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Courtesy of Carl’s Jr. and Hardee’s

Source: Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Recent multisensory marketing trends

Background Music Demand Surges as Sensory Marketing Gains Traction Through 2027 | The Manomet Current

Companies in the Background Music Market are facing issues in keeping their production facilities fully functional due to shortage of staff and resources amidst the COVID-19 (Coronavirus) outbreak. Get a…

Human senses: the next battlefield for online retailers | Livemint

Istock It’s hard to find things that won’t sell online," Amazon’s founder Jeff Bezos once said. As the internet shrinks the world, it has expanded the size of markets. Covid…

Business Scents: The Rise of Digital Olfaction | MIT Sloan Management Review

Two emerging branches of digital olfaction technology have the potential to revolutionize a range of industries. The aroma of freshly baked bread wafting through supermarket aisles. The percolating pot of…

This is how brands use neuromarketing | Explica .co

Why do we buy a certain brand of detergent or any other product? Supermarkets are full of brands that struggle to attract our attention as a consumer, a consumer saturated with…

How fragrances develop customer loyalty in hotels | HOTELIER MIDDLE EAST

The smell of fresh coffee, the salty scent of a sea breeze or the aroma of freshly baked cinnamon rolls all rank among people's most favourite scents, according to scientists.…

Hospitality Is The Kingdom Of Sensory Marketing | Hospitality Net

Azia Resort & SPA Sensory marketing is an essential tool to increase the profitability of the international hospitality industry. To understand why, you have to look at the process through…
Augmented + virtual realityMarketing

How Augmented Reality Is Changing The World Of Marketing For Brands | INC42

With augmented reality, consumers can connect with brands on a more emotional and empathic level Today, it has become almost common to see augmented reality capabilities as a marketing tactic…

The Mercedes EQS: design for all the senses |

The EQS is the all-electric luxury saloon from Mercedes. With it, Mercedes-EQ is redefining this vehicle segment. The EQS is also the first model to be based on the modular…

Oscar Mayer makes bacon-scented shoelaces, will give them away to fans | Fox news

If you love bacon, but eating it just isn’t enough, now you can wear it on your feet — or at least, you can wear shoelaces that smell like bacon. On Friday, Oscar…

Previewing World of Warcraft’s next cookbook, with Shadowlands recipes | Polygon

Image: Blizzard Entertainment The World of Warcraft franchise has an entire catalog of books under its belt, ranging from action-adventure romps to supernatural legal dramas. One upcoming title is World of Warcraft: New…

Palladium Hotel Group curates exclusive Ibiza playlist for all hotels | TravelDailyNews International

Palladium Hotel Group is joining forces with Ibiza Songs – a group of experts in creating brand identity through music – to personalise the musical style of its hotels. The…

NASCAR aromas that would make great candles |

We propose that NASCAR forms its own scented candle company, which would allow fans to bring the following ambrosial aromas into their own homes. Coagulated rubber pellets personally scoured off…

Del Monte giving away banana and pineapple scented wrapping paper |

Del Monte Fresh Produce is giving away free banana and pineapple scented wrapping paper beginning Dec. 17 while supplies last. This year has taken twists and turns that have taken…
Augmented + virtual realityMarketingMultisensorySmellTouch/Feel/TextureVisual

Peak experience: Bulgari’s virtual reality fragrance experiment is pretty cool | Wallpaper

One of the expansive Alpine views users can virtually experience with Bulgari’s new Glacial Essence campaign. Bulgari perfumer Alberto Morillas is standing on top of an alpine glacier in an elegant…

You can buy a scented candle that smells of Aero chocolate

Brand new Aero scented candle (Picture: Getty/Lily-Flame) In good news for chocolate lovers everywhere, you can now buy a scented candle that apparently smells exactly like Aero chocolate The brand…

Getting nosy about scent marketing: An academic analysis | AFAQS

Our guest author explores how scent marketing can impact a consumer, and what brands have already done in this space. As humans, we experience the world through our five senses.…

Dunkin’-Scented Candles Return for the Holidays | QSR magazine

DUNKIN' The returning candle fragrances were lovingly developed by Homesick’s team of researchers, chandlers, and perfume chemists, who worked closely with the Dunkin’ culinary team to ensure each candle captures…

Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Courtesy of Carl's Jr. and Hardee's Dive Brief: Carl's Jr. and Hardee's debuted a "Bacon and Beef Hypnosis" campaign to promote their Monster Angus Thickburger via all five senses, according…

You can buy a scented candle that smells of Aero chocolate | Metro News

Brand new Aero scented candle (Picture: Getty/Lily-Flame) In good news for chocolate lovers everywhere, you can now buy a scented candle that apparently smells exactly like Aero chocolate The brand…

The rise of Scotland’s experiential distillery | HeraldScotland

AS the world retreated from in-person meetings to a virtual world driven by connected devices and online orders, the Scottish drinks industry has been carefully planning for the future. Over the…

McDonald’s Gives Quarter Pounder Fans a Perfecter New Way to Display Their Burger Love | McDonald’s Corporation to drop exclusive new line of merch designed for the QPC-obsessed Chicago, IL; February 18, 2020 – Valentine’s Day may have come and gone, but those that love the Quarter…

Dove soundtracks self-care with Pandora partnership | Marketing Dive

Dive Brief: Dove has partnered with Pandora to create "Tropical Moods SoundEscape," a soundtrack of sounds — birds chirping, soft rain, light drum beats — that are inspired by the…

The Macallan Experience launches at Raffles Hotel: A multi-sensory immersive whisky experience | Buro 24/7 Singapore

Image: The Macallan Experience All senses go As whisky aficionados will know, learning the story behind the origins of the 'water of life' further enriches the experience when knocking back a glass of the…

You Can Buy KFC’s Chicken-Scented FireLogs At Walmart | Delish

KFC Deck the halls while the halls smell like 11 herbs and spices. The weather has gone chilly, which means you're probably wearing a big sweater and your best slippers…

Smarketing: Putting your money where your nose is | North-West University (NWU)

Marketers and retailers are finding increasingly ingenious ways to lure prospective buyers to their products. And, according to Dr Roland Goldberg, a senior lecturer in marketing at the North-West University…

How the Sister Duo at Olfactive Branding Firm 12.29 Is Advancing Scent Marketing | Coveteur

BEAUTY MEET THE TWIN SISTER DUO WITH SYNESTHESIA SUPERPOWERS FOR SCENT MARKETING Dawn and Samantha Goldworm on translating today’s biggest brands into scents. “I can control your emotions and influence…

World of Coca-Cola adds Scent Discovery exhibit | Atlanta Business Chronicle

Coca-Cola hopes it's sniffed out a new draw for its popular Atlanta tourist attraction. The Coca-Cola Co. (NYSE: KO) launched a new exhibit at the World of Coca-Cola, dubbed Scent…

Samsung ecobubble washing machine has it’s own bespoke fragrance | Idealhome

Who doesn’t love the scent of freshly laundered clothes? Well, Samsung has bottled that scent to celebrate the launch of its new Samsung ecobubble washing machine. After seeing Olympic Gold…

What Is Scent Marketing and Why Are Businesses Using It? | TechStory

Millions of shoppers routinely patronize the same retailers, even when several nearby companies are selling the same merchandise. Consumers are often willing to pay more to buy from companies that…

M&S is selling gin snow globes – and they’ll get you in the Christmas spirit | The Sun

Marks and Spencer are now selling sparkly gin snow globes in time for XmasCredit: M&S MARKS and Spencer are getting in the festive spirit and are now selling epic gin…
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Random sensory quotes

I personally love electronic music specifically because it has the rhythm, the kick, the thump – it has energy.

— Bakermat