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A multi-sensory glowing ruby room has appeared in London in a bid to lift Brits’ moods during the dark, cold month of January. Situated in the heart of the capital on South Bank’s Observation Point, it is designed to invigorate the senses of those who enter and get them in the mood for discovering an entirely new taste experience.

The Belgian brand of ice cream is launching the world’s first ruby chocolate and ice cream combination – the biggest chocolate innovation of the last 80 years.1 of 4

Colour psychology expert, Karen Haller, said: “The softness of the pink shade of Ruby chocolate creates a physical soothing reaction, evoking a sense of warmth, snugness and comfort. It’s a colour that can lift you out of the grey winter gloom.2 of 4

Source: Magnum lights up London to launch new Ruby flavour of ice cream – Mirror Online

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“The sensual and spiritual are linked together by a mysterious bond, sensed by our emotions, though hidden from our eyes. To this double nature of the visible and invisible world / to the profound longing for the latter, coupled with the feeling of the sweet necessity for the former, we owe all sound and logical systems of philosophy, truly based on the immutable principles of our nature, just as from the same source arise the most senseless enthusiasms.”

— Karl Wilhelm von Humboldt