Retail spaces have plenty to consider when creating the right atmosphere to suit the goods and services they’re selling. Location, décor, employee uniforms, lighting, art, temperature, music and increasingly smell, all combine to create an immersive brand experience. Think of some of the most popular retail locations and you’ll understand what I mean.
Source: The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers – Shopify
