Credit: Axe/Marvel

Marvel Comics and hygiene product company Axe have teamed up for a new team of promotional superheroes called the Fresh-Men .

Here’s a trailer explaining the story behind the scent-themed superheroes, which bears some resemblance to a certain similarly-named Marvel Comics property.

Described as “the world’s chillest and freshest smelling superheroes,” the Fresh-Men use Wakandan technology and their own scientific skills to fight crime alongside the Avengers. It’s unclear where or how the adventures of the Fresh-Men will be presented, but the promotion is tied to the Marvel Unlimited comic book reading service.

Source: AXE Sprays Its Creative Scent On MARVEL for ‘Fresh’ New Superheroes

Random sensory quotes

It’s of course important to mention that when DJing, I’m building my own story through the music. I’m figuring out what song to play next, what song to play after that, and how the two will blend together. How the emotion is going to develop from one song to another. So I first build that storyline.

— Steve Aoki