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Sensory Research: Real-Life Situation Testing Increases NPD Success

07 Mar 2017 — The context in which consumers eat, has a major impact on how they evaluate the taste of foods. This conclusion has been drawn following a study of airplane meals, carried out by Wageningen Food & Biobased Research. The scientists demonstrated that real-life testing situations can be effectively simulated in a lab.

Source: Sensory Research: Real-Life Situation Testing Increases NPD Success

Random sensory quotes

“There are only a few things like music, entertainment, sports, politics that can stir emotions. It’s a psychology. And I think [the young fans] just want to invest in something that has changed them somehow or in some way. At that age things are very exciting. And if there’s something that helps them stay positive, they’re going to want to invest their time and energy in whatever it is that guides that emotion. In this case, it’s expressed in signs and t-shirts and a lot of enthusiasm.”

— Ben Romans