What do the arts smell like? Burlington company Alice & the Magician adds scents to events | Burlington Free Press Blog Post
The Smell of Money (trademarking of scents) | American University Intellectual Property Brief Blog Post
Multisensory cinema: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen, showcasing the world’s top blockbusters in a format which makes viewers a part of the movie Blog Post
Scent expert made people sick when she recreated the smells of World War I battlefields, and has made a cheese from David Beckham’s used football boot | stuff.co.nz Blog Post
Get a Whiff of That! There’s Nothing Like the Smell of the Farm | Farm and Rural Family Life | lancasterfarming.com Blog Post
How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience | MarketBeat Blog Post
Virtual Reality has arrived, but are humans ready for it? | Bulletin of the Atomic Scientists Blog Post
What does virtual reality smell like? Marketers (and the world) may soon find out | The Drum Blog Post
Texas A&M researchers find adding to virtual reality may ease astronauts’ stress | EurekAlert! Blog Post
Tang of urine and spicy pig’s blood: A virtual-reality Ulysses lets you inhale the smells of Joyce’s Dublin | The Irish Times Blog Post
Smell your way back in time with a multi-sensory augmented reality journey at the Mary Rose Museum | The News Blog Post
Music and live gigs are coming to the metaverse — but probably not in the way you expect | ABC News Blog Post
The perfumer David Moltz has created a collection of perfumes that push boundaries | New York Times Blog Post
How the travel industry uses your sense of smell to enhance your holiday | The Conversation Blog Post
Council Post: Are Multisensory Experiences The Next Frontier Of Building Brands In The Metaverse? | Forbes Blog Post