Recent multisensory posts

Flavour

Hefty announces pumpkin spice-scented garbage bags

Cinnamon Pumpkin Spice Ultra Strong™ Trash Bags. (Reynolds Consumer Products) Hefty wants to make sure that…
Art

Sensoria: The Art and Science of Our Senses | Excalibur

Courtesy of York University Sept. 26th – Oct. 14th, Sensorium: Centre for Digital Arts and…
Branding

Cadbury now has a sonic logo – and it’s kinda perfect | Creative Bloq

(Image credit: Cadbury) Why rely on visual marketing when you could play with sound as…
Augmented + virtual reality
Meet the woman shaping post-pandemic cybersex | BusinessWorld Online
Education
Innovation And Technology: The Province Will Have A Sensory Museum | World nation News
Health
Seahawks unveil ‘sensory’ room at Lumen Field for fans overwhelmed by crowd noise | My Northwest
Entertainment
David Byrne’s Mind-Bending, Multi-Sensory Theater of the Mind Is Open in Denver | Westword
Art
How Do You Smell? | Smithsonian Magazine
Health
Etihad Stadium sensory suite receives Puma makeover | Mancity
Entertainment
An Ultra-Nostalgic Cocktail Experience Is Coming To London | Secret London
Experiential
Scoot Has A New Pokémon-Themed Plane With Pikachu’s Face All Over | The Smart Local
Experiential
Fun and effective – say hello to experiential marketing | iTMunch

Recent projects

All memorable experiences are multisensory

LJWH

The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day

msensory

Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

I use colours to compose music