent Designer Uses Smells to Set the Stage | Spectrumnews1

HOLLYWOOD, Calif.  – Four hundred years ago, candles were used for stage lighting. Today, Christoff Visscher still uses them to set the scene. "It’s small right now but one day…
ArtMultisensoryTouch/Feel/TextureVisual
11/07/2019

Touching Art: A Sensory Art Show at McDowell Arts Center | The Matthews Beacon, LLC

When my daughter and I walked into the Sensory Art Show at McDowell Arts Center (123 E. McDowell St.), I still had to ask, “It’s okay to touch everything?” Melissa…
EntertainmentInterestingMultisensorySoundTasteTouch/Feel/TextureTrendyVisual
10/07/2019

Cooking Up A Storm: The 4D Immersive Restaurant That Recreates A Hurricane At Sea | The Handbook

We hope you’ve packed your umbrella as you’re about to be caught in Storm Kraken. Notorious drinks brand Kraken Black Spice Rum has been cooking up a storm (quite literally) taking…
EntertainmentMultisensorySmellSoundTasteTrendyVisual
10/07/2019

Eculent Restaurant In Houston Has A Crazy Multisensory 30-Course Experience | Narcity

eculent brandyjoyvillareal The food scene in and around Houston is pretty competitive - but one inventive chef wanted to do things a little bit differently. Over near Houston, Texas, you can…
BrandingMarketingMultisensoryTasteVisual
10/07/2019

TVs highlighted by the Pantone palette-inspired food and drink to promote the intensity and quality of their graphics | Adweek

Café OLED is encouraging viewers to experience the brilliance of color for themselves. Pantone and LG Welcome to a world of dazzling colors—and delicious pastries. LG Electronics USA and the…
Augmented + virtual realityHealthMemoryMultisensorySoundTouch/Feel/TextureVisual
05/07/2019

Caregivers of dementia patients can benefit from Virtual Reality | ET HealthWorld

Cases of dementia in care homes are on a rise, but carers are often associated with a lack of empathy towards their patients. A caretaker is believed to be driven by a…
BrandingMarketingMultisensoryTouch/Feel/TextureVisual
05/07/2019

Sensory packaging offers brands the opportunity to differentiate from their competitors | Canadian Packaging

Don’t judge a book by its cover often refers to purchases beyond book-buying. Now, experts say we need to think again about this maxim because the packaging has become an…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
04/07/2019

Maker’s Mark celebrates with a multisensory pop-up in Singapore | Augustman

There are but a handful of labels which still value the beauty of craftsmanship and heritage like Maker’s Mark. This year, the Kentucky-based distillery brings this dedication to Singapore for…
BrandingExperientialMarketingMultisensoryUncategorized
04/07/2019

Multi-Sensorial Pop-Up Introduces Horticulture Through Workshops | PSFK

Billed as an experiential introduction to "HortiTainment," a mixture of horticulture and entertainment, the temporary retail activation is a glimpse into the wholesomeness achievable when nature is introduced to urban…
EducationMultisensory
04/07/2019

Deutsches Museum unveils Cosmos Coffee sensory exhibit | Global Coffee Report

The Deutsches Museum in Munich, Germany will open the doors to its Cosmos Coffee exhibition on 4 July. The multi-sensory Cosmos Coffee will include 198 individual exhibits; 22 media, film,…
ArtEducationMultisensory
02/07/2019

Multisensory experiences that foster understanding of the varied ways in which we experience the world through our senses | Preston Hollow People

Arts District Community The Dallas Museum of Art and the High Museum of Art are collaborating on an exhibition that merges research, aesthetics, and innovative new design to explore the vast spectrum of sensory experiences…
Augmented + virtual realityMarketingMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
02/07/2019

‘Refinity’ Tech Delivers Multi-Sensory Shopping | Alizila.com

Shopping might be defined as a purely visual phenomenon. We see, we like, we buy. But with new technology from Alibaba, it’s become one of touch and even smell, too.…
ArtMultisensorySmellSoundVisual
02/07/2019

Donna Huanca Breathes New Life into Los Angeles | Cultured Magazine

DONNA HUANCA: OBSIDIAN LADDER, JUNE 28–DECEMBER 1, 2019, AT THE MARCIANO ART FOUNDATION, LOS ANGELES. COURTESY THE ARTIST AND MARCIANO ART FOUNDATION. PHOTO BY JOSHUA WHITE/JWPICTURES.COM We’re in a moment…
EmotionsExperientialMultisensorySmellTouch/Feel/TextureVisual
25/06/2019

Relaxing Home Decor Ideas to Create a Calming Sanctuary | Thrive Global

Our home is a place from which we should get away from it all, a serene ambient where we can do whatever we please, whenever we want. Sometimes the absolute…
Augmented + virtual realityEntertainmentExperientialInterestingMultisensorySmellSoundTasteTechnologyTouch/Feel/TextureTrendyVisual
25/06/2019

How Virtual Reality and Augmented Reality are upgrading the food and dining scene | The Hindu

VR and AR to the fore at SubliMotion in Ibiza, Spain   | Photo Credit: SubliMotion   There’s a rather delicious race featuring technology and food — and the finish…
MultisensorySmellTouch/Feel/TextureVisual
25/06/2019

Physical books are more personal than e-books -I love their scent, look and feel | The Star Online

THERE’S nothing like curling up with a good book for company. When asked why they prefer reading physical books than e-books or other online material, several book lovers say it…
EntertainmentMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
21/06/2019

Don’t Miss “Stories From a Glass and Plate”, a Multi-sensorial Dining Experience at Whisky Bar, Radisson Blu Atria | HungryForever Food Blog

Telling Stories Through Food: Lore’s Pop-Up series is all set to take Bengaluru’s culinary scene to the next level. Conceived by a stellar team led by Chef Johnson Ebenezer and…
BrandingMarketingMultisensorySoundVisual
21/06/2019

Visa’s sensory branding boosts positive perception by 14% | Marketing Dive

Visa's sensory branding suite is now available in 25 countries and more than 1 million points of sale to tell customers when they've completed a payment. The payments processor provided…
ArtMultisensorySoundVisual
21/06/2019

Art Installations Popped Up All Over New York City To Remind People That Children Are In Cages In The US And It’s Not Normal | Wearemitu

raicestexas / Instagram By Javier RojasJune 12, 2019 at 3:21 pm New Yorkers woke up this morning to dozens of art installations of chain-link cages, with audio of crying detained children…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
20/06/2019

‘Martell the Journey’ invites you to a multi-sensory experience in Cognac | Options, The Edge

The experience interprets Martell's 300-year legacy of audacity, integrity and excellence with true vibrancy and modernity (All photos: Martell) If you are in France anytime soon, make the Cognac region…
ArtMultisensoryTouch/Feel/TextureVisual
20/06/2019

Please touch this art at Watertown’s Mosesian Center | Halifax Wicked

WATERTOWN - Unlike other art shows, visitors can touch, probe, sniff and listen to striking works by visually impaired and sighted artists in an exciting multisensory exhibition at the Mosesian…
Multisensory
20/06/2019

Give Your Meeting a Sensory Audit | Associations Now

BY SOPHIA CONFORTI / JUN 12, 2019(designer491/iStock/Getty Images Plus) To truly gauge the attendee experience, you need to walk around in their shoes. Also: how to tell your nonprofit’s story. Experiential…
FlavourInterestingMultisensoryVisual
20/06/2019

Food and Drink Trends As Seen in Decor | Yahoo.com

This Seattle home is cozy and bright. Photo: Courtesy of Nate Berkus The most obvious situations for seeing new trends are by way of design shows and collection drops. Intentionally or not, there…
BrandingMarketingMultisensorySoundVisual
20/06/2019

Pandora debuts in-house audio consultancy as marketers tune up sound strategies | Mobile Marketer

Streaming music provider Pandora has launched an in-house audio consultancy called Studio Resonate, according to a company press release. The unit will work with brands on their audio marketing strategies, including…
BrandingExperientialMarketingMultisensorySmellSoundTasteTrendyVisual
19/06/2019

Blu creates vaping multisensory nirvana experience | Campaign Live

Blu: plans to tap into social moments Vaping brand Blu is touring UK festivals across the UK this summer as it aims to "further normalise vaping at social occasions". "Blutopia"…
HealthMultisensory
19/06/2019

Study: Contact with nature is more than just a complex multisensory experience…it can help improve a person’s health and well-being | Gizmodo

Photo: Getty On Thursday, a new study in Scientific Reports found just two hours a week spent in nature can help improve a person’s health and well-being. The widely-reported findings reinforce what…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
19/06/2019

Bulleit Partners with Leaders in Tech & Sustainability to Open the Newest Multisensory Experience on The Kentucky Bourbon Trail® | Finance.Yahoo

SHELBYVILLE, Ky., June 18, 2019 /PRNewswire/ -- Since its inception in 1987 as one of the highest rye whiskeys on the market, Bulleit has been known as the bourbon that broke the mold.…
ExperientialInterestingMultisensorySmellSoundTouch/Feel/TextureVisual
19/06/2019

Forest bathing: What is it and where to do it in Colorado | The Know

Linda Rickard from San Diego takes part in an exercise connecting with nature during a “forest bathing” excursion on Mt. Sutro in San Francisco Sept. 8, 2017. (Laura A. Oda,…
EmotionsMultisensoryPheromonesSmellVisual
19/06/2019

In relationships, ‘trust your sense of smell, it’s often right’ | SMH.com

How much of a role does smell play in the success, or otherwise, of a relationship? CREDIT:SHUTTERSTOCK Dr Mehmet Mahmut first became fascinated with smell when he was an undergrad…
EntertainmentExperientialMarketingMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
19/06/2019

There’s an interactive multisensory UNKLE album you can walk around in London – and it’s stunning | NME

Credit: Julian Abrams Yeah, you read it right. A walk-in album! We’ve had the album since 1948. We’ve had the visual album since 2013. And now, thanks to creative producer Colin…
EntertainmentMemoryMultisensorySmellSoundVisual
19/06/2019

5 techniques to merge Storytelling and Mindfulness | Thrive Global

Storytelling is a powerful way to connect with other people, look deep inside our soul and heal. It is often used in our classrooms to help students embrace their creativity…
ArtMultisensorySoundTouch/Feel/TextureVisual
18/06/2019

MONA’s new 40-minute multisensory art experience requires you to wear a safety restraint | Timeout

Photograph: Jesse Hunniford/MONA Usually when we tell you to "strap yourselves in" for an artwork, we're speaking metaphorically. Not this time, baby. This weekend Hobart's MONA opened a mysterious new…
BrandingMultisensorySoundTouch/Feel/TextureVisual
18/06/2019

Animation, Sound & Vibration – How Visa is Reinforcing Consumer Trust in a Changing Payments World | Financial Post

Visa’s suite of sensory branding elements arriving at more than one million points of sale CANNES, France & SAN FRANCISCO — Visa (NYSE: V) today announced global adoption of its sensory…
EmotionsMultisensorySmellSoundTechnologyVisual
10/06/2019

A multisensory device to create mood | The Gal Post

Japanese engineers have developed a device that can create a mood. A device similar to a record player, simultaneously displays images, plays music, and exudes aromas of, write “Izvestia”. The…
EntertainmentMultisensorySmellSoundVisual
08/06/2019

A nose for EDM | The Hindu

Tel Aviv-based U-Recken Find an AR Rahman connection and olfactory effects at the inaugural edition of the Electronica Music Festival The début edition of Electronica Music Festival (EMF), which takes…
ArtMultisensoryTouch/Feel/TextureVisual
08/06/2019

Different ways to show paintings, photos to blind people – Tech News | The Star Online

State president for the Texas chapter of the National Federation of the Blind Norma Crosby (left) and Trist touching a bass relief of a photograph of the Vietnam Tet Offensive,…
EntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
07/06/2019

4DX experience involving hydraulically manoeuvred seats, while having air, moisture and scents squirted towards their faces – has not exactly caught on like wildfire | SMH

Despite early enthusiasm for 3D, audiences have become increasingly hard to impress in recent years.CREDIT:MELISSA ADAMS Remember how 3D was going to revolutionise the movie business? Benjamin Zeccola does, even…
FlavourInterestingMultisensoryTasteVisual
07/06/2019

This Hentai Hot Sauce Was Invented as an Aphrodisiac | Esquire

NUTAKU If you've ever found yourself in the classic position where you want to spice up your tacos but also make sure your blood is flowing for a long night…
MultisensoryTasteVisual
07/06/2019

Do we judge chocolate by its wrapper? | EurekAlert! Science News

IMAGE: SIX PACKAGING DESIGNS EVOKED DIFFERENT EMOTIONAL RESPONSES BY PARTICIPANTS, WHICH INFLUENCED THEIR PERCEPTIONS OF THE TASTE OF THE CHOCOLATE. view more  CREDIT: HELIYON London, June 6, 2019 - Packaging is the first…
EntertainmentHealthMultisensorySmellSoundTasteTouch/Feel/TextureVisual
06/06/2019

Sensory journey out of this world | The Great Southern Weekender

MULTI-SENSORY theatre performance Whoosh! is open to the public at the Albany Entertainment Centre next week for one show only after its eight other shows completely sold out to local…
EntertainmentMultisensoryTasteVisual
06/06/2019

A Glowing Dessert Filled Black Cube Is Popping Up In Sydney This Vivid | Hit Network

Vivid kicks off this week in Sydney, and if you're looking for all the best things to check out this year…. def add this one to your list! Darling Square will…
EntertainmentMultisensory
05/06/2019

Vivid Has An Immersive And Multi-Sensory Dining Experience Which You Can’t Stay No To | Hit.com

Vivid is well and truly full of surprises this year and we think this one is one of the best ones yet! This Vivid, 12-Micron in Barangaroo has teamed up with Perrie-Jouët and they…
EntertainmentMultisensorySmellTouch/Feel/Texture
05/06/2019

Official Xbox deodorant features the “fresh scent of pulsing green citrus” | PC Games

E3’s still not kicking off in earnest until this weekend, but Microsoft’s knocking it out of the park with the announcement of a massive Xbox exclusive: a new line of…
MemoryMultisensorySoundVisual
04/06/2019

Brilliant ways to preserve the memory of a loved one | Augusta Free Press

© Photocenter The thought of losing a loved one is one of the scariest thoughts of every individual, especially if one had grown so attached to the deceased. Death is…
ArtEntertainmentMultisensorySoundVisual
03/06/2019

Björk’s latest musical experiment? Architecture as instrument | Curbed

Björk is known for her elaborate performances. For her latest, Cornucopia, she collaborated with the engineering firm Arup on a custom reverberation chamber.  Santiago Felipe. Courtesy of Bjork and Arup. On…
ArtMultisensoryTasteVisual
03/06/2019

The art of dessert: Japanese wagashi master sculpts intricate pieces out of bean paste | CBC News

Wagashi Master Junichi Mitsubori is in Vancouver this week to share the traditional Japanese edible art form. (Maggie MacPherson/CBC) Junichi Mitsubori is a culinary rockstar in Japan, famous for his…
ArtMultisensoryTasteVisual
03/06/2019

How Wine Master Sarah Heller Translates Wine’s Enigmatic Characteristics Through Art | Singapore Tattler

Cirillo Estate 1850Grenache 2010 Raspberry+ tart cherry fruit, etherealherbal lift, leather + deermusk; sheer, graceful +upright Master of Wine and Asia Tatler's Sarah Heller uses the language of art to translate…
ExperientialMultisensoryTasteTrendyVisual
03/06/2019

We sent the world’s foremost fruit expert to inspect L.A.’s new fruit ‘museum’ | La Times

The Wardrobe of Fruits at the World of Fruit pop-up on La Brea Avenue. (David Karp / For the Times) When I saw billboards recently advertising a new World of Fruit,…
BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
03/06/2019

Teabox Debuts At Bangalore Airport; Launches “Multi-Sensory” Experiential Tea Store | Inventiva

The multi-sensory section which allows one to touch, feel, smell, and taste the finest teas is, in every sense, a tea connoisseur’s fantasy. Teabox, premium tea brand, is all set…
ArtMultisensorySmellVisual
30/05/2019

The feeling you get after sex, or at the end of a rave | Dazed Beauty

KATHARINA DUBBICKKATHARINA DUBBICK, COURTESY THE ARTIST “I want to capture the moment of exhaustion after a climax – the sense of space that’s left when feelings settle.” In TIMECAPSULE 7:32am (2019) scent designer…
BrandingMarketingMultisensorySmellSoundTouch/Feel/TextureVisual
29/05/2019

Companies Must See Beyond Merely Visual Marketing Strategies | Equities.com

Image: iStock.com/VTT Studio Jason Polansky, Emerging Marketing Professional David Hagenbuch, Professor of Marketing at Messiah College If this demographic were a city, it would be the second largest in the…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
29/05/2019

Boutique-y to open multisensory Pineapple Museum in London | The Spirit Business

TBGC Spit-Roasted Pineapple Gin is made with fresh pineapples Artist’s impression of TBGC’s Pineapple Gin Parlour & Museum, which will pop up this weekend Marking International Pineapple Day on 1…
BrandingMarketingMultisensorySoundVisual
29/05/2019

Why brands need to be heard as well as seen | MAA

Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that…
MemoryMultisensorySmellSoundTasteVisual
29/05/2019

Jolly senses bring back memories so vivid you can taste them |  | meridianstar.com

Jolly Rancher candy brings back memories. My senses are strongly connected to my memory. Something as small as a single thought can trigger a vivid recollection. But nothing brings back…
BrandingEntertainmentMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendy
28/05/2019

Fine Dining With A Dark Twist At 12-Micron & Perrier-Jouët’s Vivid Experience | Bosshunting

You don't need to say much more than Perrier-Jouët and 12-Micron in the same sentence to get our attention, but wait until we tell you what the duo have running in…
BrandingExperientialMarketingMultisensorySmellTasteTrendyVisual
28/05/2019

altherr/weiss repurposes beehives to create multisensory honey experience in switzerland | Design Boom

altherr/weiss collaborates with beer brewery kornhausbräu from rorschach, switzerland that specializes in brewing honey beer using organic honey. the swiss multidisciplinary studio created an immersive experience, putting emphasis not only on the beer…
Augmented + virtual realityInterestingMultisensory
27/05/2019

ESN study: Do immersive techniques help to capture consumer reality? | YouTube

https://www.youtube.com/watch?v=WCovwA6mYuM ESN study: Do immersive techniques help to capture consumer reality?
EntertainmentMultisensorySoundVisual
26/05/2019

Check out the first pics of the Old Port’s PY1 pyramid show (PHOTOS) | Daily Hive Montreal

py1_experience/Instagram Montreal can soon add a pyramid to its list of incredible venues. The first-of-its-kind pyramid-shaped entertainment venue, PY1, was created by Cirque du Soleil founder Guy Laliberté and developed by…
BrandingExperientialMarketingMultisensory
25/05/2019

Air Canada Rouge Pops Up in Toronto with Multi-Sensory Experience | Newswire

MONTREAL, May 24, 2019 /CNW Telbec/ - Air Canada Rouge will open an immersive and photo-ready pop-up on Friday, May 24 at the Toronto Eaton Centre to showcase its industry leading products through larger-than-life…
EntertainmentExperientialMultisensorySoundVisual
25/05/2019

Karen O and Danger Mouse Release Encounter with Lux Prima Documentary Short

The Lux Prima extravaganza isn’t quite over, folks. Karen O and Danger Mouse have released a short documentary titled An Encounter with Lux Prima that chronicles the development of the immersive, multi-sensory art installation that accompanied…
ArtMultisensorySmellVisual
24/05/2019

Artist brings unique scents to exhibition | Vietnam News

A colourful work by Claire Xuân at the exhibition. — Photo courtesy of L'Espace HÀ NỘI — French visual artist Claire Xuân is giving Hà Nội art lovers a unique exhibition…
HealthMemoryMultisensory
21/05/2019

Dementia and The Importance of The Outdoors | Happiful

Could spending more time outdoors have benefits for those living with Dementia? Spending time outdoors is often the key to living a healthy lifestyle. It provides a necessary dose of…
CommunicationInterestingMultisensoryTechnologyTrendy
21/05/2019

How Multimodal Design Will Impact the Future of Customer Interactions | CMS Wire

 PHOTO: AARON PAUL Think back to the last time you interfaced with technology. How did you do it? Did you answer email on your laptop? Watch a video on your…
ArtMultisensorySoundVisual
21/05/2019

An art show, inspired by everyday sounds | The Hindu

Three of Abhijit Pathak’s frames on display at the show   | Photo Credit: Vangmayi Parakala Abhijit Pathak, an abstract line artist and Rajesh Srivastava, a figurative painter come together…
EntertainmentMultisensorySoundVisual
20/05/2019

Elevating dining experiences through “3D” sound: ISO develops new guidelines for restaurant soundscape assessment

New International Organization for Standardization (ISO) guidelines for defining, measuring and evaluating soundscapes are a big step forward in guiding the creation of soundscape design in restaurants, according to acoustics…
MultisensorySmellSoundTrendyVisual
20/05/2019

A lesson with Chroma Yoga | Dazed Digital

CHROMA YOGA COMBINES COLOUR THERAPY AND SOUND FREQUENCIES TO CREATE AN IMMERSIVE, MULTI-SENSORY YOGA EXPERIENCE Welcome to the Dazed Beauty Digital Spa, a space where you can come to escape the stresses of everyday life.…
InterestingMemoryMultisensorySynaesthesia
19/05/2019

Losing Your Head; When a Sense Smells Like Teen Spirit | The Nanjinger

The five senses – sight, sound, taste, touch and smell were defined by Aristotle over 2000 years ago. But have you ever taken an extra step at the bottom of a flight…
ExperientialMultisensorySmellVisual
17/05/2019

Smell The Poo-Quet! A Garden Has Appeared At Sketch’s Famous Toilets Pods | Londonist

Breathe In The Poo-quet! The toilets at chichi Mayfair hangout Sketch are smelling rosier than usual, thanks to a fragrant display of flowers. As part of Mayfair in Bloom, Sketch has…
EntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
16/05/2019

A multi-sensory feeling of being at the Sri Harimandar Sahib complex | Voice Online

THE unique, experiential exhibit which launched mid-April has already attracted several thousand visitors. The exhibition kicks starts its last four weeks with a special offer on Victoria Day long weekend. For…
ArtEntertainmentMultisensory
16/05/2019

The exhibition creates an immersive, multi-sensory experience that explores the juxtaposition of utopia and dystopia | Hyperallergic

(Image Courtesy of the Halsey Institute of Contemporary Art) The Halsey Institute of Contemporary Art is proud to present a solo exhibition by Jennifer Wen Ma. Cry Joy Park—Gardens of Dark…
MarketingMultisensorySoundTouch/Feel/TextureVisual
15/05/2019

Deafblind UK unveils multisensory mural | AOP

The mural depicts scenes that people who are deafblind have said they miss the most A multi-sensory mural in support of Deafblind UK has been unveiled on Great Eastern Street…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyTrendyVisual
14/05/2019

Olfactory dimension to VR experience – Rahman’s Scent of a Song | The Hindu

A.R. Rahman. Photo: The Hindu The first day of the 60th Cannes Film Festival saw music maestro A.R. Rahman unveiling a prelude to his forthcoming virtual reality (VR) film Le…
BrandingExperientialMarketingMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
14/05/2019

Shiseido unveils interactive multisensory pop-up in collaboration with Shilla at Changi | DFNIOnline

Shiseido Travel Retail, together with The Shilla Duty Free‘s Singapore business and Singapore Changi Airport, today (13 May) unveiled an innovative, multi-sensory pop-up concept for the Japanese beauty giant’s prestige beauty products. Called the…
Artificial IntelligenceAugmented + virtual realityMultisensorySmellTasteTechnologyVisual
14/05/2019

Artificial intelligence robots that can taste, smell & see boost profits in Chinese food factories, paving way for mass use | South China Morning Post

According to some aficionados, each slice of meat in yu xiang rou si must be 10cm long. Photo: Wikipedia Taste-testing robots powered by artificial intelligence are guaranteeing the quality and…
BrandingEntertainmentMarketingMultisensoryTechnologyTrendyVisual
13/05/2019

Lazada O2O: The new online shopping experience | The Manila Times Online

Lazada is bringing fashion to everyday consumers in the Philippines, connecting brands and sellers, e-commerce and entertainment, in its first-ever “see-now-buy-now” fashion show. The May 17 mega-event will kick off…
EmotionsMultisensorySmellTasteTouch/Feel/TextureVisual
13/05/2019

Cooking has become the new rock ‘n’ roll | Live mint

The exclusive meals prepared by Blumenthal in India featured some of the signature dishes from The Fat Duck menu. British chef Heston Blumenthal talks about how memories play a role…
EntertainmentHealthMultisensory
10/05/2019

Multisensory show brings theatre experience to Scots with profound and multiple learning difficulties | Sunday Post

Designed specifically for audiences with profound and multiple learning difficulties (PMLD), Isle of Brimsker is a multi-sensory experience telling the tale of a lighthouse keeper and a runaway. With dates…
HealthInterestingMultisensoryNeuroscienceScientific
10/05/2019

Numbing a body part can boost sensory powers elsewhere – here’s what that tells us about the brain | The Conversation

If one of your hands is anaesthetised, the remaining one will be better at touch perception. AlexMaster/Shuttestock When you wake up in the middle of the night in total darkness,…
EducationMultisensorySoundTasteVisual
09/05/2019

The fusion of artistic media lays the groundwork for multi-sensory experiences of constant boundary-pushing encounters | The Pulse

Reciprocity between wine and music The fusion of artistic media lays the groundwork for multi-sensory experiences of constant boundary-pushing encounters. Art and technology collaborate to blur the lines of tired…
Augmented + virtual realityEntertainmentHapticMultisensoryTouch/Feel/TextureVisual
09/05/2019

The future will be multi-sensory and interactive | HBR

ROB PRIDEAUX/GETTY IMAGES “We compete with (and lose to) Fortnite more than HBO.” This matter-of-fact assessment from Netflix, the world’s biggest streaming company, provoked a stir among media commentators and analysts earlier…
FlavourMultisensory
09/05/2019

Sensorial experiences: Consumers will search more for a sensory experience, a trip, an emotion and a novelty that goes through the taste, the concept and the packaging | Food Ingredient First

Consumers often choose natural and healthy products, which offer an indulgent sensory experience, particularly in beverages. For French flavor group Aromatech, the beverage sector is open to innovation with new,…
EntertainmentMultisensorySoundTechnologyVisual
08/05/2019

The innovative venue, dubbed PY1, will offer a multi-sensory experience, state-of-the-art technology and “a unique playground” for multimedia | Daily Hive Montreal

py1_experience/Instagram Montreal can soon add a pyramid to its list of incredible locations. The first-of-its-kind pyramid-shaped entertainment venue was created by Cirque du Soleil founder Guy Laliberté and developed by his company…
EntertainmentMultisensorySoundVisual
08/05/2019

Offering an immersive, multi-sensory experience with leftfield sounds | Factmag

Photograph by: Carlos Brummelo Tremor festival takes place every year on the Azorean island of São Miguel. Offering an immersive, multi-sensory experience with leftfield sounds and nature as its backdrop,…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyVisual
07/05/2019

The first multisensory VR mask to bring smell, mist, vibrations into the picture! | Yanko Design

I’ll give the guys at Feelreal a pass because the VR market is only growing, so we may have to wait a decent amount of time before multisensory VR headsets…
ArtMultisensorySmellTasteVisual
06/05/2019

A Sensual Dinner for Renoir’s Nudes | The New Yorker

In 1944, the collector Robert Sterling Clark heard that the Art Institute of Chicago was looking to acquire “Seated Bather,” a late nude by Renoir. In a letter, Clark derided…
ArtMultisensoryVisual
06/05/2019

She captivates audiences via a multi-sensory experience of art, music, poetry, and live demonstrations | TAPinto

A new exhibition Bloom Where You are Planted by Linda Ann Howe opened May 5th at the Library of the Chathams and will be on display through May 30th. The show features over 40…
ArtMultisensorySoundVisual
06/05/2019

Multi-art, multi-sensory approach | Broadway World

Embarking on a new collaboration with Bill Henson, one of Australia's most compelling artists, the Art Quartet performs Chiaroscuro - an evocative, dreamlike response to Henson's latest work. The concerts…
EntertainmentMultisensorySmellSound
03/05/2019

Haute to Death will host two-day sonic multi-sensory experience in Detroit | Metro Times

Charity PonterKaylan Waterman, Vespre. Winter’s over, baby. Billed as a two-day soundscape, party providers Haute to Death are hosting a queen-filled experience intended to awaken our spring selves. First, the…
Multisensory
02/05/2019

5 Things to Taste, Smell, Touch, Hear And See, May 3-5 | the Beijinger

Beijing can be an overstimulating place to live, to say the least. Let’s be real: sometimes even our sixth sense (the one that tells you when that stick of chuan'r will make you sick for…
EntertainmentMultisensorySoundTechnologyTouch/Feel/TextureVisual
02/05/2019

Greenpeace returns to Glastonbury 2019 with a multisensory spectacle | TheFestivals

Famous for our innovative, inclusive, and joyful use of space, the Greenpeace field is not just a destination for environmental education, but a top-ten Glastonbury experience and sanctuary that each…
BrandingMarketingMultisensory
02/05/2019

Planners back £150m Johnnie Walker multisensory project at former Princes Street House of Fraser store | Scottish Construction Now

Plans to transform one of Edinburgh’s most important landmark buildings into a global visitor experience for Scotch whisky brand Johnnie Walker have been recommended for approval by planners at the City of Edinburgh…
HealthMultisensory
02/05/2019

Fundacion MAPFRE sponsors Inspire’s multi-sensory rooms for third year running | Newsbook

Inspire’s Multi-Sensory Rooms, a service offered to people with sensory issues, are being sponsored for the 3rd year running by Fundacion MAPFRE, a non-profit institution within the MAPFRE Group.  Fundacion MAPFRE…
EntertainmentMarketingMultisensoryTouch/Feel/TextureVisual
01/05/2019

Experience multiple multisensory orgasms with new NARS pop-up shop in London | Dazed Beauty

ALEX PETERS NARS INVITES YOU TO THE WORLD OF ORGASM There is more than one way to achieve Orgasm. Last month, we reported that NARS was celebrating 20 years of their cult blush…
MultisensoryScientific
30/04/2019

How the brain integrates sensory input | EurekAlert! Science News

Researchers from Bielefeld University, Oxford University (Great Britain), and Aix-Marseille University (France) investigated this phenomenon of flexibility in perception, and have now published a study on their findings that appears…
InterestingMultisensoryScientificSmellTaste
30/04/2019

Why you should always order a bloody Mary when flying at 30,000 feet | 9Travel

Umami is a Japanese term used to describe the rich, savoury flavour of foods like mushrooms, tomato, some cheeses and miso. (iStock) By Bradley Johnston Regardless of how you feel about…
MultisensorySmellTouch/Feel/TextureVisual
30/04/2019

Perfume on EVM? Congress workers spray scent on party button, smell voters’ fingers | News Nation

Representative Image The political battle between the Trinamool Congress and the Bharatiya Janata Party (BJP) in West Bengal has reached a new height of innovation, but in an illegal way.…
ArtEntertainmentMultisensorySmellSoundTouch/Feel/TextureTrendyVisual
27/04/2019

Arrangements of people, things, sound, plant life, furniture, dances, and smells made in collaboration with smell researcher Sissel Tolaas | Cultured Magazine

ISABEL LEWIS'S POOLSIDE PASTORAL AT FAENA ARTS IN BUENOS AIRES. ISABEL LEWIS AT FAENA BUENOS AIRES As part of the inaugural Buenos Aires Art Week earlier this month, Faena Arts presented a series…
BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
27/04/2019

Ads We Like: Liberty Mutual brings new car smell to print ad | The Drum

Liberty Mutual scented ad Many people wait until they’re actually buying a car before they think about getting a car insurance quote, but Liberty Mutual Insurance is getting in people’s…
EntertainmentMultisensory
26/04/2019

WHATEVER IT TAKES: View Marvel Studios’ Superhero Epic AVENGERS: ENDGAME in 4DX Cinemas – An Experience Like No Other! | The Fan Carpet

Go on a spectacular sensory encounter with Marvel Studios’ incredibly anticipated Avengers: Endgame, releasing in 4DX across UK Cineworld cinemas from 25th April, 2019, by Walt Disney Studios UK. Marvel Studios’ Avengers: Infinity War achieved…
EmotionsHealthMultisensorySoundTouch/Feel/TextureVisual
26/04/2019

Snoezelen helps reduce stress and anxiety | Regina Leader-Post

The Snoezelen consists or sensory lighting, music and other tools, all customizable. TARYN BRANDELL For anyone diagnosed with autism, ADHD, anxiety and other mental health issues, the ECHO Society has…
EducationEntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
26/04/2019

BOOM!, Multisensory, interactive show that brings a historic mill to life through “sound, smell, shaking and noise | Pique Newsmagazine 

PHOTO COURTESY OF THE BRTANNIA MINE MUSEUM BOOMTOWN Behind the scenes at BOOM!, an interactive, immersive show shedding light on Britannia mining history that has been 10 years in the making.…
EntertainmentMultisensorySmellTasteTechnologyTrendyVisual
26/04/2019

Whimsy: 5 Things To Know About This Multi-Sensory Fine Dining Experience | Hype

Step right up into a whimsy-cal world of multi-sensory fine dining where diners are taken on a journey that “defies reality”. Organised by TwoSpicy Entertainment (the people behind Dinner In…
Augmented + virtual realityEntertainmentInterestingMultisensorySoundVisual
26/04/2019

Houston Symphony Premiers A New Multi-Sensory Experience | Broadway World

The Houston Symphony opens its Bank of America Summer Sounds Series at Jones Hall with an innovative event offering audiences a new multi-sensory way to experience classical music. Virtual Reality…
ArtMultisensoryNeuroscienceScientificTechnologyVisual
24/04/2019

Google harnesses technology to measure the physical impact of art | Financial Times

‘Essential’ room © Maremosso ‘Essential’ room © Maremosso Share on Twitter (opens new window) Share on Facebook (opens new window) Share on LinkedIn (opens new window) Save Save to myFT…
HealthMemoryMultisensory
24/04/2019

What is the value of the outdoors for someone living with dementia? |Health Europa

Active Minds Nature Delve into the world of neurodegenerative diseases, as Active Minds highlights the importance of valuing the outdoors for those living with dementia. Spending time in the outdoors…
Augmented + virtual realityBrandingMarketingMultisensorySmellTrendyVisual
24/04/2019

Remy Martin, Hennessy and Martell to curate sensory experiences | Campaign Live

Rémy Martin: introducing food pairings Cognac brands Rémy Martin, Hennessy and Martell are offering tastings, virtual-reality experiences and pop-up bars at this year's Cognac Show, presented by The Whisky Exchange.…
ArtEducationMultisensorySmellTouch/Feel/Texture
24/04/2019

Pollution Pods lets you experience the smog of five cities | Quartzy

Marla Aufmuth / TED Breathe in. POLLUTION PODS AN IMMERSIVE ART INSTALLATION LETS YOU SEE, SMELL AND FEEL THE TOXIC FOG OF POLLUTED CITIES By Anne QuitoApril 22, 2019 Burnt rubber…
ArtMultisensorySmellSoundVisual
24/04/2019

Artist reveals love through ceramics, words, colors and smells | Daily Sabah

Ceramic artist Birsen Canbaz sets out from the lines of Shams Tabrizi in her new solo exhibition and reproduces them with her own words and ceramics. Presenting an extraordinary exhibition…
MultisensorySmellTasteTouch/Feel/Texture
24/04/2019

Sense Interaction: Smell Using Your Tongue | IB Times

Eyes might be the window to the soul, but the nose is a window to mood. Photo: Flickr via Creative Commons/pedrosimoes7 Scientists have reported that the odor sensors in the nose…
ArtMultisensoryTasteVisual
22/04/2019

Wine Master Sarah Heller Translates Wine’s Enigmatic Characteristics Through Art | Philippine Tatler

By Sarah HellerApril 22, 2019 In pursuit of translating wine’s enigmatic characteristics into relatable tasting notes, the Master of Wine Sarah Heller has found a new way—through the language of…
MultisensorySmellVisual
22/04/2019

A perfumer and an artist from Switzerland are distilling smells of India into ‘smellscapes’ | scroll.in

Maeva Rosset. Driven by their passion for fragrances, Maeva Rosset and Giovanni Sammarco arrived in the North Indian city of Kannauj in February. Also called ittar ki nagari, or city…
ArtEmotionsMultisensorySmellVisual
20/04/2019

Notre Dame, because its smell, unique in the world, is what made it real for me | The Art Newspaper

Although few ever saw the majestic timbers of the roof, their odor was as important as the stained glass and the spire in the aesthetic experience of Notre Dame© Christophe…
ArtMultisensoryTasteTrendyVisual
19/04/2019

Why food should be looked at as art | The Hindu

Luxury dining is not just about experiencing Heston Blumenthal or Andoni Aduriz’s ‘clever’ dishes, but about discovering the chef’s politics and deep thought The big news this week in the…
ArtMultisensorySmellVisual
19/04/2019

Sweet-smelling exhibition from Paris | Shine

Tan Weiyun / SHINE Diptyque has launched its first fragrance exhibition and pop-up boutique in China to celebrate more than 50 years of fragrance creation. The century-old building Cha House…
EmotionsMarketingMultisensorySmellTouch/Feel/TextureVisual
19/04/2019

As a sensory marketing tool, print can trump digital due to its ability to trigger emotions using touch, sight and smell | AM Marketing, Media, Advertising News in MENA

We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple…
HealthMultisensory
18/04/2019

Miami airport opens sensory-friendly room for children with disabilities – Story | FOX 13 Tampa Bay

Traveling can be stressful for anyone, but it can be overwhelming for children with special needs. Miami International Airport announced they are debuting a "multi-sensory room" in honor of Autism Awareness Month.…
ArtHealthMultisensory
18/04/2019

Art therapy helps dementia patients communicate and connect | Video | NJTV News

It looks like an art class with brushes, paints and scissors, but it’s not. It’s an art therapy session. “You don’t have to be an artist. Anybody can do art…
ArtEntertainmentMultisensorySynaesthesia
17/04/2019

The magical way in which art can alter the senses | Performing Artshub

Spectral (Apr 2019) Single Origin – Robin Fox. Photo: Bruno Destobes Described as ‘laser madness,’ Single Origin is the third in a series of works by the audio/visual artist that…
BrandingEntertainmentMarketingMultisensory
17/04/2019

Why it’s time embrace the rise of multisensory experiences| Campaign Live

A colleague’s delayed flight. Tired, toddler twins tending towards tantrums. In the corner, a projection onto the floor of digital fallen autumn leaves reacting to little people’s movements. The toddlers…
BrandingMultisensory
16/04/2019

Making sense (all five of them) of merchandising | NRN

How little details can make or break the customer experience Ron Ruggless | Mar 27, 2019 Sometimes we get so blinded by the minutiae of restaurants — the latest quarter of same-store…
Augmented + virtual realityInterestingMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
11/04/2019

Feelreal multisensory VR mask gets funded within an hour – Peripherals – News – HEXUS.net

If you are of the opinion that a VR experience can only improve by addressing more of your senses, then the Feelreal Multisensory VR Mask might be for you. The Feelreal project…
Augmented + virtual realityEntertainmentHapticMultisensorySmellTouch/Feel/TextureVisual
10/04/2019

Full-body virtual reality lets you hang out with ghosts, feel the Amazon rainforest | ABC News

(MWM Immersive)  Image of Chained, A Victorian Nightmare VR experience Hang out with ghosts, fly around a prehistoric world or travel with an indigenous tribe in the Amazonrainforest. In recent years, an…
BrandingMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
10/04/2019

We Got Invited To The Singleton Sensorium And Here’s Why We Simply Loved It | ScoopWhoop

Source: Food Talk Imagine a pathway that resembles a mystical forest, which walking through, makes you feel like you're in the midst of nature, a symbolic countryside perhaps. The smell…
MemoryMultisensoryScientificSmellVisual
10/04/2019

The brain’s auto-complete function: New insights into associative memory | Science Daily

Participants first saw images of scenes together with one of two objects. Later they only saw the scene images and were asked to remember which object was associated with the…
EntertainmentInterestingMultisensorySoundTouch/Feel/TextureVisual
09/04/2019

Watch: Community at the heart of Henderson Silent Disco Citywalk | OurAuckland

It’s not a sight that you see every day, but a community project has been bringing dancing on the streets of Henderson in recent times, and all without any noise!…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyVisual
09/04/2019

Sniff dragons, zombies, and electricity in VR with this multisensory mask | PC Gamesn

Feelreal is offering gamers a chance to “smell a digital world” with its multisensory VR mask. And yes, it’s April 3, no bamboozle… maybe. I’m not entirely sure. The Brooklyn-based company…
EntertainmentMultisensorySmellSoundVisual
09/04/2019

Zimbabwean soul singer brings together image, sound and scent in a multisensory immersive performance | Rhinegold

Photo credit: Tom Arber Launched in 2017 and supported by the PRS Foundation’s Talent Development Partnership, Resonance offers artists from BAME backgrounds working in any genre of music, who are…
ExperientialMarketingMultisensory
08/04/2019

Everything you need to know about experiential marketing | Real Business

Experiential marketing is one of the most powerful ways to create customer loyalty and advocacy. It can also be one of the most exciting. Concepts and examples of experiential marketing…
Augmented + virtual realityHealthMultisensory
08/04/2019

Virtual reality could be used to treat autism | EurekAlert! Science News

Playing games in virtual reality (VR) could be a key tool in treating people with neurological disorders such as autism, schizophrenia and Parkinson's disease. The technology, according to a recent…
Augmented + virtual realityEntertainmentMultisensorySmellTechnologyTouch/Feel/TextureVisual
05/04/2019

New 5D Porn theater in Amsterdam adds smells, touch to VR porn | NL Times

5D Porn. (Photo: 5D Porn/Facebook ) A novel new attraction will soon be opening in Amsterdam. Multi-sensory adult cinema 5D Porn is opening its doors in the Red Light District. A world first,…
ArtMultisensorySmellSoundVisual
05/04/2019

Experience glassblowing magic through all of the senses | Toledo Blade

An exhibition at the Toledo Museum of Art ignites not just the visual, but all of the senses found in a glassblowing hot shop. Katherine Gray: (Being) in a Hotshop is…
MultisensorySmellSoundTasteTouch/Feel/TextureVisual
05/04/2019

What is the best sense? Scientists are still battling it out | The conversation

Do the eyes have it? Irina Bg/Shutterstock If there is one thing Twitter has taught us, it’s that the world loves a question that sounds stupid, but actually has a profound…
EmotionsMultisensorySoundVisual
05/04/2019

Inside the mesmerising and relaxing world of ASMR | Gulf Today

Isolating sound forces you to pay attention to that sound, to what you associate with that sound and to the effect it has on your body. TNS Mary McNamara I…
ArtEducationMultisensorySmellTouch/Feel/Texture
04/04/2019

Visually-impaired artists hone their skills at MoCD workshop | Khaleej Times

Participants learn to improve their visual senses during the event at Zaabeel Park. - Photo by Mohammad Mustafa Khan A student who attended Baqaeen's workshop for the first time was…
BrandingMarketingMultisensory
04/04/2019

How Brands Like Shisheido Create Immersive Airport Retail Experiences | PSFK

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more “Airports are furthest along in innovative thinking. They realize they have to play nice…
Multisensory
04/04/2019

Multi-sensory tourism venture makes attractions available for the vision impaired | Australasian Leisure Management

Cocky Guides, a new multi-sensory tourism venture offers eight tactile and sensory tours from Sydney, allowing vision impaired travelers unique experiences and access to some of Sydney and NSW most…
ArtMultisensory
03/04/2019

Multisensory Natura Obscura exhibit to stay open through summer |The Denver Channel

ENGLEWOOD, Colo. — The Natura Obscura exhibit in Englewood will stay open five extra months due to popular demand. The Museum of Outdoor Arts describes its Natura Obscura exhibit on its website as an…
MultisensorySmellVisual
03/04/2019

This “Visual Perfume” Infuses Body Art with Fine Fragrance | Vogue

"If our fragrance is our signature, why can't it be seen?" was the question Shoval Shavit Shapiro, founder and creator of new beauty brand Amkiri, asked herself as she dreamt…
EmotionsMultisensorySound
03/04/2019

The Lowdown: music and food pairing | Big Hospitality

A dinner last week hosted by Beats By Dre and overseen by Tom Sellers looked at how pairing music with a menu could be the future of multi-sensory dining. Source:…
ArtMultisensory
03/04/2019

MeshMinds 2.0: Shining an Eerie Spotlight on Environmental and Inclusivity Issues Through the Lens of Technology & Art | Danamic.org

Held from 7 to 17 March 2019, MeshMinds 2.0: ArtxTechforGood featured an exciting line-up of more than 20 multi-sensory art experiences, which tackled global sustainability challenges outlined by the United Nations Sustainable Development Goals,…
FlavourMultisensorySmellTasteVisual
25/03/2019

The Legendary Study That Embarrassed Wine Experts Across the Globe | RealClearScience

A LITTLE OVER a dozen years ago, "la merde... hit le ventilateur" in the world of wine. Nobody remembers the 2001 winner of Amorim Academy's annual competition to crown the greatest contribution to the science…
ArtEntertainmentMultisensorySmellSoundVisual
20/03/2019

‘Looks, Sounds, Smells Like the Universe’ at Real Tinsel Gallery | Shepherd Express

The “Universe” has landed at Real Tinsel Gallery. And it’s brought along a galaxy of “looks, sounds, smells” in the form of the earthbound Tivey Trio: Hap and his sons,…
MultisensorySmellVisual
20/03/2019

Sniff Test: Are Designers Neglecting Smell? | Fortune

Sissel Tolaas, researcher and artist for the SMELL Re_searchLab in Berlin, speaking at the 2019 Fortune Brainstorm Design conference in Singapore. Stefen Chow for Fortune By TIMOTHY MCDONALD March 19, 2019…
ArtExperientialMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
19/03/2019

Sakura shine at beautiful art installation at Tokyo Sky Tree’s Solamachi complex | SoraNews24

Sakura and jellyfish: an unusual, but beautiful, combination. We’re still a few days away from the blossoming of the sakura in Tokyo, but there’s already a place in the city where you can see beautiful…
ArtEntertainmentMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
15/03/2019

An Art Cafe Where You Can Eat the Artwork is Headed for London | The Resident

An ‘art cafe’ where you can eat the artwork will launch in south east London this spring in a bid to draw attention to sustainable food practices Lead image: Jello by…
Augmented + virtual realityBrandingExperientialMarketingMultisensory
15/03/2019

How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences | PSFK

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective Leading brands are creating multi-layered sensory experiences that…
ArtEntertainmentExperientialMultisensory
15/03/2019

As Museums Fall in Love With ‘Experiences,’ Their Core Missions Face Redefinition | artnet News

Olafur Eliasson, Din blinde passager (Your blind passenger) (2010). Installation view at ARKEN Museum of Modern Art, Copenhagen, 2010. Photo by Thilo Frank / Studio Olafur Eliasson. Remember around 10 years…
ArtEntertainmentMultisensorySmellVisual
14/03/2019

An Exhibition in London Wants You to Smell Other Worlds | Time

James Riley—The Scent of Other Worlds By Joseph Hincks March 7, 2019 How do other planets smell? Like a refrigerator at 3AM? Like the box new sneakers come in? Or…
BrandingExperientialMarketingMultisensory
14/03/2019

How retailers can create multi-sensory experiences | campaignlive.co.uk

Consumer expectations of the physical experience of shopping have led to a rise in sensory spaces to create memorable moments. Retailers must explore the sensorial aspects of the customer experience…
EntertainmentMultisensorySoundTouch/Feel/TextureVisual
14/03/2019

SVS: Subwoofers Are for More than Movies and Music | Sound & Vision

Subwoofers add body, depth, and excitement to movies and music but they have other uses, too.SVS has shared its expertise in low-frequency reproduction to help bring to life a unique…
EntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureTrendyVisual
14/03/2019

Pet Sematary’ in 4DX Theaters: Motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibrations, and scents | Bloody Disgusting

CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, and Paramount Pictures announced this week the release of Pet Sematary in the immersive, multi-sensory 4DX format. The announcement further extends the commitment between…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureTrendyVisual
14/03/2019

How This Seattle Building Is Using Sensory Marketing To Attract Luxury Buyers Amid Sales Slowdown | Forbes

The eight-foot replica of the building inside the sales galleryTHE EMERALD We’ve already seen ultra-high end condos being marketed with tours that start with meditation sessions, giveaways for tickets to outer space and the use…
ArtEntertainmentMultisensorySoundVisual
14/03/2019

Harrison First teams up with painter Anni Tuikka for a multi-sensory release of debut EP ‘WILMA’ | EARMILK

New York-based producer Harrison First has taken a bold step on his newest creation. In the aim of bridging the gap between music and art, the producer teamed up with painter Anni Tuikka for…
ArtEntertainmentMultisensorySoundVisual
14/03/2019

Art and sound combine in unusual event | NZ Herald

Brass Whanganui is creating a sound canvas. PICTURE / PAUL BROOKS There's a sensory sensation coming to the Royal Whanganui Opera House with music from Brass Whanganui and visual art…
BrandingMarketingMultisensorySmellTasteTrendyVisual
12/03/2019

Diageo Sends Consumers To Scotland Through In-Store Sensory Experience | B&T

Shoppers at Dan Murphy’s will be treated to a discovery journey through the Scottish whisky regions as part of the March Into Malts campaign. Diageo Australia partnered with Reed Pacific…
EmotionsMemoryMultisensorySmellTasteVisual
12/03/2019

How Your Kitchen Décor Influences the Taste of Your Meals | The Good Men Project

Photo credit: Rawpixel on iStock.com Ever wish you could improve the taste of your meals without having to learn to be a gourmet chef? Science says you can. The taste of…
ArtInterestingMultisensorySoundTouch/Feel/TextureVisual
12/03/2019

VIPS of Indiana Helping people ‘see’ art in a different way with the ReVision Art Gallery | WishTV

INDIANAPOLIS (WISH) - Visually Impaired Preschool Services, also known as VIPS, is once again making sure everyone can experience an art gallery with the ReVision Art Exhibition. This annual event…
EntertainmentExperientialMultisensory
11/03/2019

Interactive Scary Movie Art Installation Coming to Los Angeles | Media Play News

Interactive Scary Movie Art Installation Coming to Los Angeles Some of Warner Bros. and New Line Cinema’s most iconic scary movies will serve as the inspiration for a new multi-sensory…
ArtMultisensorySmellVisual
11/03/2019

Homesick artist fills artworks with scents from Syria | Euro News

Finding a place for home in her exhibitions, an artist incorporates the scent of Syria in her artwork which is currently on show in Dubai. Sara Naim heavily relies on…
ArtMultisensorySynaesthesia
11/03/2019

5 Synesthesia Artists Who Paint Their Multi-Sensory Experiences | The Modern Met

Photo: Harry Quan. Via Unsplash Have you ever wondered what the color red sounds like? While most of us experience color visually, around 4% of the world’s population are able to experience hues…
MarketingMultisensory
11/03/2019

“Sampling remains one of the smartest ways of building awareness” | British Baker

Liz Richardson, managing partner, of communications agency HeyHuman on the benefits of a multi-sensory approach to product trials Greggs recen... Source: “Sampling remains one of the smartest ways of building…
BrandingMarketingMultisensorySoundTaste
09/03/2019

Lay’s Reveals Three New Limited Edition Flavors Inspired by Music | The Daily Meal

Lay’s is rolling out three new potato chip flavors as part of their ‘Turn Up the Flavor’ program. There are some pretty wild potato chip flavors out there, and Lay’s newest flavors…
MultisensorySmellTouch/Feel/TextureVisual
08/03/2019

Brame Middle art teacher helps blind student bring his visions to life | KALB

Brame Middle School art teacher helps a student overcome obstacles he has had all his life. | Photo Credit: Allison Bazzle / KALB Gatson is a sixth-grade student at Brame…
InterestingMultisensorySound
06/03/2019

How your language reflects the senses you use | BBC

Which do you find easier to describe: the colour of grass, or its smell? The answer may depend on where you are from – and, more specifically, which language you…
ArtMultisensory
05/03/2019

From Seed to Scents, Scenes from Marije Vogelzang’s Multisensory Seed Installation | MOLD

Food designer Marije Vogelzang’s recent Seeds exhibition at the Toronto Interior Design Show takes participants on the symbolic journey of a seed growing, prompting them to reflect on the simple acts of living.…