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Courtesy of Carl’s Jr. and Hardee’s

Source: Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Recent multisensory marketing trends
Augmented + virtual realityInterestingMarketing
10/06/2022

Pickl reveals a first look at its metaverse burger joint | Caterer Middle East

Pickl has released a sneak-peek virtual tour to provide a glimpse into what guests can expect from the brand’s virtual restaurant in the metaverse. Its detailed “meta restaurant” was designed…
BrandingMarketingMultisensory
24/05/2022

Grey Goose Essences launches at Heathrow with multi-sensorial omnichannel activation | The Moodie Davitt Report

Catching the eye: The bright colours of the pop-up store in Heathrow T5 drew passengers to the botanical-themed activation UK. Bacardi Global Travel Retail (GTR) has launched Grey Goose Essences, a…
Augmented + virtual realityBrandingMarketingMultisensory
28/04/2022

Grey Goose launches new flavours with AR experience | Grocery Gazette 

Vodka company Grey Goose has unveiled three new flavours under its new Grey Goose Essences portfolio with an Augmented Reality (AR) installation at Heathrow Airport’s Duty Free. Grey Goose has partnered with creative…
Augmented + virtual realityMarketingMultisensoryTechnologyVisual
24/04/2022

A beginner’s guide to chicken marketing in the metaverse | WATTPoultry

Wendy's released the Wendyverse earlier this year, giving consumers another way to interact and connect with the foodservice brand (The Wendy's Company) Virtual reality is another way to connect and…
MarketingMultisensory
24/04/2022

Mastercard Emphasizes Sensory Marketing At The Arnold Palmer Invitational | Forbes

The Leaderboard at the Arnold Palmer Invitational MASTERCARD/JOHN GILLOOLY Great golf courses often smell as good as they look. Breathing in your surroundings while walking a beautiful track, players may…
Augmented + virtual realityMarketingVisual
17/04/2022

Flavors can now be tasted in Augmented Reality | The Gal Times

Flavors in AR (Photo: Microsoft) With the help of viewers, speakers, projectors and other elements, it is possible for people to have new experiences with the palate In a new experience,…
BrandingMarketingMultisensorySmellTouch/Feel/TextureVisual
14/04/2022

Dunkin’ and e.l.f. collab to make a donut-scented makeup line | Deseret

The e.l.f. x Dunkin’ makeup collection is shown, including coffee-inspired textures, glazed-up formulas and ultra-pigmented shades. Business Wire “Wake up and makeup” is the newest collaboration from Dunkin’ and e.l.f. Cosmetics. The makeup…
MarketingMultisensorySmell
14/04/2022

Kraft’s Philadelphia Cream Cheese tests aroma marketing with cheesecake | Crain’s Chicago Business

Philadelphia Cream Cheese Kraft Heinz’s Philadelphia Cream Cheese brand is seeing whether a scent-diffusing merchandiser passes the smell test. Select Jewel-Osco and Acme grocery stores in Chicago and New Jersey…
EntertainmentFlavourMarketingMultisensoryTaste
08/12/2021

Watch John Oliver’s hilarious, nostalgic take on snack and beverage branded video games | Adage

Credit: Last Week Tonight The ‘Last Week Tonight’ host dredges up games from Cheetos, 7-Up, Pepsi and even Chex Though HBO’s “Last Week Tonight With John Oliver” is on hiatus…
BrandingMarketingMultisensory
02/11/2021

So What Happened at the First-Ever Sensory Auction?! | Uptown Magazine

Danny Weiss / Courtesy of Bombay Sapphire So What Happened at the First-Ever Sensory On October 19th, Bombay Sapphire took a giant leap to upend the art world by hosting the first-ever Sensory…
ArtBrandingExperientialMarketingMultisensorySoundVisual
01/11/2021

Cartier Is Bringing an Immersive Art Experience to the U.S. — Here’s Where to See It | Yahoo

Interior of Multi-sensory art installation in New England This Fall — presented by cartier Luc Boegly/Courtesy of Fondation Cartier pour l’art contemporain Cartier Is Bringing an Immersive Art Experience to…
BrandingMarketingMultisensoryTasteVisual
01/11/2021

G Fuel Releases New Sonic Party Punch Flavor For 30th Anniversary | Bleeding Cool

Credit: G Fuel G Fuel and SEGA have partnered up again as the company has released the new Sonic Party Punch flavor this week. As part of the game's 30th Anniversary,…
EmotionsMarketingSmell
22/10/2021

Does scent keep you in the mall for longer? The link between aroma and retail therapy | The National News

A pleasant smell compels people to stay – and spend – in a space for longer. Getty Images As my credit card can attest, entering Mall of the Emirates puts…
ArtBrandingInterestingMarketingMultisensoryTasteVisual
20/10/2021

BOMBAY SAPPHIRE® and Artist Dan Lam Host the First-Ever Sensory Auction | Yahoo

Courtesy of Bombay Sapphire Gin Bombay Sapphire held the first art auction where collectors bid on an original piece by renowned sculpture artist Dan Lam with their senses instead of…
BrandingExperientialMarketingMontreal
20/10/2021

See Inside the Dior Beauty Pop-Up That Went Viral During NYFW | BizBash

AGENC produced a floral-packed activation for the fashion house’s new perfume. Here's a closer look at the experience that took over social media feeds during New York Fashion Week. Last…
MarketingSmell
09/10/2021

The Subtle Art of Scent Marketing – All You Need to Know! | Daily Hawker

Did you know that the way your store smells can encourage customers to spend more money? Smell is linked to sentiment and, as a result, spending. Scent marketing and scent…
EmotionsMarketingMemorySmell
08/10/2021

Why do brands want your home to smell like meat so badly? | Mashable

Make your home full of IKEA furniture also smell like an IKEA. Credit: IKEA First there was chicken log. Then there was beef candle. And then there was meatball candle. You might be thinking, "This can't…
Augmented + virtual realityMarketing
08/10/2021

Engaging Buyers Using Augmented Reality | Thought for Food™

Augmented reality (AR) is defined as “an overlay of visual elements, sound, or other sensory stimuli onto the physical world in order to enhance one’s experience.” Its main difference from…
BrandingMarketingMultisensory
01/10/2021

If your distinctive brand assets are exclusively visual it’s time to come to your (other) senses | Marketing Week

Visual cues are all very well but don’t forget the other four senses when developing brand codes as they can be just as powerful – if not more so –…
MarketingSmell
29/09/2021

Why Are We So Obsessed With Celebrity Scents? | Bustle

Kevin Mazur, Jonathan Knowles, Brian Hagiwara, Jose A. Bernat Bacete, Pierre-Yves Babelon, Sharon Leshnak, EyeEm, Rosemary Calvert, Noam Galai, Roc Canals, Juj Winn/Getty Images After its August launch, Rihanna’s Fenty…
EmotionsExperientialMarketingSmell
27/09/2021

The Power of Scent in Retail

Fragrance Sampling. Integra Fragrances. Integra Fragrances designs olfactory experiences for leading global luxury brands including Fendi, Bulgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store…
BrandingInterestingMarketingMultisensorySmellTouch/Feel/TextureVisual
24/09/2021

Oreo & Havaianas Drop Chocolate-Scented Flip-Flops | High Snobiety

Fashion-food crossovers aren't exactly new (see: Vetements' vegan burger and Telfar's White Castle collab) but Oreo x Havaianas is unlike anything we've seen before. The cookie purveyor and footwear giant have joined forces on chocolate-scented flip-flops.…
ExperientialMarketingMultisensory
16/09/2021

The science behind the experience | The Drum

Safety is a primary concern for many customers / Obi Onyeador; Unsplash With the Covid-19 pandemic, the entire world has collectively experienced a traumatic event, which has forced us to…
BrandingInterestingMarketingSmell
15/09/2021

How ‘new car smell’ is created at Nissan | Automotive Testing Technology International

Part of the rigorous design, development and testing process for Nissan’s new Qashqai involved formulating a ‘new car smell’. The unique role of creating this scent, which is said to…
BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
09/09/2021

First look: Diageo opens incredible Johnnie Walker Experience in Edinburgh | Daily Record

Guests will be able to explore hundreds of flavours (Image: Diageo) Scotland's newest whisky attraction, the Johnnie Walker Princes Street Experience, has opened in the heart of Edinburgh. The eagerly awaited eight-floor visitor experience, which…
BrandingInterestingMarketingSmellTechnology
24/08/2021

How digital olfaction could make inroads with grocers and consumers | Grocery Dive

Courtesy of Aryballe From aiding with product creation to sniffing out spoiled food, technology that mimics the way humans smell has the potential for wide applicability. Someday, consumers may rely…
MarketingMultisensory
16/08/2021

Ben & Jerry’s creates limited-edition game for ice cream fans – here’s how to get one | Surrey Live

The limited edition game is great fun for ice cream fans The Twisted Merry Dough Round was dreamed up to celebrate Ben & Jerry’s new Cookie Dough Twists Iconic ice…
ArtMarketingScientific
12/08/2021

Is retail boring now? Here’s how stores have lost the balance of art and science | Smart Company

SOURCE: UNSPLASH/KENTARO TOMA. I am reading a terrific book at the moment. The first line in the book Remarkable Retail by industry expert Steve Dennis had me hook, line and sinker. “Retail…
MarketingSmell
12/08/2021

Resident Evil perfumes are now on sale | GamesRadar+

(Image credit: Capcom) Capcom has released a line of new fragrances inspired by its tentpole Resident Evil franchise. The three perfumes – each one inspired by a different Resident Evil…
ExperientialMarketing
12/08/2021

An experiential beer? Yes please! | Campaign Live

SingleCut Beersmiths Making experiences useful and beneficial is how meaningful engagement occurs. Beer marketers have been pushing creative boundaries lately. In Argentina, Corona stocked all of its bottles with the…