We are experiencing the dawn of a multi-sensory revolution. Advances in technology & increasing scientific understanding of the senses, combined with artistic ingenuity are paving the way for an explosion of new multi-sensory applications. A tidal wave of change & improvements is coming.
Marketing ]> Traditional marketing targets specific audience via sight & sound alone. Scent, texture & haptic communication are currently being used at a higher frequency & will eventually become mainstream.
Branding ]> Companies & products are adding scent & taste to represent their brand. One classic example the new car smell.
Learning ]> Healthy individuals can benefit from multisensory learning techniques.
Health ]> Individuals with dementia & schizophrenia, children with disabilities.
Communication ]> We can now communicate by scent via smartphone. Tires that emit a specific smell when they need to be changed?…it exists.
Entertainment ]> Movie theaters, production/event companies, concerts & the gaming industry are using more visuals then ever & spicing it up with customized scents.
Art ]> Interactive exhibits & art-forms take the experience to another level.
Science ]> Advances in our scientific understanding of multisensory topics & corresponding applications generated from this are primarily responsible.
Flavour ]> Increasingly more focus is being placed on the very real & often downplayed multisensory effects on flavour perception.