Recent multisensory posts


Smells of Widnes to be immortalised in unique map | Liverpool Echo

An aerial view of the Widnes Loops junction near the Mersey Gateway bridge. Its intriguing…
Augmented + virtual reality

What Leaders Need to Know About Augmented Reality | Forbes

GETTY The consumer (and business) impacting potential of augmented reality (AR) is significant, making it…

Sensory networks overconnected early in autism | Autism Research News

Critical connections: Atypical connectivity within and between brain networks could give rise to sensory issues…
Staying in Touch: Addressing Concerns to Allow Tactile Exploration at Museums | American Alliance of Museums
What does pollution taste like? How artists are harvesting the air to capture city’s flavours in meringue | The National
Augmented + virtual reality
Digital synesthesia: Tricking your brain into experiencing smell as temperature in virtual reality | Boing Boing
Artificial Intelligence
Identifying a melody by studying a musician’s body language | Techxplore
Multi-Media Experience Merged Wine, Art, and Bratwurst on a Roll Over Beethoven | Third Coast Review
Poetic Ads for the Fragrance Industry Try to Articulate the Power of Scent | Muse by Clio
Augmented + virtual reality
OVR Technology Creates First-of-Its-Kind Virtual Reality Experiences With Scents | ARPost
Opinion: How to harness the senses to craft memorable virtual experiences | Ad Age
Smell Like a Pikachu or Eevee With Pokemon Perfume Sticks | Siliconera

Recent projects

All memorable experiences are multisensory


The multisensory gap existing between Mother nature & man-made experiences is becoming smaller by the day


Smell is perhaps the sense which is least harnessed by marketers, yet it is the only one which is directly hard-wired to our brains, with no transformation of the olfactory signal (scent) taking place on the way to the brain. This is why smell is particularly evocative and capable of triggering such strong emotions and memories.

RW Connect - Making Sense of Emotions - 30th September, 2014

I use colours to compose music