The 4DX and ScreenX experiences recently opened in a handful of theatres across Canada.
Cineplex is partnering with South Korean entertainment technology, CJ 4DPLEX. And its CEO JongRyul Kim said he is excited for the expansion.
“Cineplex guests will love these experiences [by watching films of genres] from action to horror, comedy and animation, enhanced for a uniquely entertaining, immersive theatre-going experience,” said Kim.
These screens go past 3D, with motion-synchronized vibrating seats. But it also incorporates things you can see, feel and smell.
So, during your viewing, you may feel breezes, mist, fog and other senses to emulate wind, rain and snow to lightning and bubbles.
The ScreenX auditoriums give a panoramic view, where the screen extends to the sides of the room.
By the end of this year, there will be seven theatres across Canada. Most will not be in British Columbia, except the Scotiabank Theatre in Vancouver, which will be one of the early adopters of the ScreenX technology.
So, are you excited to watch a movie with this Cineplex experience?
It is time to transform
the experience of watching a movie.
Environmental effects like water, wind, lighting, scent and more, combine with motion seats to make you feel like you’re in the middle of all the action.
Transform your movie experience
Dynamic motion and movements that heave, roll and pitch
Various water effects like watershot and mist
Gentle or heavy rain, and even shower with rain effects
Explosions, smoke and fog coming into reality
Gentle breeze or turbulent storm in the comforts of the auditorium
Shaking and rumbling with the effects on screen
Diverse combinations of air shots inducing a vivid sensation
Thunder with flashes of light just inches away
Bubbles filling the auditorium and creating a fantastic atmosphere
A variety of fragrant scents spreading in the auditorium
Back and leg ticklers awakening your senses for excitement
Fierce storm with rain swirling in the whole auditorium
Floating snow bringing a glowing ambience to the auditorium