On July 25, FILA took fashion influencers and enthusiasts on an exploratory tour for the brand’s “Explore” pop-up in New York City. Taking place in SoHo, the event viscerally interpreted four eco-inspired environments, including Canyon, Mountain, Woods and Elements. As part of the multi-sensory experience, guests in attendance were among the first to discover FILA’s outdoor-inspired “Explore” collection while being treated to themed bites and four custom cocktails from Diageo, inspired by each of the four environments represented in the limited-edition line.
Click through the gallery to see how the pop-up came to life and experience FILA’s New York pop-up for yourself. The pop-up is currently open at 428 Broadway until August 11. Additional FILA “Explore” pop-ups are also open in Los Angeles, China, Japan, India, and Greece, with UK, Korea and Brazil set to launch later this summer.