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Sense of smell triggering a memory? Google opening up Curiosity Room in Selfridges

GOOGLE’S Curiosity Room will host a plethora of interesting workshops next week including one about odour-evoked nostalgia.

Sense of smell is closely linked with memory, and recent research suggests odour-evoked memories are stronger than any memory triggered by music.

A study found that, when compared to music-evoked nostalgia, odours elicited more than twice as many nostalgic reveries.

With this in mind, Google are opening up the Curiousity Room in Selfridges. Dubbed a ‘playground for inquisitive minds’, the venue has four areas of exploration: Animal Atelier, Scent Spectrum, Google Greenhouse, and Micro Kitchen.

The Scent Spectrum is a five-minute workshop in which emotion, memory and science are fused and explained.

Source: Sense of smell triggering a memory? Google opening up Curiosity Room in Selfridges | Life | Life & Style | Express.co.uk

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Food is art and science. So, you take something out, you have to work with the recipe to make sure that you’re providing delicious food with cleaner labels.

— Denise Morrison