BrandingCommunicationFlavourTouch/Feel/Texture

When Packaging Matters More Than Flavor

Flavor is extremely important in the craft chocolate market. But when consumers are presented with so many options, packaging starts playing a crucial role.

Source: When Packaging Matters More Than Flavor

Random sensory quotes

The reason I do photographs is to help people understand my music, so it’s very important that I am the same, emotionally, in the photographs as in the music. Most people’s eyes are much better developed than their ears. If they see a certain emotion in the photograph, then they’ll understand the music.

— Bjork