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Smell is an important part of snacking, study finds

When it comes to the “sensorial playground,” millennials want new and different flavors, new texture experiences, and strong, natural smells that bring a specific environment to mind.

“Ultimately, we know that millennials in these countries are looking for three key things regarding snacks: authenticity, a sensorial playground and health,”Ciara McCabe, Consumer Insights Manager with Kerry Europe and Russia, told Bakery and Snacks.

Source: Smell is an important part of snacking, study finds | Food Dive

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Random sensory quotes

You can only become the observer of life, if you can perceive the world with the mind and not with the sensory organs.

— Roshan Sharma