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Courtesy of Carl’s Jr. and Hardee’s

Source: Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Recent multisensory marketing trends
EmotionsExperientialMarketingSmell
27/09/2021

The Power of Scent in Retail

Fragrance Sampling. Integra Fragrances. Integra Fragrances designs olfactory experiences for leading global luxury brands including Fendi, Bulgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store…
BrandingInterestingMarketingMultisensorySmellTouch/Feel/TextureVisual
24/09/2021

Oreo & Havaianas Drop Chocolate-Scented Flip-Flops | High Snobiety

Fashion-food crossovers aren't exactly new (see: Vetements' vegan burger and Telfar's White Castle collab) but Oreo x Havaianas is unlike anything we've seen before. The cookie purveyor and footwear giant have joined forces on chocolate-scented flip-flops.…
ExperientialMarketingMultisensory
16/09/2021

The science behind the experience | The Drum

Safety is a primary concern for many customers / Obi Onyeador; Unsplash With the Covid-19 pandemic, the entire world has collectively experienced a traumatic event, which has forced us to…
BrandingInterestingMarketingSmell
15/09/2021

How ‘new car smell’ is created at Nissan | Automotive Testing Technology International

Part of the rigorous design, development and testing process for Nissan’s new Qashqai involved formulating a ‘new car smell’. The unique role of creating this scent, which is said to…
BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
09/09/2021

First look: Diageo opens incredible Johnnie Walker Experience in Edinburgh | Daily Record

Guests will be able to explore hundreds of flavours (Image: Diageo) Scotland's newest whisky attraction, the Johnnie Walker Princes Street Experience, has opened in the heart of Edinburgh. The eagerly awaited eight-floor visitor experience, which…
BrandingInterestingMarketingSmellTechnology
24/08/2021

How digital olfaction could make inroads with grocers and consumers | Grocery Dive

Courtesy of Aryballe From aiding with product creation to sniffing out spoiled food, technology that mimics the way humans smell has the potential for wide applicability. Someday, consumers may rely…
MarketingMultisensory
16/08/2021

Ben & Jerry’s creates limited-edition game for ice cream fans – here’s how to get one | Surrey Live

The limited edition game is great fun for ice cream fans The Twisted Merry Dough Round was dreamed up to celebrate Ben & Jerry’s new Cookie Dough Twists Iconic ice…
ArtMarketingScientific
12/08/2021

Is retail boring now? Here’s how stores have lost the balance of art and science | Smart Company

SOURCE: UNSPLASH/KENTARO TOMA. I am reading a terrific book at the moment. The first line in the book Remarkable Retail by industry expert Steve Dennis had me hook, line and sinker. “Retail…
MarketingSmell
12/08/2021

Resident Evil perfumes are now on sale | GamesRadar+

(Image credit: Capcom) Capcom has released a line of new fragrances inspired by its tentpole Resident Evil franchise. The three perfumes – each one inspired by a different Resident Evil…
ExperientialMarketing
12/08/2021

An experiential beer? Yes please! | Campaign Live

SingleCut Beersmiths Making experiences useful and beneficial is how meaningful engagement occurs. Beer marketers have been pushing creative boundaries lately. In Argentina, Corona stocked all of its bottles with the…
MarketingMultisensorySmell
11/08/2021

IKEA offers scented candles that smell like their famous meatballs to its loyal customers | Republic World

Credit: UNSPLASH Ikea, famous for the Swedish meatballs served at its stores' cafeterias, will now offer scented candles that smell like them to its loyal customers. The Swedish company, IKEA,…
MarketingMultisensory
23/07/2021

How Digital Sensory Marketing Is Key To Appealing To Today’s Consumer | Deccan Herald

The pandemic has left everyone emotionally, physically and financially shattered. The decisions taken are now more precocious. The consumers are simply tired of the business advertisement running up and down…
BrandingMarketingMultisensoryTasteTouch/Feel/TextureVisual
14/07/2021

Iconic Iced Tea brand selling limited edition bikes for 99¢ to Canadians | NEWS 1130

Three limited edition bikes are inspired by three flavours of AriZona Hard. (Courtesy AriZona Hard) -One nostalgic iced tea brand is kicking summer into gear, by unveiling a collection of…
BrandingFlavourMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
14/07/2021

Vizzy Hard Seltzer is releasing a limited-edition line of seltzer-scented swimwear | JS Online

Molson Coors' Vizzy Hard Seltzer is releasing a limited-edition line of one-piece swimming suits and swim trunks that "smells like its seltzer flavors," according to a news release. Vizzy’s Seltzer Szn Swimwear will…
BrandingMarketing
13/07/2021

Unilever launches Magnum pop-up | Marketing Week

Unilever is launching a pop-up ‘Pleasure Lounge’ for its ice cream brand Magnum at Westfield Stratford in a bid to take advantage of the increased footfall expected at the shopping…
BrandingMarketingMultisensoryTasteVisual
06/07/2021

Forget cameras – Nikon has just launched a new range of candy!

(Image credit: Nikon) Nikon has released new chocolate, blueberry, chili, matcha, and brown sugar-flavored confectionary in Japan New cameras are all well and good, but Nikon has bucked the trend…
MarketingSound
16/06/2021

Background Music Demand Surges as Sensory Marketing Gains Traction Through 2027 | The Manomet Current

Companies in the Background Music Market are facing issues in keeping their production facilities fully functional due to shortage of staff and resources amidst the COVID-19 (Coronavirus) outbreak. Get a…
InterestingMarketingMultisensoryTechnology
10/06/2021

Human senses: the next battlefield for online retailers | Livemint

Istock It’s hard to find things that won’t sell online," Amazon’s founder Jeff Bezos once said. As the internet shrinks the world, it has expanded the size of markets. Covid…
MarketingSmellTechnology
04/05/2021

Business Scents: The Rise of Digital Olfaction | MIT Sloan Management Review

Two emerging branches of digital olfaction technology have the potential to revolutionize a range of industries. The aroma of freshly baked bread wafting through supermarket aisles. The percolating pot of…
MarketingNeuroscience
26/04/2021

This is how brands use neuromarketing | Explica .co

Why do we buy a certain brand of detergent or any other product? Supermarkets are full of brands that struggle to attract our attention as a consumer, a consumer saturated with…
MarketingSmell
26/04/2021

How fragrances develop customer loyalty in hotels | HOTELIER MIDDLE EAST

The smell of fresh coffee, the salty scent of a sea breeze or the aroma of freshly baked cinnamon rolls all rank among people's most favourite scents, according to scientists.…
MarketingMultisensory
21/04/2021

Hospitality Is The Kingdom Of Sensory Marketing | Hospitality Net

Azia Resort & SPA Sensory marketing is an essential tool to increase the profitability of the international hospitality industry. To understand why, you have to look at the process through…
Augmented + virtual realityMarketing
05/04/2021

How Augmented Reality Is Changing The World Of Marketing For Brands | INC42

With augmented reality, consumers can connect with brands on a more emotional and empathic level Today, it has become almost common to see augmented reality capabilities as a marketing tactic…
BrandingMarketingMultisensory
31/03/2021

The Mercedes EQS: design for all the senses | automobilsport.com

The EQS is the all-electric luxury saloon from Mercedes. With it, Mercedes-EQ is redefining this vehicle segment. The EQS is also the first model to be based on the modular…
BrandingMarketingSmellTouch/Feel/TextureVisual
29/03/2021

Oscar Mayer makes bacon-scented shoelaces, will give them away to fans | Fox news

If you love bacon, but eating it just isn’t enough, now you can wear it on your feet — or at least, you can wear shoelaces that smell like bacon. On Friday, Oscar…
MarketingMultisensoryTasteVisual
12/03/2021

Previewing World of Warcraft’s next cookbook, with Shadowlands recipes | Polygon

Image: Blizzard Entertainment The World of Warcraft franchise has an entire catalog of books under its belt, ranging from action-adventure romps to supernatural legal dramas. One upcoming title is World of Warcraft: New…
BrandingMarketingSound
13/01/2021

Palladium Hotel Group curates exclusive Ibiza playlist for all hotels | TravelDailyNews International

Palladium Hotel Group is joining forces with Ibiza Songs – a group of experts in creating brand identity through music – to personalise the musical style of its hotels. The…
MarketingSmell
15/12/2020

NASCAR aromas that would make great candles | Nascar.com

We propose that NASCAR forms its own scented candle company, which would allow fans to bring the following ambrosial aromas into their own homes. Coagulated rubber pellets personally scoured off…
MarketingMultisensorySmellVisual
15/12/2020

Del Monte giving away banana and pineapple scented wrapping paper | pennlive.com

Del Monte Fresh Produce is giving away free banana and pineapple scented wrapping paper beginning Dec. 17 while supplies last. This year has taken twists and turns that have taken…
Augmented + virtual realityMarketingMultisensorySmellTouch/Feel/TextureVisual
24/11/2020

Peak experience: Bulgari’s virtual reality fragrance experiment is pretty cool | Wallpaper

One of the expansive Alpine views users can virtually experience with Bulgari’s new Glacial Essence campaign. Bulgari perfumer Alberto Morillas is standing on top of an alpine glacier in an elegant…
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Random sensory quotes

“NOSE, n. The extreme outpost of the face. From the circumstance that great conquerors have great noses, Getius, whose writings antedate the age of humor, calls the nose the organ of quell. It has been observed that one’s nose is never so happy as when thrust into the affairs of others, from which some physiologists have drawn the inference that the nose is devoid of the sense of smell.