Skip to main content

Flavors in AR (Photo: Microsoft)

With the help of viewers, speakers, projectors and other elements, it is possible for people to have new experiences with the palate

In a new experience, it is now possible that within the Augmented Reality (AR, for its acronym in English) new flavors are tasted. As if it were a scene from science fiction, the New Zealand company and world leader in Mānuka honey, Comvita, has managed to combining technology with a sense of taste.

Technology continues to experiment with new ways of coupling real life with virtuality. Until now AR viewers focused on seeing and hearing fictional elements, however now they are expanding the possibilities with a sense of taste.

During Expo 2020 in Dubai, Comvita , presented his AR show, where he transports the user to a dark enchanted forest, lost in the middle of the world to taste honey. The project promises to “set a new standard of food marketing and education for the consumer.”

This experience plays with the senses of sight and hearing, to later use them as support for the user to identify and understand the complexity of the flavors of Mānuka honey from New Zealand, which is a world leader in the field.

It should be noted that this type of honey is pure from the native forest, is recognized worldwide for its health benefits and sustainable origins.

What is the experience like

The magic that combines technology with the senses begins when each user sits in front of a tray with two samples of honey, a tasting spoon and a glass of sparkling water to cleanse the palate.

Each participant wears a HoloLens 2 headset for the AR experience. When everyone is ready, the lights go out and the presentation begins. The first thing they see is a life-size beehive hanging from a native New Zealand punga tree that appears out of the darkness.

Then a < b>virtual 3D beekeeper and guides them through a primitive environment, identical to the place where honey is collected. “A swarm of bees buzzes around the room searching for indigenous Mānuka bushes bearing tiny, delicate pink and white flowers filled with nectar.”

Once users are inside the virtual forest environment, the tasting begins. According to Microsoft, the profile accents of each honey “float” among all guests, to help them identify flavors, including apricot, butterscotch, marshmallow, etc.

The creators of the experience added a trail of sparkles in the air, which appears every time the tasting spoon is dipped into a jar of honey, as if it were a magic wand. The show was made between Comvita HoloLens and was organized by the New Zealand design agency, Blur the Lines.

Intent of the experience

Founder and creative director, Danielle Barclay, noted that “an emotional experience” was created that connects with the minds and taste buds of the participants.

Previously, Comvita and Blur the Lines built a multi-sensory honey tasting center, called “Wellness Lab”, in the city of Auckland, New Zealand.

“That space was designed to emulate the purity of the product: all white textures to allow the honey to shine, with an undulating acoustic ceiling. We had to incorporate three projectors, surround sound speakers, radiant heaters, sprinklers, air conditioning and lighting,” said Barclay.

Source: Achievement unlocked: Flavors can now be tasted in Augmented Reality – The Gal Times

Recent Multisensory AR/VR articles

Augmented + virtual realityEntertainmentMultisensorySmellSoundTechnologyTouch/Feel/TextureVisual
27/09/2022

Meet the woman shaping post-pandemic cybersex | BusinessWorld Online

THE FOUNDER of Raspberry Dream Labs, Angelina Aleksandrovich, poses for a photograph with a VR headset she gives volunteers for her cybersex experience using XR, a combination of virtual and…
Augmented + virtual realityEducation
21/09/2022

Augmented reality project based in Sudbury aims to make mining safer | Sudbury Star

Benjamin Ratala of NSS Canada demonstrates the HoloLens Augmented Reality headset, which is attached to his hardhat using a harness specifically designed for use underground. Mia Jensen Historically, miners must…
Augmented + virtual realityHealth
21/09/2022

VR-Assisted Healing | Diverse: Issues In Higher Education

Virtual Reality (VR) technology is now playing an important role in helping military servicemembers recover from post-traumatic stress disorder, or PTSD.Virtual reality software and equipment are helping Operation Iraqi Freedom…
Augmented + virtual realityMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
16/09/2022

Multi-sensory XR experience ‘Symbiosis’ debuts at Portland Art Museum and combines VR, haptics, robotic suits, olfactory aromas, and more | Auganix

Symbiosis features individualized haptic suits and soft robotics that are unique for each different perspective within the experience. September 15, 2022 – PAM CUT // Center for an Untold Tomorrow, the Portland…
Augmented + virtual realityEntertainmentMultisensorySmellSoundVisual
12/09/2022

Smelling strawberries, smoke and space in virtual reality | ASU News

​Virtual reality, or VR, has been a topic that has fascinated the public for years. Movies like “Ready Player One” show the varied possibilities of this technology. Now, Arizona State…
Augmented + virtual reality
12/09/2022

The Metaverse: Will Virtual Live Up To Reality? | Eurasia Review

Following a global energy crisis, people escape reality by donning VR headsets and entering the OASIS, an acronym for Ontologically Anthropocentric Sensory Immersive Simulation, where virtually anything is possible. That…
Augmented + virtual realityTaste
06/09/2022

What does falling in love taste like? NotCo is using AI to figure it out | Fooddive

Courtesy of NotCo Today, Chilean food tech company NotCo is selling plant-based milk made with pineapple and cabbage juices, plant-based burgers that contain bamboo fibers, and a new chicken product formulated…
Augmented + virtual realityInterestingMultisensorySoundTouch/Feel/TextureTrendyVisual
22/08/2022

A-books over e-books? Augmented reality could soon bring printed books back to life | Al Arabiya English

Augmented reality books (a-book) developed by the University of Surrey. (Credit: University of Surrey) Augmented reality could play a major role in initiating the comeback of printed books, according to…
Augmented + virtual reality
18/08/2022

How The Metaverse Has Sped Up Economic Growth In Developing Nations | Inventiva

Countries are putting their money on the idea of digital space, often known as the “Metaverse,” as their economy continues to sputter. This occurs at a time when the rate of inflation has…
Augmented + virtual realityInterestingTechnology
18/08/2022

How Does Sex In The Metaverse Actually Work? | Refinery 29

PHOTO: GETTY IMAGES. These days, talk of the metaverse is inescapable. We take work meetings and suck up to our bosses in a virtual boardroom, attend couture fashion shows alongside BFFs, and even belt out “About…
Augmented + virtual realityHealth
17/08/2022

How this ‘relentlessly positive’ virtual world can help you escape reality | Sunshine Coast News

The 'relentlessly positive' virtual world helping people with mental health issues escape reality Escaping reality has never been easy, but a new world-first mental health initiative hopes to help people…
Augmented + virtual realityTechnology
17/08/2022

The Ultimate Guide to Augmented Reality | BBN Times

Taking a thrill ride on a virtual reality roller coaster is an exciting sensory experience. While augmented reality (AR) isn’t as electrifying, it’s a futurist technology that has the potential to change…
Augmented + virtual realityMultisensorySmellSoundVisual
12/08/2022

VR Still Stinks Because It Doesn’t Smell | WIRED

PHOTO-ILLUSTRATION: JACQUI VANLIEW; GETTY IMAGES Scent is the realest sense. For virtual reality to feel truly immersive, it needs to start stinking it up. VR STILL STINKS, and its stench has…
ArtAugmented + virtual realityEducationMultisensorySmellSoundVisual
12/08/2022

Smell your way back in time with a multi-sensory augmented reality journey at the Mary Rose Museum | The News

I HEAD up to the first floor of the Mary Rose Museum and am greeted by an animated reincarnation of Hatch, the only dog on board the Mary Rose, who…
Augmented + virtual realityBrandingExperientialSoundVisual
11/08/2022

The metaverse is inspiring experiential retail | Glossy

With the digital world and technology shaping the way customers shop, the same can be said for experiential retail. Digital fashion label Cult & Rain is moving this concept forward with…
Augmented + virtual realityHealth
18/07/2022

Technology boosts psychosocial well-being of people with dementia | Medical Express

Installation LiveNature. Credit: Yuan Feng The Ph.D. research of Yuan Feng focuses on promoting the well-being of a vulnerable population in our society—people with dementia—using interactive technologies. Collaborating with the…
Augmented + virtual realityInterestingMultisensorySmellSoundVisual
15/07/2022

The Mary Rose Museum reveals AR experience with sight, sound, and smells | Museums + Heritage Advisor

In what one of its creators calls a ‘world first’, the multi-sensory augmented reality experience has been developed to work both in and outside of the museum. The Mary Rose…
Augmented + virtual realityEntertainment
15/07/2022

Music and live gigs are coming to the metaverse — but probably not in the way you expect | ABC News

A Coldplay and BTS hologram performance on The Voice in December showed the potential uses of augmented reality in live performances. (Supplied: Coldplay/YouTube) When So-Hee Woo constructs sets for artists like…
ArtAugmented + virtual realityVisual
01/07/2022

Gucci Expands Their Presence in the Metaverse With New Art Space | V Man

GG Metal Boot by Aliina Kauranne The fashion house showcases the work of contemporary artists in the NFT art gallery the Vault Art Space. After several successful metaverse collaborations, Gucci…
Augmented + virtual realityHealth
01/07/2022

Virtual reality technology could strengthen effects of traditional rehabilitation for multiple sclerosis | Medical Xpress

Dr. Carly Wender supervises a research participant in a VR exercise training study at Kessler Foundation. Credit: Kessler Foundation/Jody Banks In a recent article, Kessler Foundation scientists advocated for the…
Augmented + virtual realityHealth
21/06/2022

Can virtual reality help autistic children navigate the real world? | The Seattle Times

The son of Vijay Ravindran, founder of technology startup Floreo, plays with a VR headset in Washington, D.C. Floreo is developing virtual reality... (Valerie Plesch/The New York Times) Vijay Ravindran…
ArtAugmented + virtual realitySmell
20/06/2022

So, you can now SMELL the metaverse? | Creative Bloq

(Image credit: Byredo) The metaverse is a strange place, and it's getting even stranger with its first perfume launch. Yes, you read that correctly; a perfume for a digital virtual…
Augmented + virtual realityHealth
16/06/2022

Metaverse technologies bring health care to doorsteps | Korea Herald

People play immersive games with virtual reality sensory headsets inside Lucy Bus. (Looxid Labs) South Korea’s health care sector is breaking physical barriers with the rise of the metaverse and…
Augmented + virtual realitySmell
10/06/2022

OVR Technology releases its ‘INHALE 3’ Virtual Reality scent platform for mental health and wellbeing | Auganix.org

OVR Technology, a provider of olfactory virtual and augmented reality (VR/AR) technologies, has recently announced the release of its INHALE 3 Wellness Platform, the third iteration of its immersive VR…
Augmented + virtual realityInterestingMarketing
10/06/2022

Pickl reveals a first look at its metaverse burger joint | Caterer Middle East

Pickl has released a sneak-peek virtual tour to provide a glimpse into what guests can expect from the brand’s virtual restaurant in the metaverse. Its detailed “meta restaurant” was designed…
Augmented + virtual realityEntertainment
08/06/2022

From new headsets to a VR bar — fantasy meets reality | Financial Times

At Otherworld arcade and bar, gamers play in individual pods © Alamy Stock Photo Specialist venues offer fully immersive experiences, but for home play the technology still has growing pains…
Augmented + virtual reality
03/06/2022

Difference between Virtual Reality and Augmented Reality | Newsd

When it comes to emerging technologies, virtual reality (VR) and augmented reality (AR) are two of the most talked about. But what exactly is the difference between the two? Difference…
Augmented + virtual realityHealthNeuroscience
20/05/2022

New brain-painting method being tested for ADHD treatment | Techxplore

USF Assistant professor, Marvin Andujar, and his student demonstrate their brain-painting project. Credit: University of South Florida Imagine focusing on one thing so well that you can control its movement.…
Augmented + virtual realityMultisensorySmell
19/05/2022

Inside the smell-o-verse: Meet the companies trying to bring scent to the metaverse | Fast Company

Inside San Francisco’s Museum of Craft and Design, a long hallway painted eggshell blue is lined with the most extraordinary devices. A glass globe that uses trained bees to detect…
Augmented + virtual realityMultisensoryScientificVisual
17/05/2022

Touch To Hear? Sound To See? This Israeli Lab Is Reprogramming The Senses | No Camels

Shira Shvadron, an interdisciplinary designer n the special acoustic room at the Baruch Ivcher Institute For Brain, Cognition, & Technology. Photo by Tomer Applebaum I’m sitting in a spacious room…