(MENAFN – The Peninsula) Katara Hospitality — the global hotel owner, developer and operator based in Qatar —  yesterday announced the launch of a new concept, the first in the region, as part of its commitment towards developing the hotel industry and enriching the tourism experience in the State of Qatar.

Whimsy combines award-winning international chefs with state of the art 360 projection technology into an epicurean journey that is out of this world. Delight your senses in exquisite creations inspired by a fusion of art and flavours, while letting your imagination soar on an adventure of sight and sound.

On this occasion, Andrew Humphries, Acting Chief Executive Offcer, said: ‘Qatar is witnessing unprecedented growth in high-level hospitality projects, thanks to the economic growth that has allowed hotels to increase. With the challenge of providing innovative services, comes our commitment to invest in the development of the tourism industry and enhance Qatar’s hospitality sector. It is one of the most important aspects of investment, which should be considered as one of the largest sectors contributing to the global GDP, which has made it one of the most important sources of capital bringing economic growth forward.

He added: ‘Tourism plays a role in increasing the capacity of productive countries and stimulating the movement of industrial production and investment in other sectors. Such tourism initiatives are an integral part of the total investment of any country to maximize the impact of tourism investment on other sectors.

Whimsy offers a blend of award-winning global chefs with the latest 360-degree display technology to offer guests a journey of imagination, enabling them to experience innovative dishes inspired by art and flavour, in a space of visual and sound effects. Whimsy strives to elevate the lifestyle and transcend the boundaries of dining and entertainment in Qatar, offering everyone the most outstanding experience.

In 2017, Katara Hospitality worked on a comprehensive refurbishment of the Ritz-Carlton, Doha, which is the first luxury five-star hotel to open in Qatar — in 2001. It strengthened the new design of the 374 guest rooms, to reflect the hotel’s refined atmosphere and its distinctive hospitality. This large-scale transformation included the modernisation of all guest rooms, the spa and the VIP club lounge, as a step to redefine the luxury of the city’s business centre.

The hotel, owned by Katara Hospitality, is an important landmark and iconic symbol of Qatar. The concept of restaurants located in the hotel, including B-Lounge and STK (Steakhouse) and others, has been redeveloped during the renovation phase, as today the hotel has become the first destination for visitors to the State of Qatar.

The hospitality sector in Qatar is constantly booming, especially as Qatar has succeeded in attracting the most important international events in 2020. With the tourism sector growing dramatically and the demand for hospitality services increasing across the region,

Source: Katara Hospitality introduces Qatar’s first multi-sensory fine dining at The Ritz-Carlton | MENAFN.COM

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“Self-esteem and self-contempt have specific odors; they can be smelled.”

— Eric Hoffer