The new tool will help inspire flavour creation and speed up time-to-market for citrus beverage applications, the company tells FoodNavigator.

Source: Givaudan develops VR for citrus flavours to ‘unleash creativity’ and shorten time-to-market

Recent Multisensory AR/VR Articles

Random sensory quotes

Is it not curious, that so vast a being as the whale should see the world through so small an eye, and hear the thunder through an ear which is smaller than a hare’s? But if his eyes were broad as the lens of Herschel’s great telescope; and his ears capacious as the porches of cathedrals; would that make him any longer of sight, or sharper of hearing? Not at all.-Why then do you try to ‘enlarge’ your mind? Subtilize it.

— Herman Melville