Recent multisensory posts


Notre Dame, because its smell, unique in the world, is what made it real for me | The Art Newspaper

Although few ever saw the majestic timbers of the roof, their odor was as important as the stained glass and the spire in the aesthetic experience of Notre Dame© Christophe…

Why food should be looked at as art | The Hindu

Luxury dining is not just about experiencing Heston Blumenthal or Andoni Aduriz’s ‘clever’ dishes, but about discovering the chef’s politics and deep thought The big news this week in the…

Sweet-smelling exhibition from Paris | Shine

Tan Weiyun / SHINE Diptyque has launched its first fragrance exhibition and pop-up boutique in China to celebrate more than 50 years of fragrance creation. The century-old building Cha House…

As a sensory marketing tool, print can trump digital due to its ability to trigger emotions using touch, sight and smell | AM Marketing, Media, Advertising News in MENA

We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple…

Miami airport opens sensory-friendly room for children with disabilities – Story | FOX 13 Tampa Bay

Traveling can be stressful for anyone, but it can be overwhelming for children with special needs. Miami International Airport announced they are debuting a "multi-sensory room" in honor of Autism Awareness Month.…

Art therapy helps dementia patients communicate and connect | Video | NJTV News

It looks like an art class with brushes, paints and scissors, but it’s not. It’s an art therapy session. “You don’t have to be an artist. Anybody can do art…

The magical way in which art can alter the senses | Performing Artshub

Spectral (Apr 2019) Single Origin – Robin Fox. Photo: Bruno Destobes Described as ‘laser madness,’ Single Origin is the third in a series of works by the audio/visual artist that…

Why it’s time embrace the rise of multisensory experiences| Campaign Live

A colleague’s delayed flight. Tired, toddler twins tending towards tantrums. In the corner, a projection onto the floor of digital fallen autumn leaves reacting to little people’s movements. The toddlers…

Making sense (all five of them) of merchandising | NRN

How little details can make or break the customer experience Ron Ruggless | Mar 27, 2019 Sometimes we get so blinded by the minutiae of restaurants — the latest quarter of same-store…
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Feelreal multisensory VR mask gets funded within an hour – Peripherals – News –

If you are of the opinion that a VR experience can only improve by addressing more of your senses, then the Feelreal Multisensory VR Mask might be for you. The Feelreal project…
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Full-body virtual reality lets you hang out with ghosts, feel the Amazon rainforest | ABC News

(MWM Immersive)  Image of Chained, A Victorian Nightmare VR experience Hang out with ghosts, fly around a prehistoric world or travel with an indigenous tribe in the Amazonrainforest. In recent years, an…

We Got Invited To The Singleton Sensorium And Here’s Why We Simply Loved It | ScoopWhoop

Source: Food Talk Imagine a pathway that resembles a mystical forest, which walking through, makes you feel like you're in the midst of nature, a symbolic countryside perhaps. The smell…

The brain’s auto-complete function: New insights into associative memory | Science Daily

Participants first saw images of scenes together with one of two objects. Later they only saw the scene images and were asked to remember which object was associated with the…

Watch: Community at the heart of Henderson Silent Disco Citywalk | OurAuckland

It’s not a sight that you see every day, but a community project has been bringing dancing on the streets of Henderson in recent times, and all without any noise!…
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Sniff dragons, zombies, and electricity in VR with this multisensory mask | PC Gamesn

Feelreal is offering gamers a chance to “smell a digital world” with its multisensory VR mask. And yes, it’s April 3, no bamboozle… maybe. I’m not entirely sure. The Brooklyn-based company…

Zimbabwean soul singer brings together image, sound and scent in a multisensory immersive performance | Rhinegold

Photo credit: Tom Arber Launched in 2017 and supported by the PRS Foundation’s Talent Development Partnership, Resonance offers artists from BAME backgrounds working in any genre of music, who are…

Everything you need to know about experiential marketing | Real Business

Experiential marketing is one of the most powerful ways to create customer loyalty and advocacy. It can also be one of the most exciting. Concepts and examples of experiential marketing…
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Virtual reality could be used to treat autism | EurekAlert! Science News

Playing games in virtual reality (VR) could be a key tool in treating people with neurological disorders such as autism, schizophrenia and Parkinson's disease. The technology, according to a recent…
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New 5D Porn theater in Amsterdam adds smells, touch to VR porn | NL Times

5D Porn. (Photo: 5D Porn/Facebook ) A novel new attraction will soon be opening in Amsterdam. Multi-sensory adult cinema 5D Porn is opening its doors in the Red Light District. A world first,…

Experience glassblowing magic through all of the senses | Toledo Blade

An exhibition at the Toledo Museum of Art ignites not just the visual, but all of the senses found in a glassblowing hot shop. Katherine Gray: (Being) in a Hotshop is…

What is the best sense? Scientists are still battling it out | The conversation

Do the eyes have it? Irina Bg/Shutterstock If there is one thing Twitter has taught us, it’s that the world loves a question that sounds stupid, but actually has a profound…

Inside the mesmerising and relaxing world of ASMR | Gulf Today

Isolating sound forces you to pay attention to that sound, to what you associate with that sound and to the effect it has on your body. TNS Mary McNamara I…

Visually-impaired artists hone their skills at MoCD workshop | Khaleej Times

Participants learn to improve their visual senses during the event at Zaabeel Park. - Photo by Mohammad Mustafa Khan A student who attended Baqaeen's workshop for the first time was…

How Brands Like Shisheido Create Immersive Airport Retail Experiences | PSFK

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more “Airports are furthest along in innovative thinking. They realize they have to play nice…

Multi-sensory tourism venture makes attractions available for the vision impaired | Australasian Leisure Management

Cocky Guides, a new multi-sensory tourism venture offers eight tactile and sensory tours from Sydney, allowing vision impaired travelers unique experiences and access to some of Sydney and NSW most…

Multisensory Natura Obscura exhibit to stay open through summer |The Denver Channel

ENGLEWOOD, Colo. — The Natura Obscura exhibit in Englewood will stay open five extra months due to popular demand. The Museum of Outdoor Arts describes its Natura Obscura exhibit on its website as an…

This “Visual Perfume” Infuses Body Art with Fine Fragrance | Vogue

"If our fragrance is our signature, why can't it be seen?" was the question Shoval Shavit Shapiro, founder and creator of new beauty brand Amkiri, asked herself as she dreamt…

The Lowdown: music and food pairing | Big Hospitality

A dinner last week hosted by Beats By Dre and overseen by Tom Sellers looked at how pairing music with a menu could be the future of multi-sensory dining. Source:…

MeshMinds 2.0: Shining an Eerie Spotlight on Environmental and Inclusivity Issues Through the Lens of Technology & Art |

Held from 7 to 17 March 2019, MeshMinds 2.0: ArtxTechforGood featured an exciting line-up of more than 20 multi-sensory art experiences, which tackled global sustainability challenges outlined by the United Nations Sustainable Development Goals,…

The Legendary Study That Embarrassed Wine Experts Across the Globe | RealClearScience

A LITTLE OVER a dozen years ago, "la merde... hit le ventilateur" in the world of wine. Nobody remembers the 2001 winner of Amorim Academy's annual competition to crown the greatest contribution to the science…

‘Looks, Sounds, Smells Like the Universe’ at Real Tinsel Gallery | Shepherd Express

The “Universe” has landed at Real Tinsel Gallery. And it’s brought along a galaxy of “looks, sounds, smells” in the form of the earthbound Tivey Trio: Hap and his sons,…

Sniff Test: Are Designers Neglecting Smell? | Fortune

Sissel Tolaas, researcher and artist for the SMELL Re_searchLab in Berlin, speaking at the 2019 Fortune Brainstorm Design conference in Singapore. Stefen Chow for Fortune By TIMOTHY MCDONALD March 19, 2019…

Sakura shine at beautiful art installation at Tokyo Sky Tree’s Solamachi complex | SoraNews24

Sakura and jellyfish: an unusual, but beautiful, combination. We’re still a few days away from the blossoming of the sakura in Tokyo, but there’s already a place in the city where you can see beautiful…

An Art Cafe Where You Can Eat the Artwork is Headed for London | The Resident

An ‘art cafe’ where you can eat the artwork will launch in south east London this spring in a bid to draw attention to sustainable food practices Lead image: Jello by…
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How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences | PSFK

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective Leading brands are creating multi-layered sensory experiences that…

As Museums Fall in Love With ‘Experiences,’ Their Core Missions Face Redefinition | artnet News

Olafur Eliasson, Din blinde passager (Your blind passenger) (2010). Installation view at ARKEN Museum of Modern Art, Copenhagen, 2010. Photo by Thilo Frank / Studio Olafur Eliasson. Remember around 10 years…

An Exhibition in London Wants You to Smell Other Worlds | Time

James Riley—The Scent of Other Worlds By Joseph Hincks March 7, 2019 How do other planets smell? Like a refrigerator at 3AM? Like the box new sneakers come in? Or…

How retailers can create multi-sensory experiences |

Consumer expectations of the physical experience of shopping have led to a rise in sensory spaces to create memorable moments. Retailers must explore the sensorial aspects of the customer experience…

SVS: Subwoofers Are for More than Movies and Music | Sound & Vision

Subwoofers add body, depth, and excitement to movies and music but they have other uses, too.SVS has shared its expertise in low-frequency reproduction to help bring to life a unique…

Pet Sematary’ in 4DX Theaters: Motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibrations, and scents | Bloody Disgusting

CJ 4DPLEX (, the world’s leading cinema technology company, and Paramount Pictures announced this week the release of Pet Sematary in the immersive, multi-sensory 4DX format. The announcement further extends the commitment between…

How This Seattle Building Is Using Sensory Marketing To Attract Luxury Buyers Amid Sales Slowdown | Forbes

The eight-foot replica of the building inside the sales galleryTHE EMERALD We’ve already seen ultra-high end condos being marketed with tours that start with meditation sessions, giveaways for tickets to outer space and the use…

Harrison First teams up with painter Anni Tuikka for a multi-sensory release of debut EP ‘WILMA’ | EARMILK

New York-based producer Harrison First has taken a bold step on his newest creation. In the aim of bridging the gap between music and art, the producer teamed up with painter Anni Tuikka for…

Art and sound combine in unusual event | NZ Herald

Brass Whanganui is creating a sound canvas. PICTURE / PAUL BROOKS There's a sensory sensation coming to the Royal Whanganui Opera House with music from Brass Whanganui and visual art…

Diageo Sends Consumers To Scotland Through In-Store Sensory Experience | B&T

Shoppers at Dan Murphy’s will be treated to a discovery journey through the Scottish whisky regions as part of the March Into Malts campaign. Diageo Australia partnered with Reed Pacific…

How Your Kitchen Décor Influences the Taste of Your Meals | The Good Men Project

Photo credit: Rawpixel on Ever wish you could improve the taste of your meals without having to learn to be a gourmet chef? Science says you can. The taste of…

VIPS of Indiana Helping people ‘see’ art in a different way with the ReVision Art Gallery | WishTV

INDIANAPOLIS (WISH) - Visually Impaired Preschool Services, also known as VIPS, is once again making sure everyone can experience an art gallery with the ReVision Art Exhibition. This annual event…

Interactive Scary Movie Art Installation Coming to Los Angeles | Media Play News

Interactive Scary Movie Art Installation Coming to Los Angeles Some of Warner Bros. and New Line Cinema’s most iconic scary movies will serve as the inspiration for a new multi-sensory…

Homesick artist fills artworks with scents from Syria | Euro News

Finding a place for home in her exhibitions, an artist incorporates the scent of Syria in her artwork which is currently on show in Dubai. Sara Naim heavily relies on…

5 Synesthesia Artists Who Paint Their Multi-Sensory Experiences | The Modern Met

Photo: Harry Quan. Via Unsplash Have you ever wondered what the color red sounds like? While most of us experience color visually, around 4% of the world’s population are able to experience hues…

“Sampling remains one of the smartest ways of building awareness” | British Baker

Liz Richardson, managing partner, of communications agency HeyHuman on the benefits of a multi-sensory approach to product trials Greggs recen... Source: “Sampling remains one of the smartest ways of building…

Lay’s Reveals Three New Limited Edition Flavors Inspired by Music | The Daily Meal

Lay’s is rolling out three new potato chip flavors as part of their ‘Turn Up the Flavor’ program. There are some pretty wild potato chip flavors out there, and Lay’s newest flavors…

Brame Middle art teacher helps blind student bring his visions to life | KALB

Brame Middle School art teacher helps a student overcome obstacles he has had all his life. | Photo Credit: Allison Bazzle / KALB Gatson is a sixth-grade student at Brame…

How your language reflects the senses you use | BBC

Which do you find easier to describe: the colour of grass, or its smell? The answer may depend on where you are from – and, more specifically, which language you…

From Seed to Scents, Scenes from Marije Vogelzang’s Multisensory Seed Installation | MOLD

Food designer Marije Vogelzang’s recent Seeds exhibition at the Toronto Interior Design Show takes participants on the symbolic journey of a seed growing, prompting them to reflect on the simple acts of living.…

Hennessy Collaborates with Sir Ridley Scott to Offer a Multisensory & Visually Stunning Journey Through the “7 Worlds” of Hennessy X.O | Food & Beverage Magazine

Hennessy debuts Ridley Scott directed short film taking viewers on a sensorial odyssey * The “7 Worlds” campaign is a visual metaphor for the layered taste experience of Hennessy X.O…

7 ways teachers and parents can motivate kids on the autism spectrum | Autism Support Network

Kids on the autism spectrum often have a limited number of interests and can lack the ability to respond to social feedback, which is essential for learning. This can make…

Want to boost your memory? Simply start cooking |

Cooking helps to activate your brain regions associated with a sense of smell, touch, sight and taste. @shutterstock Do you often find it difficult to remember where you kept your car…

A New Multisensory Meditation Studio Just Opened Up In Ottawa And It Looks So Relaxing | Narcity

It is essential to dedicate time for self-care where you focus on your wellbeing. One fantastic way to help you calm your mind, and deal with feelings of anxiety, depression, or…

Getting emotional with print | IT-Online

As a sensory marketing tool, print can trump digital too, thanks to its ability to trigger emotions using touch, sight and smell, overlaid with individualised messages and delivered when consumers…

How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water | NPR

Focusing less on the meat-free or health aspects of plant-based dishes, like this jackfruit burger — and more on their flavor, mouthfeel and provenance — could go a long way…
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Online Dating in 2030: Technology + Multisensory | isStories

Have you ever dived into that imaginative soul of yours wondering how dating will be like in the years to come? I bet you did. The way people meet, converse…

How multisensory experiences can influence shoppers’ perception of food | The Grocer

Brands are realising the potential of sensory activities to increase a person’s enjoyment and motivation to purchase Experimental chef Heston Blumenthal famously served up his seafood dish ‘Sound of the Sea’ complete…

Our Language Affects What We See | Scientific American

Credit: Getty Images Does the language you speak influence how you think? This is the question behind the famous linguistic relativity hypothesis, that the grammar or vocabulary of a language imposes on its…
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Machine sensing, smell to improve the self-driving experience | The Robot Report

Oliver Mitchell discusses machine sensing at the RobotLab forum on cybersecurity and machines. Abruptly, I entered the cab escaping the arctic weather to confront something worse than freezing rain –…

Experiential & multisensory marketing: a niche advertising agency that approaches the market in an innovative, unique and avant-garde manner | Business Review

Is a niche advertising agency that approaches the market in an innovative, unique and avant-garde manner, Motion Vision Communication covers Romania at a national level offering services of unconventional and…

Go virtual for relaxation | Benoni City Times

Virtual reality feels like you are really there. Spas and salons work hard to refine the lights, sounds, smells, and overall feeling of a customer’s visit. A virtual reality spa…

Top ecommerce tips: Why personalisation is the sixth sense | Netimperative – latest digital marketing news

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why…

WB/New Line’s Horror Properties Getting Interactive Multisensory Art Installation in Los Angeles | Bloody Disgusting

This Spring, a one-of-a-kind experience will creep into the city of Los Angeles for a limited engagement. Beginning on April 4th, the multi-sensory installation inspired by some of Warner Bros.…

Interior design of the future will seem like magic | The Conversation

Bokeh Art Photo/ Imagine a house where the walls change colour depending on your mood, or your tablecloth changes shape when you’re having a dinner party. A house where every…

WeDraw: A new multi-sensory teaching method for math and geometry by using dance and music


Sensory branding: Marketers, find your voice! | Campaign Live

Check out the Mastercard CMO's advice for the industry. When marketers make every dimension of their brand work for consumers, they can forge stronger more meaningful connections that last. With…

Connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen | PRNewswire

Audiences will cheer for the Marvel Cinematic Universe's new leading heroine when the film opens worldwide in immersive ScreenX LOS ANGELES, Feb. 12, 2019 /PRNewswire/ -- CJ 4DPLEX (, the world's leading…

Prof studies how to listen to the movies | JHNewsandguide

Dr. Siu-Lan Tan will talk at Teton County Library about the music of films. KEITH MUMMA / COURTESY PHOTO It is widely understood that movies are to be watched, but…

A “multisensory techno triptych” inspired by the classic existentialist novel The Stranger | Fact Mag

Photograph by: Nico Stinghe Stroboscopic Artefacts boss Lucy, AKA Luca Mortellaro, will return to his own imprint with Dyscamupia, an EP inspired by French philosopher Albert Camus. Responding to the pivotal moment of Camus’…

Colors and flavors bring food to life | Natural Product Insider

In this new norm of clean label, it’s no surprise that consumer avoidance of artificial ingredients is helping drive growth in natural colors and flavors. Colors and flavors each play…

Shaking Chairs, Water Sprays And Snow Effects – Brace Yourself For GSC’s 4DX Theatres |

Image via Sony Pictures Entertainment / Youtube It's always exciting to catch the latest blockbusters on the big screen Watching your favourite actors in HD, hearing the amazing surround sound, and…

‘Secret’ immersive dinners to feature at Fringe | The West 

There's something for everyone this year with 700 acts over 130 venues across the city. After several years of staging sellout events in hush-hush locations — including an orchard and…

Sound influences the way mice and rats sense touch | UPI

Sounds influence the perception of touch among rodents. Photo by Anna Tyurina/Shutterstock New research suggests the brain's main sensory centers -- the visual cortex, auditory cortex and somatosensory cortex --…

Why consumers are demanding more experiential marketing activations | Just Drinks

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping…

Doctors use multisensory therapy to bring 65-year-old back from coma | Times of India

Doctors at SSKM Hospital applied an intense multi-sensory stimulation therapy to wake up a 64-year old Agartala resident from coma. This therapy was used to stimulate his five sensory organs.…

Study: Aussie Shoppers Will Choose Bricks & Mortar With In-Store Marketing Over Online |  B&T

Consumer experience agency Mood Media has found that shoppers want an experience and will choose bricks-and-mortar over online if they get it. While many believe that shoppers are overwhelmingly moving…

Using digital tech to create multi-sensory consumer experiences to strengthen brand |

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as possible. Among the many popular mediums, social media is emerging as…

Study: Music, visuals and scent critical to in-store experience | Chain Store Age

When it comes to choosing in-store shopping over online, a store’s atmosphere is key. Seventy-eight percent of shoppers globally said an enjoyable in-store atmosphere is a key factor in their…

Does your child have dyslexia? Help him read faster and better |

Dyslexia can be cured, if treated properly. ©Shutterstock Dyslexia, a learning disorder which mostly goes undiagnosed in kids, can be traced back to the years, when they hadn’t even started going…
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FeelReal Sensory Mask Brings Smell-O-Vision to Virtual Reality

I don’t think even Ready Player One had the foresight to include smell-o-vision in its vision of the future, but now Ubisoft’s April Fool’s prank has become reality. FeelReal Inc has announced…

Retail tricks making us to buy more: aroma and sound | Youth Reporter

First of all, the things I will talk about in this article relate to Marketing. Marketing is the business process of creating relationships with and satisfying customers. With its focus…
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The Void’s extra-sensory VR does what home experiences can’t |

The Void & ILMxLAB I walked through The Void's virtual reality center in the Las Vegas Venetian twice. The first time, armed with headset and wireless backpack, I was shuttled…

Marketing: How to Exhibit Successfully in 2019 – Multisensory stimulation | INSCMagazine

For many companies, especially those in the B2B segment, exhibits are the perfect place to strengthen relationships with suppliers, meet new customers and, why not, have a glimpse into the…

Soothing Colours And Right Scent Can Aid Sound Sleep: Here’s How | Doctor.ndtv

Blue colour in the room may help you have better sleep HIGHLIGHTS You should chose a relaxing theme for your bedroom Some scents can help relieve stress to promote better…
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Denver Museum of Outdoor Arts’ Natura Obscura is part art exhibit, part virtual-reality experience | Gazette

The Museum of Outdoor Arts has been creating immersive art experiences for more than 35 years in its sculpture gardens and indoor galleries. Its new Natura Obscura exhibit takes the…

Audiences will soon be able to see, smell, hear and touch robots and dinosaurs | Natural History Museum

An immersive experience will bring dinosaurs to life using the latest mixed-reality technology. A partnership between seven organisations is hoping to create groundbreaking interactive exhibitions at the Natural History Museum…

The multisensory learning revolution transforming education | Virgin

Image from gettyimages Education is holistic. The brain processes information in a myriad of ways, and as individuals we unconsciously favour styles of learning that stimulate certain senses more heavily…

Airia is a smart fragrance diffuser with ink-jet printer technology | CNET

Angela Lang/CNET Procter & Gamble's Life Lab booth at CES 2019 was full of future-focused tech including the Airia, the company's app and voice controllable fragrance dispenser. The Airia is about as…

Blind bride gifted multi-sensory album so she can feel her wedding pics | Metro News

Stephanie Agnew, 32, has cone-rod dystrophy, meaning she can only see some light and dark shapes. On her wedding day in Queensland, Australia, all the guests and her husband-to-be wore…

What does labor smell like? – Buffalo Rising

“What does labor smell like?” Now, that’s a question that you probably never thought you would be asked, let alone attempt to figure out. Well, if the thought of coming…

Citrus aftershave, old-fashioned tools: Barber brings men with dementia back in time | DailyRecord

Tunes from The Great American Songbook, the scent of citrus aftershave and old-fashioned tools of the trade transformed an assisted-living beauty parlor for women into an old-fashioned barbershop to trigger…

The world’s first multisensory podcast | Irish Times

Positioning itself as “the world’s first multi-sensory podcast”, Heston Blumenthal’s new Pod & Chips is an aural delight for foodies. Famous for his experimental gastronomic style, Blumenthal is also keen to push…
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FEELREAL™ Announces Pre-Release of Next Generation Multi-Sensory Mask For VR Headsets – Creates New Paradigm in VR Experiences | Digital Journal

FEELREAL VR Mask is the world’s first Multi-Sensory VR mask that incorporates Olfactory Technology along with the ability to simulate tactile sensations to create a one-of-a-kind Virtual Reality experience. Brooklyn,…

Science and multisensory art have a heady tryst at MSU’s Broad Museum | Lansing City Pulse

A haunting collection of smells, a real ant colony that moonlights as a DJ, an edible blob, a car that emits feathers and many other provocative wonders are packed into…
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Coty Inc. launches VR experience for its perfume portfolio | Glossy

Coty Inc., the licensing partner of fragrances by Tiffany & Co. and Calvin Klein, introduced in early December a new fragrance-focused multi-sensorial virtual reality experience with retail partner Julieraque. It’s one of…

How Brands Like Dove Are Creating Immersive Flavor Experiences | PSFK

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations The way to consumers’ hearts just might be through…

Retextured Festival: Organisers behind new architecture-centric music event discuss techno, London and the beauty of concrete | The Independent

The newly renovated Silver Building in the Docklands will host a number of events during the festival( The Silver Building ) Brutalism is having somewhat of a renaissance in the art…
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The Huawei Mate 20 Pro’s custom-made AI was able to identify sounds from the Northern Lights | TechNave

About two weeks ago, Huawei finally finished a new project they collaborated with Kjetil Skogli, Mark Sayfritz and James Shearman. Promptly called as the Sound of Light symphony, the orchestra piece was made…

4DX cinemas feature advanced motion seats, fog, water spray, wind-fans, strobes, scents and other environmental effects | IOL

Spider-Man: Into the Spider-Verse'. Picture: Supplied IOL Entertainment is giving double tickets to watch 'Spider-Man: Into the Spider-Verse'  at Nu Metro 4DX cinema across the county. Swing into new universes…

Childish Gambino invites festival-goers to switch off at immersive “wellness” installation | Dezeen

American rapper Childish Gambino has built a multi-sensory "wellness centre" that encourages festival-goers to relax and reconnect with one another. On show at Childish Gambino's very own Pharos music festival in Auckland, New Zealand,…

Feature: Palestinian woman artist uses fruit, spices to color paintings – Xinhua |

Palestinian artist Walaa Abu al-Eish uses cooking spices to create an alternative painting in the southern Gaza Strip city of Rafah, on Dec. 9, 2018. A Palestinian woman from the…
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360-degree virtual world filled with real-time sensations, including touch, smells and breezes as well as rumbling vibrations | DailyNews

A pod takes Earthlings through “Alien Zoo” for encounters with endangered species from other worlds. (Courtesy of Dreamscape Immersive) Dreamscape Immersive, the location-based virtual reality studio behind last year’s “Alien…

Heaven Hill To Spend $65 Million In Large Scale Multisensory Whiskey Showcase | The Whiskey Wash

A rooftop bar is part of the planned expansion of the Heaven Hill visitor’s center (image via Heaven Hill) As the plans are currently spelled out, an investment of $17.5…

KFC is making firelogs that smell like fried chicken | AOL Lifestyle

Photo: KFC Different scents can help you change the vibe or aura of your home — fresh linen might make it smell clean, lavender more calming, vanilla more cozy. Now, fried chicken…

Art and Technology – From Data Visualisation to Multi-Sensory Experiences | WTVOX

Art and Technology – From Data Visualisation to Multi-Sensory Experiences. The tools available these days to artists influence not only how they work but also what their art stands for.…

Scent added to Greenland Christmas stamps |

Christmas cookies in different shapes, including a map of Greenland, are pictured on this Christmas stamp issued Oct. 22 by Greenland Post. The stamp smells like cinnamon. Some postal administrations…

Begin your multi-sensory voyage with The Singleton of Glen Ord | Lifestyleasia

Borne of the Black Isle, since 1838 Following an exciting debut earlier this year, Scottish whisky maker The Singleton of Glen Ord are bringing their innovative Sensorium workshop back to Lee…


When depression doesn’t disappear after the typical treatment, people go to great measures trying to find solutions. They will inflict damage on themselves. They will try many different combinations of…

Not so subliminal: Pillsbury cinnamon roll smells to be pumped into movie theaters |

The smell of freshly-baked cinnamon rolls, which makes mouths water and wallets open, may soon waft through a movie theater near you. Video (00:15) : This is the commercial…

How sensory design is creating healthier homes | Business of home

Ketra lighting can mimic natural daylightCourtesy of Ketra Looking at a photograph of a beautiful room is a visual experience. But entering into the physical space can inspire all of…
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Your guide to multi-sensory virtual reality | Cyprus Mail

Thought virtual reality alone was mind-blowing? That’s nothing compared to multi-sensory virtual reality! Designed to stimulate numerous senses, you don’t just see a totally different world, but you can smell…

Christmas whiff: A custom ‘Nutcracker’ scent will infuse the Academy of Music lobby

HEATHER KHALIFA / STAFF PHOTOGRAPHER Christmas prep underway Wednesday at the Academy of Music, where a custom "Nutcracker" scent will greet patrons of the Pennsylvania Ballet's holiday classic, opening Friday.…

Studio Swine’s multi-sensory (including smell) installation takes viewers back to primordial Earth | It’s Nice That

Studio Swine: ∞ Blue (Infinity Blue) Studio Swine has built a reputation for its interdisciplinary practice that combines sculpture, cinema, poetry and research into an immersive experience for its viewers. Internationally…

Immersive Digital Art Exhibition: Expect The Unexpected Opening Soon In Shenzhen | Digital Journal

As the first sensory digital art exhibition created by GeeksArt, ten digital artworks will be initially shown on this exhibition including: Door of perception, Less ego is more, Wavelet kinetic,…

Marcel Katz’s Wildly Experimental Multisensory Art Platform Will Heighten the Senses | Miami Newtimes

Miami-based art curator (and character) Marcel Katz believes the conventional setting for fine art — the gallery — is going the way of white pages and walkie-talkies. Given the way…
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How This Asian-American Chef Uses Food and VR to Tell Her Immigrant Story | Food & Wine

Liz Clayman Returning to New York City this December, Jenny Dorsey’s “Asian in America” is a multi-sensory, six-course journey taking diners through the trials and triumphs of Asian-American identity. “Just…

Rio Ferdinand’s extraordinary night at Guinness multisensory flavour rooms | Metro –

Rio Ferdinand enjoys an extraordinary night at Guinness flavour rooms (Guinness) As part of his visit to Nigeria with Guinness, Rio Ferdinand attended a session at the Guinness Flavour Rooms which…

The Most Wonderful Smelling Time of the Year | NY Times

Nolan Pelletier Walking in New York this season, I stumble into a time warp. The smell of fir from sidewalk Christmas tree vendors plunges me into memories: sparkling red and…

Scientist-turned-sculptor transforms quotidian objects into multisensory art

COURTESY OF BROWN UNIVERSITY Rina Banerjee originally received a degree in polymer engineering from Case Western Reserve University before turning her knowledge of base materials into art. She received her…

One can smell Michelle McCutcheon’s art exhibit yards before entering | The Lincoln County News

“Bear Ascending,” made from longleaf pine needles, a black bear skull, corn husks, and Amazon parrot feathers, is one of the many pieces in Michelle McCutcheon’s “Remember, Reconnect, Restore” exhibit…
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New War of the Worlds Multisensory Immersive Experience |

Londoners, strap yourselves in; the team behind Somnai, one of 2018’s most raved-about immersive experiences, is back with a new gig – Jeff Wayne’s Musical Version of The War of the…

Multisensory environments explained | CTV News

A sample of Multi Sensory Environments is seen lit with regular light and blacklighting. Users of the room, who are cognitively impaired or suffer other challenges can control various sensory…

4DX ‘Fantastic Beasts: The Crimes of Grindelwald’ | IOL

'Fantastic Beasts: The Crimes of Grindelwald'. Picture: Warner Bros. IOL Entertainment is giving away 6 double tickets to "Fantastic Beasts: The Crimes of Grindelwald" at Nu Metro 4DX cinemas across…

A multisensory experience this year, with all five senses coming into play as you flit from one experiential playground to another | Todayonline

It seems like January’s shaping up to be a busy month for Instagram addicts. Adding more sparkle to our sunny shores is the third edition of the Light to Night Festival,…

Get ready for 3 extraordinary multisensory nights at Guinness Flavour Rooms |

The Guinness Flavour Rooms are a multi-sensory area, where you can explore the many dimensions of flavours in Guinness and understand why it is different from the rest. Get ready…

We invite you to interact with and absorb everything you see, hear, taste, touch, and smell” | Miami’s Community News

Miami-based Curator Converts Historic Police Impound into an Interactive Modern Art Gallery, during Miami Art Basel 2018 Miami-based curator and art world personality, Marcel Katz has announced his new conceptual platform, The Art Plug Power…

The Johnnie Walker multisensory experience | Scotch Whisky

New life?: The empty House of Fraser on Princes Street could become the Johnnie Walker Experience A former department store in central Edinburgh has been confirmed as a possible location…

Enjoy the scents of the season | Jamestown Sun

Fresh greens in a wreath can add great aromas into a room without taking up too much space. John Zvirovski / The Sun The Thanksgiving holiday has now passed and…

Interactive & multisensory installations | Marketing Interactive

PMQ will launch the 10th edition of creative festival – deTour 2018, from 30 November to 9 December. The festival, themed “Trial and Error”, will feature a wide spectrum of…

A sight and sound collaboration that makes scents | Perthnow

Picture: Herald Sun, Nora Traco Wendt. SCENT artist Erin Adams is bringing a different dimension to Melbourne Music Week. Adams will unleash a menu of scents at the MMW event, A…

Boutique-y launches scent-inspired gin range | The spirits business 

That Boutique-y Gin Company’s new range of scent-inspired gins will be available exclusively from Harvey Nichols Created in collaboration with sensory specialist Lizzie Ostrom of Odette Toilette, the Olfactor-y Gin…
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Smell the Immersion With the VAQSO VR Scent Device | VRfocus

As virtual reality (VR) companies strive for greater immersion within experiences how would you imagine they could achieve that? Better visuals, improved spatial audio, the ability to feel and touch…

These scratch and sniff photos honour the beloved food memories of Alzheimer’s patients | CBC Arts

"Scratch & Sniff Menu" on display at the Craig Gallery in Dartmouth NS. (Emily Lawrence) Just hearing a description of Halifax-based artist Emily Lawrence's series "Scratch & Sniff Menu" is enough to…

Seeing is hearing – what are synaesthesia and chromesthesia? |

Seeing is hearing - what is synaesthesia and chromesthesia? © Getty  /  Tara Moore November 21, 2018 Imagine seeing colours when you hear music! Vincent Van Gogh, Franz Liszt, and Duke Ellington are but…

First-of-its-kind Sensory Box launched | BQLive

Michelle Harris and Anthony Wilson (The Base Community Hub) with Alan Stanley of UKSE. A newly opened day centre in Rotherham has become the flagship location for a state-of-the-art Sensory…

Carousell partners Visa for sensory branding tech | Marketing Interactive

19/11/2018 Mon 17:56 in Singapore by Rezwana Manjur Carousell,a web-based classified marketplaces in Asia Pacific, has become the first merchant partner to incorporate Visa’s Sensory Branding technology on its payment platform. A research…

Rabbids Team Battle is a 4D ride from Triotech and Ubisoft |

Visitors of the International Association of Amusement Parks & Attractions annual trade show in Orlando have had the opportunity to try a demo of Rabbids Team Battle, an interactive 4D ride…

Jimmy Dean offering sausage-scented holiday wrapping paper | WWAY TV

Jimmy Dean giving away sausage-scented wrapping paper for the holidays. (Photo: Jimmy Dean) (WTVD) — There’s nothing like waking up to the scent of sausage under your tree on Christmas…

What ‘Sexual Healing’ Smells Like | The Daily Beast

Photo Illustration by Elizabeth Brockway/The Daily Beast The perfume sits rather un-subtly on my nightstand. In thick black capital letters, its label reads, “Sexual Healing.” Nearly everyone who sees the…

Bacardi and Eraman unveil new Dewar’s Multisensory Vapour Bar in KLIA2 | Travel Retail Business

Vapour Machines transform Dewar’s premium blends and single malts into liquid vapour. Bacardi Global Travel Retail (BGTR) in partnership with Malaysia Airports Berhad retail subsidiary Eraman, has introduced Bar Metropole, a…

‘Legally Blonde’ Writer Co-Creates Holiday Pop-Up Museum | Hollywood Reporter

Writer Amanda Brown and TV journalist-turned mompreneur Chloe Sommer have created a multisensory experience, with a mistletoe kissing booth and Santa selfie station. The holiday spirit is coming to Instagrammable…

New multi-sensory meeting room that includes scent & light effects | Conference News

Hilton London Bankside has partnered with Bombas & Parr to create a unique multi-sensory meeting room inside its hotel, under the name The Agora. From flooding the room with scented air…

The Funny Psychology Of Why We Love The Taste Of Coffee | Forbes

GETTY If you’re a coffee lover, you know that drinking coffee is a complex and nuanced experience—there’s the rich aroma, the comforting warmth, and the loveliness of the ritual of…
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VR transports users to an alternate simulated environment created to stimulate a user’s sight, smell, touch, hearing and vision | HiTechChronicle

But really, What is VR? “Presence,” as defined by the website VR Focus, “is the magic of virtual reality, the feeling that you’re actually in the virtual world.” Presence, then, includes the…

Chase Distillery embarks on ‘British Field to Bottle’ multisensory campaign at Birmingham Airport | The Moodie Davitt Report

Chase Distillery is partnering with Dufry in a promotion at Birmingham Airport that highlights the UK brand’s farm-turned-distillery approach to craft spirits. The ‘British Field to Bottle’ campaign celebrates Dufry’s launch…

Helping A Child With Sensory Processing Disorder (SPD) Through Eating Issues: The Gag Desensitization Method |

Eating is a multi-sensory experience. What food looks like, how it smells, the sounds heard while they are cooking and wonderful textures all combine to create a positive relationship with…

Study sheds new light on how we use our senses to interpret value and risk | MDlinx

Both sight and hearing are involved in determining the risk and value of something, according to researchers at Tel Aviv University, Israel. The common currency network of the brain is…

Cheesy music: Swiss experiment with sound to make cheese tastier |

Swiss cheesemaker Beat Wampfler lets the music play in his experiment for a tastier Emmental, one of the most famous cheeses in Switzerland When searching a fromagerie for the perfect…
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What do the arts smell like? Burlington company Alice & the Magician adds scents to events | Burlington Free Press

The founders of the Burlington flavor-and-fragrance company Alice & the Magician faced a creative quandary: They needed to make a car smell like a teenager’s car. For art. To many,…

Blue 449 Brings The Scent Of Summer To Australia For The Launch Of Beefeater Pink | B&T

Beefeater Gin together with Blue 449 has taken the scent of summer into Bondi Junction station and Adshels in Melbourne to promote the launch Beefeater Pink offers a bold, new strawberry…

Blizzard released an entire album of Lúcio’s music, called “Synaesthesia Auditiva” | Dot Esports

Screengrab via Blizzard Entertainment Blizzard Entertainment seems to be going all-in on Lúcio, Overwatch’s Brazilian DJ. After just revealing his own brand of cereal at BlizzCon last week called Lúcio-Oh’s, the company just published…

This Is How It Feels To Have Synaesthesia | HuffPost UK

VIALETA NOVIK VIA GETTY IMAGES “What letter has your favourite colour?” Upon asking what appeared a fairly nondescript question, my friend responded with a set of bewildered eyes. “Come on,…
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Cirque du Soleil founder to open pyramid theatre in Montreal | blooloop

In June 2019, Cirque du Soleil founder Guy Laliberté will open a new entertainment venue shaped as a pyramid in Montreal – called PY1. Lune Rouge Entertainment, founded by Guy…

A multisensory electronic music experience  |

Four distinct stages, seven themed rooms, over 11 hours of music, 20+ DJs, hidden spaces, all indoors. In short, The Cityfox Halloween Festival was an electronic music extravaganza. The Cityfox Experience team is…
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Disney and Universal put a spin on reality with latest patents including “Multisensory Augmented Reality” | Theme Park Insider

Universal has filed five ride-related patent applications that have been published within the past week or so: Passenger Restraint With Integrated Lighting Dome Theater Ride System And Method Motion Simulation…

Motion sensors detect movements that are transformed into sounds and music to help reduce stress and anxiety | YorkMix

York charity Accessible Arts & Media are using creative technology to help people improve their mental wellbeing. Their iMUSE (Interactive Multi-Sensory Environment) programme uses interactive technology to help people relax…

Multisensory experiential, immersive & interactive experience including art installation, exclusive merchandise & Rapper Nas | Marketing Daily

Cadillac used the ComplexCon music and streetwear festival in Long Beach this past weekend to show off its XT4 crossover and connect with a young and hip audience. General Motors’…

Silent Disco Parties Aren’t Just For Fun, They Can Also Help Those With Social Anxiety | Refinery29

When T.J.* put on a pair of headphones at his very first silent dance party in New York City this summer, he wasn’t entirely sure what to expect. “I never saw myself…

Five Reasons Why The Department Store Model Is Far From Dead | Forbes

The UK's only free wooden skate bowl at Selfridges Oxford Street, London IMAGE: ANDREW BUSBY "The report of my death was an exaggeration" that oft-misquoted line from Mark Twain when on a…

The artist using synaesthesia to interpret this season’s scents on canvas | Dazed Beauty


Synaesthesia: The condition which means you can ‘taste’ sounds and ‘hear’ colours | The Independent

Ever wondered what Wednesday looks like? How it tastes? Which colour it is? If the answer to any of these questions is yes, you might be one of the few…

Overwatch’s Lucio Gets His Own Cereal And A Full, Free Music Album | GameSpot

A lot of announcements have come out of Blizzcon 2018 so far, but the funnest and most bizarre might be the announcement of a cereal based on a joke from Overwatch. Lucio, the…
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China’s Tech Firms to Soon Blur Bounds of ‘Reality’ Using AR | That’s Shanghai

This feature is our October 2018 cover story for That's Beijing and That's PRD. Check out the full issues online here.  Imagine the Optimists’ Future Technology progresses by leaps and bounds, radically changing everything.…
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Demand for ‘Sensory Journalism’ on the Rise | ODWYERP

Millennials and Gen Z consumers want to watch news more than they want to read it, and also have distinct preferences as to how that news should be presented, according…

Sanctuary for the Senses | HourDetroit

By day, the basement-level space that makes up Sfumato’s charming storefront in Midtown is a treasure trove of fragrances. The wood shelving that lines the concrete walls holds the brand’s…

Virtual Dementia Tour puts students in the shoes of those with dementia | UIndy 360

You never truly know the plight of another person until you are walking in their shoes. The University of Indianapolis Center for Aging & Community gave students the opportunity to do just…

New multi-sensory festival, Re-Textured, to celebrate experimental music and architecture | DJMag

Various Brutalist buildings across London will play host to a new electronic festival in March next year. Focusing on ambient, drone, techno and leftfield electronics, the Krankbrother-hosted Re-Textured will take place in…

Can You Feel What I’m Saying? Using haptic sense to interact with technology | ECNMag

Imagine the panic. Fire alarms blare. Smoke fills the room, and you’re left only with the sense of touch, feeling desperately along walls as you try to find the doorway.…
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Environment In Which You Eat Can Modify Taste Says Research | HungryForever Food Blog

There’s a reason why restaurants and diners ensure a comfortable ambience for you to relax and enjoy your food. While this may just be a theory a few weeks ago,…

Lunchmeat 2018: Prague’s ambitious A/V festival proves visuals can matter | Factmag

Photography by: Jakub Červenka Prague’s Lunchmeat Festival is turning into one of Europe’s most exciting festivals. FACT’s Henry Bruce-Jones travelled to the Czech capital to check out three days of…

Visitors get to step into history in a multisensory way by seeing, hearing, touching, and even smelling the past | Triblive

Joe Napsha | Tribune-review Mike Kijowski of Carnegie relishes the opportunity to educate people in the 21st century about the gunsmithing techniques used to make the muskets fired during the…

Sissel Tolaas goes nose-on with the whole world | Engadget

1. The sniff shot When you are a world-renowned pioneer in smells, it's somewhat inevitable you will end up sticking your face into peculiar places: the burned rubber tire of…
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Why Millennials Need VR – It has a much higher sensory impact than traditional marketing channels | Forbes

Millennials are twice as likely to buy a VR headset than their generational peers.REWIND Born after the 1980s, Millennials (or Generation Y, as some would say) are highly educated, socially…
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Does virtual reality need a dash of magic? | Financial Times

Otherworldly fantasies are not hard to find in California, where Elon Musk’s SpaceX rockets trail across the sky and Amazon’s Jeff Bezos plots a life on Mars. Conjuring ideas that…

Wine’s origin might affect acceptable price more than taste study shows | Eureka Alert

IMAGE: THIS IS A BLIND WINE TASTING. view more  CREDIT: WSU TRI-CITIES Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues…

A multisensory Van Gogh experience at new Brussels exhibition | Lonely Planet

Van Gogh – The Immersive Experience gets underway in Brussels. Image courtesy of MB Presents Ever wanted to jump right into a painting? You now can in Brussels, Belgium as the…

The race to integrate tech into retail experiences | Gulf News

Retailing has undergone a transformation with the balance of power shifting from brands to retailers, and eventually to consumers. In this new age, the “connected consumer” can become a shopper…

Mars sets up multisensory hotel | Campaign Live

Shanghai event for Dove chocolate brand encourages visitors to find their 'pleasure profile'. Mars has created a multisensory hotel experience in Shanghai that encourages visitors to find their "pleasure profile".…

Scientists Are Developing ‘Electric Gum’ That Never Runs Out of Flavor | Digital Trends

Science Photo Library / Alamy Stock Photo A device which zaps your tongue with electricity sounds more like some cruel and unusual torture method than it does something folks might…

Visual fragrance is a thing, and this company just won a major award for it | From The Grapevine

Amkiri has developed a patented visual fragrance product that allows the user to apply scented body art. (Photo: Amkiri) by Jaime Bender  |  Monday, October 22, 2018 When you spritz perfume on…
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What Does the Future of VR Look Like?…Incorporating Other Senses |

Looking to get your first VR headset on Black Friday and wondering where the industry is going? The future looks bright. Virtual reality has recently started to make a name…

Scented Sight: A special set of paints for visually impaired artists | DNA India

Suresh Nair (Left) Abstract artworks painted by visually impaired students under the tutelage of (right) artist Suresh Nair Some find the smell of freshly painted walls intolerable. Even acrylic and oil…

Beautiful multisensorial experiences with wine scents | Record Online

Daniel Axelrod/Times Herald-record Kelly Jones thought she had everything she wanted till she saw that cherry blossom fluttering outside the Tokyo board room at Toyota’s headquarters. An unabashed gearhead, the…

The scent of a season: Explaining the aromas of fall | The Washington Post

Autumn foliage fills the trees of Prospect Park in Brooklyn on Oct. 30, 2015. (Spencer Platt/Getty Images) By Matthew Cappucci October 19 With autumnlike weather becoming entrenched over the Lower 48,…

New digital art exhibition questions how all things connect and interact using fans and motion sensors to keep the artwork ever-changing using fans and motion sensors to keep the artwork ever-changing | The Mail

Internationally-recognised French arts collective, Lab212's new immersive exhibition, Nebula, runs at Barrow's Signal Film and Media until November 3 AS PART of its Platform digital arts programme, Signal Film welcomes…
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Virtual reality can boost empathy | Space Daily

Virtual reality could be used to boost empathy, new research suggests. The tool could be used to encourage tolerance and acceptance of marginalized groups. Empathy is the ability to understand…

Taste What You See on the Screen (Podcast) | Bloomberg

Seth Unger, Executive Producer of The Food Film Festival, discussing The Food Film Festival with George Motz Owner of Motz Burger. The Food Film Festival is a four-day multisensory event…

MFA student exhibition merges STEM, art to explore consciousness through senses | Daily Bruin

MFA student Samuel Congdon is one of the artists participating in Thursday's "Convolution" exhibition. The preview show aims to explore consciousness through senses like slight, smell and sound, integrating technology…

Scent-Based Water SZENT Launches Online |

What does this water smell like? That’s not exactly the question most consumers hope to ask upon opening a bottle of water, but in the case of new beverage startup…

State-of-the-art smell and stress sensors were all the rage at Tokyo Tech fair | Technology News, Firstpost

Sensors were all the rage at this year's high-tech fair. AFP State-of-the-art sensors that can measure stress levels, mood, posture, performance and even smell took centre stage at Asia's top…

Gorgeously colorful art using cake, icing & sprinkles | Orlando Weekly

Photo by Heather Allison Love Ever walk into a gallery and smell cake? UCF's Visual Arts Building has the usual art-building aroma about it, but the sugary tendrils of a…
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Do your surroundings affect your taste? Virtual reality answers | Medical News Today

What we taste is intertwined not just with what we smell, but also with other sensory inputs. What we can see, in particular, may alter how we perceive the flavor…

People with a good sense of smell are better at navigation | DailyMail

A group of 57 volunteers participated in an experiment which assessed the proficiency of their nose as well as their sense of direction. They were tasked with identifying different odours…
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How virtual reality technology affects your food consumption | Sci Tech Europa

A new research paper published in the Journal of Food Science, has shown how virtual reality technology affects a user’s experience of food consumption. Using the example of sensory environments manipulated by virtual reality technology,…

An Immersive, Multi-Sensory Installation, in a “Mysterious” Site, Is Coming to Sydney | Broadsheet

Coutesy Caldera The Eveleigh Locomotive Workshops will be transformed into a nocturnal world of performance, music and burlesque over four nights in late November and early December. Caldera is a night…