BrandingMarketingMultisensorySmell

The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify

Retail spaces have plenty to consider when creating the right atmosphere to suit the goods and services they’re selling. Location, décor, employee uniforms, lighting, art, temperature, music and increasingly smell, all combine to create an immersive brand experience. Think of some of the most popular retail locations and you’ll understand what I mean.

Source: The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify

Random sensory quotes

Together with a culture of work, there must be a culture of leisure as gratification. To put it another way: people who work must take the time to relax, to be with their families, to enjoy themselves, read, listen to music, play a sport

— Pope Francis