Shoppers eager to fill their homes with the scent of beef jerky and gasoline are in luck this holiday season, thanks to a new limited-edition candle collection from hotel chain Super 8.
Inspired by the scents of an American cross country road trip, the Scents of the Open Road range comprises eight candles based on the smells of highways, byways, gas station pit stops and road-side snacks.
Available from 1 December 2022 at super8.com, the full set will retail for US$19.74 – a nod to the opening of the first Super 8 hotel in 1974.
“For nearly 50 years, Super 8 has served as a beloved roadside companion to some of the most passionate road warriors out there,” said Mike Mueller, President, Super 8 by Wyndham and brand operation.
Each candle is hand-poured in the US with a soy wax blend, and the brand claims the fragrances used are highly concentrated and phthalate free.
The set is housed in black packaging reflective of the Super 8 hotel room design.
The full fragrance list includes Pit Stop, inspired by the smell of “glorious” gasoline, and Roam Free, a take on the scent created whilst driving with the windows down.
Other smells include, Brain Freeze, based on a cherry slush puppy, Lite Bite, inspired by nearly morning breakfast, Morning Jolt, which uses fresh ground coffee.
Tucked In, meanwhile, offers the scent of Crisp, clean linen, and Fresh Feels replicates the smell just after a hot shower.
Snack Time rounds off the list of fragrances with its smokey and savoury scent, based on beef jerky, which Super 8 claims is “the perfect road trip snack”.
“When you travel you get a real sense of a place by taking in the smells around you so when we started to think about how to approach this candle collection, we tapped into our roots to create scents based on what we believe our guests truly love and long for,” added Mueller.
“The spirit of the open road is not just an expression, it’s a feeling – one we’ve bottled up for guests to bring home and relive this holiday season.”
Super 8 is a subsidiary of the Wyndham hotel group, which was created in 1981 in Dallas, Texas, by Trammell Crow.
Source: Gasoline, jerky and slushies. Super 8’s new fragrance line smells like a gas station