Recent projects

Recent multisensory posts

Health

Medicine and music| Hippocratic Post

Although every healthy human brain is able to perceive music, musician’s brains are more finely…
Art

Architecture You Can Smell? A Brief History of Multisensory Design | Metropolis Mag

Diller Scofidio + Renfro’s 2010 How Wine Became Modern exhibition at the San Francisco Museum of Modern…
Branding

Chipotle now has a calorie-free item: Scratch-and-sniff stickers | WKCY

Chipotle unveils limited edition scratch-and-sniff stickers. Chipotle Mexican Grill There’s a new way to get…
Interesting

The Swedish designer creating edible robots that add multisensory elements to the eating experience | Wired

DJAMILA GROSSMAN FOOD DOESN’T ALWAYS pair so well with tech. The former is comforting and cultural,…
Entertainment
How Denver Haunted Houses Use Smells to Spook Visitors | 5280
Emotions
What does the Black Country smell like?  | Express & Star
Experiential
Nursing students get real-world training through experiential simulation | Georgia Southern University
Art
Interactive Multisensory London Art Installation Designed to Make You Cry (with menthol) | Mental Floss
Emotions
Imagine a room where… | Daily Herlad
Entertainment
Bars and restaurants are too damn loud. Can SoundPrint cut through the noise? | Fast Company
Marketing
Ambient Scenting and Sound in Growing Demand in Coworking Spaces | AllWork.Space
Augmented & virtual reality
The Many Ways VR is Changing How We Eat | The Spoon
Augmented & virtual reality
Study: Virtual reality provides immersive environment for food testing | Food Navigator USA
Branding
Ariana Grande Takes Fans Inside Spotify’s ‘Sweetener The Experience’ Pop-Up | Just Jared
Experiential
Multisensory and experiential events for Manchester Food and Drink Festival | Saddleworth Independent
Experiential
B.Traits curates new ‘multi-sensory’ and meditative experience, Paciphonic | Resident Advisor
Branding
Beer and Banking? Explore This Unique Brewpub Branch Experience | The Financial Brand
Art
Harry Parr on Designing MultiSensory Experiences and Starting a Business You’re Truly Passionate About | Core77
Interesting
What’s sex like when you can feel colours and taste sounds? For people with synaesthesia, the world can appear very different | South China Morning Post
Art
London Design Biennale offers sensory world exploration | THE DAILY STAR

All memorable experiences are multisensory

The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day

Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

When I compose music,

I see colours