Venus Williams thinks happiness smells like donuts… no really.

The proust effect is a real concept. It refers to the vivid reliving of events from the past through sensory stimuli. For example, you know those times where you smell something and it automatically reignites a memory or a feeling.

The smell has therefore been associated with a certain event and your brain links the two together.

This is the case with Venus Williams, happiness and donuts. In an interview with the Cut, Venus Williams recounts how donuts evoke the feeling of happiness.

I’m sure winning seven Grand Slams also makes her happy, as does the bond she shares with her sister and fellow tennis superstar Serena Williams.

In fact according to Williams, friendship smells like her sister Serena.

But friendship also smells like tacos. “I never cook, but everyone else in the family cooks. They never say no, so whenever I want it, they make tacos!” Williams told the Cut. As for other weird and whacky smells, here is what Williams said: My first scent memory is: Rain.

So sometimes love smells a little bit stinky, but he loves me and we’re literally road dogs because we travel together everywhere. Vacation smells like: Home. I travel so much I don’t want a vacation, I just want to go home.

I don’t take anything for granted when I’m home, so being able to pull clothes from my own closet and sit on my own couch, that’s awesome to me. And perhaps, not so surprisingly for the former World No. 1: Success smells like: Tennis balls! I have that tennis ball dust all over my clothes and shoes all the time, I’m constantly dusting it off.

Source: Venus Williams on her love for donuts, tennis and Serena

Random sensory quotes

“I really enjoy being in a small town. I think if I grew up in New York City and tried to shape my own music path, it would be so much more difficult. There’s so much going on around you and the sensory input is like you’re overloaded. So coming out of a smaller, hometown area, where there’s not a lot going on, especially in the creative sense, it allows you to be a little more free. I really enjoyed that.”

— Michael Shepard