Skip to main content

The study found that ads highlighting more distal sensory experiences like sight and sound lead people to delay purchasing, while those that emphasize more proximal sensory experiences like touch or taste lead to earlier purchases.

Published last month in the Journal of Consumer Research, the report was conducted in four lab studies and a pilot study involving more than 1,100 people.

Source: Taste, Smell, Sight, Or Sound: Which Senses Make You Buy Sooner?

Close Menu

Random sensory quotes

“The memories of my family outings are still a source of strength to me. I remember we’d all pile into the car – I forget what kind it was – and drive and drive. I’m not sure where we’d go, but I think there were some trees there. The smell of something was strong in the air as we played whatever sport we played. I remember a bigger, older guy we called “Dad.” We’d eat some stuff, or not, and then I think we went home. I guess some things never leave you.”

— Jack Handy