We make the case for a sensory led approach to brand, pack and product development. With Millennials making faster, intuitive, emotion based decisions, communications need to work at the non-conscious level. A true sensory approach can achieve this. What is Sensory? Many companies think they do sensory. But there is a huge difference between collecting sensory liking data (think ‘Just About Right’ scores) and a true sensory led approach. The latter has t

Source: Marketing to Millennials? Think Sensory – RW Connect

Random sensory quotes

Beethoven tells you what it’s like to be Beethoven and Mozart tells you what it’s like to be human. Bach tells you what it’s like to be the universe.”

— Douglas Adams