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Credit: Axe/Marvel

Marvel Comics and hygiene product company Axe have teamed up for a new team of promotional superheroes called the Fresh-Men .

Here’s a trailer explaining the story behind the scent-themed superheroes, which bears some resemblance to a certain similarly-named Marvel Comics property.

Described as “the world’s chillest and freshest smelling superheroes,” the Fresh-Men use Wakandan technology and their own scientific skills to fight crime alongside the Avengers. It’s unclear where or how the adventures of the Fresh-Men will be presented, but the promotion is tied to the Marvel Unlimited comic book reading service.

Source: AXE Sprays Its Creative Scent On MARVEL for ‘Fresh’ New Superheroes

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Random sensory quotes

The durian neither Wallace or Darwin agreed on it. Darwin said “may your worst enemies be forced to feed on it.” Wallace cried “it’s delicious.” Darwin replied “I’m suspicious”, For the flavour is scented Like papaya fermented After a fruit-eating bat has pee’d on it.

— — Horticulture, 1973