- Supersense, a strange cafe/photo-booth/recording studio/store in Vienna, sells “smell memory kits”
- The kits are the brainchild of Norwegian “smell expert” Sissel Tolaas who has created a library of 7,000 smells
- Each kit contains several “abstract” smells that you can smell when something important happens so that you can remember it later
Supersense, a shop located in Vienna’s Leopoldstadt neighborhood, is a little hard to categorize.
It’s a gourmet cafe, a recording studio, a photo-booth, and a printing press all wrapped up into one, with a collection of weird and vintage items sprinkled throughout. It’s the kind of place you can get lost in for an afternoon, as I did recently on a trip to Austria.
But the shop’s most interesting item is its “smell memory kit.”
Ever sniffed the scent of burning charcoal and been instantly transported to that barbecue in the park when you were 10 and hit the winning single in the family softball game?
That’s the idea behind the smell memory kits.