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Miami-Based Land Rover Dealer Using Custom Scents & Sounds To Attract Buyers

Land Rover South Dade dealership using custom scents to attract customers. “It puts customers into a different frame of mind. There’s a lot of apprehension about making a large purchase such as a luxury automobile,” added de la Cruz. “The combination of scents and sounds makes the experience more soothing for them.”

Source: Miami-Based Land Rover Dealer Using Custom Scents To Attract Buyers

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My father, Abe, was a small businessman. For 32 years, he ran an exterminating company. That may explain why our family always associated the smell of roach spray with love.

— Charles Schumer