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Sensory Research: Real-Life Situation Testing Increases NPD Success

07 Mar 2017 — The context in which consumers eat, has a major impact on how they evaluate the taste of foods. This conclusion has been drawn following a study of airplane meals, carried out by Wageningen Food & Biobased Research. The scientists demonstrated that real-life testing situations can be effectively simulated in a lab.

Source: Sensory Research: Real-Life Situation Testing Increases NPD Success

Random sensory quotes

“Observe, record, tabulate, communicate. Use your five senses. . . . Learn to see, learn to hear, learn to feel, learn to smell, and know that by practice alone you can become expert.”

— William Osler quotes (Canadian Physician, 1849-1919)