It takes a lot of work for retail brands to deliver a remarkable experience. However, it can be done by making sure the environment provides a sensory experience. A sensory experience affects a human’s sense of sound, sight, touch, smell and taste. Retailers often naturally focus on sight, primarily caring about how the space looks. But what they don’t realize is that the look and feel of the environment encompasses a lot more than simply how it appears.

Source: Building a Multi-Sensory Retail Experience | Chain Store Age

Random sensory quotes

Food is art and science. So, you take something out, you have to work with the recipe to make sure that you’re providing delicious food with cleaner labels.

— Denise Morrison