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An interpretation of Lexus’ brand values through a multi-sensory experience that involves edible art installations and a “scent curation bar”

a multi-sensory experience that involves edible art installations and a “scent curation bar” at which you can create your uniquely scented souvenir, which can double as a car air-freshener

Source: New Lexus flagship lands in town | TODAYonline

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Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.

— Oliver Wendell Holmes