Bacardi Global Travel Retail (BGTR) in partnership with Malaysia Airports Berhad retail subsidiary Eraman, has introduced Bar Metropole, a new Dewar’s destination bar at Kuala Lumpur International Airport 2 (KLIA2).
According to BGTR, the bar adapts the creative themes of the John Dewar & Sons Fine Scotch Whisky Emporium.
Bacardi itself sponsored the design and build of the bar, featuring natural woods and contemporary copper fixtures, in-bar displays and wall fixtures to share elements of the Dewar’s story.
This gives customers a taste of the brand’s heritage and production process. A contemporary edge is added with on-bar, glass-domed vapour machines that transform Dewar’s premium blends and single malts into liquid vapour. The aim is to provide a multi-sensory experience, enabling customers to discover the aromatic personality of the Dewar’s range.
The Dewar’s menu includes cocktails and is complemented by additional brands from the Bacardi portfolio. These include Bombay Sapphire, Grey Goose, Patrón and Bacardi.
Gaurav Joshi, Director, Asia Pacific, Bacardi Global Travel Retail said: “KLIA2 is an important location for us in the highly important Malaysian market for Bacardi so, we were determined to work closely with Eraman to create something out of the ordinary with this new bar to engage new whisky consumers.
“The design blends the character and quirky personality of the Dewar’s brand with the solid authenticity of its heritage, creating an engaging and entertaining space. It’s a great way for us to create deeper shopper engagement through the main duty free store and in the bar. We look forward to working closely with Eraman to drive performance.”
Zulhikam Ahmad, Malaysia Airports (Niaga) General Manager added: “We are delighted to host the world’s first Dewar’s bar at KLIA2. Celebrating our 25th anniversary this year, we are determined to offer travellers exciting new experiences across the airport.
“This innovative bar will attract passengers to spend more time at the airport, giving them an original and memorable place to enjoy a Dewar’s whisky before they fly.”