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Courtesy of Carl’s Jr. and Hardee’s

Source: Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Recent multisensory marketing trends
Augmented + virtual realityMarketingMultisensory
12/01/2023

‘Thinking about beauty in a new way’: How brands are pursuing multi-sensory strategies in the digital world | Cosmetic Design

Getty Images From non-fungible tokens to augmented reality, and live commerce to the metaverse, major beauty brands are increasingly pursing multi-sensory strategies in the digital space, according to panel of…
MarketingMultisensorySmellVisual
08/12/2022

Brain Matters: Marketing, decision making and the psychology of smell | Money Control

From the sweet, sweet smell of success to the stink of a failure, we’ve always used our sense of smell to convey, in rich visual imagery, what’s going on in…
BrandingMarketingMultisensorySmellSoundVisual
06/12/2022

Cartier Are Evolving Perfume Into A Multi-Sensory Immersive Experience | Elle

CARTIER The brand's latest immersive fragrance pop-up, OSNI 2, is landing in Paris. Perfume belongs in a bottle, right? According to iconic luxury jewellers and fragrance house, Cartier, that's not always…
BrandingMarketingMultisensorySmell
06/12/2022

Why Brands Are Reeking Havoc on Our Noses | The Washington Post

“There’s no scent!!” Online reviews complaining that Yankee Candles had no smell punctuated the pandemic, and led to claims that Covid-19’s waves might thus be predicted: Indeed, recent statistical analysis…
ExperientialMarketingMultisensorySmellSoundTasteTouch/Feel/TextureTrendyVisual
02/12/2022

Seeing Sound, Hearing Champagne – Krug & Ryuichi Sakamoto Unveil Multi-Sensory Experience | Man of Many

Seeing Sound, Hearing Champagne – Krug & Ryuichi Sakamoto Unveil Multi-Sensory Experience You’ve probably heard of food and champagne pairings but why stop there? Proving that there’s more than one way to…
MarketingMultisensory
02/12/2022

Using the Five Senses in Marketing is a Must | The Weekly Journal

Dani DG You probably won’t make it to the end of this article. Not because it’s boring per se, but because nothing holds your attention for more than eight seconds.…
ExperientialMarketingMultisensorySmellVisual
25/11/2022

How Experiential Retail Tactics Are Evolving and the Power of Scent | BoF

Attendees of the Integra Fragrances x BoF executive breakfast and fragrance workshop. (Integra Fragrances) Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori…
MarketingNeuroscience
18/11/2022

Neurodiverse Shopping—Why Have Retailers Taken Notice? | HealthNews

Image by Sonpichit Salangsing via Shutterstock Have you ever been to a store with an overwhelming amount of scent, lights, or sounds, and just wanted to shop fast and move…
MarketingMultisensorySmellVisual
16/11/2022

Driving enrollment with multisensory experiences | Higher Ed Dive

Sladic via Getty Images For many U.S. colleges and universities, driving enrollment is an uphill climb these days. Though digital channels have made it easier to reach a wider audience,…
Artificial IntelligenceExperientialMarketing
07/11/2022

EXPLAINED: What is Phygital? How it is redefining user experience, behaviour in retail industry | Zee Business

Phygital is the term that describes two very different but equally important experiences - physical and digital. It aims to maximise the experience of customers. Photo credit: Pixabay Phygital: Technology integration…
BrandingInterestingMarketingMultisensorySmellSoundVisual
03/11/2022

Enhancing In-Store Experiences with Music, Scent and Visuals | Chain Store Age

Experiences have always been the driving force behind retail, and yet many brands still struggle to understand and implement this transformation in today’s new economy. And now, more than ever,…
MarketingSmellTouch/Feel/Texture
20/10/2022

The Nose Knows Good Marketing | Printing Impressions

If you were one of the lucky recipients of the PRINTING United Expo direct mail piece that hit mailboxes last month, you might have noticed something unusual about it. It…
BrandingMarketingMemorySmellTaste
18/10/2022

The scent of a good advertisement | Biz Community

They say that tastes and smells really do have the power to transport you - to another place, or to a wonderful memory. When it comes to food and drink,…
ExperientialMarketing
17/10/2022

Experiential marketing can grow your customer base | Gulf Business

According to experts, appealing to consumers’ senses boosts the impact of experiential marketing and encourages steadfast customer loyalty In the current digital age, the term ‘marketing’ has gained new connotations,…
BrandingMarketingMultisensorySoundVisual
27/09/2022

Cadbury now has a sonic logo – and it’s kinda perfect | Creative Bloq

(Image credit: Cadbury) Why rely on visual marketing when you could play with sound as well? That's the feeling behind the new sonic logo composed for Cadbury by a prominent…
ExperientialInterestingMarketingMultisensory
21/09/2022

Scoot Has A New Pokémon-Themed Plane With Pikachu’s Face All Over | The Smart Local

Image credit: Scoot What child of the ’90s doesn’t know Pikachu and gang? You probably woke up early on Saturday mornings to catch Ash, Brock, and Misty disrupting Team Rocket’s…
ExperientialMarketingMultisensory
21/09/2022

Fun and effective – say hello to experiential marketing | iTMunch

Have you ever taken a car for a test drive? Why do you think automotive companies allow you to take the car for a spin? The answer is experience. Similarly,…
BrandingMarketingMultisensorySmellTaste
20/09/2022

Magnolia Bakery x TULA collab on new banana pudding-inspired skincare | Guilty Eats

A ton of food brands have been getting into the merchandise game, but while most have done makeup, apparel, or even scented candles, the famous Magnolia Bakery is going a different route.…
BrandingMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
06/09/2022

DQ Gives Fall Décor a Cozy-Cool Makeover to Celebrate New Fall Blizzard Treat Menu | Business Wire

This fall, the season’s coolest décor is coming home. In anticipation of the new Fall Blizzard® Treat Menu, American Dairy Queen Corporation (ADQ) is debuting a festive throw pillow collection, designed…
ExperientialMarketingMultisensory
17/08/2022

5 brands harnessing sensory marketing with in-person experiential | CMO Australia

As consumers and the market continues its quest to recover from the pandemic and return to in-person engagement, brands are lining up to build their own immersive live experiences and…
BrandingMarketingMultisensorySmellSoundTasteVisual
12/08/2022

RÉMY MARTIN TEAMS UP WITH GRAMMY AWARD-WINNING MUSICAL ARTIST USHER AND A.I. TECHNOLOGY TO REVEAL THE INVISIBLE, THE TASTE OF 1738 ACCORD ROYAL PRESENTED IN A RARE LIMITED-EDITION AND COUPLED WITH IMMERSIVE EXPERIENCE | Yahoo

Usher x Rémy Martin 1738: A Taste of PassionRémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the "Usher x Rémy Martin 1738:…
Augmented + virtual realityInterestingMarketing
10/06/2022

Pickl reveals a first look at its metaverse burger joint | Caterer Middle East

Pickl has released a sneak-peek virtual tour to provide a glimpse into what guests can expect from the brand’s virtual restaurant in the metaverse. Its detailed “meta restaurant” was designed…
BrandingMarketingMultisensory
24/05/2022

Grey Goose Essences launches at Heathrow with multi-sensorial omnichannel activation | The Moodie Davitt Report

Catching the eye: The bright colours of the pop-up store in Heathrow T5 drew passengers to the botanical-themed activation UK. Bacardi Global Travel Retail (GTR) has launched Grey Goose Essences, a…
Augmented + virtual realityBrandingMarketingMultisensory
28/04/2022

Grey Goose launches new flavours with AR experience | Grocery Gazette 

Vodka company Grey Goose has unveiled three new flavours under its new Grey Goose Essences portfolio with an Augmented Reality (AR) installation at Heathrow Airport’s Duty Free. Grey Goose has partnered with creative…
Augmented + virtual realityMarketingMultisensoryTechnologyVisual
24/04/2022

A beginner’s guide to chicken marketing in the metaverse | WATTPoultry

Wendy's released the Wendyverse earlier this year, giving consumers another way to interact and connect with the foodservice brand (The Wendy's Company) Virtual reality is another way to connect and…
MarketingMultisensory
24/04/2022

Mastercard Emphasizes Sensory Marketing At The Arnold Palmer Invitational | Forbes

The Leaderboard at the Arnold Palmer Invitational MASTERCARD/JOHN GILLOOLY Great golf courses often smell as good as they look. Breathing in your surroundings while walking a beautiful track, players may…
Augmented + virtual realityMarketingVisual
17/04/2022

Flavors can now be tasted in Augmented Reality | The Gal Times

Flavors in AR (Photo: Microsoft) With the help of viewers, speakers, projectors and other elements, it is possible for people to have new experiences with the palate In a new experience,…
BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
14/04/2022

Dunkin’ and e.l.f. collab to make a donut-scented makeup line | Deseret

The e.l.f. x Dunkin’ makeup collection is shown, including coffee-inspired textures, glazed-up formulas and ultra-pigmented shades. Business Wire “Wake up and makeup” is the newest collaboration from Dunkin’ and e.l.f. Cosmetics. The makeup…
MarketingMultisensorySmell
14/04/2022

Kraft’s Philadelphia Cream Cheese tests aroma marketing with cheesecake | Crain’s Chicago Business

Philadelphia Cream Cheese Kraft Heinz’s Philadelphia Cream Cheese brand is seeing whether a scent-diffusing merchandiser passes the smell test. Select Jewel-Osco and Acme grocery stores in Chicago and New Jersey…
EntertainmentFlavourMarketingMultisensoryTaste
08/12/2021

Watch John Oliver’s hilarious, nostalgic take on snack and beverage branded video games | Adage

Credit: Last Week Tonight The ‘Last Week Tonight’ host dredges up games from Cheetos, 7-Up, Pepsi and even Chex Though HBO’s “Last Week Tonight With John Oliver” is on hiatus…