BrandingEmotionsMarketingMultisensorySmellSoundVisual

Miami-Based Land Rover Dealer Using Custom Scents & Sounds To Attract Buyers

Land Rover South Dade dealership using custom scents to attract customers. “It puts customers into a different frame of mind. There’s a lot of apprehension about making a large purchase such as a luxury automobile,” added de la Cruz. “The combination of scents and sounds makes the experience more soothing for them.”

Source: Miami-Based Land Rover Dealer Using Custom Scents To Attract Buyers

Random sensory quotes

“Smell is a little different from the other senses,” she told me. “Smell bypasses some of the usual routes the other senses take. It’s more primal, more immediate. It connects to our fear/memory center. It’s a much more visceral route to your brain.”

— Sarah DeBoard Marion