Skip to main content
In a Box bosses have promised a 4D experience ‘like no other’ (Image: In a Box)

A new 4D virtual experience in Birmingham promises to dazzle guests with its innovative scent technology.

‘In a Box 3’, opening in Digbeth’s Floodgate Street, will see VR, theatre and film collide.

One VR experience, written by Hollywood screenwriter Jeremy Drysdale, will see guests problem solve their way out of Chernobyl Power Plant’s Reactor 4.

Players of ‘Chernobyl: Hidden Depths’ must escape the facility before mutated soldiers, or radiation, gets to them first.

They will use all of their senses as they move between zones picking up virtual objects in their fight for survival.

And, incredibly, users will be able to smell the environment with special scent technology – a UK first according to VR bosses.

A new world awaits guests (Image: In a Box)

Each experience lasts around 60 minutes. Visitors can participate in groups of up to four people.

Founder, Kevin Blair, said: “It has been an incredibly challenging time for live entertainment. But we’ve used that time to create a unique and truly ground-breaking immersive experience in Digbeth.

“In A Box 3 offers a brand new, multi-sensory experience that combines mind-blowing technology with a physical sensation overload.

“We’re thrilled to be based in the city’s creative quarter: Digbeth. There’s a really interesting mix of food, beverage, retail, residential and creative businesses here.

Digbeth is also the hub for a multitude of creative VR and AR businesses.

“The long-term plan is to offer fans of popular culture experiential VR games, that push the boundaries in VR and immersive 4D.“

West End theatre manager Jenna Harvey has been recruited to lead the venue’s new team.

Originally from Brum, Jenna oversaw a number of high-profile productions in Northumberland Avenue’s The Playhouse.

In a Box 3 will open on Wednesday, October 6 and includes a bar for customers to enjoy.

We will be reviewing the experience before launch.

Click here to book or for more information

Source: New 4D virtual reality experience in Digbeth to ‘dazzle guests’ with ‘incredible’ scent technology – Birmingham Live

Multisensory AR & VR

Augmented + virtual realityEntertainmentVisual
30/03/2023

Could the metaverse help predict and produce movie blockbusters? | World Economic Forum

James Cameron, promoting his new Avatar film, which used metaverse-comparable methods during shooting. Image: Reuters/Toby Melville The metaverse is expected to open a $10 billion opportunity in Indian media and…
Augmented + virtual realityMultisensorySmellSoundTechnologyVisual
27/03/2023

Immersive Seeds: What We Can Learn From a Sensory Journey as a Rainforest Tree | KCET

The "Tree" VR experience allows viewers to embody a kapok tree, which is considered sacred among indigenous peoples in Peru and other areas in and around the Amazon rainforest. |…
Augmented + virtual realityBrandingMarketingMultisensory
22/03/2023

Why Clinique’s Next Move In The Metaverse Is A Winning Formula For Web3 Retail | Forbes

Skin diagnostics get virtual at Clinique Lab new digital retail experience in the metaverse. CLINIQUE Clinique is launching digital laboratory Clinique Lab, an all-immersive, multi-sensory gamified experience that combines retail…
Augmented + virtual realityHapticTouch/Feel/Texture
20/03/2023

Tactile tattoos to make virtual worlds tangib | EurekAlert!

Virtual and augmented reality (VR and AR), often combined under the term 'extended reality (XR)', are increasingly losing their niche status and entering the mass market. Think of the metaverse,…
Augmented + virtual realityMultisensorySoundVisual
14/03/2023

A virtual reality rave experience is coming to FACT Liverpool this Spring | The Guide Liverpool

To coincide with Eurovision celebrations, FACT Liverpool has announced the arrival of In Pursuit of Repetitive Beats, a multi-sensory virtual reality rave experience taking place from 20 April to 15…
Augmented + virtual realitySmell
12/03/2023

How Osmo is Using AI To Drive the Future of Fragrance | BeautyMatter

AI has certainly been a hot talking point of the fragrance industry. Some dismiss it as marketing hype, others praise it as the future of fragrance― revolutionizing its creation, retail,…
Augmented + virtual reality
09/03/2023

Virtual Reality has arrived, but are humans ready for it? | Bulletin of the Atomic Scientists

Virtual Reality Headset (Photo by James Yarema on Unsplash) I crawled through a vent with a loaded weapon in hand, hoping a creature wasn’t waiting up ahead. There was a clang in the…
Augmented + virtual realitySmellVisual
16/02/2023

What does virtual reality smell like? Marketers (and the world) may soon find out | The Drum

Adding olfactory experiences to VR could make the tech more believable and take it in entirely new directions - potentially opening up new and exciting opportunities for marketers. The olfactory…
Augmented + virtual realityEntertainmentMarketingMultisensory
10/02/2023

Some of the Most Recent Immersive Event Experiences Stand Out | Martech Series

There have been numerous technological advancements since virtual reality and augmented reality first appeared. AR/VR enables people to make wiser decisions. Let’s use an example to better grasp this. Consider…
Augmented + virtual realityHealthMultisensory
26/01/2023

Study: New VR sensory room reduces anxiety in people with intellectual disability | MobiHealthNews

Credit: Devika A new VR programme with interactive sight, sound, and touch experiences has helped improve outcomes for adults with neurodevelopmental disabilities, including autism and intellectual disability. This is based…
Augmented + virtual realitySmell
26/01/2023

Texas A&M researchers find adding to virtual reality may ease astronauts’ stress | EurekAlert!

image: Renee Abbott and Dr. Ana Diaz Artiles are looking into multisensory virtual reality technology as a tool to support the behavioral health of astronauts on long-duration missions.  Credit: Texas…
Augmented + virtual realityMarketingMultisensory
12/01/2023

‘Thinking about beauty in a new way’: How brands are pursuing multi-sensory strategies in the digital world | Cosmetic Design

Getty Images From non-fungible tokens to augmented reality, and live commerce to the metaverse, major beauty brands are increasingly pursing multi-sensory strategies in the digital space, according to panel of…
Augmented + virtual realityMultisensorySmellVisual
11/01/2023

Osaka startup develops smart scent system, aims for immersive aromatic VR experience

OSAKA -- An IT venture here has developed a system that connects apps with an aroma-diffusing smart device, enabling people to become even more immersed in virtual worlds through their…
Augmented + virtual realityMultisensorySmellTouch/Feel/TextureVisual
10/01/2023

The Quest to Make the Metaverse a World of New Smells and Tingles | The Daily Beast

Photo Illustration by Thomas Levinson/The Daily Beast/Getty We’re still waiting on the metaverse to arrive—at least in the way it was promised. That hasn’t stopped companies from pondering new ways…
Augmented + virtual realityMultisensorySmellSoundVisual
03/01/2023

VR Still Stinks Because It Doesn’t Smell | UK NEWS TO DAY

VR still stinks, and its stench has many notes. It smacks of rich white guys wildly overfinancing and consistently exaggerating the ever-on-the-edge-of-a-breakthrough technology. It has a festering funk of entrenched privilege,…
Augmented + virtual realityHealth
03/01/2023

OxfordVR combines with BehaVR for VR delivery platform | Digital Health

Oxford Science Enterprises’ health tech portfolio company, OxfordVR, is to combine with BehaVR, to offer comprehensive virtual reality-based treatments for mental health. Supported by an initial $13 million in Series…
Augmented + virtual realityEntertainmentHapticMultisensoryTouch/Feel/TextureVisual
03/01/2023

The “Haptic Metaverse Glove” lets you feel virtual punches and more | Mixed-News

Image: AI Silk Corporation The “Haptic Metaverse Glove” tracks movements and also sends electrical feedback through coated fibers. There are quite a few experimental products and research projects for sensory…
Augmented + virtual realityEntertainmentInterestingMultisensorySmellSoundTasteTouch/Feel/TextureVisual
03/01/2023

This Mixed Reality Meal Combines Food And VRUK NEWS TO DAY | CHOF360

A delicious meal paired beautifully with immersive technology. Last week, Italian artist Mattia Casalegno debuted his latest thought-provoking installation, Air Banquets RMX, during the Miami Art Week in Miami, Florida. The…
Augmented + virtual realityHapticMultisensorySoundTechnologyTouch/Feel/TextureVisual
12/12/2022

This virtual reality headset allows you to kiss over long distances | Interesting Engineering

A person using VR headset. Ibrahim Can/Interesting Engineering At number 20 on IE's 22 best innovations of 2022, we take a look back at this intimate invention. Can you imagine…
ArtAugmented + virtual realityEntertainmentMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
09/12/2022

Bringing Multi-Sensory XR Experiences To Life With “Symbiosis” At PAM CUT | ARPost

Polymorf is bringing “Symbiosis” to the US for the first time, allowing visitors to access multi-sensory XR experiences at the Portland Art Museum. Symbiosis, an award-winning multi-sensory XR experience directed…
Augmented + virtual realityInteresting
08/12/2022

It’s not just you: time runs slower on a crowded subway or bus, according to science | Ruetir

And study carried out by virtual reality by Cornell University concludes that the journeys get longer on a crowded bus or subway, than on another that is half empty. It is a result that…
Augmented + virtual realityMultisensorySoundTasteTouch/Feel/TextureVisual
06/12/2022

Virtual Realty Exhibit Blends Art And Food At Miami Art Week 2022 | NBC 6 South Florida

‘It Was Magical': Mixed-Reality Dining Experience Presented at Superblue During Miami Art Week The multi-sensory experience is designed to bring art and food into a new dimension by combining virtual…
ArtAugmented + virtual realityEntertainmentExperientialMultisensorySmellSoundTasteTechnologyTouch/Feel/TextureVisual
02/12/2022

An Artist and Chef Collaborated to Imagine the Dinner of the Future. It Involves Animation, Virtual Reality, and… Not Being Able to See Your Food | Artnet News

A guest dining at Mattia Casalegno's Aerobanquets RMX at Superblue Miami. Photo courtesy of World Red Eye. If you’re looking to experience contemporary art, fine dining, and cutting-edge technology at this…
ArtAugmented + virtual realityEntertainmentMultisensorySmellTasteVisual
22/11/2022

Superblue opening MR art and gastronomy experience | blooloop

Words:  Bea Mitchell Superblue opening mixed reality art and gastronomy experience Aerobanquets RMX features dishes including a “mousse of roasted hopes”. Superblue Miami is launching an innovative mixed reality (MR) art and gastronomy…
Augmented + virtual realityEntertainmentMultisensorySmellSoundTouch/Feel/TextureVisual
19/11/2022

Is The Future Of Cinema Fully Immersive And Multi-Sensory? | Forbes

A Positron VR Voyager Motion Chair For Viewing VR films with haptics and scent. POSITRON The VR Voyager Motion Chair from LA-based Positron is ushering in a new, fully immersive…
Augmented + virtual realityMultisensorySmellVisual
16/11/2022

VICUNA Platform, Smell in Metaverse-VINAVerse | Sponsored Bitcoin News

VICUNA is designed to develop cutting-edge technology and applications that push users beyond the limits of immersive experiences. VICUNA team believes in building products that improve customers’ lives and advance the…
Augmented + virtual realityMultisensorySmellVisual
07/11/2022

Scent-sational science: VR sniffs out new ways to enhance olfactory senses | The Star

Researchers at Stockholm University and Malmo University have made an immersive VR system that tests gamers’ sense of smell. — PETER LUNDEN/YouTube screenshot Technology has made major strides in delivering…
Augmented + virtual realityHealth
02/11/2022

Virtual Reality: Future of healthcare education | Firstpost

Virtual reality representational image: Pixabay The use of virtual reality is widely prevalent in various aspects of healthcare like medical education, diagnostics, surgery, and fitness. The pandemic brought about increasing…
ArtAugmented + virtual reality
27/10/2022

Metaverse, a new era of selling and acquiring art has begun | Digital Journal

Get ready for a sensory explosion in a mega melting pot of creativity where M-ART’s artists and galleries will conquer traditional art & NFTs collector’s hearts in a VR, Metaverse…
Augmented + virtual realityMultisensorySmellVisual
26/10/2022

the sense of smell enters VR gaming world with nosewise odor machine | DesignBoom

image © Jens Lasthein/Stockholm University MORE IMMERSIVE VR GAMING THROUGH SMELL  So far, computer games have focused mostly on what we can see or hear, while the sense of smell…