Recent projects

Recent multisensory posts

Interesting

Study sheds new light on how we use our senses to interpret value and risk | MDlinx

Both sight and hearing are involved in determining the risk and value of something, according…
Interesting

Cheesy music: Swiss experiment with sound to make cheese tastier | Phys.org

Swiss cheesemaker Beat Wampfler lets the music play in his experiment for a tastier Emmental,…
Art

What do the arts smell like? Burlington company Alice & the Magician adds scents to events | Burlington Free Press

The founders of the Burlington flavor-and-fragrance company Alice & the Magician faced a creative quandary:…
Branding

Blue 449 Brings The Scent Of Summer To Australia For The Launch Of Beefeater Pink | B&T

Beefeater Gin together with Blue 449 has taken the scent of summer into Bondi Junction…
Branding
Blizzard released an entire album of Lúcio’s music, called “Synaesthesia Auditiva” | Dot Esports
Multisensory
This Is How It Feels To Have Synaesthesia | HuffPost UK
Augmented & virtual reality
Cirque du Soleil founder to open pyramid theatre in Montreal | blooloop
Art
A multisensory electronic music experience  | EDM.com
Augmented & virtual reality
Disney and Universal put a spin on reality with latest patents including “Multisensory Augmented Reality” | Theme Park Insider
Entertainment
Motion sensors detect movements that are transformed into sounds and music to help reduce stress and anxiety | YorkMix
Art
Multisensory experiential, immersive & interactive experience including art installation, exclusive merchandise & Rapper Nas | Marketing Daily
Entertainment
Silent Disco Parties Aren’t Just For Fun, They Can Also Help Those With Social Anxiety | Refinery29
Branding
Five Reasons Why The Department Store Model Is Far From Dead | Forbes
Art
The artist using synaesthesia to interpret this season’s scents on canvas | Dazed Beauty
Health
Synaesthesia: The condition which means you can ‘taste’ sounds and ‘hear’ colours | The Independent
Branding
Overwatch’s Lucio Gets His Own Cereal And A Full, Free Music Album | GameSpot
Augmented & virtual reality
China’s Tech Firms to Soon Blur Bounds of ‘Reality’ Using AR | That’s Shanghai
Augmented & virtual reality
Demand for ‘Sensory Journalism’ on the Rise | ODWYERP
Entertainment
Sanctuary for the Senses | HourDetroit
Education
Virtual Dementia Tour puts students in the shoes of those with dementia | UIndy 360

All memorable experiences are multisensory

The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day

Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

When I compose music,

I see colours