Your manly musk may cause your wife to consume more alcohol, according to new research from the American Psychological Association. The findings suggest that male sexual scents may drive women to drink, perhaps because we associate sex, smell, and alcohol with one another.
“Because sex-based scents are a biological component of sexual behavior, and alcohol is associated with sex via, at the very least, experiential and cognitive processes,” according to the study. “It is not a stretch to posit that the activation of sexual processing pathways in the brain by exposure to particular scents might, in turn, activate alcohol associations.”