BrandingCommunicationFlavourTouch/Feel/Texture

When Packaging Matters More Than Flavor

Flavor is extremely important in the craft chocolate market. But when consumers are presented with so many options, packaging starts playing a crucial role.

Source: When Packaging Matters More Than Flavor

Random sensory quotes

Searching for music is like searching for God. They’re very similar. There’s an effort to reclaim the unmentionable, the unsayable, the unseeable, the unspeakable, all those things, comes into being a composer and to writing music and to searching for notes and pieces of musical information that don’t exist

— David Bowie