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Source: In fascinating study, researchers show how music spreads just like a virus | TheHill

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Multisensory sound

BrandingMarketingMultisensorySoundVisual
27/09/2022

Cadbury now has a sonic logo – and it’s kinda perfect | Creative Bloq

(Image credit: Cadbury) Why rely on visual marketing when you could play with sound as well? That's the feeling behind the new sonic logo composed for Cadbury by a prominent…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
27/09/2022

Meet the woman shaping post-pandemic cybersex | BusinessWorld Online

THE FOUNDER of Raspberry Dream Labs, Angelina Aleksandrovich, poses for a photograph with a VR headset she gives volunteers for her cybersex experience using XR, a combination of virtual and…
EntertainmentMultisensorySoundTasteVisual
21/09/2022

An Ultra-Nostalgic Cocktail Experience Is Coming To London | Secret London

Look, we don’t want to sound like our parents, but today’s music really is just samples of iconic tunes from the past few decades at the moment, isn’t it? If…
ArtInterestingMultisensorySmellSoundTouch/Feel/TextureVisual
20/09/2022

Creating multi-sensory experiences for disabled audiences at the Van Abbemuseum | Museum Next

A blind visitor touches artwork at The Blind Spot exhibition at Centraal Museum, Utrecht Museums are places of constant inspiration. They can be a riot for all senses and an…
Augmented + virtual realityMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
16/09/2022

Multi-sensory XR experience ‘Symbiosis’ debuts at Portland Art Museum and combines VR, haptics, robotic suits, olfactory aromas, and more | Auganix

Symbiosis features individualized haptic suits and soft robotics that are unique for each different perspective within the experience. September 15, 2022 – PAM CUT // Center for an Untold Tomorrow, the Portland…
Augmented + virtual realityEntertainmentMultisensorySmellSoundVisual
12/09/2022

Smelling strawberries, smoke and space in virtual reality | ASU News

​Virtual reality, or VR, has been a topic that has fascinated the public for years. Movies like “Ready Player One” show the varied possibilities of this technology. Now, Arizona State…
MultisensorySmellSound
06/09/2022

The link between taste and auditory senses | Otago Daily Times Online News

  Wine writer, researcher and sound artist Dr Jo Burzynska has designed a multi-sensory wine experience that challenges how people think about wine, she tells Rebecca Fox.When Dr Jo Burzynska realised…
Augmented + virtual realityInterestingMultisensorySoundTouch/Feel/TextureTrendyVisual
22/08/2022

A-books over e-books? Augmented reality could soon bring printed books back to life | Al Arabiya English

Augmented reality books (a-book) developed by the University of Surrey. (Credit: University of Surrey) Augmented reality could play a major role in initiating the comeback of printed books, according to…
Augmented + virtual realityMultisensorySmellSoundVisual
12/08/2022

VR Still Stinks Because It Doesn’t Smell | WIRED

PHOTO-ILLUSTRATION: JACQUI VANLIEW; GETTY IMAGES Scent is the realest sense. For virtual reality to feel truly immersive, it needs to start stinking it up. VR STILL STINKS, and its stench has…
ArtMultisensorySoundVisual
12/08/2022

New interactive SCAC exhibit to explore color through art and sound | Shelby County Reporter

Shelby County Arts Council’s Color + Sound art exhibit based on two-time Grammy winning artist Dave Crenshaw’s album of the same name will open on Thursday, July 28. (Contributed) COLUMBIANA –…
ArtAugmented + virtual realityEducationMultisensorySmellSoundVisual
12/08/2022

Smell your way back in time with a multi-sensory augmented reality journey at the Mary Rose Museum | The News

I HEAD up to the first floor of the Mary Rose Museum and am greeted by an animated reincarnation of Hatch, the only dog on board the Mary Rose, who…
BrandingMarketingMultisensorySmellSoundTasteVisual
12/08/2022

RÉMY MARTIN TEAMS UP WITH GRAMMY AWARD-WINNING MUSICAL ARTIST USHER AND A.I. TECHNOLOGY TO REVEAL THE INVISIBLE, THE TASTE OF 1738 ACCORD ROYAL PRESENTED IN A RARE LIMITED-EDITION AND COUPLED WITH IMMERSIVE EXPERIENCE | Yahoo

Usher x Rémy Martin 1738: A Taste of PassionRémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the "Usher x Rémy Martin 1738:…
Augmented + virtual realityBrandingExperientialSoundVisual
11/08/2022

The metaverse is inspiring experiential retail | Glossy

With the digital world and technology shaping the way customers shop, the same can be said for experiential retail. Digital fashion label Cult & Rain is moving this concept forward with…
HealthMultisensorySoundVisual
18/07/2022

In older adults, vision and hearing loss significantly raises risk of dementia | Health Hearing 

Among other changes that arrive with age, you can expect your hearing and vision to change. Age-related hearing loss, for instance, affects around 50 percent of people over age 75. Illnesses that…
EntertainmentMultisensorySoundVisual
15/07/2022

Creative nexus of sensory perception: Craig Swan presents ‘Visaural’ show at Resonator | News | normantranscript.com

Craig Swan posing in one of his two Norman art studios. He curated multimedia exhibition “Visaural” that opens in Resonator Institute Doug Hill / For The Transcript Creative ferment often…
Augmented + virtual realityInterestingMultisensorySmellSoundVisual
15/07/2022

The Mary Rose Museum reveals AR experience with sight, sound, and smells | Museums + Heritage Advisor

In what one of its creators calls a ‘world first’, the multi-sensory augmented reality experience has been developed to work both in and outside of the museum. The Mary Rose…
SoundSynaesthesiaVisual
14/07/2022

Geri Hahn is an artist who can see sound | Boing Boing

fotosofy/Shutterstock.com In What It's Like to See Sound, Geri Hahn explains what her experience of synesthesia is like. Synesthesia is a rare neurological condition that merges and/or combines the senses, such…
EntertainmentMultisensorySmellSoundTouch/Feel/Texture
30/06/2022

Def Leppard Double Down on Glam With New Line of Beauty Products + Scented Candles | Loudwire

Anna Webber, Getty Images / rockandrollbeauty.com Def Leppard are putting the glam back in glam metal. Just about a month after the release of their latest studio album Diamond Star Halos, the rockers…
ArtMultisensorySmellSoundTasteVisual
29/06/2022

Expect art, food and illusion at this immersive new Dubai dining experience | Whats On

Show-stopping visuals tell the story of artistic greats at Seven Paintings… Are you a fan of unique dining concepts like Le Petit Chef and Sublimotion? There’s a new interactive dining experience to check…
ArtMultisensorySound
27/06/2022

Music to see, touch and smell News | Indo New York

Zappa said that writing about music is like dancing about architecture, and maybe he was right. But what is clear is that music is not only heard, it can also…
EntertainmentFlavourMultisensorySoundTasteTrendy
27/06/2022

Let’s Kick It! Vanilla Ice Teams Up With Joyburst to Release a New Flavor | US Magazine

 Ryan Emberley/Getty Images for Joyburst Stop, collaborate and listen! Brad Woodgate, CEO and founder of No Sugar Company, and ’90s music icon Vanilla Ice are bringing you the best drink — and…
BrandingInterestingSound
23/06/2022

Mastercard drops album featuring its sonic brand | Finextra

Mastercard has released an album on which every song integrates the payment giant's 'sonic brand'. Available on Spotify, the Priceless album features 10 original songs from 10 emerging artists from…
BrandingSound
23/06/2022

Sonic Branding Is the Next Marketing Disruptor | Adweek

At its core, sound marketing is a science and requires experimentation.TTTuna/Getty Images Audio channels are trending with consumers, yet branding investments are still overwhelmingly visual Today, consumers are more connected…
ArtSound
08/06/2022

New Sound Art Serves Different Senses with a Multimodal Approach | ARTnews.com

View of Kevin Beasley's performance I Want My Spot Back, 2012, at the Museum of Modern Art, New York.PHOTO JULIETA CERVANTES/COURTESY CASEY KAPLAN, NEW YORK SOUND DOES NOT EXIST IN…
EntertainmentHapticSoundTouch/Feel/Texture
08/06/2022

Deaf festival-goer ‘felt like Superman’ as haptic suit let him ‘feel the music’ | Mirror Online

Kyle Springate described the experience as 'surreal' and said he 'felt like Superman' ( Image: SWNS) Kyle Springate tried out the multi-sensory suit, designed by Vodafone, at Mighty Hoopla festival in…
Augmented + virtual realityBrandingMultisensorySmellSoundTasteTechnologyVisual
12/05/2022

Council Post: Are Multisensory Experiences The Next Frontier Of Building Brands In The Metaverse? | Forbes

GETTY We’ve all heard the phrase “perception is reality.” Each of us as consumers perceives our world differently. The individual reality we each see is just that—individual—and it changes from…
ExperientialMultisensorySoundVisual
04/05/2022

How Acoustic Solutions Can Enhance In-Person Shopping Experiences | Retail TouchPoints

It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will…
Augmented + virtual realityMultisensorySmellSoundVisual
02/05/2022

You’ll soon be able to SMELL in the metaverse – including virtual FARTS | The Sun

People able to smell virtual objectsCredit: OVR Technology A METAVERSE without smells would be like living in black and white - and even the bad ones like body odour and…
SoundVisual
02/05/2022

the weeknd teams up with MSCHF to create limited vinyl pressed on actual saw blade | Design Boom

VINYL BLADE BY THE WEEKND X MSCHF Canadian singer The Weeknd has collaborated with New York-based art collective MSCHF to create a playable vinyl saw blade promoting his latest single ‘Out of Time’. Pressed…
MultisensorySmellSoundTaste
26/04/2022

Perfect Pairings: New Course Explores the Link Between Wine and Music | University of Nevada, Las Vegas

(UNLV Photo Services) Apparently, the philosopher and poet Ralph Waldo Emerson was onto something when he wrote, “Music and Wine are one.” The Aesthetics of Music and Wine, a course…