BrandingMarketingMultisensorySmell

The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify

Retail spaces have plenty to consider when creating the right atmosphere to suit the goods and services they’re selling. Location, décor, employee uniforms, lighting, art, temperature, music and increasingly smell, all combine to create an immersive brand experience. Think of some of the most popular retail locations and you’ll understand what I mean.

Source: The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify

Random sensory quotes

I wrote a techno song about the four things I love in Germany to make myself happy, which are my grandfather, my two poodle pets, bread, and a strange but delicious Turkish dish called Doener Kebab.

— Flula Borg