If paying for beer gets your goat – you can get a can via an animal noise (Image: Brixton Brewery)
Brixton Brewery has teamed up with Vauxhall City Farm in the heart of London for their new limited edition beer Urban Animals – but if you want a free can there’s a catch
Move over crypto there’s a new player in town when it comes to forms of accepted currency – animal noises.
Lovers of a neigh, moo or cluck will be bang in luck thanks to Brixton Brewery’s new limited edition beer Urban Animals.
The beer, brewed with hops grown at Vauxhall City Farm, the South London brewer is running a special promotion – pay for your first can of beer by mimicking the sound of animals found on the farm.
Vauxhall City Farm is just a 10-minute cycle from the Brixton Brewery taproom in the heart of Brixton.
But when the charity had to close its doors to the public during lockdown, Brixton Brewery saw an opportunity to make use of the community garden by planting hops and brewing a new fundraising beer to celebrate the farm’s important work.
Monica Tyler, CEO of Vauxhall City Farm, said: “It has been a difficult 18 months or so due to the pandemic, with an 81% loss in revenue streams due to lockdown restrictions this resulted in cutbacks in staffing and closure of the farm.
“One of the saddest points was when we were forced to sell most of our horses.
“Thankfully, we are back open and serving the local community once again. With the help of Brixton Brewery, we hope to raise awareness that the farm is back open for visitors, everyone is welcomed, its free to enter.
“We also hope to secure vital donations too, to continue our work. Cheers to that!”
To get your hooves on Brixton Brewery’s new limited edition beer Urban Animal simply tag Brixton Brewery in a video of you making an animal noise on Instagram to be rewarded with a voucher code for a FREE can to use on their webshop.
Co-Founder of Brixton Brewery Xochitl Benjamin, said: “Brixton Brewery is a keen supporter of local causes and when we heard that there was an opportunity to partner with the amazing Vauxhall City Farm we knew we had to get involved. It has been super exciting to brew with hops that were planted and harvested just a short ride down the Victoria Line from our brewery in Brixton.
“We hope that the beer will shine a light on the truly wonderful work the farm does in the community, whilst generating some much-needed income from beer sales and donations.
“I can’t wait to hear a barrage of barks and see a cluster of chicken clucks in support of this great cause!”
And with this sentiment in mind, all the proceeds from sales of the new brew will be donated to Vauxhall City Farm to fund training volunteers, upkeep of farm premises and feeding animals.
Made using freshly harvested hops grown at Vauxhall City Farm, this green hop pale ale celebrates those hidden corners of the metropolis where surprising things live, grow and thrive on being alive and part of the hive.
What’s more, the new limited edition beer comes in three different can designs, each honouring some of the farm’s most famous residents: Jerry the Alpaca, Cheryl the Chicken and Britney Spurs the Horse.
You can pop down to Brixton Brewery Taproom for a weeklong ‘Pay by Neigh’ event from Thursday, November 18 until November 25.
Source: Pay by neigh as brewery allows you to buy beer by making animal noises – Daily Star
