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The May 17 mega-event will kick off Lazada Philippines’ first-ever three-day Women’s Festival, which runs until May 19, during which shoppers can choose from over 50,000 new styles and enjoy deals of with up to 90 percent off.

The “see now, buy now” fashion show held at the The Atrium of Eastwood Mall, leverages on the cutting edge in-app live streaming technology and Lazada’s e-commerce platform. This will allow both fashion show attendees and customers to watch the event on their Lazada app and buy products or brands that they see real time on the fashion runway. Viewers may also get a chance to interact with influencers and win special prizes and collectible vouchers as they tune in live.

The event is among a series of moves by Lazada to combine shopping and entertainment as the e-commerce platform spearheads Shoppertainment in Southeast Asia.

“Lazada continues to be the game-changer by revolutionizing the way consumers get access to and shop for their fashion wants and needs. With see-now-buy-now, we are bringing together the best of our technology, fashion assortment, entertainment to better engage Filipinos and offering them a one-of-a-kind multi-sensory shopping,” said Jason Huan, Lazada Philippines chief marketing officer.

The Philippines, being the social media capital of the world, makes it the best market for Lazada to drive its shoppertainment thrust. With daily in-app livestreams, games and an upcoming “see-now-buy-now” fashion show, this is just the beginning of many engaging features the eCommerce platform will rollout soon for its customers.

Source: Lazada O2O: The new online shopping experience | The Manila Times Online