On Friday, Oscar Mayer announced that it has created bacon-scented shoelaces and will be giving them away to fans for a new sweepstake.
“Happy #AirMaxDay,” Oscar Mayer tweeted Friday. “To celebrate the re-release of the Air Max Bacons, we’re dropping bacon scented laces that’ll make your kicks sizzle.”
According to the contest rules, Oscar Mayer will be giving away 1,500 pairs of the scented shoelaces.
Fans who are 18 or older just have to tweet the hashtags #OscarCookMyKicks and #Sweepstakes before April 1 to enter.
Winners will be randomly selected “on or about” April 2, the contest rules say.
“There are few things better than the delicious smell of freshly cooked Oscar Mayer bacon, but you shouldn’t have to turn on the stove to fill your nostrils with the heavenly scent,” Megan Lang, Oscar Mayer’s associated director said in a statement, per Thrillist.
“We know bacon lovers can’t get enough of it, so we’ve created these bacon-scented laces to give fans the chance to carry their bacon love everywhere, whether they’re styling the hottest new sneakers or sizzling up an old pair of shoes,” Lang added.