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The first piece of audio equipment Braun have made in 30 years, it marks the formal relaunch of the Braun Audio brand globally. Originally designed in the 1950s by the revered designer Dieter Rams, the new Braun Audio range stays true to these design principles. The challenge to The Wild was to emphasise the LE speaker range’s timeless performance, design credentials and acoustic excellence to a new, modern audience.

To help Braun Audio launch its new LE range, The Wild introduced the power of Synaesthesia – the ability to visualise colour through sound – by working alongside musician Tokio Myers and artist Jake-Andew Nason. While listening to Tokio’s new track through the new LE speakers, Jake was able to interpret the music into art through his Synaesthesia – bringing the world of sound and design together to represent the immersive experience of the new LE range. Online audiences will be able to experience the hero film with 8D audio by wearing headphones.

Credits

Creative: Elin Klockare Jarlstrom, The Wild

Head of Social Media Management: Jade Beard, The Wild

Directors: Silent Tapes

Head of Strategy: Tom McGirr, The Wild

Head of Production: Oliver Warley, The Wild

Producer: Izzy Graham

Leading the marketing at Braun Audio: Hubert Eiter

Source: Braun: Sound, Designed by The Wild | Creative Works | The Drum

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Random sensory quotes

“I wouldn’t mind dying in a plane crash. It’d be a good way to go. I don’t want to die in my sleep, or of old age, or OD…I want to feel what it’s like. I want to taste it, hear it, smell it. Death is only going to happen to you once; I don’t want to miss it.”

— Jim Morrison