Courtesy of Carl’s Jr. and Hardee’s

Source: Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Recent multisensory marketing trends
Augmented + virtual realityMarketingMultisensorySmellTouch/Feel/TextureVisual
24/11/2020

Peak experience: Bulgari’s virtual reality fragrance experiment is pretty cool | Wallpaper

One of the expansive Alpine views users can virtually experience with Bulgari’s new Glacial Essence campaign. Bulgari perfumer Alberto Morillas is standing on top of an alpine glacier in an elegant…
MarketingSmell
24/11/2020

You can buy a scented candle that smells of Aero chocolate

Brand new Aero scented candle (Picture: Getty/Lily-Flame) In good news for chocolate lovers everywhere, you can now buy a scented candle that apparently smells exactly like Aero chocolate The brand…
MarketingSmell
24/11/2020

Getting nosy about scent marketing: An academic analysis | AFAQS

Our guest author explores how scent marketing can impact a consumer, and what brands have already done in this space. As humans, we experience the world through our five senses.…
MarketingMultisensorySmellVisual
24/11/2020

Dunkin’-Scented Candles Return for the Holidays | QSR magazine

DUNKIN' The returning candle fragrances were lovingly developed by Homesick’s team of researchers, chandlers, and perfume chemists, who worked closely with the Dunkin’ culinary team to ensure each candle captures…
MarketingMultisensorySmellSoundTasteTrendyVisual
18/11/2020

Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Courtesy of Carl's Jr. and Hardee's Dive Brief: Carl's Jr. and Hardee's debuted a "Bacon and Beef Hypnosis" campaign to promote their Monster Angus Thickburger via all five senses, according…
MarketingMultisensorySmellVisual
10/11/2020

You can buy a scented candle that smells of Aero chocolate | Metro News

Brand new Aero scented candle (Picture: Getty/Lily-Flame) In good news for chocolate lovers everywhere, you can now buy a scented candle that apparently smells exactly like Aero chocolate The brand…
ExperientialMarketingMultisensory
05/11/2020

The rise of Scotland’s experiential distillery | HeraldScotland

AS the world retreated from in-person meetings to a virtual world driven by connected devices and online orders, the Scottish drinks industry has been carefully planning for the future. Over the…
BrandingMarketingMultisensory
03/11/2020

McDonald’s Gives Quarter Pounder Fans a Perfecter New Way to Display Their Burger Love | McDonald’s Corporation

GoldenArchesUnlimited.com to drop exclusive new line of merch designed for the QPC-obsessed Chicago, IL; February 18, 2020 – Valentine’s Day may have come and gone, but those that love the Quarter…
MarketingMultisensorySmellSoundVisual
29/10/2020

Dove soundtracks self-care with Pandora partnership | Marketing Dive

Dive Brief: Dove has partnered with Pandora to create "Tropical Moods SoundEscape," a soundtrack of sounds — birds chirping, soft rain, light drum beats — that are inspired by the…
BrandingEntertainmentMarketingMultisensorySmellSoundTasteVisual
27/10/2020

The Macallan Experience launches at Raffles Hotel: A multi-sensory immersive whisky experience | Buro 24/7 Singapore

Image: The Macallan Experience All senses go As whisky aficionados will know, learning the story behind the origins of the 'water of life' further enriches the experience when knocking back a glass of the…
MarketingSmell
27/10/2020

You Can Buy KFC’s Chicken-Scented FireLogs At Walmart | Delish

KFC Deck the halls while the halls smell like 11 herbs and spices. The weather has gone chilly, which means you're probably wearing a big sweater and your best slippers…
MarketingSmell
19/10/2020

Smarketing: Putting your money where your nose is | North-West University (NWU)

Marketers and retailers are finding increasingly ingenious ways to lure prospective buyers to their products. And, according to Dr Roland Goldberg, a senior lecturer in marketing at the North-West University…
MarketingSmell
13/10/2020

How the Sister Duo at Olfactive Branding Firm 12.29 Is Advancing Scent Marketing | Coveteur

BEAUTY MEET THE TWIN SISTER DUO WITH SYNESTHESIA SUPERPOWERS FOR SCENT MARKETING Dawn and Samantha Goldworm on translating today’s biggest brands into scents. “I can control your emotions and influence…
EntertainmentMarketingSmell
13/10/2020

World of Coca-Cola adds Scent Discovery exhibit | Atlanta Business Chronicle

Coca-Cola hopes it's sniffed out a new draw for its popular Atlanta tourist attraction. The Coca-Cola Co. (NYSE: KO) launched a new exhibit at the World of Coca-Cola, dubbed Scent…
BrandingMarketingMultisensorySmellVisual
08/10/2020

Samsung ecobubble washing machine has it’s own bespoke fragrance | Idealhome

Who doesn’t love the scent of freshly laundered clothes? Well, Samsung has bottled that scent to celebrate the launch of its new Samsung ecobubble washing machine. After seeing Olympic Gold…
MarketingSmell
30/09/2020

What Is Scent Marketing and Why Are Businesses Using It? | TechStory

Millions of shoppers routinely patronize the same retailers, even when several nearby companies are selling the same merchandise. Consumers are often willing to pay more to buy from companies that…
BrandingMarketingMultisensoryTasteTouch/Feel/TextureVisual
28/09/2020

M&S is selling gin snow globes – and they’ll get you in the Christmas spirit | The Sun

Marks and Spencer are now selling sparkly gin snow globes in time for XmasCredit: M&S MARKS and Spencer are getting in the festive spirit and are now selling epic gin…
BrandingMarketingMultisensoryTasteVisual
27/09/2020

Pickering’s Gin’s ‘must-have’ Christmas item for any drinks fan return as Gin Baubles go on sale | Daily Record

The 'must-have' Pickering's Gin Baubles. (Image: Pickering's) The must have gift for any gin fan at Christmas are back. Edinburgh-based gin maker Pickering's have announced the return of their hugely popular Gin…
EmotionsMarketingMultisensory
25/09/2020

When the company does more: the importance of social marketing | Doxee

Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when consumers are becoming more and more attentive…
Augmented + virtual realityMarketingVisual
16/09/2020

Khaite Debuts the First Augmented Reality Experiment of Spring 2021 | Vogue

Photo: Courtesy of Khaite The general assumption about fashion shows in the time of COVID-19 is that we have two options: real or virtual; there’s no in-between. The only way to “attend”…
MarketingMultisensorySmellVisual
31/08/2020

DQ Fall Blizzard Treat Candle Collection and new Fall Blizzard Menu | Fansided

Why just eat the Fall Blizzard Menu when there’s the DQ Fall Blizzard Treat Candle Collection. Forget that pumpkin spice latte, because the Fall Blizzard Menu and DQ Fall Blizzard…
Augmented + virtual realityMarketingMultisensorySmellSoundVisual
24/08/2020

How to Use Sensory Marketing Online | CMSWire

Retailers are preparing for a holiday season of more online shopping and less in-store shopping. According to a recent Radial survey, as many as 60% of consumers plan to shop less in…
BrandingEntertainmentMarketingMultisensory
18/08/2020

Woodford Reserve creates Spectacle for the Senses | The Spirits Business

Brown-Forman has unveiled a new campaign for Woodford Reserve to celebrate the Kentucky Derby and highlight the 200-plus flavour notes in the Bourbon. Woodford Reserve’s latest campaign is called Spectacle…
BrandingEntertainmentMarketingMultisensory
07/08/2020

Heineken Silver Unveiled with Multi-Sensorial Adventure in Shanghai | That’s Shanghai

Heineken officially kicked off its highly-anticipated Heineken Silver Mission S campaign with an action-packed, multi-sensory experience in Shanghai. Led by Mission S Exploration Officer-Celebrities Summer Ji, Victor Ma and Tizzy…
ArtEntertainmentMarketingMultisensoryTasteVisual
05/08/2020

United Visual Artists makes cognac cool again with Hennessy VSOP Privilege collab | Lifestyle Asia

Time is of the essence, and it rings especially true when it comes to cognacs like the Hennessy VSOP Privilege. Tasting cognac is an extremely sensorial experience, especially on the…
BrandingMarketingMultisensory
02/08/2020

Sensory Branding: Right Scent, Right Time? | PYMNTS.com

Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair of chicken-scented Crocs, but they’re sold out.…
MarketingMultisensoryTechnology
21/07/2020

Will digital wellbeing have its own vertical in the near future? | The Hindu

Health care technology concept. Vital sign sensing. It is in human nature to problem solve, and a whole new industry is likely to spring up to get information and entertainment…
Augmented + virtual realityBrandingMarketingMultisensory
05/07/2020

What Leaders Need to Know About Augmented Reality | Forbes

GETTY The consumer (and business) impacting potential of augmented reality (AR) is significant, making it one of the hottest topics for business leaders. Among enthusiasts, AR is a promising new…
Artificial IntelligenceAugmented + virtual realityMarketingSoundTrendyVisual
29/06/2020

On-trade digitisation, premiumisation and personalisation are major trends | Harpers Wine & Spirit Trade News

9 By Andrew Catchpole Published:  29 June, 2020 A digitised on-trade, premium in home drinking experiences and ‘liquid personalisation’ have been identified as the key trends for the year ahead by research…
MarketingMultisensorySmellVisual
23/06/2020

Poetic Ads for the Fragrance Industry Try to Articulate the Power of Scent | Muse by Clio

We sometimes forget the impact aroma can have on us. Maybe we're thinking about it more these days, when touch and proximity still feel dicey, even as spring opens throughout…

Random sensory quotes

People want to feel united, they want to have that religious sense they want to feel like at a rave 10,000 people at the rave are feeling the same emotions, a very primal need that’s not being fulfilled in the world today.

— Robert Greene