Recent multisensory posts
“All memorable experiences are multisensory
“The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day
“Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.
RW Connect - Making Sense of Emotions - 30th September, 2014
