Recent projects

Recent multisensory posts


Top ecommerce tips: Why personalisation is the sixth sense | Netimperative – latest digital marketing news

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International…

WB/New Line’s Horror Properties Getting Interactive Multisensory Art Installation in Los Angeles | Bloody Disgusting

This Spring, a one-of-a-kind experience will creep into the city of Los Angeles for a…

Interior design of the future will seem like magic | The Conversation

Bokeh Art Photo/ Imagine a house where the walls change colour depending on your mood,…
WeDraw: A new multi-sensory teaching method for math and geometry by using dance and music
Sensory branding: Marketers, find your voice! | Campaign Live
Connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen | PRNewswire
Prof studies how to listen to the movies | JHNewsandguide
A “multisensory techno triptych” inspired by the classic existentialist novel The Stranger | Fact Mag
Colors and flavors bring food to life | Natural Product Insider
Shaking Chairs, Water Sprays And Snow Effects – Brace Yourself For GSC’s 4DX Theatres |
‘Secret’ immersive dinners to feature at Fringe | The West 
Sound influences the way mice and rats sense touch | UPI

All memorable experiences are multisensory


The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day


Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

I use colours to compose music