The study found that ads highlighting more distal sensory experiences like sight and sound lead people to delay purchasing, while those that emphasize more proximal sensory experiences like touch or taste lead to earlier purchases.

Published last month in the Journal of Consumer Research, the report was conducted in four lab studies and a pilot study involving more than 1,100 people.

Source: Taste, Smell, Sight, Or Sound: Which Senses Make You Buy Sooner?

Random sensory quotes

I think trance music is the only music you can listen to without taking drugs. You can really feel the emotions in it. You can get on another level without the drugs. If you listen to techno, it’s so monotone that you really need drugs to enjoy it.

— Tiesto