We make the case for a sensory led approach to brand, pack and product development. With Millennials making faster, intuitive, emotion based decisions, communications need to work at the non-conscious level. A true sensory approach can achieve this. What is Sensory? Many companies think they do sensory. But there is a huge difference between collecting sensory liking data (think ‘Just About Right’ scores) and a true sensory led approach. The latter has t
Source: Marketing to Millennials? Think Sensory – RW Connect
