Recent multisensory posts

Multisensory

How Smell—the Most Underrated Sense—Was Overpowered By Our Other Senses | Lithub

VIA BASIC BOOKS Ashley Ward on the Oft-Ignored and Much-Maligned Olfactory Sense Despite the wonderful…
Art

Scent adds more dimension to exhibits and stories & enhance perception and interaction | Denver Art Museum

Dana El Masri is a perfumer, interdisciplinary artist, lecturer, writer, and storyteller who is inspired by…
Augmented + virtual reality

Immersive Seeds: What We Can Learn From a Sensory Journey as a Rainforest Tree | KCET

The "Tree" VR experience allows viewers to embody a kapok tree, which is considered sacred…
Augmented + virtual reality
Why Clinique’s Next Move In The Metaverse Is A Winning Formula For Web3 Retail | Forbes
Entertainment
The Eatrenalin is a fine dining and theme park experience | Charlotte Observer
Entertainment
Multi-Sensory Visual Wonderland of Senza Fine | EDM.com
Branding
How to Use the 5 Senses — Plus a Secret 6th One — to Catapult Your Brand Experience | MarketBeat
Multisensory
Tetley to Launch Immersive Pop-Up Experience for their new line “Tetley Live Teas” | Newswire
Augmented + virtual reality
A virtual reality rave experience is coming to FACT Liverpool this Spring | The Guide Liverpool
Multisensory
Why chocolate feels so good? It’s down to lubrication | Leeds.ac.uk
Entertainment
Don’t Miss This Blind Restaurant In Toronto For A Truely Unique Experience | Indie88
Art
Art made from mushroom foam, walnut ink and more featured in Sustainable Studios exhibit | lancasteronline.com

Recent projects

All memorable experiences are multisensory

LJWH

The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day

msensory

Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

I use colours to compose music