17 Jul 2017 — Consumers expect more from beverages than just to quench their thirst. Ideally, soft drinks, smoothies and the like offer new drinking experiences and bursts of flavor – while suiting people’s individual lifestyles. The GNT Group recently compiled five ways for food and beverage companies to meet this challenge. Consumers’ growing wish for surprising creations is especially high in the adult soft drinks sector. Alternatives to alcoholic beverages should serve a sophisticated taste and go beyond the typical sweet and fizzy lemonades. This can be done by creating multi-sensory experiences. According to GNT, manufacturers need to think of innovations that satisfy consumers’ thirst for variety.