When it comes to the “sensorial playground,” millennials want new and different flavors, new texture experiences, and strong, natural smells that bring a specific environment to mind.
“Ultimately, we know that millennials in these countries are looking for three key things regarding snacks: authenticity, a sensorial playground and health,”Ciara McCabe, Consumer Insights Manager with Kerry Europe and Russia, told Bakery and Snacks.
Source: Smell is an important part of snacking, study finds | Food Dive
