All it takes is a tiny facial experience to give Virginia Tech researchers the information they need to know how people feel about what they taste.

Virginia Tech’s food sensory evaluation laboratory is a state-of-the-art facility equipped with advanced software that analyzes people’s facial expressions to see how food makes them feel.

It gives researchers an advantage in studying how foods and beverages might do in the commercial market.

Research capabilities include consumer, descriptive and discrimination research using quantitative and qualitative methods.

Source: Virginia Tech food sensory lab helps researchers read emotions

Random sensory quotes

SENSES, APPEARANCE and ESSENCE
The world we see through our senses are very different than the world we see through our essence. Senses perceive the world of appearance. The first step of perceiving the world of essence is not to have any goal other than to understand. “Understanding” has to be the ultimate goal. Then, we can solve the problems.

— Petek Kabakci