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Multisensory cinema: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen, showcasing the world’s top blockbusters in a format which makes viewers a part of the movie

From a multisensory 4DX cinema, to fully immersive Xtreme and the ultra-luxurious VIP theatre, new mall has it all.

Nu Metro Cornubia Mall in KZN will house the 6th 4DX cinema in Africa – after Nu Metro’s rapid expansion of this revolutionary cinema format in Johannesburg, Cape Town, Durban and Pretoria over the past two years. KZN will now have two 4DX cinemas, with Nu Metro The Pavilion having joined the 4DX family last year with resounding success.
“4DX features full-length movies in live action. This is multisensory cinema in its truest form: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen, showcasing the world’s top blockbusters in a format which makes viewers a part of the movie.
“The Xtreme cinema will also be the 6th of these fully immersive cinema formats in South Africa,” said Matai.
“It features Premium Large Format-screens with the latest cinema audio systems at the upper end of quality, moving beyond the confines of ‘stereo’ or ‘surround’ sound.
“Dolby Atmos delivers full all-around sound, including overhead speakers. Sound objects canbe moved around in 3D space. The best in sound is combined with the crispest, clearest RealD projection systems along with 4K Ultra High Definition visual quality for Xtreme cinemas,” Matai said.

Source: A whole new world at Cornubia cineplex | Independent on Saturday

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I’ve found a different way to scent the air: already it’s a by-word for despair.

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