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Miami-Based Land Rover Dealer Using Custom Scents & Sounds To Attract Buyers

Land Rover South Dade dealership using custom scents to attract customers. “It puts customers into a different frame of mind. There’s a lot of apprehension about making a large purchase such as a luxury automobile,” added de la Cruz. “The combination of scents and sounds makes the experience more soothing for them.”

Source: Miami-Based Land Rover Dealer Using Custom Scents To Attract Buyers

Random sensory quotes

The world is outside us; our senses are within us. How, then, do the two come together so that we can know something? Obviously our senses can’t go forth and drag an actual chunk if the world back to their internal lair, intact and as is, for the benefit of the rest if the brain.

— Kathryn Schulz