Next-level eating, powered by virtual reality goggles
A 'Journal of Food Science' study in 2018 found that VR environments affect taste(Shutterstock) The concept of sensory experiences has been around for a while, such as eating a meal…
Recent multisensory posts
Pictures at an Exhibition—a Multi-Sensory Performance That’s More Than the Sum of Its Parts | Third Coast Review
Photo by Marc Perlish. Jeff Yang’s passion project In The Realm of Senses presented Pictures at An Exhibition: Ukraine this past Friday evening at the Ukrainian Institute of Modern Art in Ukrainian Village. The unique…
Dimension reveals new multisensory 3D printed controller for sound, smell & visuals | DJMag.com
DECLAN MCGLYNN 2,000+ interviews have made for some very encouraging findings... Dimension has revealed details of a new live setup and show, featuring a custom-built controller with 3D printed components,…
VR/AR/gamification – Placing your customer inside your brand story with experiential marketing
Image credit: Lucrezia Carnelos on Unsplash. Experiential marketing connects with customers to create an exciting "first" experience that invites and encourages them to participate in the growth of a brand…
‘Experience things in a different way’: Sensory art exhibit in Fargo to include unconventional flute recital | INFORUM
With a doctorate in flute, Tiana Grisé’s passion for has led her into roles with the Fargo Moorhead Area Youth Symphonies and as a professor at Minnesota State University Moorhead.…
Better understanding sensory perception could help people with autism and dyslexia | Horizon Magazine Blog
by Jules Montague Deciphering how the brain processes sight and hearing could have implications for how we understand and treat conditions such as dyslexia, autism and schizophrenia. During her postdoctoral…
Whisky Glass Design Brand Norlan Launches Scotland-Inspired Room Sprays + Diffuser | COOL HUNTING
Images courtesy of Norlan Anyone who has visited Scotland’s Highlands, the Isle of Skye, or Islay, understands the importance of olfactive memories. Each stunning landscape or stiff, salty breeze receives…
Elsewhere’s new immersive art show will be focused on smells of Bushwick | Timeout New York
Photograph: Time Out New York/ Ali Garber Ever wondered what Bushwick would smell like if it was perfume?A new exhibition launching on October 22nd at the music venue Elsewhere will feature the work of Marissa…
Mastercard adds taste to brand’s positioning with custom macarons | Marketing Dive
Credit: Mastercard Barry Levine Dive Brief: Mastercard has introduced two custom macaron flavors to its brand, according to a press release. The Passion and Optimism macarons, a French meringue-based confection, are part of the marketer's…
The Bubble Tea Factory is a multi-sensory exhibition focused on instagrammable bubble tea fixtures | Buro 24/7 Singapore
The Bubble Tea Factory is a multi-sensory exhibition filled with Instagrammable boba-inspired installations Sugar and everything nice Text: Evan Mua Everybody loves bubble tea — or rather the new buzzword —…
Sniff out good design and skincare at new installation at Ion Art Gallery, Arts News & Top Stories | The Straits Times
Put up by Australian luxury skincare brand Aesop, the experience called Episteme is part art-show, part olfactory playground.PHOTO: COURTESY OF AESOP Amanda Chai SINGAPORE -A new installation in the heart…
Crunch. Slurp. Houston is one of three cities to land breakfast-cereal pop-up Cinnaverse Experience | Houston Chronicle
Photo: Contributed/Ketchum Cinnamon Toast Crunch is hosting "The Cinnaverse Experience" popup at Baybrook Mall in Friendswood Aug. 8-11, 2019 Cereal — not just for bowls anymore. General Mills is getting…
Rémy Cointreau reveals Louis XIII cognac pop-up at Changi Airport | DFNI Online
Rémy Cointreau Global Travel Retail has partnered with DFS Group and Changi Airport Group to unveil a “new generation” Louis XIII pop-up boutique, at the airport’s Terminal 3 Departure Hall. Inspired by the Louis XIII boutiques in…
SynVAE AI translates visual artwork into melodies | Venturebeat
KYLE WIGGERS@KYLE_L_WIGGERS SEPTEMBER 9, 2019 2:05 AM https://www.youtube.com/watch?v=owGRJktHmDk Synesthesia, which an estimated 1% to 25% of the world’s population experience, is a phenomenon in which stimulation of one sensory pathway…
HeyHuman’s Liz Richardson picks her (multi-sensory) Desert Island Ads | More About Advertising
Liz Richardson is managing partner at behavioural communications agency HeyHuman. Desert Island Ads Like any true experiential marketer, I want my desert island to be teeming with interesting brand activations. I’m…
How to Elevate Your Brand with a Multi-Sensory Packaging Experience | Packaging Strategies
The Decemberists Submitted by JohnsByrne The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company…
Multisensory Tours at the San Antonio Museum of Art Invite People With Visual Impairments to Touch, Smell, Hear Art | ArtSlut
Courtesy San Antonio Museum of Art Visitors with visual impairments explore the museum with their guide dogs. Visitors to the San Antonio Museum of Art can appreciate ancient pottery, modern…
Here s A Pro Tip To Marketers Be Sens e ible-Nitisha Tomar, Akshaya Vijayalakshmi | BW Businessworld
05September, 2019 by Nitisha Tomar , Akshaya Vijayalakshmi Advertisers are always finding novel ways to help businesses and consumers engage efficiently so that the brand stands out in the clutter of promotions around…
Żubrówka takes customers on a multi-sensory experience with ‘Immersive Bar’ | Beverage Daily
Żubrówka has created a multi-sensory 'Immersive Bar' partnering with British confectionery ‘Willy Wonker’ innovators Smith & Sinclair to offer edible Apple Spritz and Citrus Zest cocktails.... Source: Żubrówka takes customers…
M&M’s hails tasting and scent marketing ‘boldest’ digital media campaign at Schiphol | DFNI Online
The iconic Red and Yellow M&M’s characters came to life for international travellers at Amsterdam Schiphol Airport during July, as part of the M&M’s Full Throttle campaign from Mars Wrigley International…
“The Other Four,” pushes the visitor past their visual limits and immediately engages the senses of touch, taste, sound and hearing | HPR1
The High Plains Reader spoke to Plains Art Museum Executive Director Andy Maus about “Symphony of the Cosmos,” the upcoming improvisational, live performance with artists Aida Shahghasemi and Nima Hafezieh. Andy discussed…
Art Museum show engages the senses to explore memory | UQ News – The University of Queensland, Australia
Artist Elizabeth Willing with some of the wallpapers in the exhibition A new University of Queensland Art Museumexhibition will explore how visual design, touch, taste and smell can shape our most…
Interactive environments that act the way a traditional movie would, while also giving them control to journey within it through their senses as they see, hear, smell, feel & touch | Daily Observer
Liana Jo puts on her hand trackers just before entering the fabled Snake Temple in The Curse of the Lost Pearl, one of three virtual movies at Dreamscape in NorthPark…
Eat and drink during performances… “this activates taste, touch and smell as well as sight and sound, making the theatre multi-sensory, multimodal, and embodied | Deccan Chronicle
A scene from Cafe Play For Erin B. Mee, a renowned theatre person from the United States, Kerala is a second home. Her first visit to the state was in…
San Antonio Artists Mark Menjivar and Amada Miller Will Bring Birdsong and the Smells of Space to the DoSeum This Fall | ArtSlut
The DoSeum / Instagram The DoSeum has announced that San Antonio-based artists Amada Miller and Mark Menjivar will serve as the museum's 2019 Artists in Residence. Now in its third year,…
DoSeum’s Latest Artists-in-Residence To Create Interactive Displays Aimed at the Senses | The Rivard Report
COURTESY / JOSH HUSKIN AND AMADA MILLER (From left) Mark Menjivar and Amada Miller are the DoSeum's 2019 artists-in-residence. A space smell-scape and a sights-and-sounds birding path will be on…
Robot Performance and Augmented Reality? Gray Area Fest Explores Art’s New Frontiers | The Do List | KQED Arts
Robot Performance and Augmented Reality? Gray Area Fest Explores Art's New Frontiers DESCRIPTION As digital artist Tarik Barri astutely observes on his website, when we look at a bird we don't think…
Each room is the artist’s interpretation of musicians and their songs, intended to ignite all five senses with art elements for sight, sound, smell, taste and touch | Vents Magazine
Mondo Forma, Universal Music Canada and CFC Media Lab Team Up For The Funhouse RJ Frometa Step into a 1920s-inspired interdimensional maze fusing art, music and interactive technology at The…
Cinnaverse Experience: Designed to bring the best parts of Cinnamon Toast Crunch – taste, sight, smell and feel | Yahoo Finance
Cinnamon Toast Crunch reveals exciting new look hitting shelves this fall. (Photo: General Mills) Multi-sensory events in major markets and digitally will deliver irresistible experiences that are eye-opening and taste-bud…
Impaired senses may increase risk for dementia, Alzheimer’s disease | Healio
Patients who had a fusion of difficulties seeing, hearing and smelling were at increased risk for Alzheimer’s disease or dementia, according to study findings presented at the Alzheimer’s Association International Conference. A…
Harvey Nichols Brings In Vapor Machines, Scented Smoke Rings | WWD
Harvey Nichols 'Something In The Air' Fragrance Installation James Parker Photography LONDON — For the summer months, Harvey Nichols is inviting customers to experience fragrance in a 360-degree immersive environment, with an exhibition called “Something…
TVs highlighted by the Pantone palette-inspired food and drink to promote the intensity and quality of their graphics | Adweek
Café OLED is encouraging viewers to experience the brilliance of color for themselves. Pantone and LG Welcome to a world of dazzling colors—and delicious pastries. LG Electronics USA and the…
Multisensory experiences that foster understanding of the varied ways in which we experience the world through our senses | Preston Hollow People
Arts District Community The Dallas Museum of Art and the High Museum of Art are collaborating on an exhibition that merges research, aesthetics, and innovative new design to explore the vast spectrum of sensory experiences…
Don’t Miss “Stories From a Glass and Plate”, a Multi-sensorial Dining Experience at Whisky Bar, Radisson Blu Atria | HungryForever Food Blog
Telling Stories Through Food: Lore’s Pop-Up series is all set to take Bengaluru’s culinary scene to the next level. Conceived by a stellar team led by Chef Johnson Ebenezer and…
Art Installations Popped Up All Over New York City To Remind People That Children Are In Cages In The US And It’s Not Normal | Wearemitu
raicestexas / Instagram By Javier RojasJune 12, 2019 at 3:21 pm New Yorkers woke up this morning to dozens of art installations of chain-link cages, with audio of crying detained children…
Pandora debuts in-house audio consultancy as marketers tune up sound strategies | Mobile Marketer
Streaming music provider Pandora has launched an in-house audio consultancy called Studio Resonate, according to a company press release. The unit will work with brands on their audio marketing strategies, including…
Study: Contact with nature is more than just a complex multisensory experience…it can help improve a person’s health and well-being | Gizmodo
Photo: Getty On Thursday, a new study in Scientific Reports found just two hours a week spent in nature can help improve a person’s health and well-being. The widely-reported findings reinforce what…
Bulleit Partners with Leaders in Tech & Sustainability to Open the Newest Multisensory Experience on The Kentucky Bourbon Trail® | Finance.Yahoo
SHELBYVILLE, Ky., June 18, 2019 /PRNewswire/ -- Since its inception in 1987 as one of the highest rye whiskeys on the market, Bulleit has been known as the bourbon that broke the mold.…
MONA’s new 40-minute multisensory art experience requires you to wear a safety restraint | Timeout
Photograph: Jesse Hunniford/MONA Usually when we tell you to "strap yourselves in" for an artwork, we're speaking metaphorically. Not this time, baby. This weekend Hobart's MONA opened a mysterious new…
Animation, Sound & Vibration – How Visa is Reinforcing Consumer Trust in a Changing Payments World | Financial Post
Visa’s suite of sensory branding elements arriving at more than one million points of sale CANNES, France & SAN FRANCISCO — Visa (NYSE: V) today announced global adoption of its sensory…
4DX experience involving hydraulically manoeuvred seats, while having air, moisture and scents squirted towards their faces – has not exactly caught on like wildfire | SMH
Despite early enthusiasm for 3D, audiences have become increasingly hard to impress in recent years.CREDIT:MELISSA ADAMS Remember how 3D was going to revolutionise the movie business? Benjamin Zeccola does, even…
How Wine Master Sarah Heller Translates Wine’s Enigmatic Characteristics Through Art | Singapore Tattler
Cirillo Estate 1850Grenache 2010 Raspberry+ tart cherry fruit, etherealherbal lift, leather + deermusk; sheer, graceful +upright Master of Wine and Asia Tatler's Sarah Heller uses the language of art to translate…
altherr/weiss repurposes beehives to create multisensory honey experience in switzerland | Design Boom
altherr/weiss collaborates with beer brewery kornhausbräu from rorschach, switzerland that specializes in brewing honey beer using organic honey. the swiss multidisciplinary studio created an immersive experience, putting emphasis not only on the beer…
Check out the first pics of the Old Port’s PY1 pyramid show (PHOTOS) | Daily Hive Montreal
py1_experience/Instagram Montreal can soon add a pyramid to its list of incredible venues. The first-of-its-kind pyramid-shaped entertainment venue, PY1, was created by Cirque du Soleil founder Guy Laliberté and developed by…
Karen O and Danger Mouse Release Encounter with Lux Prima Documentary Short
The Lux Prima extravaganza isn’t quite over, folks. Karen O and Danger Mouse have released a short documentary titled An Encounter with Lux Prima that chronicles the development of the immersive, multi-sensory art installation that accompanied…
Elevating dining experiences through “3D” sound: ISO develops new guidelines for restaurant soundscape assessment
New International Organization for Standardization (ISO) guidelines for defining, measuring and evaluating soundscapes are a big step forward in guiding the creation of soundscape design in restaurants, according to acoustics…
The exhibition creates an immersive, multi-sensory experience that explores the juxtaposition of utopia and dystopia | Hyperallergic
(Image Courtesy of the Halsey Institute of Contemporary Art) The Halsey Institute of Contemporary Art is proud to present a solo exhibition by Jennifer Wen Ma. Cry Joy Park—Gardens of Dark…
Shiseido unveils interactive multisensory pop-up in collaboration with Shilla at Changi | DFNIOnline
Shiseido Travel Retail, together with The Shilla Duty Free‘s Singapore business and Singapore Changi Airport, today (13 May) unveiled an innovative, multi-sensory pop-up concept for the Japanese beauty giant’s prestige beauty products. Called the…
Artificial intelligence robots that can taste, smell & see boost profits in Chinese food factories, paving way for mass use | South China Morning Post
According to some aficionados, each slice of meat in yu xiang rou si must be 10cm long. Photo: Wikipedia Taste-testing robots powered by artificial intelligence are guaranteeing the quality and…
Multisensory show brings theatre experience to Scots with profound and multiple learning difficulties | Sunday Post
Designed specifically for audiences with profound and multiple learning difficulties (PMLD), Isle of Brimsker is a multi-sensory experience telling the tale of a lighthouse keeper and a runaway. With dates…
The fusion of artistic media lays the groundwork for multi-sensory experiences of constant boundary-pushing encounters | The Pulse
Reciprocity between wine and music The fusion of artistic media lays the groundwork for multi-sensory experiences of constant boundary-pushing encounters. Art and technology collaborate to blur the lines of tired…
Sensorial experiences: Consumers will search more for a sensory experience, a trip, an emotion and a novelty that goes through the taste, the concept and the packaging | Food Ingredient First
Consumers often choose natural and healthy products, which offer an indulgent sensory experience, particularly in beverages. For French flavor group Aromatech, the beverage sector is open to innovation with new,…
The innovative venue, dubbed PY1, will offer a multi-sensory experience, state-of-the-art technology and “a unique playground” for multimedia | Daily Hive Montreal
py1_experience/Instagram Montreal can soon add a pyramid to its list of incredible locations. The first-of-its-kind pyramid-shaped entertainment venue was created by Cirque du Soleil founder Guy Laliberté and developed by his company…
Planners back £150m Johnnie Walker multisensory project at former Princes Street House of Fraser store | Scottish Construction Now
Plans to transform one of Edinburgh’s most important landmark buildings into a global visitor experience for Scotch whisky brand Johnnie Walker have been recommended for approval by planners at the City of Edinburgh…
Fundacion MAPFRE sponsors Inspire’s multi-sensory rooms for third year running | Newsbook
Inspire’s Multi-Sensory Rooms, a service offered to people with sensory issues, are being sponsored for the 3rd year running by Fundacion MAPFRE, a non-profit institution within the MAPFRE Group. Fundacion MAPFRE…
