Photography: Courtesy of Ssixx
The duo behind Bar Margaux, Heartbreaker and the Everleigh is working on a highly conceptual restaurant with Ides chef Peter Gunn (who’s creating a version of his dramatic Black Box dessert) and experiential designer Phil Bucknell. It’ll be here in January, for six weeks only – and bookings have just opened.

As we’ve written extensively, Michael and Zara Madrusan do escapism in a way few people in this city can match. Their bars, the EverleighHeartbreaker and Margaux are convincing, highly detailed portals to other places and times – without feeling kitschy or contrived.

So when designer and event specialist Phil Bucknell (BatikHomme & Femme) needed a food and drink partner for his new concept – Ssixx, a purpose-built cube filled with abstract soundscapes and visual projections – the Madrusans were a natural fit. They in turn asked Ides owner and chef Pete Gunn to devise the food menu.

The result, due to serve its first guests on January 12, is Ssixx Presents Everleigh-After, a conceptual pop-up blending visual art, music, food and drink, and exploring the mash-up of old and new. It’ll be built from scratch at a yet-to-be-confirmed location, and receive up to 14 people at time for an hour and 15 minute sittings.

“The Everleigh, for us, is a lot about history and classic cocktail culture and escaping to this other world of the past,” Zara says. “Obviously working with digital projection is quite futuristic for us. The whole idea is, ‘How does the Everleigh evolve into something futuristic when really, the [original ]concept is about a time gone by?’

“We started talking about the textures, scents, feelings of the bar itself and what you experience when you’re in there. And those core elements of the physical bar became the founding blocks of how we started to approach the menu and the experience as a whole.”

Those “founding blocks” are marble, timber, leather and ice, four of the most common textures found at the Everleigh. Gunn is working on four theatrical courses (including a version of his dramatic Black Box dessert), each informed and inspired by these materials, while the Madrusans are planning matched cocktails, wines and more.

“It’s the most exciting project we’ve had in a while,” Michael says. “It’s the perfect exercise for us to break down our four walls and show people what we can do outside the Everleigh, but still maintain our basic principles and the way we approach things.”

Beyond food and drinks, the Madrusans are also looking at aspects such as scents, staff uniforms and the fit-out inside the cube. They want the experience to delight all the senses: sight, hearing, smell, touch and taste, with Bucknell’s abstract sounds and visual projections on the ceiling, floor and all four walls playing a starring role.

“We’ve come out of seven months of depressing lockdown … We all need to have a bit of an escape right now,” Zara says. “And it dawned on us that this was our opportunity to give that to people.”

Ssixx Presents Everleigh-After will be open from Tuesday to Sunday, from January 12 to February 28. Tickets are $261.98 for a one hour and 15 minute experience, or $364.45 for After Dark, an extended sitting held on Friday and Saturday nights. Book here.

Source: Coming Soon: Everleigh-After, a Multi-Sensory Drinking and Dining Experience Inside a Purpose-Built Projection Cube

This virtual reality dining experience is trippy — and might be the future of restaurants

Multisensory dining trends

Multisensory trends

MultisensoryScientific
23/11/2020

What is the best way to integrate different sensory modalities? | University of Nevada, Reno

Each year, the Air Force Office of Scientific Research (AFOSR) solicits grant proposals from scientists and engineers who are in the first seven years of their career and show exceptional…
EntertainmentMultisensorySmellSoundTasteVisual
19/11/2020

Coming Soon: Everleigh-After, a Multi-Sensory Drinking and Dining Experience Inside a Purpose-Built Projection Cube | Broadsheet

Photography: Courtesy of Ssixx The duo behind Bar Margaux, Heartbreaker and the Everleigh is working on a highly conceptual restaurant with Ides chef Peter Gunn (who’s creating a version of…
Augmented + virtual realityHapticMultisensoryTouch/Feel/Texture
18/11/2020

This glove helps you ‘touch’ virtual reality | Somag News

The virtual reality experience is a field in which there is much to explore. There are many advances that point to an increasingly integrated experience becoming more and more feasible…
InterestingMemoryMultisensory
18/11/2020

‘Very Bangkok’: In search of the contemporary in the city of senses | The Jakarta Post

Lavish treat: Bangkok has a multisensory approach to food, here using jasmine’s smoke and gold leaf to create exquisite dishes at Michelin starred restaurant R.Harn. (Courtesy of Philip Cornwel-Smith /-)…
MarketingMultisensorySmellSoundTasteTrendyVisual
18/11/2020

Carl’s Jr. and Hardee’s tempt all 5 senses with immersive campaign | Marketing Dive

Courtesy of Carl's Jr. and Hardee's Dive Brief: Carl's Jr. and Hardee's debuted a "Bacon and Beef Hypnosis" campaign to promote their Monster Angus Thickburger via all five senses, according…
MarketingMultisensorySmellVisual
10/11/2020

You can buy a scented candle that smells of Aero chocolate | Metro News

Brand new Aero scented candle (Picture: Getty/Lily-Flame) In good news for chocolate lovers everywhere, you can now buy a scented candle that apparently smells exactly like Aero chocolate The brand…
HealthMultisensoryScientific
10/11/2020

The mother’s gut microbiome helps a child’s brain develop its senses | Massive Sci

Nick Harris via Flickr The mother’s gut microbiome helps a child’s brain develop its senses Without the maternal microbiome, a mouse’s thalamus under-develops, resulting in reduced sensory processing Long before humans…
EntertainmentMultisensory
06/11/2020

Museum of Sensory & Movement Experiences | The Santa Barbara Independent

Allison Strachan (left) and Alexandra Wardwell check out the Video Organism installation at the Museum of Sensory and Movement Experience at La Cumbre Plaza. | Credit: Daniel Dreifuss Isabella Pinter…
ExperientialMarketingMultisensory
05/11/2020

The rise of Scotland’s experiential distillery | HeraldScotland

AS the world retreated from in-person meetings to a virtual world driven by connected devices and online orders, the Scottish drinks industry has been carefully planning for the future. Over the…
InterestingMultisensoryScientificTasteTouch/Feel/Texture
03/11/2020

Octopuses can taste what their arms touch, and scientists have figured out how | New York Times

Video by Peter Kilian By Katherine J. Wu Should anything ever compel you to lick an octopus’s arm, keep this in mind: That arm has all the cellular machinery to…
EntertainmentMultisensoryTasteVisual
03/11/2020

‘Biden Berry’ & ‘Trump Tonic’ soda ahead of Election Day | WTNH

Local businesses are getting in on the action in advance of Election Day — including a New Britain-based soda company. Election Day is busy at Avery’s Beverages, with voters coming…
FlavourInterestingMultisensoryTasteVisual
03/11/2020

Almost one in five adults (17%) feel uncomfortable describing flavours, with 1 in 5 (21%) refusing to try a new dish if they don’t like the way it looks | MyLondon

Half of people admit they have disliked a food before even trying it and almost half (46%) of people decide to try something new just based on how it looks.…
BrandingMarketingMultisensory
03/11/2020

McDonald’s Gives Quarter Pounder Fans a Perfecter New Way to Display Their Burger Love | McDonald’s Corporation

GoldenArchesUnlimited.com to drop exclusive new line of merch designed for the QPC-obsessed Chicago, IL; February 18, 2020 – Valentine’s Day may have come and gone, but those that love the Quarter…
MultisensorySmellTouch/Feel/TextureVisual
03/11/2020

What in the World Is a $590 Scratch-and-Sniff T-shirt Doing in 2020? | The New York Times

This T-shirt smells.Credit...Emiliano Granado for The New York Times By Caity Weaver The universe tends toward ever-increasing disorder; earlier this year, the luxury fashion house Lanvin released several varieties of scratch-and-sniff…
EmotionsMultisensoryTechnology
30/10/2020

People expect tech to tell mood of colleague, improve taste of food by 2030 | Outlook India

Employees expect that technology will enable people to sense the mood of their colleagues, improve the taste of canteen food and other senses by 2030, according to a report released…
MarketingMultisensorySmellSoundVisual
29/10/2020

Dove soundtracks self-care with Pandora partnership | Marketing Dive

Dive Brief: Dove has partnered with Pandora to create "Tropical Moods SoundEscape," a soundtrack of sounds — birds chirping, soft rain, light drum beats — that are inspired by the…
ExperientialMultisensorySmellSoundTouch/Feel/TextureVisual
29/10/2020

Shower according to your mood with 7 different scenarios including a symphony of water, sound, light, moving image and fragrance | BW Hotelier

Staying true to its roots and five pillars – Innovation, Design, Quality, Sustainability and Commitment – the German sanitary fittings manufacturer, Hansgrohe, develops innovative spray type technology called PowderRain for…
MultisensoryTechnology
28/10/2020

Internet of senses to be brought into virtual workplace of 2030: Report | The Hindu BusinessLine

Getty Images The virtual office is here to stay. But can you imagine a digital workspace where you have moved beyond voice and video and are able to remotely get…
Artificial IntelligenceInterestingMultisensoryTechnology
28/10/2020

Unlocking AI’s Potential for Social Good | Harvard Business Review

Hiroshi Watanabe/Getty Images New developments in AI could spur a massive democratization of access to services and work opportunities, improving the lives of millions of people around the world and…
EntertainmentExperientialMultisensory
28/10/2020

Concordia researchers explore how Montreal Casino’s “Vegas Nights” target our senses | The Concordian

Concordia researchers delved into the Montreal Casino’s Vegas Nights to study how the casino experience affects and caters to our senses. From the neon glow, to the aroma of perfume…

Random sensory quotes

People want to feel united, they want to have that religious sense they want to feel like at a rave 10,000 people at the rave are feeling the same emotions, a very primal need that’s not being fulfilled in the world today.

— Robert Greene