Skip to main content

Scranton: Clearly visible from afar with her flashing earrings and sequined jacket, Charity Valente is attending her first drive-in rave: a night of electronic music where the party-goers are in or around their cars, owing to the coronavirus pandemic.

“We’ve been waiting for live music for seven months,” she said, after driving four hours from Pittsburgh to see US jam group “Disco Biscuits.” On a remote hilltop in Scranton, Pennsylvania, dubbed “Electric City” because it was home to the first electric streetcars in America, more than 100 cars are lined up, their headlights trained on the stage where two giant screens have been set up.

“We think it’s the safest way for people to get together and enjoy music” during the pandemic, said Donnie Estopinal, who has since May been organizing drive-in raves in several states, including Texas, South Carolina and Florida.

Each one had a different theme — a DJ or a band, a dedicated radio frequency, multiple stages, fireworks — but there is one constant: the ravers stay in their vehicles, or next to them.The trend was born in Germany in April, where the first in-vehicle raves sprang up after music festivals and clubs were shut down.

But with the drive-in being a classic part of America’s heritage, the phenomenon quickly caught on here with raves organized in a dozen states since the spring. On average, between 150 and 450 cars show up, with up to 2,500 party-goers.

Tickets go for between $100 and $300 per vehicle. That buys a parking spot and an area marked off by a metal barricade to party in, a short distance from the other attendees.
The experience is out of the price range for many, but for some the financial sacrifice is worth it.

Source: Drive-in raves are the new flavour

Multisensory entertainment

Irish Spring Built a ‘Nice-Smelling’ Shower for Stinky Gamers | Muse by Clio

| Entertainment, Multisensory, Smell, Visual | No Comments
Sometimes, hardcore gamers get funky. And you KNOW what we're talking about ... B.O.! They play for hours on end, days sometimes, barely stirring from their chairs, sweating like maniacs,…

There is no damn way Baby Yoda smells like this | Polygon

| Branding, Entertainment, Smell | No Comments
Photo: Homesick/Lucasfilm An air freshener that smells like gardenia and rosemary? This is not the way If you buy something from a Polygon link, Vox Media may earn a commission.…

Yang takes music on a different path | Evanston RoundTable

| Entertainment, Multisensory, Smell, Sound, Visual | No Comments
Jeff Yang, who owns the music store Chicago Strings in downtown Evanston, is also a violinist with the Chicago Philharmonic and other ensembles. He also organizes concerts with his nonprofit…

Quebec show for audiences living with vision impairment offers immersive experience | Yahoo

| Entertainment, Multisensory, Smell, Sound, Visual | No Comments
When multidisciplinary artist Audrey-Anne Bouchard started to develop her latest show "Camille," she wanted the fusion of dance and theatre to be accessible to all — even those who can't…

Watch John Oliver’s hilarious, nostalgic take on snack and beverage branded video games | Adage

| Entertainment, Flavour, Marketing, Multisensory, Taste | No Comments
Credit: Last Week Tonight The ‘Last Week Tonight’ host dredges up games from Cheetos, 7-Up, Pepsi and even Chex Though HBO’s “Last Week Tonight With John Oliver” is on hiatus…

Can Scent Improve Gaming Prowess? | Techround

| Entertainment, Smell | No Comments
The smell of success? New research reveals how scent can improve gaming prowess. Brand experiment tests theory that Lynx boosts confidence and could positively impact gaming performance. Can Lynx Help Your…

Elevate your PC gaming setup with a multisensory approach | Warwick Beacon

| Entertainment, Multisensory | No Comments
(BPT) - When it comes to serious gaming, immersion is the goal. You want to achieve a multi-sensory experience that pulls you into a game. Today's modern consoles are a…

Welcome to the world of VR porn, your avatar will see you now | IOL

| Augmented + virtual reality, Entertainment, Visual | No Comments
VR is becoming the new frontier in technology, and it’s already made its biggest mark in porn. Picture: HammerandTusk/Pixabay Welcome to the world of VR porn, your avatar will see…

Making memories with guests’ taste buds | Blooloop

| Emotions, Entertainment, Memory, Multisensory, Smell, Taste, Touch/Feel/Texture, Visual | No Comments
Food and drink at theme parks is no longer an afterthought, with unique new experiences bringing visitors back for more When I was younger, I remember hearing other people reminisce about their visits to theme…

Mandarin Oriental Jumeirah brings famous Ibiza’s Sublimotion to Dubai | Hotel News ME

| Entertainment, Multisensory, Sound, Taste, Touch/Feel/Texture, Trendy, Visual | No Comments
Sublimotion opened to instant renown in Ibiza in 2014 and has been at the top of the world’s culinary rankings ever since. The experience is the brainchild of Paco Roncero,…

Use of Virtual Reality in Horror Films | Analytics Insight

| Augmented + virtual reality, Entertainment | No Comments
Horror films are making the most out of virtual reality The horror film genre is frequently cited as a natural fit for virtual reality. 360-degree clip keeps your head in…

Video Games’ Sensory Revolution: How Haptics Reinvented the Controller | The Ringer

| Entertainment, Haptic, Technology, Touch/Feel/Texture | No Comments
Megan Mraz The next generation of consoles has further evolved a once-basic necessity to an immersive tool for physical connection. But do developers—and gamers—actually want that? AstronautAstronaut Selene Vassos crashes her…

New 4D virtual reality experience in Digbeth to ‘dazzle guests’ with ‘incredible’ scent technology | Birmingham Live

| Augmented + virtual reality, Entertainment, Multisensory, Smell, Touch/Feel/Texture, Visual | No Comments
In a Box bosses have promised a 4D experience 'like no other' (Image: In a Box) A new 4D virtual experience in Birmingham promises to dazzle guests with its innovative scent…

Ramz set to deliver live music multi-sensory experience | Voice Online

| Entertainment, Multisensory | No Comments
PLATINUM SELLING London based artist Ramz will be performing an intimate, multi-sensory (audio, visual, smell, taste & feel), night of live music with performances of previously released hits as well…

Musician creates unique concert experiences that involve sight and smell | Evanston RoundTable

| Art, Entertainment, Multisensory, Smell, Sound | No Comments
Yang, left, and Matt Agnew, play a concert at the Stan Mansion. (Photo by Gay Riseborough) A new not-for-profit is setting out to engage all five senses with its symbiosis…

Epson projection enhances 11-course tasting menu | AV Interactive

| Entertainment, Interesting, Multisensory, Smell, Sound, Taste, Trendy, Visual | No Comments
Six Epson laser projectors fixed with a UST ‘periscope’ lens, are providing a 360° experience designed by Sysco Productions at a new DC-Comics themed restaurant and bar venue in London.…

The Future of Food: Epochal Banquet brings a feast of aerogels and edible luminescence to world-first dining experience at Expo 2020 | ZAWYA MENA Edition

| Entertainment, Interesting, Multisensory | No Comments
Unique Future of Food dining concept will lead guests on multi-sensory journey Experience to include glow-in-the-dark creations and flavour-changing desserts Jeddah: – A pioneering culinary experience inspired by space, microbiology,…

Multisensory spaceship-like dining pods | Manchester Evening News

| Entertainment, Experiential, Multisensory | No Comments
Lazerian's new pop-up (Image: Gu Photography ( You can pick a coloured - and scented - pod and have drinks and cake served to you Several futuristic, spaceship-like dining pods…

AI-Powered “Passion Flower” DJ Art Car | 

| Art, Artificial Intelligence, Entertainment, Multisensory, Sound, Visual | No Comments
Passion Flower uses AiMi's cutting edge AI-powered technology to tailor the perfect visual and audio experience for its audience. After first debuting at Burning Man 2019, the technologically advanced, AI-powered vehicle known…

Kapow! Zap! Splat!: How comic books make sound on the page to create a cross-sensory experience for readers | Firstpost

| Entertainment, Multisensory, Sound, Visual | No Comments
Kaboom! and splosh! on every page. Unsplash/Miika Laaksonen, CC BY Victor Araneda Jure, Monash University Typically, comics are considered a silent medium. But while they don’t come with an aural soundtrack,…

Van Gogh Museum creating fragrances inspired by Van Gogh art | blooloop

| Art, Entertainment, Multisensory, Smell, Visual | No Comments
The Van Gogh Museum has partnered with sustainable fragrance brand Floral Street to develop scents celebrating the artwork of Van Gogh. Amsterdam’s Van Gogh Museum has teamed up with sustainable British brand Floral…

You Need These *Super Cool* Star Wars-Themed Scented Candles In Your Collection RN |

| Entertainment, Interesting, Smell | No Comments
PHOTO: INSTAGRAM/MOODIE_MNL If you clicked on this article, chances are, you're a Star Wars fan or you love scented candles—or you're both! If you've been looking for more scented candles to add…

The Sights, Sounds, and Scents of Disney; What Takes You Back? | WDW Info

| Emotions, Entertainment, Memory, Multisensory | No Comments
It's no secret that I am missing my happy place right now. Considering this is the longest I have gone without visiting Disney in some shape or form since I started…

This Brand New Las Vegas Attraction Flies To Grand Canyon Without Leaving The Strip | Forbes

| Entertainment, Multisensory, Smell, Sound, Technology, Visual | No Comments
FlyOver in Las Vegas by Pursuit FLYOVER IN LAS VEGAS BY PURSUIT No longer will travelers have to leave the Las Vegas Strip in order to experience the natural wonders…

PlayStation Patent Filed For Scents In Video Games | Screen Rant

| Augmented + virtual reality, Entertainment, Haptic, Multisensory, Smell, Visual | No Comments
Sony recently filed a patent that indicates the use of scents in upcoming PlayStation games. The use of scents in entertainment has been around since the 1960s and has intrigued movie-goers…

This app allows us to experience live concerts (almost) as in the past | City Telegraph

| Augmented + virtual reality, Entertainment, Visual | No Comments
It begins on April 25 with Gue Pequeno, but it is only the first event in VR of the cartel of the Italian app UnReal Club, which wants to make…

Illuminarium, an ‘immersive’ entertainment experience, opening in Atlanta this summer | AJC

| Entertainment, Experiential, Multisensory, Smell, Sound, Visual | No Comments
Alan Greenberg’s five decades in business have led him to own Esquire magazine, a medical news service for doctors, a travel booking company and for-profit private schools. Now the 70-year-old Atlanta entrepreneur has…

Bush’s Beans remixes ‘bean song’ with Josh Groban ballad | Marketing Dive

| Branding, Entertainment, Multisensory, Sound, Taste, Visual | No Comments
Courtesy of Bush's Beans Dive Brief: Bush's Beans is supporting the national rollout of its "That Beautiful Bean Co." tagline in a collaboration with singer Josh Groban to replace the…

A Symphony of Flavors melds music, culinary arts | Arkansas Online

| Entertainment, Multisensory, Smell, Sound, Taste, Visual | No Comments
Tandy Cobb on 03/02/2021 at Kemuri for High Profile volunteer story.(Arkansas Democrat-Gazette/Cary Jenkins) The Arkansas Symphony Guild has created a new culinary experience for patrons to savor. The four-part virtual…

How you can enjoy a Manchester United matchday sensory experience… from home | InYourArea Community

| Entertainment, Interesting, Multisensory, Visual | No Comments
Photo: The virtual experience takes the viewer on a journey from home to Old Trafford stadium With football stadiums closed until May at the earliest, many are missing the matchday…