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Smell matters! Ford’s has hired 18 super smellers in quest for the perfect car scent – The Financial Express

Smell, it is often argued, is the most sensitive and powerful of the five senses, and the one most tied to memory and emotion. According to some studies, it affects 75% of our daily emotions and can influence mood, well-being and pleasure. Smell can also create lasting connections between a brand and its customers. In fact, the perfume industry has been built around this connection.

Source: Smell matters! Ford’s has hired 18 super smellers in quest for the perfect car scent – The Financial Express

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Random sensory quotes

“The smell of good bread baking, like the sound of lightly flowing water, is indescribable in its evocation of innocence and delight…”

— M. F. K. Fisher (1908-1992) ‘The Art of Eating’