Chase Distillery is partnering with Dufry in a promotion at Birmingham Airport that highlights the UK brand’s farm-turned-distillery approach to craft spirits. The ‘British Field to Bottle’ campaign celebrates Dufry’s launch of Chase Pink Grapefruit & Pomelo gin.

The activation, which started in October and will run until 20 November, invites travellers to take a virtual multi-sensory stroll through the English countryside. Or, alternatively, take a selfie on the Chase Union Jack sofa where Chase bottles can be personalised.

The promotion highlights the brand’s craft expressions and Chase Distillery’s own farm-based spirit (and spirits).

Proud to be British: Chase Distillery spotlights its UK roots and its new Pink Grapefruit & Pomelo gin (below) in the British Field to Bottle Campaign.

Chase Distillery Global Commercial Director Andrew Carter commented: “Chase brands have built some exciting momentum in global travel retail. We are delighted to launch our British Field to Bottle campaign with our partners Dufry before rolling out into the channel in 2019.”

Chase Distillery is a family-owned, single-estate distillery that has been creating premium spirits since 2008 from the produce grown on its Herefordshire farm.

The Moodie Davitt Report Founder and Chairman Martin Moodie caught up with Chase Distillery Marketing Director James Chase and Global Commercial Director Andrew Carter for two fascinating film interviews (below) at this year’s TFWA World Exhibition. The interviews were filmed and edited by Peter Marshall of Airport Dynamics TV, travel retail’s leading filmmaker.

Source: Chase Distillery embarks on ‘British Field to Bottle’ campaign with Dufry at Birmingham Airport – The Moodie Davitt Report

Random sensory quotes

The amount of sensory material stored up or stored down in the brain’s and the body’s systems is inestimable. It’s like a culture at the bottom of a jar, although it doesn’t grow, I think, or help anything else to grow unless you find a way to reach it and touch it.

— Seamus Heaney