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The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify

Retail spaces have plenty to consider when creating the right atmosphere to suit the goods and services they’re selling. Location, décor, employee uniforms, lighting, art, temperature, music and increasingly smell, all combine to create an immersive brand experience. Think of some of the most popular retail locations and you’ll understand what I mean.

Source: The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify

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There was a naive quality in 1982 around technology and the start of video games. And that’s like the start of electronic music – there was this statement and, ideologically, these things to fight for.

— Thomas Bangalter