Skip to main content

Staying true to its roots and five pillars – Innovation, Design, Quality, Sustainability and Commitment – the German sanitary fittings manufacturer, Hansgrohe, develops innovative spray type technology called PowderRain for unique sensual shower experience. PowderRain’s gentle micro sprays guarantee a sensuous showering experience and incomparable deep relaxation.

Speaking at the BW HOTELIER – Axor Hansgrohe “Design Innovation to Conservation” WeBBlast Series in his keynote address, Thomas Stopper, Vice President Asia, Hansgrohe, Shanghai talks about the company’s new launches and his vision to provide different scenarios as per the user’s mood. He said, “The daily shower has become a special moment in the daily routine. The bathroom becomes a feel-good oasis and rest area from everyday life. Men, too, are increasingly looking for care and relaxation in the shower.”

“We want to create next level bathroom designs and serve our clientele all over the world,” he added.

Stopper further mentioned the company’s values ‘innovation, design and quality’ without compromising on the sustainability aspect. He informed that water and energy-saving products, environmentally friendly production and resource-efficient processes are among the top priorities of Hansgrohe. “Thanks to our sustainable technologies, an unsurpassed shower experience is being provided whilst costs can be saved over a long-time period,” he added.

The diverse audience at the first show, themed ‘Shower With All Senses’, of BW HOTELIER-HANSGROHE INDIA SERIES 2020 was also enlightened about Hansgrohe’s multi-sensory shower experience, RainTunes. Stopper commented, “With RainTunes, the ambition level was ten times to develop and define multi-sensory shower experiences. There is a big opportunity for us to leave the dimensional products and orchestrate experiences.”

“RainTunes is a digitally enabled shower solution where you shower according to your mood. Seven different scenarios can be controlled via an absolution which are the perfect symphony between water, sound, light, moving image and fragrance,” he added.

With a rich heritage since 1901, Hansgrohe has been developing solutions ensuring that everyday experiences with water are memorable.

With 34 companies and 21 sales offices all over the world, Hansgrohe is one of the few global players in the sanitation industry. During the 2017 financial year, Hansgrohe employed around 5,000 people and supplied products to more than 140 countries. Incidentally, the Hansgrohe Group comprises the brands “hansgrohe” and “AXOR”. Founder Hans Grohe started out small in 1901, with a metal pressing workshop in Schiltach in the Black Forest. The creative hub and the company headquarters are still based there.

Source: We want to create next level bathroom designs: Thomas Stopper – BW Hotelier

Recent multisensory trends

CommunicationMultisensory
27/09/2021

Use All Five Senses on Zoom | Radio & Television Business Report

Video communication engages two senses of our five: sight and sound.  But how can we stimulate the other three with the existing digital technology?  Longtime public relations pro and “Zoom…
InterestingMultisensory
27/09/2021

Parents SHOULD let kids play with their food, experts reveal | The Sun

Experts have revealed how you should let your kids play with their food IT can be frustrating for some parents when kids play with their food and make a mess.…
ArtMultisensorySmellSoundTouch/Feel/TextureVisual
27/09/2021

Van Abbemuseum launches the Netherlands’ first, fully multi-sensory exhibition | MuseumNext

The Van Abbemuseum in Eindhoven has opened a comprehensive new fully multi-sensory exhibition featuring 120 artworks spanning all five floors of the museum. Delinking and Relinking invites visitors to experience art…
BrandingInterestingMarketingMultisensorySmellTouch/Feel/TextureVisual
24/09/2021

Oreo & Havaianas Drop Chocolate-Scented Flip-Flops | High Snobiety

Fashion-food crossovers aren't exactly new (see: Vetements' vegan burger and Telfar's White Castle collab) but Oreo x Havaianas is unlike anything we've seen before. The cookie purveyor and footwear giant have joined forces on chocolate-scented flip-flops.…
ExperientialMarketingMultisensory
16/09/2021

The science behind the experience | The Drum

Safety is a primary concern for many customers / Obi Onyeador; Unsplash With the Covid-19 pandemic, the entire world has collectively experienced a traumatic event, which has forced us to…
BrandingExperientialMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
09/09/2021

First look: Diageo opens incredible Johnnie Walker Experience in Edinburgh | Daily Record

Guests will be able to explore hundreds of flavours (Image: Diageo) Scotland's newest whisky attraction, the Johnnie Walker Princes Street Experience, has opened in the heart of Edinburgh. The eagerly awaited eight-floor visitor experience, which…
ArtInterestingMultisensorySmellTouch/Feel/TextureVisual
08/09/2021

This artist is mapping Bengaluru though its unique aromas | Hindustan Times

Indu Antony began work on Bengaluru Smellscapes in February. Eventually, her project will be represented as a book with a foldout map and perfume pads, so you can take a…
ArtEntertainmentMultisensorySmellSound
08/09/2021

Musician creates unique concert experiences that involve sight and smell | Evanston RoundTable

Yang, left, and Matt Agnew, play a concert at the Stan Mansion. (Photo by Gay Riseborough) A new not-for-profit is setting out to engage all five senses with its symbiosis…
Augmented + virtual realityMultisensorySmellSoundTechnologyVisual
31/08/2021

Ketamine One, OVR Technology Partner to Provide Scent-Enabled Virtual Reality for Patients | Hit Consultant

What You Should Know: – Ketamine One is now collaborating with OVR Technology to provide a first-of-its-kind VR scent experience as part of its patient treatment programs to provide its INHALE Wellness Platform over…
ArtInterestingMultisensoryTasteTouch/Feel/TextureVisual
25/08/2021

POPOPOPOPOP delivers soda with a sensory experience | The Gateway

Supplied: Mitchell Art Gallery, MacEwan University This soda is a sensory experience made in collaboration with sixth grade students and local artists. POPOPOPOPOP, a soda based on sound, is making…
InterestingMultisensorySmellTouch/Feel/TextureVisual
25/08/2021

Construction company in Poland creates flower-scented asphalt | NY Post

A construction site near a newly-opened portion of a ring road is seen in Warsaw city September 20, 2013. Reuters/Kacper Pempel Polish construction firm Budimex and refiner Lotos have created…
ArtMultisensorySoundTouch/Feel/TextureVisual
23/08/2021

Van Abbemuseum Introduces ‘Tactile Drawings’ and ‘Scent Interpretations’ | Ocula

Van Abbemuseum. Photo: Boudewijn Bollmann. The additions are aimed at those with visual and auditory impairments, and anyone else interested in experiencing art differently. Multi-sensory tools such as braille, soundscapes,…
MultisensorySoundTechnologyVisual
23/08/2021

Experiential audio technology redefines how people engage with sound & enhances immersion to new heights | My Tech Decisions

Growing up hard-of-hearing, Ethan Castro, co-founder of EDGE Sound Research, focused his doctoral degree research on recreating audio leveraging tactile dimensions. This ultimately led to the invention of ResonX, an experiential…
MultisensoryTaste
18/08/2021

Mariah Carey Just Launched Her Own Irish Cream Brand, ‘Black Irish’ | Food and Wine

CREDIT: COURTESY OF BLACK IRISH Celebrity-owned spirits brands have been all the rage recently — and for the celebrities, why shouldn't they be? In 2018, George Clooney was named Forbes' highest-paid actor not due…
ArtInterestingMultisensorySmellSoundTouch/Feel/Texture
17/08/2021

Dutch museum fills ‘Blind Spot’ with exhibit for visually impaired | Channel News Asia

A visually impaired visitor, Farid el Manssouri, touches during the exhibition "The Blind Spot" by artist Jasper Udink ten Cate and experience designer Jeroen Prins, aimed for blind and visually…
MarketingMultisensory
16/08/2021

Ben & Jerry’s creates limited-edition game for ice cream fans – here’s how to get one | Surrey Live

The limited edition game is great fun for ice cream fans The Twisted Merry Dough Round was dreamed up to celebrate Ben & Jerry’s new Cookie Dough Twists Iconic ice…
EntertainmentInterestingMultisensorySmellSoundTasteTrendyVisual
12/08/2021

Epson projection enhances 11-course tasting menu | AV Interactive

Six Epson laser projectors fixed with a UST ‘periscope’ lens, are providing a 360° experience designed by Sysco Productions at a new DC-Comics themed restaurant and bar venue in London.…
EntertainmentInterestingMultisensory
12/08/2021

The Future of Food: Epochal Banquet brings a feast of aerogels and edible luminescence to world-first dining experience at Expo 2020 | ZAWYA MENA Edition

Unique Future of Food dining concept will lead guests on multi-sensory journey Experience to include glow-in-the-dark creations and flavour-changing desserts Jeddah: – A pioneering culinary experience inspired by space, microbiology,…
HealthMultisensoryScientific
12/08/2021

Study shows differences in rapidly processing sensory feedback among people with autism spectrum disorder | Science Daily

In an effort to better characterize -- and quantify -- sensorimotor abilities and their impact on the development of people with ASD, scientists have published research that compared the fine…
InterestingMultisensorySmellSound
11/08/2021

You can now buy a record store scented candle | DJ Mag

It smells like “pressed vinyl and warm woods, accented by notes of sweet blossoms, hints of amber, and soft fruit” A candle apparently scented to resemble a record store is…
MarketingMultisensorySmell
11/08/2021

IKEA offers scented candles that smell like their famous meatballs to its loyal customers | Republic World

Credit: UNSPLASH Ikea, famous for the Swedish meatballs served at its stores' cafeterias, will now offer scented candles that smell like them to its loyal customers. The Swedish company, IKEA,…
Artificial IntelligenceMultisensoryTechnology
11/08/2021

How Computers With Humanlike Senses Will Change Our Lives | WSJ

ILLUSTRATION: KEVIN HAND/THE WALL STREET JOURNAL With help from artificial intelligence and special sensors, next-generation robots will be able to perform tasks ranging from understanding speech in a noisy environment…
CommunicationInterestingMultisensoryPheromonesSmell
10/08/2021

Your dog has a rich interior life it’s not telling you about | Salon.com

Gossiping Malamutes (Getty Images) From conveying personal data via scents to using body language to "speak," dogs are secretly great communicators Dogs and humans have co-evolved to the point that…
EducationHealthMultisensory
23/07/2021

Mobile multi-sensory room could be a first of its kind, says North Vancouver non-profit | North Shore News

With the flick of switch, what looks like an ordinary room on four wheels has turned into an extraordinary oasis for those who need it.In an effort to stimulate the…
MarketingMultisensory
23/07/2021

How Digital Sensory Marketing Is Key To Appealing To Today’s Consumer | Deccan Herald

The pandemic has left everyone emotionally, physically and financially shattered. The decisions taken are now more precocious. The consumers are simply tired of the business advertisement running up and down…
Augmented + virtual realityHealthMultisensoryTouch/Feel/TextureVisual
21/07/2021

UChicago Researchers Re-Create Sense of Touch and Motor Control in Paralyzed Patient | Newswise

John Dickow/UChicago Medicine Research subject Scott Imbrie practices using the neuroprosthetic device in a virtual reality environment On October 27, 2020, surgeons and researchers at the University of Chicago Medicine…
ArtMultisensorySmellVisual
15/07/2021

Construction scaffolding reimagined as fantastical lemon grove in Midtown Manhattan | Livebl

Photo: @citrovianyc/Facebook A construction site springing up in your neighborhood is not always a welcome sight. Beyond the noise and traffic congestion, scaffolding often makes for cramped sidewalks and an unsightly…
BrandingMarketingMultisensoryTasteTouch/Feel/TextureVisual
14/07/2021

Iconic Iced Tea brand selling limited edition bikes for 99¢ to Canadians | NEWS 1130

Three limited edition bikes are inspired by three flavours of AriZona Hard. (Courtesy AriZona Hard) -One nostalgic iced tea brand is kicking summer into gear, by unveiling a collection of…
BrandingFlavourMarketingMultisensorySmellTasteTouch/Feel/TextureVisual
14/07/2021

Vizzy Hard Seltzer is releasing a limited-edition line of seltzer-scented swimwear | JS Online

Molson Coors' Vizzy Hard Seltzer is releasing a limited-edition line of one-piece swimming suits and swim trunks that "smells like its seltzer flavors," according to a news release. Vizzy’s Seltzer Szn Swimwear will…
Augmented + virtual realityMultisensory
12/07/2021

How Virtual Reality Could Change the Way We Date | Psychology Today Canada

Recent advances in virtual reality could transform the online dating landscape. Virtual reality dating has the potential to eliminate some of the problems with online dating. There are advantages of…
Close Menu

Random sensory quotes

I love inventive food, but I want the classic dishes to taste like how I remember them. I get a little bummed out when there is too much fancy stuff going on and it doesn’t resemble the original dish at all.

— Drew Barrymore