Teabox Debuts At Bangalore Airport; Launches “Multi-Sensory” Experiential Tea Store | Inventiva

The multi-sensory section which allows one to touch, feel, smell, and taste the finest teas is, in every sense, a tea connoisseur’s fantasy.

Teabox, premium tea brand, is all set to launch a store at Bangalore airport to offer an aromatic, refreshing and exclusive tea experience to travellers in the first week of June.The multi-sensory section which allows one to touch, feel, smell, and taste the finest teas is, in every sense, a tea connoisseur’s fantasy.

“The store is all about personalization, connection, and immersing yourself in all-things tea. We don’t want customers just to walk in, grab their tea and leave. We want them to indulge in conversation, learn and appreciate the flavours and the blend of the tea.” says Prachi Jain, who heads the Brand Experience.

Also, unlike ever before, Teabox has curated a special menu for travellers who can choose from single-estate teas, classic favourites, iced teas, kombucha and signature blends, to begin their journey with fresh exotica. These teas are beautifully inspired by different moods, seasons and occasions. Furthermore, there is a unique range of teas on offer each week for the tea lover to explore and relish.

Spread across 650 sq ft, the store has a range of more than 40 teas, contemporary tea ware and unique tea gifts sure to amuse tea lovers. From classic black and green teas to exotic blue tea, whites & handcrafted tea blends, the store promises a special brew for every visitor.

In design, the store exudes the freshness of Darjeeling hills: natural textures, a tonal white and neutral palette, simple finishes and much greenery. With subtlety and elegance, the store tells its brand story through messages designed on units and effective integration of lifestyle spaces with interactive zones like ‘the cup zone’ and ‘the multi-sensory zone’ are certain to enhance every customer’s experience to the tea store.

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Teabox envisaged a changed perception of tea from a “humble afternoon beverage” to a “drink for the soul”. The new outlet at the Bengaluru International Airport that is a sensory experiential centre is indeed a step in conjunction with that very vision.

Source: BW Disrupt

Source: Teabox Debuts At Bangalore Airport; Launches “Multi-Sensory” Experiential Tea Store – Inventiva

Random sensory quotes

“We stay hungry longer the more diverse the flavors in a meal or snack. If flavors are thoughtfully distributed, we fill up on fewer calories. This explains why, for instance, people can eat a holiday meal to the point of feeling unpleasantly full, yet still have room for dessert. No, that’s not because you have a ‘hollow leg.’ It’s because of sensory specific satiety; the hypothalamus is hard-wired to respond to flavors.”

— David Katz