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An interpretation of Lexus’ brand values through a multi-sensory experience that involves edible art installations and a “scent curation bar”

a multi-sensory experience that involves edible art installations and a “scent curation bar” at which you can create your uniquely scented souvenir, which can double as a car air-freshener

Source: New Lexus flagship lands in town | TODAYonline

Random sensory quotes

We can see every square metre of the planet on Google Earth. But there is no substitute for that sensory experience of going out into the world and discovering things for yourself.

— Tim Cope