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The drinking experience is no longer just taste, brands must satisfy every sense

People now expect every element of their night out to deliver a multi-sensory, immersive experience, including the food and drink they order. In London’s high-end bars and restaurants, visitors are prepared to spend significant chunks of money to get the unique, surprising, sensorial experience that they most crave. Not only does their food and drink need to taste good, it needs to look incredible, smell and sound out of this world and above all tell a story; a story that they can instantly share on social media, giving them top dollar social currency.

Source: The drinking experience is no longer just taste, brands must satisfy every sense | The Drum

Random sensory quotes

We have five senses in which we glory and which we recognise and celebrate, senses that constitute the sensible world for us. But there are other senses — secret senses, sixth senses, if you will — equally vital, but unrecognised, and unlauded. These senses, unconscious, automatic, had to be discovered.

— Oliver Sacks