BrandingCustomized Multi-Sensory CompositionsEmotionsMarketingMultisensoryVisual

How brands are using colour to influence purchase decisions

Random sensory quotes

Augmented Reality is defined by the all-knowing Wikipedia as, “an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Essentially, AR is the real-world reality with a virtual overlap. Whereas virtual reality often blinds the user to the current world.

— Alex Hern