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It’s pretty common knowledge that you shouldn’t drink bleach. That is, unless it’s a Coca-Cola drink themed for the anime Bleach, and not the toxic chemical compound sodium hypochlorite that we find in many cleaning items.

In America we have things like Cherry Coke or Vanilla Coke, in Japan they now have Soul Blast Coke. This is a direct connection to Bleach and its Soul Reapers, though it’s not entirely clear what sort of flavor something called Soul Blast would have. Coca-Cola just says it has “action flavor.”

The cans have an image of protagonist Ichigo, and marketing says that the soda will aid you to “become the strongest version of yourself possible.”

There’s also one especially exceptional place to buy Soul Blast Coke. That’s at a vending machine in the Shinjuku neighborhood, in Tokyo. This vending machine, which was brought to us by Coca-Cola, Bleach and Japanese business Atmos, has pre-recorded Ichigo’s voice so that it sounds as if he’s talking to you. With the vending machine is a temporary pop-up store that has Bleach Coke merchandise, like key holders, acrylic character stands and T-shirts.

While these special items are only available at that store, the Soul Blast Coke will be on sale throughout Japan.

Here is the synopsis for Bleach: Thousand-Year Blood War:

“Was it all just a coincidence, or was it inevitable?

Ichigo Kurosaki gained the powers of a Soul Reaper through a chance encounter. As a Substitute Soul Reaper, Ichigo became caught in the turmoil of the Soul Society, a place where deceased souls gather. But with help from his friends, Ichigo overcame every challenge to become even stronger.

When new Soul Reapers and a new enemy appear in his hometown of Karakura, Ichigo jumps back into the battlefield with his Zanpakuto to help those in need. Meanwhile, the Soul Society is observing a sudden surge in the number of Hollows being destroyed in the World of the Living. They also receive separate reports of residents in the Rukon District having gone missing. Finally, the Seireitei, home of the Soul Reapers, comes under attack by a group calling themselves the Wandenreich.

Led by Yhwach, the father of all Quincies, the Wandenreich declare war against the Soul Reapers with the following message: ‘Five days from now, the Soul Society will be annihilated by the Wandenreich.’

The history and truth kept hidden by the Soul Reapers for a thousand long years is finally brought to light.

All things must come to an end—as Ichigo Kurosaki’s final battle begins!”

Source: SoraNews24

Source: Japan Has Bleach Coke—As in the Anime, Not the Chemical Compound