In this edition we look at persuasive tech, or how digital technology is designed to facilitate addiction. While there’s growing recognition of the problem, users are still not aware of how exactly it happens. We’re joined by Pierre Louette, the chairman & CEO of French media Les Echos-Le Parisien along with our tech editor Peter O’Brien to shed light on the strategies.

Persuasive tech is the idea that technology is designed to change attitudes or behaviours of users through persuasion and social in

fluence.

Our guest Pierre Louette, the chairman and CEO of French media group Les Echos-Le Parisien, tells us how the GAFA were the first to realise what an incredible gold mine the accumulation of people’s personal data represented. They decided to harness this data to better understand people’s desires and behaviour and in that sense they were pioneers. But they did so while ignoring ethical and moral codes, using all the tricks in the book to become irreplaceable in people’s lives.

From scarcity and social proof to personalisation and reciprocity, Peter O’Brien tells us which precise techniques are used by companies and social media platforms.

As there’s growing evidence that these techniques are leading to addiction, Big Tech is also looking towards digital wellbeing, a sector that is soaring. The relaxation technique dubbed “Autonomous sensory meridian response” has for instance taken the internet by storm.

Finally, in Test 24, we try Klone, a holographic DJ kit that will enable you to project the hologram of your favourite DJ in your own living room.

Source: Tech 24 – The art of digital persuasion

Random sensory quotes

It doesn’t seem expected for us to do something like that, but I love electronic music. I spend a lot of my time listening to that and just trying to understand what makes it work – what makes it move people the way it does and why they have some of the best-selling festivals in the world.

— Zac Brown