Recent multisensory posts


People expect tech to tell mood of colleague, improve taste of food by 2030 | Outlook India

Employees expect that technology will enable people to sense the mood of their colleagues, improve…

Dove soundtracks self-care with Pandora partnership | Marketing Dive

Dive Brief: Dove has partnered with Pandora to create "Tropical Moods SoundEscape," a soundtrack of…

Shower according to your mood with 7 different scenarios including a symphony of water, sound, light, moving image and fragrance | BW Hotelier

Staying true to its roots and five pillars – Innovation, Design, Quality, Sustainability and Commitment…
Internet of senses to be brought into virtual workplace of 2030: Report | The Hindu BusinessLine
Artificial Intelligence
Unlocking AI’s Potential for Social Good | Harvard Business Review
Concordia researchers explore how Montreal Casino’s “Vegas Nights” target our senses | The Concordian
Explore the subliminal messaging on your Halloween candy’s label | The Counter
The Macallan Experience launches at Raffles Hotel: A multi-sensory immersive whisky experience | Buro 24/7 Singapore
Augmented + virtual reality
Immersive experiences | layered reality, artainment & more | blooloop
Did You Know Bright Light May Make Food Appear Tastier? Here’s What Study Says | NDTV Food
Why do masks make it so hard to understand each other? | University of Nevada, Reno
Food in the arts? Why we need to consider the trend an artform | Kulturehub

Recent projects

All memorable experiences are multisensory


The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day


Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

I use colours to compose music